Samsung’s latest Spider-Man footage offers the first official look at the Galaxy Z Flip 8, Galaxy Z Fold 8, and Galaxy Z Fold 8 Ultra ahead of Galaxy Unpacked on July 22.

Rather than revealing the devices through a traditional teaser, Samsung worked them into an original Spider-Man story that also sets the stage for its next foldable launch.

Samsung’s newest promotional video confirms the appearance of the Galaxy Z Flip 8, Galaxy Z Fold 8, and Galaxy Z Fold 8 Ultra for the first time in official marketing material.

The campaign is part of Samsung’s ongoing partnership with Sony Pictures for Spider-Man: Brand New Day, which arrives in theaters on July 31.

Samsung built an original story around Peter Parker’s everyday superhero life. The short film mixes newly created scenes with clips from the upcoming movie, while naturally placing Galaxy devices into the action.

Samsung also confirmed that today’s teaser is only the beginning. The story continues during Galaxy Unpacked on July 22, suggesting the collaboration will play a larger role during the company’s foldable launch event.

The company stated in its newsroom press release that the collaboration was built around Spider-Man’s qualities of ingenuity and resilience, making Galaxy foldables feel like a natural fit rather than obvious product placement.

The video also expands Samsung’s earlier “Spidey Tracker” campaign. Jacob Batalon, who plays Ned Leeds, returns in the new spot and has officially joined Team Galaxy as Samsung’s newest brand ambassador.

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