Samsung is expected to benefit from a new $200 million US program that aims to support non-Chinese smartphones in the Indo-Pacific region. The plan, the Edge AI package, will help provide affordable, good-quality smartphones that use US operating systems like Android and iOS.

The US State Department says the program will help about 1 billion people in the Indo-Pacific join an “open and innovative” internet system. While China is not mentioned by name, the plan is seen as a way to compete with Chinese phone companies.

Chinese brands now control more than half of the smartphone market outside China. According to the research firm Omdia, Chinese brands surged from 11% in 2013 to 52% in the first half of 2025.

Image: Samsung

Jacob Helberg, a US State Department official, said China uses its large population of 1.4 billion people to sell low-cost phones abroad. The new US program is meant to make the market fairer and ensure a reliable supply of smartphones from other companies.

Samsung is in a good position to benefit. The funding is mainly for companies from countries in the US-led “Pax Silica” AI alliance. Apart from Apple, Samsung is the main phone maker that fits these rules and can compete with Chinese brands.

The plan is not just about phones. It is part of a bigger US strategy to strengthen technology and AI in the Indo-Pacific. The US will reportedly accept proposals from phone makers and telecom companies over the next 90 days, and after that, the funds will be distributed. Stay tuned for more information.

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