UN Tourism Regional Workshop on Measuring Sustainability in Asia-Pacific – November 2025

Tourism is one of the fastest-growing sectors in the global economy. While it brings significant economic benefits, it also poses challenges related to environmental conservation, social well-being, and economic equity. To ensure that tourism contributes to sustainable development, robust frameworks for measurement and policy are crucial. The UN Tourism Regional Workshop on Measuring the Sustainability of Tourism in Asia and the Pacific, scheduled for November 18-20, 2025, in Brunei Darussalam, is a critical step in advancing these efforts.
The workshop, organized by the United Nations World Tourism Organization (UNWTO), will focus on introducing and implementing the Statistical Framework for Measuring the Sustainability of Tourism (SF-MST). The event aims to bring together tourism professionals, policymakers, statisticians, and other stakeholders to discuss the sustainable development of tourism in the region. With its emphasis on environmental, social, and economic sustainability, the workshop is set to catalyze a regional effort to make tourism more responsible and inclusive.
What is the SF-MST?
The Statistical Framework for Measuring the Sustainability of Tourism (SF-MST) is a comprehensive tool designed to help governments, businesses, and organizations track the sustainability of tourism practices. It provides a standardized approach to measuring the economic, social, and environmental dimensions of tourism and helps policymakers make data-driven decisions to promote long-term sustainable practices in the sector.
The SF-MST framework provides key indicators and methodologies for assessing various sustainability factors, including the carbon footprint of tourism activities, community engagement, economic contribution, and the preservation of natural and cultural heritage. By applying these indicators, countries can gain valuable insights into their tourism industry’s impact and make informed decisions that benefit both the sector and the broader society.
Why is this Workshop Important?
The Asia-Pacific region is one of the most dynamic and diverse in the world when it comes to tourism. Countries such as Thailand, Japan, India, and Indonesia are not only top global destinations but also regions with unique environmental and cultural assets. However, as the tourism sector continues to grow, these areas face growing pressures to balance tourism with sustainability. This is especially important in a region where tourism’s rapid expansion can sometimes lead to over-tourism, environmental degradation, and socio-economic inequality.
The UN Tourism Regional Workshop provides a platform for stakeholders across the region to discuss these challenges and explore solutions. One of the main goals of the event is to introduce the SF-MST framework to Asia-Pacific nations, enabling them to better measure and manage the sustainability of their tourism industries. The workshop will also promote greater regional cooperation, where countries can learn from each other’s successes and challenges in integrating sustainability into tourism development.
Key Workshop Themes
The workshop will address several important themes within the scope of sustainable tourism:
Environmental Sustainability: Understanding the environmental impact of tourism and adopting practices to reduce its ecological footprint is paramount. Discussions will focus on the role of renewable energy, waste management, conservation of biodiversity, and carbon emissions.
Social Sustainability: Tourism’s impact on local communities will be a focal point of the workshop. Topics like fair employment practices, equitable benefits distribution, cultural preservation, and community empowerment will be explored.
Economic Sustainability: The economic side of tourism sustainability focuses on creating a balanced, resilient economy. This includes supporting local businesses, creating job opportunities, and fostering inclusive growth that benefits all segments of society.
Data and Indicators: Accurate data is vital for measuring tourism sustainability. The workshop will delve into key metrics for assessing the sector’s environmental, social, and economic impacts, helping countries track progress and adjust policies as needed.
Policy and Governance: Effective governance is crucial in promoting sustainable tourism practices. The event will also include sessions on policy-making, international collaboration, and how countries can implement best practices at the national level.
The Role of Brunei Darussalam
Brunei Darussalam’s choice as the host country for this significant event underscores its commitment to sustainable tourism development. The country has made great strides in prioritizing environmental protection and promoting responsible tourism. As the host nation, Brunei will showcase its own efforts and serve as a model for other nations in the region to follow.
With its focus on sustainable development, Brunei is the perfect setting for such a workshop. The country’s pristine natural landscapes, cultural heritage, and commitment to conservation make it an excellent example of what responsible tourism looks like in practice.
The Path Forward
The UN Tourism Regional Workshop on Measuring the Sustainability of Tourism is not just a one-off event; it is part of a broader initiative to reshape the tourism industry into one that is sustainable, equitable, and resilient. By fostering collaboration between governments, the private sector, and civil society, the workshop is an essential step in creating a future where tourism continues to benefit economies while protecting the planet and empowering local communities.
The discussions, insights, and strategies shared at this event will play a pivotal role in driving positive change across the Asia-Pacific region and beyond. As tourism continues to evolve, events like this workshop will be instrumental in shaping a sustainable future for the industry.
Conclusion
As the tourism industry faces both unprecedented growth and increasing calls for sustainability, the UN Tourism Regional Workshop offers an invaluable opportunity for nations in Asia and the Pacific to come together and chart a sustainable course for the future. Through collaboration, shared knowledge, and the use of frameworks like SF-MST, we can ensure that tourism remains a force for good—supporting economies, preserving cultures, and protecting the environment.
The post UN Tourism Regional Workshop on Measuring Sustainability in Asia-Pacific – November 2025 appeared first on Travel And Tour World.