ChatGPT's new finance feature lets the AI chatbot take a look at any bank or similar accounts you care to open up for inspection. I was initially hesitant to try it out, but the tool only looks at the details of how you spend your money, and can't actually carry out transactions, so I agreed to let it analyze some of my accounts and offer its insights.

Finances is currently only available in the U.S. to Plus and Pro users on web, iOS, and Android. Setting everything up is as easy as using any other ChatGPT plug-in. You just select Finances in ChatGPT and then click Get Started then Connect with Plaid.

Finances uses Plaid to link to the accounts; you simply sign in and agree to let Plaid share the information. The service synchronized recent transactions and basically became an interactive, conversational database of my information. It's not that the AI can do things it couldn't before, but now you don't have to manually enter any finance details you want to ask it about.

ChatGPT looks at the receipts

At its suggestion, I asked ChatGPT, "How much did I spend eating out this year?" ChatGPT soon had a breakdown of my how much I had spent at various restaurants, including delivery, and broke down some of the patterns. It pointed out that it had gone up recently, which makes sense as the weather has became pleasant enough to walk into town more often to eat. It also identified a few spikes I could tell were around birthdays and family celebrations.

Next I asked, "What subscriptions am I paying for?"

That turned into one of the most practical moments of the experiment. ChatGPT gathered recurring charges across streaming services, software, and other monthly payments into one clear summary instead of leaving me hunting through statements. It also suggested reviewing whether every subscription still deserved a place in my budget.

"These subscriptions appear consistently each month, making them reliable recurring expenses.", it told me.

Financial chatter

Seeking a more detailed analysis, I asked ChatGPT, "What's changed in my spending this month?"

Instead of overwhelming me with every purchase, ChatGPT focused on the transactions that genuinely stood out. It noted a few large purchases at new locations, and asked if they were something I wanted more information on. I told it those were gifts, and the AI incorporated that fact into its response as not a new regular event but one that explained why overall spending had climbed this month.

"Those gift purchases are unusual compared with your recent history but they account for much of the increase, so your everyday spending has remained relatively consistent despite the higher overall total. Looking beyond one unusual month provides a more accurate picture of your longer term financial habits."

Using ChatGPT this way felt almost like the inverse of most financial software. Most budgeting apps expect you to learn their system first. ChatGPT let me ask questions however they occurred to me and then translated months of transactions into answers that were easy to understand.

That does not mean it replaces dedicated budgeting tools, and it certainly cannot make smarter financial decisions on your behalf. You still have to decide whether to cancel subscriptions, spend less on eating out, or save more each month. But I can see how it might make it easier for people who hesitate to look at their finances if they feel uncomfortable around spreadsheets. It didn't feel like math homework the way it often does.

Of course, it still relies on some trust in both OpenAI and Plaid, but as long as it's purely viewing and not actually touching the accounts, this could be a really useful, practical feature for ChatGPT users.

OpenAI's custom AI chip isn't just another attempt to loosen Nvidia's grip on AI hardware. It's the clearest sign yet that OpenAI is adopting the same vertically integrated strategy that transformed Apple over the past decade.

When OpenAI and Broadcom recently shared new details about Jalapeño, their custom inference processor, most of the discussion focused on Nvidia. Nvidia currently sits at the center of the AI industry, supplying the graphics processors that power everything from ChatGPT to image generators and coding assistants. Any attempt to reduce that dependence is naturally headline news.

For years, Apple has enjoyed a competitive advantage from making the most important parts of its products in-house. Instead of relying on someone else's processors or designing software around third-party hardware, it designed and built its own hardware and software. Competitors spent years trying to match that integration.

With its new custom inference processor, OpenAI appears to be building more than just an alternative chip. It's developing the same kind of vertically integrated ecosystem that helped transform Apple into one of the world's most valuable companies.

The chip is only part of the plan

When Apple introduced its M-series processors, the company aimed to build Macs that woke instantly and ran cool and quiet. Customers cared that everything simply felt smoother. OpenAI appears to be chasing a similar goal, even if the product is completely different.

Instead of laptops, it wants conversations that arrive faster. Building its own processor gives it another lever to pull that competitors relying entirely on third party hardware simply do not have.

Jalapeño is simply another piece of a much larger puzzle. The processor has been designed for inference rather than training. Training is the expensive process of creating an AI model as opposed to the inference done afterward. Every time someone asks ChatGPT a question, that's inference. Those billions of everyday interactions eventually become just as important as building the model itself because they determine both performance and operating costs.

Designing a processor specifically for those workloads gives OpenAI something that off-the-shelf hardware never fully can. It can begin tailoring the hardware around exactly how its own models think and respond, a more efficient method. And every improvement, whether in power consumption, speed, or networking, saves money and improves the AI experience.

OpenAI has been careful not to oversell the timeline, with broad deployment of the new chip still some way off. This is the beginning of a strategy rather than the final result.

Nvidia's challenge

Nvidia isn't going to panic right now, nor should it. Its processors still power much of today's AI boom. Demand continues to outstrip supply in many areas, and OpenAI itself remains one of its major customers. None of that changes because one new custom processor has appeared on the roadmap. What should catch Nvidia's attention is the pattern beyond OpenAI.

Google has spent years developing Tensor Processing Units. Amazon created Trainium and Inferentia. Microsoft has invested heavily in its own AI chips, as has Meta in custom accelerators for its expanding AI ambitions. OpenAI is now following the same path. Different companies have different technical goals, but they all seem to arrive at the same conclusion: as AI becomes a bigger part of their business, they don't want to depend entirely on someone else's hardware.

Of course, Apple designing its own processors certainly did not destroy Intel overnight. But there was a shift as Apple gained more control over pricing and product direction each time it replaced an external component with one of its own. The same could happen with AI.

Plus, OpenAI said its own AI models helped accelerate parts of the engineering process during chip development. AI is actually helping to make the hardware that will power its future iterations. That feedback loop may become increasingly important as chip design grows more complex. The future of AI may belong to the companies that own as much of the underlying machine as possible, regardless of where the models themselves rank.

If Apple's history is anything to go by, OpenAI is ready to be that company.