Samsung held a special event, Hwaiting Night, at Samsung House in Milan on February 19. The event brought together athletes, influencers, and content creators. More than 130 people joined to celebrate the Olympic Winter Games Milano Cortina 2026.

One of the main guests was freestyle skier Alex Hall. He took photos with his Galaxy Z Flip 7 Olympic Edition. Other guests included Italian snowboarder Ian Matteoli, Swiss snowboarder and content creator Nicolas Huber, and Italian influencer Ludovica Frasca. Everyone was excited to be there.

The event was inspired by the Korean word – Hwaiting. It is a word people use to cheer someone on and give them strength. The event was a way to encourage athletes and celebrate their hard work.

Image via Samsung

Guests enjoyed several interactive programs during the night. They joined guided tours around Samsung House and listened to athletes share personal stories about their road to the Olympics. They also saw special TeamGalaxy videos showing behind-the-scenes moments from the Games.

Hwaiting Night was more than just a party. It showed Samsung’s idea that being open brings people together. Athletes, influencers, and fans could connect and share their experiences.

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