Phone makers are pretty much attracted to Samsung’s Privacy Display tech used in the Galaxy S26 Ultra. They intend to source the technology from Samsung Display, but the company isn’t rushing to expand the FMP panels.

Privacy Display is not just another software trick or a cheap privacy filter slapped onto the screen. It is built into the hardware itself, giving users a way to block unwanted side glances without changing the phone’s design.

Samsung doesn’t want Privacy Display rivals anytime soon

The idea has caught the attention of the wider industry. Smartphone, tablet, and laptop makers are already looking at Samsung Display’s privacy panel. Yet Samsung is not moving quickly to supply this technology to rivals.

The company appears ready to take its time, with rivals not expected to receive these panels until around late 2028. That delay suggests Samsung sees the first generation as a foundation rather than a finished product.

Samsung’s Privacy Display works at a hardware level, narrowing viewing angles so people beside you cannot easily see what is on the screen. Samsung also added two privacy intensity modes and a notification-only option, making it more flexible.

A built-in privacy layer could be useful for business users, commuters, travelers, and anyone handling personal info in crowded places. Rivals are circling because this solves a real problem without forcing users to install bulky accessories.

Meanwhile, turning privacy protection up to its highest level affects the premium display experience. Color accuracy takes a hit, brightness drops, and sharpness is reduced, which is a real letdown in the first-generation.

Waiting until 2028 could mean getting access to a more polished second-generation panel with fewer compromises. Privacy is valuable, but customers buying high-end devices still expect the best possible screen quality.

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