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Sixthman: 25 Years of Rocking the High Seas

Sixthman has hosted themed sailings for 25 years, bringing music artists, comedians, podcast hosts, chefs and Hallmark magic to the high seas. Since 2001, over 540,000 guests have participated in over 240 sailings featuring all-day performances, artist collaborations, panels and Q&As, fan-artist activities and other immersive experiences that celebrate community. For CEO Jeff Cuellar, it’s...

HX CEO Visits China, Reaffirms Asia as Strategic Growth Priority

HX has reaffirmed Asia as part of its growth strategy with CEO Gebhard Rainer recently in the country and visiting Shanghai, Beijing and Guangzhou. The trip consisted of “Explorer Luncheons” with trade partners, reaffirming HX’s positioning of China as a “cornerstone”​ of its global expansion and regional investment strategy. The company’s pitch to Chinese high-net-worth...

Royal Caribbean’s Legend Arrives in Mediterranean Ahead of Maiden Voyage

The new Legend of the Seas recently arrived in the Western Mediterranean ahead of its maiden voyage for Royal Caribbean, which is scheduled for July 4, 2026. Delivered by the Meyer Turku shipyard in June, the Icon-class ship arrived at the port of Málaga in Spain on Monday. The LNG-powered vessel is now offering a...

Norwegian Cruise Line Names Lee Applbaum as Chief Marketing Officer

Norwegian Cruise Line has announced the appointment of Lee D. Applbaum as Chief Marketing Officer beginning July 6, 2026. Applbaum will lead the company’s global marketing organization, driving brand strategy, guest engagement and demand generation while fostering a high-performing, collaborative culture across the team, NCL said in a press statement. Applbaum brings extensive global marketing...

MSC Bellissima Returns to Shanghai Homeport in August

The MSC Bellissima will resume operations from Shanghai Wusongkou International Cruise Terminal on August 1, 2026, as the company is gearing up for its summer and autumn deployment in China which includes calls in Japan, South Korea and regional ports. The Bellissima’s re-entry marks MSC’s return to China’s core homeport after a pause during which the company...

Carnival Cruise Line Hosts America’s 250th Anniversary Celebration in Baltimore

Carnival Cruise Line hosted a patriotic celebration on Sunday honoring the nation’s 250th anniversary aboard the Carnival Pride at the Port of Baltimore. Carnival welcomed local community partners, veterans, business leaders and government officials to commemorate the historic milestone and reinforce Carnival’s deep connection to the Baltimore community. “As America’s cruise line, we’re proud to...

Carnival Magic: 15 Years of Service for Carnival Cruise Line

The Carnival Magic recently celebrated 15 years of service for Carnival Cruise Line after being delivered on April 27, 2011. As a sister to the 2009-built Carnival Dream, the 3,650-passenger ship was built at the Fincantieri shipyard in Monfalcone, Italy. At the time of its delivery, the Carnival Magic became the 100th ship across Carnival...

Cunard Unveils 2027 Entertainment Program With Four Event Voyages

Cunard has announced its 2027 entertainment program, featuring the return of four Event Voyages onboard the Queen Mary 2 and a new series of Entertainment Residencies across its four-ship fleet. “Entertainment has always been central to the Cunard experience, and our 2027 program brings together world leading cultural partners in a way that only Cunard...

Norwegian Prima Spending First Summer in the Caribbean

The Norwegian Prima is currently sailing from Port Canaveral for its first summer season in the Caribbean. Sailing from Central Florida, the vessel is offering a series of weeklong cruises to various destinations in the region. Alternating between itineraries to the Western and Eastern Caribbean, the 143,500-ton vessel is also visiting Norwegian’s private island destination...
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