Japan May 2026: Toyota places 10 models in top 11 regular cars, Honda Super-ONE lands

9 June 2026 at 06:59

It looks like a kei car, but it’s not.

The Japanese new vehicle market is up 2.8% year-on-year in May to 332,997 units. This means the YTD tally is now in positive at +0.4% to 1,960,306. Toyota (+12.6%) continues to evolve much better than its home market and delivers a 33.6% share, well above the 31.7% it commands YTD. The Top 6 brands are unchanged on last month, with Honda (+4.3%) and Daihatsu (+0.5%) faring best but Nissan (-6.4%) and Mazda (-9.4%) in trouble. There are no additional gainers in the Top 10, showing that Toyota is doing much of the heavy lifting this month. Mercedes (-10.2%) is the best-selling foreign carmaker at #11 ahead of Volkswagen (-9.8%) at #14 and BMW (-18.6%) at #15, all struggling.

Over in the regular car charts, the Toyota Yaris/Cross (-11.5%) retains the lead above the Toyota Corolla/Cross (+48.2%) up four spots on April to deliver the biggest YoY gain in the Top 10. Toyota places 10 models inside the Top 10, with the RAV4 (+159.3%), Sienta (+25.6%), Alphard (+21.2%) and Raize (+8.6%) showing off, the Roomy, Voxy and Noah all up 4.3% but the Aqua (-2.2%) receding. The Honda Freed (-1.5%) is the odd one out at #6. Below, the Toyota bZ4X (+4527.3%) hits a record ranking at #25. The new Honda Super-ONE lands directly at #31 for its first week in market (it launched on May 21), it is a widebody version of the N-One kei car.

Looking at kei cars, the Honda N-BOX (+2.1%) reclaims the top spot off the Suzuki Spacia (-8.1%) with the Daihatsu Move (+59.7%) surging to #3, overtaking the Daihatsu Tanto (-14.5%). The Nissan Roox (+51.3%) is also very impressive, passing the Suzuki Hustler (+0.1%).

Previous month: Japan April 2026: Toyota hits highest share in at least 12 years, Land Cruiser up to record #7

One year ago: Japan May 2025: Toyota Raize up to #2, sales up 3.7%

Full May 2026 Top 50 All brands, Top 50 regular cars and Top 32 All kei cars below.

Japan May 2026 – brands:

Pos	Brand	May-26	%	/25	Apr	2026	%	/25	Pos	FY25
1	Toyota	112,016	33.6%	+ 12.6%	1	622,001	31.7%	+ 2.8%	1	1
2	Suzuki	54,441	16.3%	– 1.9%	2	308,426	15.7%	– 2.1%	2	2
3	Honda	43,091	12.9%	+ 4.3%	3	262,700	13.4%	– 2.9%	3	3
4	Daihatsu	38,193	11.5%	+ 0.5%	4	235,246	12.0%	+ 11.0%	4	4
5	Nissan	25,969	7.8%	– 6.4%	5	179,960	9.2%	– 3.0%	5	5
6	Mazda	8,979	2.7%	– 9.4%	6	62,790	3.2%	– 10.1%	6	6
7	Mitsubishi	8,127	2.4%	– 5.0%	8	55,193	2.8%	+ 10.6%	7	7
8	Subaru	7,280	2.2%	– 3.9%	7	42,087	2.1%	– 10.6%	8	8
9	Lexus	6,352	1.9%	– 10.2%	9	33,775	1.7%	– 7.3%	9	9
10	Isuzu	4,404	1.3%	– 10.4%	10	30,735	1.6%	+ 0.5%	10	10
11	Mercedes	3,673	1.1%	– 10.2%	13	18,552	0.9%	– 8.5%	11	11
12	Mitsubishi Fuso	2,785	0.8%	+ 13.9%	11	15,258	0.8%	+ 24.6%	13	14
13	Hino	2,696	0.8%	+ 9.7%	12	15,617	0.8%	– 2.6%	12	13
14	Volkswagen	2,220	0.7%	– 9.8%	15	10,535	0.5%	– 26.4%	15	15
15	BMW	2,132	0.6%	– 18.6%	14	11,493	0.6%	– 18.8%	14	12
16	Audi	1,535	0.5%	– 26.5%	17	7,797	0.4%	– 14.5%	16	16
17	Mini	1,282	0.4%	– 16.3%	18	6,855	0.3%	– 11.3%	17	17
18	Volvo	856	0.3%	+ 3.9%	19	4,730	0.2%	+ 3.3%	19	19
19	UD Trucks	782	0.2%	– 6.2%	20	5,148	0.3%	– 0.9%	18	18
20	Porsche	671	0.2%	+ 11.6%	16	4,714	0.2%	+ 1.6%	20	20
21	Jeep	627	0.2%	+ 5.4%	22	2,740	0.1%	– 22.2%	22	21
22	Peugeot	552	0.2%	+ 44.5%	23	2,447	0.1%	– 2.6%	23	23
23	Land Rover	485	0.1%	+ 20.9%	21	3,180	0.2%	– 12.4%	21	22
24	BYD	364	0.1%	– 14.2%	26	1,850	0.1%	+ 54.8%	24	25
25	Fiat	277	0.1%	– 8.9%	27	1,241	0.1%	– 13.3%	26	24
26	Citroen	226	0.1%	+ 11.9%	28	1,155	0.1%	– 2.0%	27	26
27	Renault	164	0.0%	+ 3.8%	24	1,406	0.1%	+ 9.4%	25	27
28	Alfa Romeo	137	0.0%	+ 117.5%	29	763	0.0%	+ 127.1%	28	28
29	Ferrari	122	0.0%	+ 24.5%	25	681	0.0%	+ 23.8%	29	29
30	Hyundai	78	0.0%	– 17.0%	32	431	0.0%	+ 39.9%	30	30
31	Lamborghini	74	0.0%	– 7.5%	33	415	0.0%	+ 22.1%	31	31
32	Alpina	52	0.0%	+ 4.0%	30	285	0.0%	+ 90.0%	32	38
33	Scania	42	0.0%	– 16.0%	31	247	0.0%	+ 8.3%	33	34
34	Maserati	41	0.0%	– 21.2%	37	226	0.0%	– 28.7%	34	32
35	Rolls-Royce	40	0.0%	– 11.1%	34	199	0.0%	+ 16.4%	35	35
36	Cadillac	39	0.0%	+ 11.4%	39	129	0.0%	– 35.5%	39	36
37	Bentley	37	0.0%	+ 12.1%	41	177	0.0%	+ 1.1%	37	37
38	Chevrolet	36	0.0%	+ 20.0%	36	195	0.0%	+ 30.0%	36	41
39	DS	28	0.0%	+ 64.7%	38	113	0.0%	– 37.9%	40	40
40	Aston Martin	25	0.0%	– 16.7%	35	170	0.0%	+ 0.6%	38	39
41	Ford	19	0.0%	+ 5.6%	42	86	0.0%	+ 1.2%	42	43
42	Abarth	16	0.0%	– 70.4%	40	101	0.0%	– 77.3%	41	33
43	Dodge	6	0.0%	– 57.1%	45	25	0.0%	– 51.9%	45	46
44	Lotus	5	0.0%	– 66.7%	43	36	0.0%	– 69.2%	44	45
45	McLaren	3	0.0%	– 85.0%	44	53	0.0%	– 55.5%	43	42
46	Buick	2	0.0%	+ 100.0%	–	3	0.0%	+ 0.0%	50	50
47	GMC	2	0.0%	n/a	46	8	0.0%	+ 100.0%	48	48
48	Lancia	1	0.0%	n/a	–	12	0.0%	+ 100.0%	47	47
49	MG	1	0.0%	n/a	–	2	0.0%	– 60.0%	52	49
50	Morgan	1	0.0%	– 66.7%	48	3	0.0%	– 50.0%	51	51
–	Others	2,011	0.6%	+ 178.1%	–	8,289	0.4%	+ 151.8%	–	–

Japan May 2026 – regular cars:

Pos	Model	May-26	/25	Apr	2026	/25	Pos	FY25
1	Toyota Yaris/Cross	10,401	– 11.5%	1	59,629	– 20.5%	1	1
2	Toyota Corolla/Cross	9,799	+ 48.2%	6	51,379	– 19.7%	2	2
3	Toyota Raize	9,633	+ 8.6%	3	49,738	+ 34.2%	4	4
4	Toyota Sienta	9,314	+ 25.6%	4	51,075	+ 5.3%	3	3
5	Toyota Roomy	8,381	+ 4.3%	2	42,051	+ 18.7%	5	5
6	Honda Freed	6,622	– 1.5%	10	41,009	– 2.5%	6	6
7	Toyota Alphard	6,454	+ 21.2%	8	35,300	– 6.7%	9	7
8	Toyota Voxy	5,985	+ 4.3%	5	39,869	+ 23.8%	7	9
9	Toyota Noah	5,912	+ 4.3%	9	35,580	+ 4.8%	8	8
10	Toyota Aqua	5,090	– 2.2%	12	29,057	– 19.3%	12	12
11	Toyota RAV4	4,947	+ 159.3%	16	22,232	+ 101.6%	19	25
12	Honda StepWGN	4,686	+ 1.0%	11	26,185	+ 11.9%	15	15
13	Nissan Note	4,303	– 21.4%	20	29,911	– 17.7%	10	10
14	Suzuki Solio	4,271	+ 4.6%	14	23,387	– 3.3%	16	17
15	Suzuki Jimny Wagon	4,230	+ 34.7%	13	27,694	+ 74.0%	14	21
16	Toyota Prius	4,201	– 9.1%	18	21,909	– 40.9%	20	14
17	Nissan Serena	4,184	– 12.3%	22	29,055	– 11.2%	13	11
18	Toyota Land Cruiser W	3,551	+ 7.3%	7	22,368	+ 15.9%	18	20
19	Honda Vezel	3,480	+ 0.6%	17	29,854	+ 10.7%	11	13
20	Honda Fit	3,379	+ 35.2%	15	21,278	– 0.0%	21	19
21	Toyota Crown	3,342	– 18.0%	21	18,780	– 20.0%	22	16
22	Toyota Harrier	2,720	– 27.2%	19	22,456	– 16.7%	17	18
23	Mitsubishi Delica D5	2,662	+ 44.0%	23	15,120	+ 39.6%	23	29
24	Subaru Impreza	2,358	+ 9.5%	25	12,019	– 11.0%	26	24
25	Toyota bZ4X	2,036	+ 4527.3%	32	11,001	n/a	28	n/a
26	Toyota Vellfire	1,974	– 4.4%	26	12,961	– 0.4%	24	22
27	Suzuki Xbee	1,844	+ 118.7%	30	10,449	+ 132.6%	30	38
28	Subaru Forester	1,822	– 2.5%	24	11,388	– 1.1%	27	23
29	Mazda CX-5	1,771	+ 63.5%	33	12,320	+ 14.7%	25	28
30	Lexus NX350H	1,753	+ 6.0%	37	7,917	– 22.9%	35	33
31	Honda Super-ONE	1,736	new	–	1,736	new	n/a	–
32	Mazda2	1,710	+ 1.2%	28	10,868	+ 2.3%	29	30
33	Daihatsu Rocky	1,599	+ 42.5%	34	8,531	+ 29.1%	33	37
34	Toyota Hiace W	1,512	+ 97.9%	27	n/a	n/a	n/a	46
35	Lexus LBX	1,422	– 9.9%	35	7,507	– 20.4%	36	31
36	Nissan Leaf	1,422	+ 351.4%	29	8,508	+ 551.0%	34	n/a
37	Honda Civic	1,234	– 19.9%	31	7,206	– 27.0%	38	36
38	Nissan X-Trail	1,137	– 17.6%	39	9,280	+ 0.9%	31	34
39	Honda ZR-V	1,053	– 0.3%	38	8,794	– 14.4%	32	32
40	Suzuki Fronx	991	– 47.8%	41	5,337	– 40.0%	42	35
41	Subaru Levorg	922	– 8.5%	42	5,467	– 18.3%	41	39
42	Mazda CX-30	851	+ 25.9%	44	5,679	– 5.3%	40	40
43	Suzuki Swift	837	– 59.4%	40	7,490	– 36.8%	37	26
44	Lexus RX350	792	+ 72.5%	36	n/a	n/a	n/a	n/a
45	Honda WR-V	773	– 48.2%	46	6,227	– 56.3%	39	27
46	Mazda MX-5 (Roadster)	739	– 10.6%	43	4,647	n/a	43	43
47	Mazda3	675	– 27.0%	50	n/a	n/a	n/a	41
48	Daihatsu Thor	635	– 12.0%	45	n/a	n/a	n/a	n/a
49	Mitsubishi Delica D2	494	+ 7.9%	n/a	n/a	n/a	n/a	n/a
50	Subaru Rex	451	+ 204.7%	n/a	n/a	n/a	n/a	n/a

Japan May 2026 – kei cars:

Pos	Model	May-26	/25	Apr	2026	/25	Pos	FY25
1	Honda N-BOX	13,850	+ 2.1%	2	82,892	– 5.0%	1	1
2	Suzuki Spacia	11,189	– 8.1%	1	69,263	– 4.6%	2	2
3	Daihatsu Move	8,647	+ 59.7%	4	53,623	+ 40.7%	3	4
4	Daihatsu Tanto	7,539	– 14.5%	3	51,932	– 4.1%	4	3
5	Nissan Roox	7,367	+ 51.3%	6	44,538	+ 44.4%	5	7
6	Suzuki Hustler	7,178	+ 0.1%	5	38,978	+ 0.2%	6	5
7	Suzuki WagonR	4,487	– 19.8%	7	27,053	– 13.2%	7	6
8	Daihatsu Mira	4,471	+ 1.3%	8	24,390	– 1.2%	9	10
9	Mitsubishi Delica Mini/eK	3,747	– 17.8%	10	26,718	+ 16.7%	8	8
10	Suzuki Alto	3,592	– 21.6%	9	21,539	– 15.1%	10	9
11	Suzuki Every Wagon	2,844	+ 109.9%	16	9,447	+ 11.4%	15	15
12	Daihatsu Taft	2,734	– 27.2%	11	18,327	– 24.1%	11	12
13	Suzuki Jimny	2,391	– 42.0%	12	13,166	– 42.8%	13	11
14	Nissan Dayz	2,351	– 15.4%	13	18,174	– 5.1%	12	13
15	Honda N-WGN	1,541	– 29.2%	14	10,215	– 13.4%	14	14
16	Honda N-ONE	1,419	+ 26.2%	15	7,502	+ 20.0%	16	16
17	Mazda Flair Wagon	832	– 18.8%	17	6,140	– 6.2%	17	18
18	Toyota Pixis	691	– 10.8%	18	3,704	+ 2.0%	18	19
19	Daihatsu Copen	429	+ 64.4%	19	3,114	+ 83.5%	19	22
20	Nissan Sakura	303	– 64.7%	21	3,059	– 59.9%	20	17
21	Nissan Clipper Rio	290	– 16.9%	22	2,633	– 5.7%	21	21
22	Mazda Flair Crossover	269	– 29.6%	23	2,348	– 19.4%	23	20
23	Subaru Stella	234	+ 23300.0%	20	2,392	+ 239100.0%	22	25
24	Subaru Chiffon	229	– 33.8%	26	1,129	– 50.1%	26	23
25	Mazda Carol	223	– 27.4%	25	1,611	+ 6.8%	24	24
26	Mazda Flair	187	– 23.7%	27	1,473	+ 28.2%	25	26
27	Toyota Copen GR Sport	167	+ 54.6%	24	674	+ 64.0%	28	30
28	Subaru Pleo	102	– 39.6%	28	858	– 22.3%	27	27
29	Mazda Scrum Wagon	60	– 30.2%	29	371	– 29.3%	30	29
30	Mitsubishi Town Box	29	– 17.1%	31	196	– 25.2%	31	31
31	Mitsubishi eK Cross EV	20	– 75.6%	30	459	– 43.4%	29	28
32	Honda Vamos	1	n/a	–	1	n/a	32	–

Sources: JADA, JMVA, JAIA

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