Ruby Group Expands in Italy with New Ruby Hotels Project in Milan Set to Open in 2028, Boosting its Hospitality Presence

Ruby Group is expanding its footprint in Italy, with an exciting new project in Milan. With successful openings in Florence and Rome, the new Ruby Hotels Milan is set to be the group’s third location in Italy. Slated to open in 2028, the hotel will be situated in the trendy Isola district, famous for its artistic vibe, modern architecture, and distinct local flavor. The new hotel will embody the group’s Lean Luxury philosophy, providing a fashionable yet frugal hospitality experience in one of Europe’s most fashionable lifestyle hubs.

Ruby Group’s Strategic Expansion in Italy and the Growing Hospitality Market

After establishing itself in two key cities, Florence and Rome, the move into Milan’s dynamic market is a natural progression for Ruby Group. Known for its role as a global hub of business, design, fashion, and culture, Milan attracts a diverse, internationally conscious audience. With its emphasis on modern luxury and innovative design, Ruby Group’s entry into Milan will build on the brand’s success and further establish its footprint in Southern Europe’s booming hospitality market.

The Milan hospitality scene has seen significant growth in recent years, driven by the city’s increasing importance as a center for international business, conventions, and cultural tourism. Ruby Group’s Lean Luxury concept, which blends affordable luxury with high-end design, will cater to the growing demand for more premium, yet affordable, hospitality options. As the city continues to evolve, Ruby Group is capitalizing on this momentum to meet the needs of travelers seeking both style and value in one of Europe’s most competitive hotel markets.

A Unique Hotel Concept in the Heart of Milan’s Isola District

The Ruby Hotels Milan will be located in the Isola district, an area that blends contemporary urban architecture with a lively cultural scene. Known for its creative atmosphere and distinctive neighborhood identity, Isola is the perfect setting for the Ruby Hotels brand, which prides itself on bringing urban energy into its design and service offerings.

The project will involve the transformation of several existing buildings, integrating them into a single cohesive hotel concept. A standout feature of the hotel’s design will be its industrial hangar, which serves as a bold architectural statement. The hotel will maintain the raw, unpolished character of the buildings, seamlessly merging this with modern amenities to create a hospitality experience rooted in Milan’s dynamic urban fabric.

Public spaces, including a Food & Beverage outlet, will be located on the ground floor, offering guests an inviting and vibrant atmosphere. Guests will also be able to enjoy a terrace nestled in the quiet inner courtyard, providing a peaceful oasis within the bustling city. This unique concept combines Milan’s industrial heritage with a modern hospitality experience, ensuring that the hotel remains deeply connected to its location.

Prime Location with Easy Access to Milan’s Key Attractions

Strategically located at Zara metro station, the Ruby Hotels Milan offers excellent connectivity across the city, making it ideal for both leisure and business travelers. Guests will have quick access to Milano Centrale, one of the city’s major transportation hubs, and Duomo di Milano, Milan’s iconic cathedral, just a few minutes away by metro. Milan Malpensa Airport is also easily accessible, with a journey time of approximately 50 minutes.

The hotel’s location in Isola places it at the heart of one of Milan’s most progressive neighborhoods, with Porta Garibaldi and the Bosco Verticale (Vertical Forest) nearby, making it an exciting base for guests to explore the city’s cutting-edge architecture, cultural offerings, and thriving business scene. The combination of accessibility and neighborhood energy ensures that the hotel will offer a perfect blend of convenience and inspiration for visitors to Milan.

Kervis SGR S.p.A. Partners with Ruby Group for the Milan Project

The Ruby Hotels Milan project is being developed in collaboration with Kervis SGR S.p.A., an Italian real estate investment and asset management company with extensive experience in urban redevelopment. Known for its focus on creating long-term value and repositioning high-potential assets, Kervis SGR S.p.A. is the ideal partner for Ruby Group as it expands its footprint in Italy.

Kervis’s expertise in complex redevelopment projects ensures that the Ruby Hotels Milan will be a transformative addition to the Isola district, bringing fresh energy to the area while respecting the architectural heritage of the existing buildings. This collaboration exemplifies how the hospitality sector can contribute to the growth and revitalization of Milan’s urban landscape, aligning with the city’s broader goals of sustainable development and architectural innovation.

Strengthening IHG’s Premium Segment in Southern Europe

Set to open in 2028, Ruby Hotels Milan will strengthen IHG Hotels & Resorts’ presence in Southern Europe. As a significant player in the premium segment, IHG’s support will help the Ruby brand expand its reach in strategic urban locations. The opening of the Milan hotel is expected to contribute significantly to Ruby Group’s momentum, aligning the brand with IHG’s rapid growth in key international destinations.

The development of the Ruby Hotels Milan reflects IHG’s commitment to diversifying its portfolio and strengthening its presence in Europe’s most important cities. The opening in Milan, the economic and design capital of Italy, further underscores the increasing relevance of the Ruby Hotels brand within IHG’s expanding network.

Hospitality Growth and Future Impact for Ruby Hotels and Milan

The Ruby Hotels Milan, which is scheduled to open in 2028, is also expected to contribute to the continued development of the hospitality industry in Milan. As Milan continues to position itself as a leading international destination for business, tourism, and design, the Ruby Hotel will address the increasing need for more affordable yet luxurious hotels. The Ruby Hotels Milan is also expected to complement the existing hotel market in Milan with a new concept for urban hospitality that will appeal to the fashion-conscious traveler.

The new development is also a reflection of the increasing involvement of Ruby Group in the hospitality industry. With the new development in Milan, Ruby Group is leveraging a destination that attracts millions of visitors annually, ranging from international tourists to business travelers attending global conferences and events. As the hospitality industry in Milan continues to flourish, the Ruby Hotels Lean Luxury concept will help shape Milan as a global destination for both leisure and business tourism.

Image Source: Ruby Group

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