Plus the best “romantasy” books to read next

© Daisy Lester

Tempting new MacBooks is one reason for Mac sales going up strongly – but Apple can also thank Microsoft.

The MacBook Air 13-inch (M4) is the best laptop you can buy right now. It's down to a record-low price at Best Buy ahead of Black Friday, making this an unmissable deal.

‘They have to find their own way of doing it,’ says author

© PA

From Hollywood actors to World War Two spies, dive into these real-life stories

© The Independent

The new 14-inch MacBook Pro featuring the M5 chip has really fast SSDs that have been put to the test, exceeding Apple's own claims. In read speeds, the M5's SSD is more than 3x faster, whereas in write speeds, the difference is about 1.8x, with the M5 SSD achieving over 6,000 MB/s across both.

From empty offices in 2020 to AI colleagues in 2025, the way we work has been completely rewired over the past five years. Our guest on this week’s GeekWire Podcast studies these changes closely along with her colleagues at Microsoft.

Colette Stallbaumer is the co-founder of Microsoft WorkLab, general manager of Microsoft 365 Copilot, and the author of the new book, WorkLab: Five years that shook the business world and sparked an AI-first future, from Microsoft’s 8080 Books.

As Stallbaumer explains in the book, the five-year period starting with the pandemic and continuing to the current era of AI represents one continuous transformation in the way we work, and it’s not over yet.

“Change is the only constant—shifting norms that once took decades to unfold now materialize in months or weeks,” she writes. “As we look to the next five years, it’s nearly impossible to imagine how much more work will change.”

Listen below for our conversation, recorded on Microsoft’s Redmond campus. Subscribe on Apple or Spotify, and continue reading for key insights from the conversation.

The ‘Hollywood model’ of teams: “What we’re seeing is this movement in teams, where we’ll stand up a small squad of people who bring their own domain expertise, but also have AI added into the mix. They come together just like you would to produce a film. A group of people comes together to produce a blockbuster, and then you disperse and go back to your day job.”

The concept of the ‘frontier firm’: “They’re not adding AI as an ingredient. AI is the business model. It’s the core. And these frontier firms can have a small number of people using AI in this way, generating a pretty high run rate. So it’s a whole new way to think about shipping, creating, and innovating.”

The fallacy of ‘AI strategy’: “The idea that you just need to have an ‘AI strategy’ is a bit of a fallacy. Really, you kind of want to start with the business problem and then apply AI. … Where are you spending the most and where do you have the biggest challenges? Those are great areas to actually think about putting AI to work for you.”

Adapting to AI: “You have to build the habit and build the muscle to work in this new way and have that moment of, ‘Oh, wait, I don’t actually need to do this.’ “

The biggest risk related to AI: “The biggest risk is not AI in and of itself. It’s that people won’t evolve fast enough with AI. It’s the human risk and ability to actually start to really use these new tools and build the habit.”

Human creativity and AI: “It still takes that spark and that seed of creativity. And then when you combine it with these new tools, that’s where I have a lot of hope and optimism for what people are going to be able to do and invent in the future.”

Audio editing by Curt Milton.

Subscribe to GeekWire in Apple Podcasts, Spotify, or wherever you listen.

Jamie Siminoff has lived the American Dream in many ways — recovering from an unsuccessful appearance on Shark Tank to ultimately sell smart doorbell company Ring to Amazon for a reported $1 billion in 2018.

But as with most entrepreneurial journeys, the reality was far less glamorous. Siminoff promises to tell the unvarnished story in his debut book, Ding Dong: How Ring Went From Shark Tank Reject to Everyone’s Front Door, due out Nov. 10.

“I never set out to write a book, but after a decade of chaos, failure, wins, and everything in between, I realized this is a story worth telling,” Siminoff said in the announcement, describing Ding Dong as the “raw, true story” of building Ring, including nearly running out of money multiple times.

He added, “My hope is that it gives anyone out there chasing something big a little more fuel to keep going. Because sometimes being ‘too dumb to fail’ is exactly what gets you through.”

Siminoff rejoined the Seattle tech giant earlier this year after stepping away in 2023. He’s now vice president of product, overseeing the company’s home security camera business and related devices including Ring, Blink, Amazon Key, and Amazon Sidewalk.

Preorders for the book are now open on Amazon.

While a traumatised Spears dances alone in her cavernous mansion, her ex has written a new memoir that wallows in the gory details of her alleged dysfunction. It is a shallow exercise, writes Adam White

© Getty Images

Our guide to deciding between the MacBook Air vs. MacBook Pro in 2025 is based on hundreds of hours of testing and our thorough reviews of every MacBook.

A trusted analyst believes an all-new, low-cost MacBook is coming, one that drops Apple's M-series chips for a cheaper, less powerful alternative with a strategic upside.

Apple abruptly removed a controversial ad over the weekend, but it doesn't top Apple's biggest advertising fumble.