Samsung Galaxy smartphone popularity is rising in South Korea, widening its lead over the Apple iPhone. A new survey reveals a significant surge in customer loyalty toward Galaxy devices, plus a decent retention rate.

According to Gallup survey, Samsung strengthened its position in South Korea’s smartphone market. Galaxy devices accounted for 81 percent, while 96 percent of existing Galaxy owners said they intend to buy another Galaxy.

Beyond attracting new users, the company appears to be keeping existing customers satisfied enough to stay within the Galaxy ecosystem.

The survey found that 81 percent of users aged 13 and above currently use a Samsung Galaxy device. That’s a nine percentage point increase from last year, making it one of Samsung’s strongest performances in recent years.

Meanwhile, Apple iPhone’s share slipped from 24 percent to 19 percent over the same period, allowing Samsung’s lead to expand from 48 percentage points to 62 percentage points.

Perhaps the most telling statistic wasn’t current ownership but what users plan to buy next. An overwhelming 96 percent of existing Galaxy owners said their next smartphone would also be a Galaxy.

Another interesting takeaway extended beyond smartphones.

In Gallup Korea’s open-ended survey asking which company is most advanced in AI, Samsung ranked first with 37% of responses. Google, driven by Gemini, followed at 15%, while Naver, OpenAI, SK hynix, and Nvidia trailed behind.

Note: The Gallup Korea survey was conducted through face-to-face interviews with 1,700 people aged 13 and older across the country, excluding Jeju Island.

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