Viceroy Hotels Welcomes Oksana Gyulnazaryan as New Area General Manager to Lead Washington DC Hotels

Viceroy Hotels & Resorts has appointed Oksana Gyulnazaryan as the new area general manager for two of its prominent properties in Washington DC. This strategic move is set to strengthen the brand’s commitment to guest satisfaction, operational excellence and community engagement at both Viceroy Washington DC and Hotel Zena, two distinct urban lifestyle hotels within the company’s portfolio.

Experienced Leadership in Hospitality

With over 16 years of experience in the hospitality industry, Oksana Gyulnazaryan brings a wealth of knowledge and expertise to her new role. Throughout her career, she has held leadership positions at some of the most renowned hospitality brands in the United States. Gyulnazaryan’s previous experience includes her role as the director of operations at Hyatt Regency Milwaukee, where she managed a large 481-room property. Her leadership there resulted in notable improvements in guest satisfaction and revenue growth, achieved through strategic upselling and operational enhancements.

In addition, Gyulnazaryan worked with Marriott, where she was responsible for improving the financial performance of the Chicago Marriott Burr Ridge. Her strong background in operational management and her ability to drive performance through team leadership and innovation make her an ideal candidate to oversee the operations at these two key Viceroy properties.

Passion for Guest Experience and Community Engagement

At Viceroy Hotels & Resorts, Gyulnazaryan will oversee all aspects of hotel operations, focusing on delivering exceptional guest experiences and strengthening the brand’s performance. Her leadership will also extend to fostering community engagement, an area where Viceroy has long made its mark. Both Viceroy Washington DC and Hotel Zena are known for their vibrant, inclusive atmospheres, which align with Gyulnazaryan’s personal values of creativity and community building.

In a statement about her new role, Gyulnazaryan expressed her enthusiasm for joining Viceroy, describing both hotels as embodying the brand’s core values of creativity, inclusivity and community. She emphasized her commitment to creating memorable experiences for guests while nurturing strong, exceptional teams that align with these values.

A Vision for Education and Mentorship in Hospitality

Beyond her role at Viceroy, Gyulnazaryan is deeply committed to expanding education and mentorship in the hospitality sector. She is the founder of Hospitality Learning Online, a platform that provides free resources and training to hospitality students and professionals around the world. The platform, which is used by over 1,000 students globally, aims to bridge the gap between hospitality education and practical industry experience. This passion for mentorship and training will likely continue to shape her approach to leadership at Viceroy Hotels & Resorts.

Viceroy Hotels & Resorts: A Growing Brand with a Global Presence

Viceroy Hotels & Resorts operates a portfolio of 14 properties across four countries, including the United States, Portugal, Mexico and St. Lucia. The brand is known for its ‘vibe-led’ approach to hospitality, offering a unique experience at each property that aligns with the local culture and character. Viceroy properties are divided into three distinct portfolio tiers: the Viceroy Icon Collection, Viceroy Lifestyle Series and Viceroy Urban Retreats. Each tier represents a different style of luxury, from iconic and high-end destinations to attitude-led lifestyle properties and independent urban retreats.

In conclusion, Oksana Gyulnazaryan’s appointment as area general manager for Viceroy Washington DC and Hotel Zena is a key move for the brand as it continues to grow and solidify its presence in the hospitality industry. With her extensive experience, leadership skills and passion for guest service and community engagement, Gyulnazaryan is poised to make a significant impact on the success of these two vibrant properties.

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