Galaxy Macau Unveils a New Era of Luxury Shopping with Italian Elegance and Artistic Inspiration at Galaxy Promenade

Galaxy Macau Integrated Resort has introduced an extraordinary new chapter in high-end retail with the unveiling of a stunning showcase at Galaxy Promenade, celebrating Italian artistry and contemporary design. Inspired by Milan’s legendary fashion district, Via Montenapoleone, this reimagined shopping destination brings together three of the world’s most prestigious brands—Brunello Cucinelli, Miu Miu, and Tod’s—creating an immersive retail environment where haute couture meets creative expression.

The new development represents Galaxy Macau’s vision of blending global luxury with a distinctly European flair. Every corner of Galaxy Promenade is meticulously designed to exude sophistication and warmth. The architectural design draws inspiration from refined Italian aesthetics, featuring kite-shaped lights that echo natural sunlight and a celestial canopy formed by thousands of tiny LED lights, evoking an indoor Milky Way. The atmosphere is further enriched by lush indoor greenery, including lemon trees and contemporary seating areas that invite guests to pause and savour the Continental ambience.

A Symphony of Italian Mastery and Design

At the heart of this elegant promenade are three icons of Italian fashion—Brunello Cucinelli, Miu Miu, and Tod’s—each offering an exceptional experience that redefines the art of luxury shopping.

Brunello Cucinelli embodies understated elegance with a boutique that celebrates craftsmanship, authenticity, and timeless design. The space is curated using sand-hued travertine, taupe leather, and tactile fabrics that harmonize perfectly with sculptural furnishings and antique brass accents. Visitors are greeted by a sense of calm sophistication, while a dedicated menswear customization zone provides tailored sartorial experiences for discerning gentlemen. Every element, from its scenographic façade to its integrated lighting, reinforces the brand’s philosophy of quiet luxury and modern refinement.

Miu Miu, known for its distinct blend of playfulness and sophistication, has unveiled its largest Macau boutique yet. Relocated to a new and expansive space within Galaxy Promenade, the boutique presents a minimalist design aesthetic wrapped in soft sky-blue tones and natural textures. Timber flooring, elegant carpeting, and curated art installations add to the serene and contemporary mood. Shoppers can explore the 2025 Fall/Winter and Holiday collections, featuring elegant wool coats, embroidered dresses, and the much-anticipated Solitaire and Pocket bags. The new Gymnasium sneakers also debut here, encapsulating Miu Miu’s youthful energy and creative flair.

Tod’s, unveiling its largest flagship in Asia, perfectly encapsulates the essence of Italian luxury through meticulous design and impeccable detailing. The store interior exudes quiet grandeur, with premium Italian materials such as Vicenza stone, Rigatino striped marble, and rich travertine. Leather accents and rosewood shelving enhance the warm sophistication that defines the Tod’s brand. Offering the full spectrum of men’s and women’s ready-to-wear collections, leather goods, and iconic Gommino loafers, the store also features the exclusive My Gommino customization service. Adding to the allure, the boutique includes the J.P. Club—a private space designed for personalized styling and intimate gatherings. This November, the boutique will launch special activations and concept pop-ups, celebrating the timeless artistry of Italian craftsmanship.

The Convergence of Fashion and Art

Beyond a destination for luxury retail, the new Galaxy Promenade becomes a living gallery where fashion, design, and art converge. The Galleria d’Arte Cosmo transforms the promenade into a vibrant creative hub, showcasing evocative works from renowned Asian artists. This integration of contemporary art into retail not only enhances the shopping experience but also deepens the emotional connection between visitors and the space.

Adding to its allure are two unique installations—“Albergo Cosmo” and “cucina h”—Italian-inspired façades that evoke the charm of boutique hotels and stylish eateries. Their intricate designs and artistic exteriors invite visitors to capture moments worth sharing, turning every corner of Galaxy Promenade into a backdrop for inspiration and storytelling.

A Redefined Destination for Global Luxury

With its new edit of Italian luxury brands, Galaxy Promenade reaffirms its position as one of Asia’s premier luxury shopping destinations. It has become a magnet for world-renowned fashion houses, watchmakers, and jewellers who choose Galaxy Macau to debut their most exclusive collections. This dynamic environment is not only about shopping—it is about self-expression, artistry, and the celebration of cultural sophistication.

Galaxy Macau’s commitment to innovation, creativity, and elegance is reflected in every aspect of this retail masterpiece. The result is more than a shopping experience—it is a journey through Italian heritage, global artistry, and modern design, curated for the world’s most discerning travelers.

Through this bold reinvention, Galaxy Promenade transcends traditional luxury retail, offering a space where every detail tells a story and every visit becomes a moment of discovery. With its fusion of Italian elegance, contemporary art, and world-class design, Galaxy Macau continues to redefine the future of experiential luxury in Asia.

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Chicago, Los Angeles, San Diego and Washington, D.C. Flights Strengthened as United Airlines Unveils Largest Ever Schedule From SFO Boosting Global Connectivity and Tourism

United Airlines expands routes to Chicago, Los Angeles, San Diego and Washington DC from SFO, unveiling its largest schedule ever to boost travel, tourism and global links.

The San Francisco International Airport (SFO) is preparing for a record-breaking summer travel season in 2026 as United Airlines unveils its largest-ever flight schedule from the airport. The expanded schedule marks a milestone in both the airline’s century-long history and its ongoing commitment to connecting the San Francisco Bay Area with key destinations across the United States and around the world.

United’s summer 2026 expansion will include 28 additional flights to some of the most in-demand domestic destinations, including Boston, Chicago, Los Angeles, San Diego, and Washington, D.C. With these new additions, the airline will operate more than 300 daily departures from SFO to over 100 destinations worldwide. This includes an impressive average of more than 50 daily international flights connecting travelers to over 30 cities across Europe, Asia, Latin America, and Oceania.

This ambitious schedule represents a significant investment in San Francisco’s role as one of United’s largest and most important global hubs. The airline’s growing network reinforces its focus on giving travelers more nonstop options and greater flexibility, particularly for the busy summer season when international travel demand is at its peak.

United’s long-standing partnership with SFO has helped establish the airport as one of the leading gateways for international travelers visiting the United States. Over the decades, United has expanded its reach from SFO to major global cities, reflecting the Bay Area’s importance as a center for technology, innovation, and culture.

Building on recent growth, United’s 2025 initiatives have already strengthened SFO’s global footprint. The airline recently introduced nonstop routes to Panama City, Panama, and San Jose, Costa Rica—two key Central American destinations known for their tourism and business travel appeal. Continuing this momentum, United is set to launch a new seasonal service to Adelaide, Australia, on December 11, expanding its Pacific network and connecting Northern California travelers to Australia’s vibrant southern coast.

As United expands its flight schedule, SFO continues to undergo one of its most ambitious infrastructure developments in recent years. The $2.6 billion Terminal 3 West Modernization project is transforming the passenger experience through a combination of modern design, enhanced safety, and improved convenience. The project will renovate the existing 650,000-square-foot western portion of Terminal 3 with state-of-the-art seismic retrofitting, expanded security checkpoints, and upgraded passenger facilities designed to streamline the travel process.

An additional 200,000 square feet of space will be added to the terminal, providing room for new dining, retail, and relaxation areas that reflect San Francisco’s diverse culture and culinary excellence. Once completed, the modernized terminal will feature improved passenger circulation, increased energy efficiency, and expanded amenities to meet the needs of both domestic and international travelers. The upgraded section is expected to open in the fall of 2027, positioning SFO among the most advanced airports in North America.

This collaboration between SFO and United Airlines highlights a shared vision for the future of air travel—one that emphasizes innovation, sustainability, and global connectivity. As United celebrates its 100th anniversary, its historic expansion at SFO not only honors a legacy of partnership but also underscores its commitment to shaping the next century of aviation excellence.

With an expanded network, new routes across multiple continents, and an ongoing investment in passenger experience, San Francisco International Airport is poised to remain a leading global gateway. Travelers departing from SFO in 2026 can expect greater access, convenience, and comfort than ever before, making the airport a cornerstone of United’s growing global presence and a proud symbol of progress in modern aviation.

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Mexico Tourism Grows During Day Of The Dead As Visitors Travel To Experience Authentic Cultural Heritage

Mexico is once again preparing for a weekend of deep emotion, color and cultural pride as the nation welcomes the arrival of Día de los Muertos, the Day of the Dead — a timeless tradition that celebrates life by honoring those who have passed into the spiritual world. Far from being a moment of mourning, the festival stands as a vibrant reminder that love transcends death and that memory is a bridge that connects generations.

Across every corner of the country, from the Yucatán Peninsula to Baja California, families are preparing ofrendas — home altars filled with candles, incense, photographs, sugar skulls, bright papel picado banners and favorite foods of departed loved ones. At the heart of every altar lies the cempasúchil, the fiery orange marigold whose fragrance is believed to guide spirits safely back to the world of the living. Entire streets, town squares and cemeteries transform into glowing pathways of petals and candlelight as families await their spiritual guests.

A Tradition That Lives Through Time

Observed annually on November 1st and 2nd, the Day of the Dead is a fusion of ancient Indigenous beliefs and spiritual customs. Rooted in pre-Hispanic rituals that honor cyclical life, the celebration was later shaped by cultural traditions introduced over centuries, evolving into one of Mexico’s most meaningful cultural expressions. The first day, known as Día de los Angelitos, welcomes the spirits of children, while November 2nd, Día de los Difuntos, is dedicated to adults who have passed.

Unlike somber memorials found elsewhere in the world, Mexico’s approach to remembering the dead blends story, music, art, humor and spiritual conviction. It is a celebration that carries the message that no one truly dies if they are never forgotten.

A Nation In Full Celebration

Every region in Mexico brings a unique cultural expression to this festival:

• Mexico City will once again transform its iconic Paseo de la Reforma into a moving river of giant skeleton puppets, painted performers, decorated floats and musical troupes in an annual parade that attracts global attention.
• In Oaxaca, artists spend weeks crafting elaborate sand tapestries and paper art, turning plazas into open-air galleries of symbolism and color.
• The lakeside town of Pátzcuaro in Michoacán will glow beneath thousands of candles as families cross the lake to Janitzio Island for dusk-to-dawn cemetery gatherings — one of the most spiritual and moving sights in the country.
• In Veracruz, Yucatán and Quintana Roo, celebrations blend ancient Mayan and Totonac traditions, featuring music, dance, local cuisine and storytelling.
• In the northern states such as Nuevo León and Chihuahua, communities host cultural exhibitions, traditional craft fairs and processions that keep local customs alive.

A Cultural Treasure For The World

In 2008, UNESCO recognized the Day of the Dead as an Intangible Cultural Heritage of Humanity, describing it as a tradition that preserves collective memory and strengthens cultural identity. It has since become a symbol of Mexico’s artistic soul, spiritual resilience and intergenerational unity.

A Tourism Magnet

The magic of this festival has captivated travelers from around the world. Tourism analysts forecast that more than 1.6 million hotel stays will be registered across Mexico during this year’s celebrations — a rise of over 2% compared with the previous year. Popular destinations like Mexico City, Oaxaca, Pátzcuaro, Mérida, Guanajuato, Cancun and Puebla are reporting strong demand as both international and domestic travelers arrive to experience the festival.

Markets overflow with traditional pastries like pan de muerto — a soft sweet bread dusted with sugar — and steaming pots of tamales simmer in every town square. Mariachi bands play into the night while families share memories and stories that keep loved ones alive in spirit.

A Celebration Of Memory, Identity And Love

The Day of the Dead is more than a cultural event — it is a tribute to family bonds, a reaffirmation of community and a reminder that heritage lives on through tradition. It is a celebration where memory becomes a light, grief transforms into gratitude and the past walks hand-in-hand with the present.

As Mexico prepares for another year of heartfelt celebration, candles will be lit, altars will glow and doors will symbolically open to welcome home those who are never forgotten.

Image: AI

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India Tourism Sees Rising Interest in Uttarakhand as New Haridwar Travel Packages Open Affordable Routes to Auli Chopta Haridwar and Char Dham Yatra

Uttarakhand, one of India’s most captivating Himalayan states, continues to dominate domestic travel trends with its rich blend of spirituality, adventure, and pristine landscapes. In response to increasing visitor demand, a well-established travel service based in Haridwar has introduced a series of new discounted packages designed to make travel across Uttarakhand more affordable and accessible. These packages include guided tours to major destinations such as Auli, Chopta, Haridwar, and the Char Dham circuit, ensuring a seamless experience for travelers seeking both spiritual fulfillment and natural beauty.

With a strong foundation in personalized tour planning, the agency has earned a reputation for reliability, transparent service, and authentic local experiences. Unlike commercially packaged tours offered online, these travel programs are thoughtfully curated to reflect Uttarakhand’s culture, traditions, and breathtaking mountain terrain while maintaining cost efficiency. Travelers benefit from tailored itineraries, expert guidance, and round-the-clock assistance that enhance safety and comfort throughout their journey.

Uttarakhand Tourism on the Rise

Over the past few years, Uttarakhand has experienced a dramatic spike in visitor footfall. Often referred to as the Dev Bhoomi or Land of the Gods, the state serves as a gateway to some of India’s most sacred Hindu pilgrimage sites and revered Himalayan peaks.

Key Tourism Drivers

• Spiritual Journeys
  Pilgrimages to Yamunotri, Gangotri, Kedarnath, and Badrinath—together known as the Char Dham—draw lakhs of pilgrims annually. Many travelers also seek spiritual rejuvenation in Haridwar and Rishikesh, renowned for ancient temples, riverbank rituals, and meditation centers along the Ganga.
• Adventure and Nature
  Snow-bound Auli has emerged as one of India’s top skiing destinations, featuring ropeway experiences and views of towering Himalayan giants. Chopta, also known as Mini Switzerland of India, attracts trekkers heading to Tungnath and Chandrashila, while wildlife lovers explore nearby forest reserves teeming with flora and fauna.
• Culture and Heritage
  Local festivals, Himalayan cuisine, handcrafted woolens, and traditional village life offer cultural immersion that makes Uttarakhand a favorite among slow travelers and backpackers.

The new travel packages aim to respond to this demand by combining affordability with local expertise, ensuring travelers come away with meaningful and memorable experiences.

Auli–Chopta Exploration Package

Among the most popular offerings is the 4 Nights/5 Days Auli–Chopta Tour starting from Haridwar. Designed for travelers seeking a balance of mountain adventure and serene landscapes, this journey allows participants to enjoy majestic views, peaceful meadows, and hidden alpine beauty.

Tour Highlights

• Trek to Tungnath, the highest Shiva temple in the world
• Sunrise experience at Chandrashila Peak, overlooking a glowing Himalayan horizon
• Skiing sessions and cable car ride in Auli
• Campfire evenings and star-gazing in Chopta meadows
• Cultural exploration in Joshimath

Sample Itinerary

Day	Route	Highlights
1	Haridwar → Chopta	Scenic mountain drive
2	Tungnath & Chandrashila	Trekking and temple visit
3	Chopta → Joshimath	Leisure and local exploration
4	Joshimath → Auli	Skiing, cable ride, Nanda Devi views
5	Return to Haridwar	Via Rudraprayag and Devprayag

Hassle-free transfers, comfortable hotel stays, and safety-first travel coordination make this tour ideal for families, couples, and group adventurers alike.

Haridwar – The Spiritual Gateway

Haridwar remains a centerpiece of Uttarakhand tourism due to its deep-rooted spiritual identity. Visitors arrive by the millions to take part in sacred rituals on the ghats of the Ganga, seek blessings in ancient temples, and experience traditional Himalayan culture.

Top Experiences in Haridwar

• Evening Ganga Aarti at Har Ki Pauri
  A signature spiritual experience with devotional hymns and riverfront lamp rituals.
• Cable car ride to Mansa Devi and Chandi Devi temples
• Yoga and meditation retreats in peaceful ashrams
• Wildlife excursions at Rajaji National Park
• Bazaars and street food trails, offering milk-based sweets, kachori, jalebi, and herbal drinks

Affordable Haridwar packages include guided visits, customized tour options, and add-ons for Rishikesh rafting or spiritual camps.

Char Dham Yatra Packages by Air and Road

No pilgrimage in India is as revered as the Char Dham Yatra, a spiritual journey through the Himalayas. The new pilgrimage packages include:

• Budget Road Travel for traditional yatris
• Comfortable Deluxe Packages with hotel stays
• VIP Helicopter Tours for fast-track temple visits
• Custom Senior Citizen Itineraries for safety and ease

These packages simplify complex Himalayan terrain travel and include registration assistance, comfortable transport, experienced support teams, and emergency care options.

Connectivity and Accessibility

Travelers can reach Uttarakhand easily from major cities:

• By Air: Jolly Grant Airport, Dehradun
• By Train: Haridwar, Rishikesh, and Dehradun railway stations
• By Road: National highways connect Haridwar to Delhi, Chandigarh, Lucknow, and Jaipur

Conclusion

Uttarakhand offers an unmatched combination of spiritual peace, breathtaking mountains, and Himalayan adventure. The introduction of affordable and thoughtfully designed travel packages makes it easier for travelers to explore deeply, safely, and meaningfully. Whether it is the serenity of Haridwar, the icy slopes of Auli, the alpine trails of Chopta, or the divine path of the Char Dham, Uttarakhand promises unforgettable journeys for every traveler.

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New York Holiday Tourism Boost as Club Wyndham Unveils Let It Dough Suite Immersive Baking Retreat

New York City, famous for its festive energy and magical holiday atmosphere, now offers a playful new seasonal experience unlike anything travelers have seen before. In a creative collaboration that blends nostalgia with immersive design, Club Wyndham has introduced a themed holiday accommodation at its Midtown 45 property — a delightfully unconventional retreat known as the Let It Dough Suite.

Inspired by cheerful holiday baking traditions and the spirit of wintertime coziness, the suite invites families, couples and festive explorers to rediscover the joy of the holidays through whimsical design and interactive experiences. Available for booking beginning November 17, 2025 and open through January 6, 2026, this specialty suite transforms a New York hotel stay into a storybook-style holiday getaway.

A Storybook Suite in the Heart of Manhattan

The Let It Dough Suite is designed as a charming, cottage-style hideaway infused with wintry personality. Instead of typical New York luxury minimalism, guests step into a comforting world of sweetness and imagination. From the moment they enter, they are greeted by the subtle scent of cookies and an interior crafted to resemble a holiday bakery brought to life.

Walls are treated with hand-drawn-style illustrations that resemble a festive kitchen sketch, and oversized décor pieces create a playful sense of dimension. Surfaces are trimmed with faux icing drips, cookie motifs appear across the walls, and vintage-inspired shelving holds jars and bowls that feel plucked from a storybook pantry. Frosted window art completes the illusion of a snowy winter just beyond the glass — even on days when Manhattan streets are clear.

The centerpiece of the suite is a cozy kitchen and dining space designed for memory-making moments. Here, families can roll dough, decorate cookies, and enjoy warm pastries fresh from the oven. The holiday theme flows seamlessly from room to room, culminating in a dreamlike bedroom inspired by cinnamon rolls, with swirled bedding textures and comforting caramel tones that wrap the room in visual warmth.

A Stay Filled with Interactive Holiday Fun

The Let It Dough experience extends beyond décor. This seasonal suite was curated for hands-on enjoyment, featuring interactive touches throughout. Guests can:

• Cozy up by a warming electric fireplace while sipping hot beverages
• Capture share-worthy photos in a built-in holiday photo booth
• Enjoy a direct-dial hotline offering festive baking tips and cheer
• Access a dedicated “Cookie Concierge” service that delivers extra baking supplies or sweet ingredients upon request
• Open a refrigerator stocked with ready-to-bake treats
• Decorate cookies with sprinkles, icing, and themed baking kits included with the stay

Every detail encourages travelers to slow down, savor holiday traditions, and create memories. Even bedtime is treated as a seasonal ritual, with themed eye masks and plush blankets to complete the experience.

Holiday Cheer Spreads Across the Country

Though the Let It Dough Suite is exclusive to New York City, the collaboration extends beyond the East Coast. Holiday travelers at select Club Wyndham resorts across the United States will be treated to Cookie Happy Hour, a seasonal moment when warm baked treats are offered to guests at no additional cost. Participating resorts include:

• Club Wyndham Anaheim
• Club Wyndham Atlanta
• Club Wyndham Resort at Avon
• Club Wyndham Bonnet Creek in Orlando
• Club Wyndham Branson at The Meadows
• Club Wyndham Grand Desert in Las Vegas

These select properties will host afternoon cookie gatherings throughout the holiday period, bringing a touch of festive joy to travelers nationwide.

A Chance to Win a Holiday Stay in New York

Adding to this seasonal surprise, Club Wyndham has launched a giveaway that will grant one winner a two-night stay in the Let It Dough Suite from December 17–19, 2025. The prize also includes round-trip airfare for two, giving one lucky guest the chance to enjoy a festive escape in Manhattan during the height of the holiday season.

Booking Information

The Let It Dough Suite accommodates up to four guests and is available for both Club Wyndham owners and general travelers. Two- and three-night stays can be reserved between November 17, 2025 and January 6, 2026, with nightly rates starting at $399 plus tax. Ahead of public booking, select Club Wyndham owners with existing Midtown 45 reservations from November 3–16 may receive complimentary upgrades as a surprise benefit.

A Seasonal Stay Designed for Delight

At a time of year when New York glows with holiday lights and festive markets, this imaginative suite offers an immersive retreat that embraces holiday whimsy without sacrificing comfort. With its blend of creative décor, interactive surprises, and joyful nostalgic energy, the Let It Dough Suite turns a city break into a fully baked holiday experience.

Travelers seeking seasonal magic, family connection, or simply a cozy escape amid Manhattan’s winter wonderland will find a warm welcome in this playful hideaway.

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Azerbaijan Tourism Board Strengthens Global Travel Partnerships at Antalya Tourism Fair 2025 to Boost Year Round Visitor Growth

Azerbaijan continued its dynamic push into international tourism markets with a strong presence at the Antalya Tourism Fair (ATF) 2025, held in Antalya, Türkiye in October 2025. The Azerbaijan Tourism Board (ATB) used the three-day industry event to position the country as a compelling year-round destination, strengthening ties with key travel trade partners from Türkiye and more than 60 other countries.

ATB’s participation at ATF 2025 reflects the nation’s long-term vision to enhance international tourism cooperation, diversify source markets, and increase travel arrivals through targeted promotions. Türkiye remains one of Azerbaijan’s fastest-growing tourism markets, benefitting from shared cultural values, direct flight connectivity, and expanding travel partnerships. ATB’s engagement at ATF was therefore not only strategic, but also timely, aligning with Azerbaijan’s broader tourism growth roadmap.

Strong Trade Representation and Product Showcase

Throughout the event, the Azerbaijan Tourism Board introduced a comprehensive tourism portfolio designed to appeal to leisure travelers, families, adventure seekers, winter sports enthusiasts, and cultural explorers. ATB highlighted the country’s unique blend of traditional heritage and modern development with a curated showcase that included:

• Baku’s Urban Energy – The capital city’s futuristic skyline, historic Old City (Icherisheher), Caspian coast promenade, and world-class architecture such as the Flame Towers and Heydar Aliyev Center were promoted as major draws for cultural and business travelers.
• Winter Tourism in Shahdag and Tufandag – Azerbaijan’s growing winter tourism sector was prominently featured, presenting Shahdag Mountain Resort and Tufandag Ski Resort as accessible and affordable alpine experiences within the wider Eurasian region. ATB highlighted expanded slopes, new luxury accommodations, and winter sports facilities designed to attract active travelers.
• Wine Tourism Routes – Azerbaijan’s ancient winemaking tradition, dating back over 6,000 years, was also spotlighted. ATB presented new wine trails connecting vineyards in regions such as Shamakhi, Gabala, and Ganja, offering immersive vineyard tours, cellar tastings, culinary pairings, and cultural storytelling experiences.
• Adventure and Eco-Tourism – Mountain trekking in Gabala, paragliding in Sheki, hiking in Guba, and nature retreats in the Caucasus foothills drew strong interest among international travel buyers seeking authentic outdoor experiences.
• Cultural and Heritage Journeys – ATB emphasized Azerbaijan’s historical assets including UNESCO sites, Silk Road towns, preserved caravanserais, ancient fire temples, and traditional crafts. These offerings are being packaged to attract cultural tourism and heritage enthusiasts.

Strengthening Global Travel Partnerships

The Antalya Tourism Fair brought together more than 40,000 travel industry professionals, including 2,000 hosted buyers representing leading tour operators, travel agencies, destination management companies (DMCs), and hospitality brands. For ATB, the event served as a powerful networking platform to meet tourism decision-makers and explore future cooperation across multiple sectors of tourism development.

During B2B meetings, ATB held strategic discussions with regional travel agencies, airline partners, hospitality groups, and media organizations to promote new travel programs and joint marketing partnerships. The Board also explored collaborative opportunities in aviation to expand flight connectivity, especially via Türkiye, an emerging hub for travelers connecting between Europe, the Middle East, Central Asia, and the Caucasus.

With the increasing number of direct flights between Baku and major Turkish cities such as Istanbul, Ankara, Izmir and Antalya, ATB noted that Türkiye now serves as a key tourism partner not only for visitor arrivals but also for regional tourism integration. ATB emphasized that tourism synergies between the two countries are essential for developing sustainable travel experiences, multi-destination packages, and cross-border tourism initiatives.

Promoting Azerbaijan as a Year-Round Destination

Throughout the fair, the Azerbaijan Tourism Board reinforced its branding message: “Azerbaijan – Take Another Look.” The campaign encourages global travelers to discover the country’s rich diversity, from its cultural heritage to modern lifestyle experiences.

Unlike many destinations dependent on seasonal tourism flows, Azerbaijan offers year-round travel opportunities:

Travel Season	Key Experiences
Spring	National festivals, nature escapes, wellness tourism
Summer	Caspian Sea resorts, outdoor adventures, family travel
Autumn	Wine tourism, cultural heritage tours, scenic travel
Winter	Ski holidays, snow activities, mountain getaways

This positioning was well received by Turkish and international tour operators, many of whom are now working to integrate Azerbaijan into their destination catalogs for 2026 travel programs.

Future Growth Outlook

ATB expressed strong optimism about Azerbaijan’s tourism growth trajectory, supported by investment in infrastructure, sustainability, hospitality training programs, and destination marketing. The upcoming international events such as Formula 1 Azerbaijan Grand Prix, Sharq Turuq International Cultural Festival, and various global conferences are also expected to attract high visitor numbers.

With ATF 2025 serving as a major industry hub, ATB concluded its participation with renewed partnerships and expansion opportunities for tourism promotion in key global markets.

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