Azerbaijan Tourism Board Strengthens Global Travel Partnerships at Antalya Tourism Fair 2025 to Boost Year Round Visitor Growth

Azerbaijan continued its dynamic push into international tourism markets with a strong presence at the Antalya Tourism Fair (ATF) 2025, held in Antalya, Türkiye in October 2025. The Azerbaijan Tourism Board (ATB) used the three-day industry event to position the country as a compelling year-round destination, strengthening ties with key travel trade partners from Türkiye and more than 60 other countries.

ATB’s participation at ATF 2025 reflects the nation’s long-term vision to enhance international tourism cooperation, diversify source markets, and increase travel arrivals through targeted promotions. Türkiye remains one of Azerbaijan’s fastest-growing tourism markets, benefitting from shared cultural values, direct flight connectivity, and expanding travel partnerships. ATB’s engagement at ATF was therefore not only strategic, but also timely, aligning with Azerbaijan’s broader tourism growth roadmap.

Strong Trade Representation and Product Showcase

Throughout the event, the Azerbaijan Tourism Board introduced a comprehensive tourism portfolio designed to appeal to leisure travelers, families, adventure seekers, winter sports enthusiasts, and cultural explorers. ATB highlighted the country’s unique blend of traditional heritage and modern development with a curated showcase that included:

• Baku’s Urban Energy – The capital city’s futuristic skyline, historic Old City (Icherisheher), Caspian coast promenade, and world-class architecture such as the Flame Towers and Heydar Aliyev Center were promoted as major draws for cultural and business travelers.
• Winter Tourism in Shahdag and Tufandag – Azerbaijan’s growing winter tourism sector was prominently featured, presenting Shahdag Mountain Resort and Tufandag Ski Resort as accessible and affordable alpine experiences within the wider Eurasian region. ATB highlighted expanded slopes, new luxury accommodations, and winter sports facilities designed to attract active travelers.
• Wine Tourism Routes – Azerbaijan’s ancient winemaking tradition, dating back over 6,000 years, was also spotlighted. ATB presented new wine trails connecting vineyards in regions such as Shamakhi, Gabala, and Ganja, offering immersive vineyard tours, cellar tastings, culinary pairings, and cultural storytelling experiences.
• Adventure and Eco-Tourism – Mountain trekking in Gabala, paragliding in Sheki, hiking in Guba, and nature retreats in the Caucasus foothills drew strong interest among international travel buyers seeking authentic outdoor experiences.
• Cultural and Heritage Journeys – ATB emphasized Azerbaijan’s historical assets including UNESCO sites, Silk Road towns, preserved caravanserais, ancient fire temples, and traditional crafts. These offerings are being packaged to attract cultural tourism and heritage enthusiasts.

Strengthening Global Travel Partnerships

The Antalya Tourism Fair brought together more than 40,000 travel industry professionals, including 2,000 hosted buyers representing leading tour operators, travel agencies, destination management companies (DMCs), and hospitality brands. For ATB, the event served as a powerful networking platform to meet tourism decision-makers and explore future cooperation across multiple sectors of tourism development.

During B2B meetings, ATB held strategic discussions with regional travel agencies, airline partners, hospitality groups, and media organizations to promote new travel programs and joint marketing partnerships. The Board also explored collaborative opportunities in aviation to expand flight connectivity, especially via Türkiye, an emerging hub for travelers connecting between Europe, the Middle East, Central Asia, and the Caucasus.

With the increasing number of direct flights between Baku and major Turkish cities such as Istanbul, Ankara, Izmir and Antalya, ATB noted that Türkiye now serves as a key tourism partner not only for visitor arrivals but also for regional tourism integration. ATB emphasized that tourism synergies between the two countries are essential for developing sustainable travel experiences, multi-destination packages, and cross-border tourism initiatives.

Promoting Azerbaijan as a Year-Round Destination

Throughout the fair, the Azerbaijan Tourism Board reinforced its branding message: “Azerbaijan – Take Another Look.” The campaign encourages global travelers to discover the country’s rich diversity, from its cultural heritage to modern lifestyle experiences.

Unlike many destinations dependent on seasonal tourism flows, Azerbaijan offers year-round travel opportunities:

Travel Season	Key Experiences
Spring	National festivals, nature escapes, wellness tourism
Summer	Caspian Sea resorts, outdoor adventures, family travel
Autumn	Wine tourism, cultural heritage tours, scenic travel
Winter	Ski holidays, snow activities, mountain getaways

This positioning was well received by Turkish and international tour operators, many of whom are now working to integrate Azerbaijan into their destination catalogs for 2026 travel programs.

Future Growth Outlook

ATB expressed strong optimism about Azerbaijan’s tourism growth trajectory, supported by investment in infrastructure, sustainability, hospitality training programs, and destination marketing. The upcoming international events such as Formula 1 Azerbaijan Grand Prix, Sharq Turuq International Cultural Festival, and various global conferences are also expected to attract high visitor numbers.

With ATF 2025 serving as a major industry hub, ATB concluded its participation with renewed partnerships and expansion opportunities for tourism promotion in key global markets.

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