“I cannot believe that they are doing it this way.” This sentiment, articulated by Jake Heller, co-founder and CEO of Casetext, encapsulates the entrepreneurial spark that ignited his $650 million AI legal startup, CoCounsel, recently acquired by Thomson Reuters. His candid talk at the AI Startup School on June 17th, 2025, offered a masterclass in […]
Ring founder and Amazon exec Jamie Siminoff’s book, Ding Dong: How Ring Went From Shark Tank Reject to Everyone’s Front Door, is due out Nov. 10. (Courtesy Photo)
Jamie Siminoff has lived the American Dream in many ways — recovering from an unsuccessful appearance on Shark Tank to ultimately sell smart doorbell company Ring to Amazon for a reported $1 billion in 2018.
“I never set out to write a book, but after a decade of chaos, failure, wins, and everything in between, I realized this is a story worth telling,” Siminoff said in the announcement, describing Ding Dong as the “raw, true story” of building Ring, including nearly running out of money multiple times.
He added, “My hope is that it gives anyone out there chasing something big a little more fuel to keep going. Because sometimes being ‘too dumb to fail’ is exactly what gets you through.”
Siminoff rejoined the Seattle tech giant earlier this year after stepping away in 2023. He’s now vice president of product, overseeing the company’s home security camera business and related devices including Ring, Blink, Amazon Key, and Amazon Sidewalk.
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