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Yesterday β€” 15 July 2026TechCrunch

Whatnot acquires Shaped to power real-time live shopping recommendations

15 July 2026 at 21:00
Livestream shopping platform Whatnot has acquired AI startup Shaped, a machine learning company focused on real-time recommendations and search. The deal will bolster Whatnot’s personalization and discovery features as it expands into new product categories.
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