Department of Tourism, Cebu Pacific and HRRACI Launch Visit Cebu Campaign, Offering Flight Discounts and Accommodation Deals to Boost Post-Disaster Tourism Growth

In an effort to create more tourist arrivals in Cebu following the recent natural disasters that hit the province, the Department of Tourism (DOT) teamed up with Cebu Pacific and the Hotel, Resort, and Restaurant Association of Cebu Inc. (HRRACI), offering incentives to achieve this goal. The memorandum of understanding was signed last Friday to formalize the partnership during the launching of the “Visit Cebu” campaign.

This initiative will aid in rebuilding tourism here in Cebu through discounted flights, hotel vouchers, and various promotional packages for foreign travelers. The tourism drive will focus on primary international markets, such as Korea, Japan, Thailand, Singapore, Hong Kong, and Vietnam, to bring more international visitors to the region.

Flight and Accommodation Offers to Support Local Businesses and Workers

Tourism Secretary Christina Frasco emphasized that the “Visit Cebu” campaign is a crucial step in supporting local businesses and workers in Cebu, especially as the province recovers from the recent disruptions. The incentives include discounted flights from Cebu Pacific, as well as special accommodation deals from participating hotels and resorts across the region. Some travelers will also receive a complimentary one-night stay, further enhancing the appeal of Cebu as a tourist destination.

This initiative is not only aimed at boosting tourism in the province but also at ensuring economic recovery for the hospitality sector, which has faced challenges in the wake of the recent natural disasters. By promoting affordable travel options and exclusive hotel packages, the campaign hopes to draw more international tourists to Cebu, offering them access to the province’s beautiful beaches, historic landmarks, and thriving cultural experiences.

Targeting Key Markets to Expand Cebu’s Global Appeal

The “Visit Cebu” campaign will focus its efforts on attracting visitors from six key markets: Korea, Japan, Thailand, Singapore, Hong Kong, and Vietnam. These regions have shown a strong interest in traveling to Cebu in recent years, making them ideal targets for the promotional efforts. The campaign will be supported by digital promotions, allowing Cebu Pacific’s existing international routes to the province to connect travelers with easy access to the Philippines’ top destination.

Additionally, HRRACI President Mia Leon mentioned that the association is coordinating with its member establishments to provide affordable accommodation options and manage the distribution of vouchers to maximize the impact of the campaign. The collaboration between the private sector and government agencies reflects a unified approach to driving tourism recovery and ensuring the long-term growth of the tourism economy in Cebu.

Promoting Cebu’s Dive Tourism and Regional Experiences

As part of the “Visit Cebu” campaign, familiarization trips will be organized in Moalboal and Malapascua, highlighting the region’s rich dive tourism offerings. These regions are renowned for their underwater biodiversity, making Cebu an ideal destination for diving enthusiasts. The familiarization trips will be tied to the upcoming Philippine Dive Experience event, organized by the DOT, further enhancing Cebu’s profile as a premier diving tourism destination.

Cebu’s diverse tourism offerings, ranging from beach resorts to adventure tourism and cultural experiences, provide the perfect blend of relaxation and exploration for visitors. By promoting sustainable tourism and nature-based experiences, the campaign will attract both eco-conscious travelers and those seeking more active and cultural vacation options.

Long-Term Tourism Growth and Economic Resilience

The “Visit Cebu” campaign represents a pivotal moment in Cebu’s tourism recovery. While the immediate goal is to increase tourism arrivals and support local businesses, the long-term tourism impact extends to broader goals such as regional development and economic diversification. The province’s commitment to sustainable tourism, cultural preservation, and eco-friendly travel positions Cebu as a top destination for those seeking a more responsible travel experience.

The growth of alternative tourism, including adventure tourism, eco-tourism, and cultural tourism, will provide the foundation for Cebu’s tourism sector to expand and thrive sustainably in the future. The expansion of air connectivity and continued private-public collaboration will foster a resilient tourism ecosystem that balances the need for economic growth with the preservation of the region’s natural and cultural resources.

Cebu’s Bright Future as a Sustainable Tourism Hub

No doubt, this “Visit Cebu” campaign by the Department of Tourism, Cebu Pacific, and HRRACI will further accelerate the recovery process of the region’s tourism sector and ensure long-term economic growth. The campaign will grant reasonable flight and accommodation access to ensure a continuous stream of foreign visitors who will help boost local businesses and augment the income of tourism workers. This initiative will surely contribute to a more sustainable, inclusive, and resilient tourism ecosystem, securing Cebu as one of the most sought-after destinations in Southeast Asia for generations to come, as Cebu’s tourism industry diversifies and expands.

The post Department of Tourism, Cebu Pacific and HRRACI Launch Visit Cebu Campaign, Offering Flight Discounts and Accommodation Deals to Boost Post-Disaster Tourism Growth appeared first on Travel And Tour World.

Belarus Showcases Tourism Potential at the Intourmarket 2025, Highlighting Cultural, Natural and Gastronomic Experiences for Future Growth

Belarus was represented at the Intourmarket 2025 Winter Exhibition held in St. Petersburg, where it showcased its developing tourist potential by presenting an array of tourism opportunities targeting Russian as well as foreign tourists. Hosted by the National Tourism Agency of Belarus, with support from the Japan National Tourism Organization Dubai Office, it was the perfect setting for Belarus to showcase its tourist offerings.

Being one of the biggest tourist events that brought together more than 50 tourism specialists, it showed that Belarus is striving to make its portfolio more diverse for various tourist groups. Including health resorts, gourmet tourism, and more, it gave a broad overview of what Belarus has to offer, which totally corresponds to the vision of the future of tourism for Belarus—a leader for both tourism and business.

A Diverse Range of Attractions to Fuel Belarus’ Future Tourism

Belarus is capitalizing on its strategic location in Eastern Europe and its unique cultural identity to attract visitors looking for something different. The updated tourist map and the newly introduced MICE tourism catalog are crucial tools designed to facilitate business tourism and leisure travel across Belarus. By focusing on the MICE (Meetings, Incentives, Conferences, and Events) sector, Belarus is aiming to increase its attractiveness as a destination for corporate events, conferences, and international summits, anticipating growth in the business tourism market in the coming years.

Pripyatsky National Park and Braslav Lakes National Park were also highlighted at the exhibition, with a focus on promoting eco-tourism and nature-based travel. The country’s wealth of natural treasures is central to its future tourism strategy. As travelers increasingly seek sustainable and immersive experiences in nature, these national parks offer an opportunity for Belarus to position itself as a leading eco-tourism destination, particularly appealing to international visitors who prioritize conservation and authentic outdoor experiences.

In addition, Braslav Lakes, a popular spot for Russian tourists, is preparing to offer even more accessible tourism programs, reinforcing the country’s commitment to making its natural attractions accessible for all. These efforts are expected to contribute significantly to Belarus’ future tourism growth by appealing to a diverse global audience, including those interested in family travel, adventure tourism, and wellness retreats.

Gastronomic Tourism: A Key Pillar for Future Growth

Gastronomic tourism in Belarus is also set for growth, with December officially declared as the month of gastronomic tourism. The introduction of gastronomic tours at the exhibition gives Belarus a distinct advantage as it seeks to engage travelers interested in exploring a country through its culinary traditions. From traditional Belarusian dishes to local food products, the focus on food tourism is part of a broader strategy to enhance the country’s appeal for international travelers, especially in Western Europe and Russia.

The growing gastronomic tourism sector will provide a long-term opportunity for Belarus to strengthen its position in the global tourism market. As tourists increasingly seek culinary experiences that connect them to the history and culture of the places they visit, Belarus plans to continue developing gastronomic routes that highlight both traditional flavors and modern interpretations of its rich culinary heritage.

Cultural Heritage: Vytsinanka and Belarus’ Unique Identity

Cultural tourism remains a cornerstone of Belarus’ tourism strategy, and Vytsinanka, the traditional paper cutting art, was showcased to reinforce the country’s deep connection to its cultural roots. This form of folk art was used to decorate the national stand at the exhibition, giving it a distinctive, culturally rich appearance. The incorporation of Vytsinanka symbolizes Belarus’ commitment to preserving and sharing its cultural identity, and this will play a crucial role in the country’s future tourism appeal.

As cultural tourism continues to grow globally, Belarus is poised to benefit from its unique cultural offerings, from historic sites to traditional crafts. The Kitano Ijinkan district and Kobe Mosque in Kobe stand as a testament to the multicultural influences in the country, creating a future opportunity for increased visits from those interested in exploring cultural diversity and spiritual heritage.

Future Tourism Vision: Sustainable Development and Global Appeal

Looking to the future, Belarus’ tourism vision is focused on sustainable growth. The country plans to enhance its tourism infrastructure, improve regional accessibility, and develop new tourism products that appeal to international travelers. The future of Belarus’ tourism is centered on sustainability, particularly through eco-tourism initiatives, creating a balance between visitor growth and environmental preservation.

With gastronomic tourism, cultural heritage, and nature-based travel as key pillars, Belarus is positioning itself to become a leading destination for those seeking a unique combination of nature, culture, and sustainable experiences. Furthermore, the development of MICE tourism will solidify Belarus’ place on the map as a destination for international business events.

Intourmarket 2025: A Stepping Stone for Future Growth

The Intourmarket 2025 Winter Exhibition represents a significant step forward for Belarus as it seeks to expand its global reach and increase its market share in the Russian tourism market. As the exhibition grows in scope and geographic reach, it provides Belarus with the ideal opportunity to introduce its tourism offerings to a broader audience and develop mutually beneficial tourism collaborations.

Participation in such major exhibitions is part of Belarus’ strategy to diversify its tourism appeal and tap into emerging markets in Asia, Europe, and beyond. By focusing on its natural beauty, gastronomic experiences, and MICE opportunities, Belarus is laying the groundwork for a prosperous future in tourism, with plans to attract more international tourists in the years to come.

A Future Full of Potential for Belarus Tourism

Belarus is developing a very promising future for tourism development related to eco-tourism, culinary tourism, and cultural tourism. The organization of the “Intourmarket 2025 Winter Exhibition” marks an important point for Belarus in its efforts to strengthen its role in the Russian tourism market as well as its development in other corners of the globe. Belarus is developing into one of the best tourist destinations in Eastern Europe as it focuses on sustainable tourism development, improving tourism in the region, as well as meeting the demands for cultural tourism.

The post Belarus Showcases Tourism Potential at the Intourmarket 2025, Highlighting Cultural, Natural and Gastronomic Experiences for Future Growth appeared first on Travel And Tour World.

M7 World Championship in Indonesia Boosts Esports Influence, Sports Tourism and Regional Development Growth, Showcasing its Cultural Heritage

M7 World Championship (M7) is expected to position Indonesia at the cutting edge of international esports and make it one of the major influencers of the sports tourism industry. Scheduled to be held in Jakarta in 2025, the M7 is a major event in the global Mobile Legends: Bang Bang (MLBB) esports calendar, and it is expected to make its presence felt in the industries of esports tourism and cultural tourism in Indonesia. This is because of its unique ability to combine sports, entertainment, and tourism.

Through the organization of such a prestigious event, Indonesia is promoting its attractiveness to the global community, not only to gamers but also sports tourists who are keen to immerse themselves in the lively Indonesian gaming culture and rich heritage. M7 is projected to generate considerable tourist traffic, which is expected to boost the development of tourism in Indonesia.

Tourism Growth: M7 to Boost Sports Tourism and International Visitor Numbers

The M7 World Championship is set to have a profound impact on sports tourism in Indonesia. As one of the biggest esports tournaments in the world, it will attract international visitors from across the globe, particularly those involved in the gaming and esports industries. This global exposure will increase tourism flows, benefiting the local hospitality sector, transportation, retail, and other tourism-related industries.

Jakarta, the tournament’s host city, will likely experience a surge in tourists, particularly those with an interest in esports, but also sports tourism enthusiasts keen on participating in related events and activities. With the growing popularity of sports tourism, particularly in emerging sectors like esports, events like the M7 will help Indonesia attract new international audiences while also enhancing its appeal to existing markets. As the world’s most populous region with a rapidly growing middle class, Southeast Asia—especially Indonesia—is becoming an increasingly important player in the global sports tourism industry.

Cultural and Sports Tourism Collaboration: Bridging Esports and Traditional Tourism

The M7 event is more than just a competitive gaming tournament; it is a celebration of sports tourism, where gaming enthusiasts can enjoy a deeper cultural experience. Indonesia’s rich cultural heritage will play a central role in the event, with the M7’s opening ceremony set to showcase traditional Indonesian culture through performances, art, and cultural storytelling. As fans and tourists travel to Jakarta, they will experience the unique fusion of sports tourism and cultural tourism, which is becoming a key trend in global travel.

The M7 World Championship is set to serve as a model for how sports tourism can be integrated with gaming events, where the destination itself becomes an essential part of the fan experience. Visitors will not only watch the tournament but will also be able to immerse themselves in the local culture, enjoying activities that highlight Indonesia’s diverse landscapes, culinary traditions, and historic sites. This multi-dimensional approach to tourism creates an engaging experience for visitors, attracting both traditional sports fans and esports enthusiasts.

The Future Impact of M7: Long-Term Benefits for Indonesia’s Sports and Tourism Sectors

The long-term impact of the M7 World Championship on Indonesia’s sports tourism landscape cannot be understated. By positioning the country as a global esports hub, the event will pave the way for more high-profile gaming events and sports tourism initiatives in the future. This will provide a significant boost to Indonesia’s tourism industry, particularly in the off-peak seasons, when traditional tourism experiences can be complemented by esports tournaments and sports-related events.

Additionally, as esports continues to grow in popularity, it will become a more prominent niche within sports tourism. The M7 serves as an example of how gaming tourism can attract a younger, dynamic audience, who often travel not just for the competition but also for the cultural experience, entertainment, and social aspects surrounding the event. This makes the M7 a vital part of Indonesia’s tourism diversification strategy, ensuring that the country remains competitive in the evolving global tourism market.

Economic and Community Benefits: Strengthening Local Economies Through Esports

Beyond the immediate tourism and travel benefits, the M7’s success will have lasting economic benefits for Indonesia. Sports tourism, driven by events like the M7, plays a crucial role in job creation, local business growth, and infrastructure development. The influx of international visitors for esports events will also lead to more investment in tourism infrastructure, including better transport networks, hotels, and convention centers—improvements that benefit both tourism and the broader economic ecosystem.

The M7 also provides an opportunity for local communities to participate in the tourism economy, through volunteer roles, small business opportunities, and engagement in local cultural exchanges. This will help foster inclusive growth and ensure that the benefits of the event are felt by a wide range of stakeholders, from local vendors to small businesses.

A New Era of Sports Tourism and Esports in Indonesia

M7 World Championship: This event is expected to be a game-changer for Indonesia, with esports tourism becoming one of the key elements of the tourism economy of the country. This event promises to provide a completely novel tourism experience for everyone involved, with the ability to enjoy both the tourism opportunities of the country as well as the esports that the M7 World championship intends to provide.

As the sports tourism industry keeps developing, the M7 is set to become a catalyst for future sport tourism events that blend the elements of gaming, culture, and tourism, ensuring that Indonesia is always at the forefront of sports tourism as well as gaming tourism. The long-term effect of this event on the tourism industries of Indonesia is expected to make the country one of the pioneers of sports tourism and gaming tourism globally.

The post M7 World Championship in Indonesia Boosts Esports Influence, Sports Tourism and Regional Development Growth, Showcasing its Cultural Heritage appeared first on Travel And Tour World.

Forbidden City Goes Digital: Beijing Hosts Unique Photography Event With Diplomats

One of the Beijing Palace Museum’s events featuring diplomats, mobile photography enthusiasts, and experts in mobile photography, to be at the forefront of the cultural exchange, is the most recent example of the use of mobile technology to bridge culture. Mobile photography’s ability to preserve and share cultural legacies is what the many participants of the event, sponsored by Photoworld Magazine, Palace Museum, Beijing Service Bureau for Diplomatic Missions, and China Photo Service, were testifying to. The event served as the most international testimony to the use of images as instruments of communication. More than 50 diplomatic representatives, alongside famous photographers of China, several business people, and other distinguished guests, served the event’s purpose to testify to the use of mobile photography in international dialogue. Diplomats captured the image of the Forbidden City, which is a World Heritage Site. It is a representation of China’s culture and history.

Using Mobile Photography to Promote Exchange

The “Capture the Nearby Glory of the Forbidden City” program is part of a larger collection effort of foreign diplomats to promote integration of Chinese history with photography. This event was the centerpiece of the Diplomats’ Tour of the Forbidden City 2025 program, where diplomats were invited to one of China’s cultural relics to appreciate its history and artistry and take photographs to document the visit. More than 6000 photos were collected, representing over 30 countries with varying perspectives on one of China’s historical and cultural icons, the Forbidden City.

Wang Xudong, Palace Museum’s Director, was the first speaker and talked about the role of photography in the promotion of culture and cultural understanding. He pointed out that through the lens of a camera, people from anywhere in the world can engage with China’s history. The event drew speeches from Xu Yuchang, Secretary General of Xinhua News Agency, and Zhang Chi, Deputy Director of the Beijing Service Bureau for Diplomatic Missions, and focused on the opportunities to augment understanding and promote relationships of diplomacy through photography.

Diplomats’ Photography Awards: Celebrating Global Perspectives

At the event, the winners of the Diplomats’ Photography Awards were announced. First place went to Laura Olivo, Second Secretary of the Embassy of the Dominican Republic in China, who skillfully captured the beautiful architecture of the Forbidden City on her cell phone. During the ceremony, Olivo talked about the palace’s enormous beauty and how she used cell phone photography to hold onto memories that would have otherwise slipped away.

After the ceremony, the participants went to the Palace Museum to view the exhibits of the various photographs. These photos, together with the participants’ memories, provided new and different insights and cultural perspectives on the Forbidden City’s details and documentation. Combined with contributions from distinguished Chinese photographers, the diplomats’ works exemplify the use of cell phone photography to record and disseminate history.

Capturing the Forbidden City with Your Phone

Another special part of the event was the Image Art Sharing Session, where the speakers talked about the importance of mobile photography in documenting cultural sites in China. Shaobai Li, one of the most well-known mobile photographers, talked about the true and real moments in any place that get captured through mobile devices. Li also expressed how the mobile devices give an everyday point of view of the Forbidden City, and that makes it easy for people in any part of the world to connect with it.

Xing Guangli, Senior Reporter and Director of the Social News Interview Room of the Xinhua News Agency, narrated historical poetry about the Palace Museum and described how the place has changed. Another senior reporter, Jin Liangkuai, focused on the documents of the Forbidden City and its changes from an imperial palace to an accessible cultural building. She also captured the journey of the museum through documentary photography.

Vision for the Future: Technology and the Arts

While the symposium was going on, we released photographs taken by diplomats and their Chinese colleagues. These photographs were on display in the “Light & Ink · Forbidden City” exhibition. The participants exhibited photographs of the beautiful architectural formations of the palace and its cultural abstractions, such as the red walls, golden roofs, and classic courtyards. The exhibition demonstrated the importance of mobile phones in the sphere of cross-cultural communication as they allow the capture of beautiful images and priceless moments, as well as share them in the contemporary world.

The use of mobile imaging technology for cultural communication is unprecedented. It enables the instantaneous distribution of pictures that allow people to value different aspects of China’s culture and heritage. The participants appreciated how their mobile devices helped them document their travels and share them instantly with people in their social circles. This resulted in a heightened cross-cultural dialogue and increased appreciation of the culture.

Beijing’s Central Axis Through Mobile Photography

Another part of the event was the mobile photography exhibition at Beijing Fang, along the city’s central axis. Titled “Beijing Central Axis · Images of the Era,” the exhibition combined photographs of the Forbidden City and the central axis, showcasing the history of Beijing from the imperial period to the present. The exhibition testimony to the importance of mobile photography as a tool to capture the city’s history and document its modern transformation.

The exhibition was included in the Mobile Photography Initiative “Beijing Central Axis · Images of the Era,” which received more than 50,000 entries from all over the world. The exhibition, made in collaboration with the technological enterprise vivo, demonstrated the mobile imaging technology’s ability to drive cultural modernity and global engagement in the preservation of Beijing’s historical and cultural sites.

Conclusion: A New Era of Cultural Exchange Through Photography

Once the event was finished, the role of mobile photography and its ability to close the cultural gap and promote conversations across the world became evident. Capturing and sharing the beauty of the Forbidden City, diplomats and photographers, along with the participants, redefined the historical value of the site into a global representation. With this creative use of technology, China exemplifies new ways of preserving cultural heritage and communicating its value.

This event also promoted the use of mobile imaging to promote a more profound cultural understanding and collaboration across borders. With mobile photography as a means to document travels and experiences, more people will engage with China’s fascinating history and culture.

The post Forbidden City Goes Digital: Beijing Hosts Unique Photography Event With Diplomats appeared first on Travel And Tour World.

ASEAN-India Tourism Exchange Programme 2025: Guwahati Launch Signals Deepening Ties And Tourism Diplomacy

The collaborative spirit between India and the nations of Southeast Asia was significantly strengthened as the pivotal ASEAN-India Tourism Professionals Exchange Programme 2025 was successfully launched in Guwahati, the bustling commercial heart of Assam. This high-level exchange, meticulously organized by the Assam Tourism Development Corporation Ltd. (ATDC) under the distinguished guidance of the Ministry of External Affairs, was instituted as a strategic effort to foster deeper understanding and cooperation across the expansive bilateral tourism landscape. The initiation of the programme represented a tangible commitment by both sides toward harnessing the immense potential for growth within the travel and hospitality sectors. The multi-phased initiative, scheduled to run from December 12 to 17, has been strategically planned to unfold across three key Indian destinations: Guwahati, Kaziranga, and New Delhi.

The Genesis of a Collaborative Year

The foundation for this significant exchange was established by the proclamation of the ASEAN-India Year of Tourism, an initiative designed to elevate the movement of tourists and professionals between the two dynamic regions. Through this dedicated period, several collaborative avenues were explored, leading directly to the conception of this structured exchange programme. The participation of India at major international tourism platforms, such as the aforementioned MATTA Fair 2025, served as a crucial precursor, allowing the distinct and diverse offerings of the Indian states, particularly those in the often-underexplored Northeast, to be effectively presented to a global audience. It was clearly articulated that the North East, with its unique ecological diversity, ancient traditions, and distinctive cultural practices, was ready to be integrated more fully into the popular international tourist circuits.

The Inaugural Guwahati Segment and Delegation Composition

The proceedings of the programme commenced with the arrival of the forty-one esteemed delegates representing ten ASEAN Member States on December 12. The strategic importance of the event was reflected in the comprehensive representation from the Southeast Asian bloc. The participating nations and their respective delegate numbers underscore the comprehensive nature of the engagement: four delegates were provided by Cambodia, eight by Indonesia, four by Lao PDR, four by Malaysia, four by Myanmar, three by the Philippines, three by Singapore, four by Thailand, two by Timor Leste, and five by Vietnam. The representation across these varied nations ensures that a broad spectrum of perspectives, challenges, and opportunities from the Southeast Asian tourism ecosystem are being brought to the negotiation table, allowing for a truly regional approach to collaboration.

A Celebration of Assam’s Natural Heritage

A crucial element of the Guwahati leg was the planned cultural immersion activity, which served to immediately contextualize the discussions being held. Upon their arrival, the visiting delegates were immediately immersed in one of the region’s most iconic experiences: a captivating sunset cruise on the mighty Brahmaputra River. This experience was not simply a leisure activity; it was a deliberate demonstration of the potential inherent in Assam’s river-based tourism offerings. The river, being the lifeline of the region, was showcased as a primary venue for sustainable engagement.

As the cruise moved along the majestic waterway, the delegates were given a practical illustration of how community experiences along the riverbanks could be integrated into sustainable tourism models. The importance of ecological preservation and the sensitive promotion of the riverine culture were highlighted, showing that tourism growth could be achieved harmoniously with environmental stewardship. The successful staging of this initial engagement was regarded as having set a positive and constructive tone for all subsequent sessions, establishing a benchmark of experiential learning that was expected to be carried forward into the next destinations.

Structuring Policy Dialogue for Future Growth

Following the foundational interactions in Guwahati, the programme is slated to transition to the natural environment of Kaziranga, the world-renowned habitat for the one-horned rhinoceros. This segment is intended to shift the focus toward wildlife tourism management, conservation efforts, and the intricacies of operating sustainable eco-tourism enterprises in protected areas. Lessons from Kaziranga’s globally recognized conservation success are expected to be shared, providing valuable insights to delegates from countries facing similar challenges in biodiversity protection and tourism management. The practical application of conservation principles in a high-tourist-flow area will be studied closely, allowing comparative analyses to be drawn against similar sites in the ASEAN region. The importance of community buy-in and local employment in successful eco-tourism models will be a central theme explored during the field visits.

The Broader Vision for Bilateral Cooperation

The ASEAN-India Tourism Professionals Exchange Programme 2025 is viewed as being far more than a simple gathering of industry experts; it is interpreted as a vital strand in the expansive tapestry of India’s Act East Policy. The entire endeavor is underpinned by the conviction that people-to-people connections, particularly those forged through tourism, form the bedrock of resilient and enduring international relations. By focusing on professional exchange, the programme ensures that the relationship is built upon sustainable economic principles and mutual respect for cultural diversity.

The successful implementation of the exchange programme and the subsequent execution of the policy recommendations are expected to solidify India’s position as a key strategic partner for the ASEAN bloc, not just in tourism, but across the entire spectrum of diplomatic and commercial engagement. It is anticipated that the knowledge shared and the networks established will serve as a lasting resource, helping to guide the development of the tourism sector in a manner that is both economically robust and environmentally responsible across the entire Indo-Pacific region. The sustained growth of tourism is expected to act as a powerful catalyst for regional prosperity and understanding, demonstrating the transformative potential of focused international collaboration. The outcome of the six-day programme, particularly the policy directives issued from New Delhi, is eagerly anticipated by tourism professionals throughout the regions.

The post ASEAN-India Tourism Exchange Programme 2025: Guwahati Launch Signals Deepening Ties And Tourism Diplomacy appeared first on Travel And Tour World.

Turkey Announces Troy-Themed Exhibition in Rome for 2026, Boosting New Cultural Cooperation with Italy and Global Interest in Turkish Heritage

The Turkish Culture and Tourism Ministry has launched plans for a Troy exhibition that is set to take place in Rome in 2026, signifying the next move in the cultural collaboration that has been taking place between Turkey and Italy. The exhibition, which has been inspired by the Troy that has been immortalized throughout history, has been launched in order to showcase Turkey’s cultural wealth to the international community, thereby solidifying Turkey’s position in the international tourism sector. The exhibition is a follow-through plan from last year’s Göbeklitepe exhibition that took place at the Colosseum, as well as the on-going exhibition known as “Magna Mater.”

The Troy exhibition in Turkey is a part of Turkey’s aimed attempts at making the cultural heritage of Turkey known worldwide. The iconic historical site of Troy is one such location that Turkey, together with Italy, is aiming to develop with regard to tourism, thus helping Turkey increase economic ties with Italy.

Troy Exhibition to Drive Cultural and Tourism Growth in Turkey

The Troy exhibition is expected to significantly enhance Turkey’s tourism sector, particularly through the global exposure of its ancient heritage. By bringing Troy’s legendary artifacts to Rome, the exhibition will attract more international visitors to Turkey, particularly to the Troy Archaeological Site in the Çanakkale province. This exposure will provide Turkey with an opportunity to expand tourism by encouraging visitors to explore not only Troy but also other historical sites in Turkey, such as Göbeklitepe, Ephesus, and the Cappadocia region.

As one of the most iconic archaeological sites in the world, Troy draws attention to Turkey’s cultural richness, positioning it as a top destination for history lovers, archaeology enthusiasts, and cultural travelers. The exhibition’s success will boost Turkey’s reputation as a leading cultural tourism hub, driving increased visitor interest and supporting sustainable tourism development in the country.

Turkey-Italy Collaboration: Strengthening Tourism Diplomacy and Regional Connectivity

The exhibition marks an important milestone in Turkey-Italy relations, offering a platform to enhance cultural exchange between the two nations. As Italy is a key source market for Turkish tourism, this initiative will attract Italian tourists to Turkey, increasing the flow of visitors from the region and deepening ties between Turkey’s tourism industry and Italy’s cultural institutions.

In addition to fostering cultural connections, the collaboration will benefit the tourism sectors of both countries, generating new opportunities for joint tourism packages, cultural experiences, and collaborative marketing efforts. These efforts will not only boost bilateral tourism but also contribute to regional economic growth, as travelers explore destinations in both Turkey and Italy.

Turkey’s Growing Impact on Global Tourism and Cultural Heritage

As Turkey’s cultural diplomacy continues to expand, its heritage tourism sector is poised for significant growth. The Troy exhibition in Rome will serve as a major showcase for Turkey’s archaeological treasures, with the potential to attract a diverse group of international visitors seeking authentic experiences. This aligns with Turkey’s broader tourism strategy, which focuses on cultural immersion, eco-tourism, and authentic heritage experiences that offer something new for both first-time visitors and returning travelers.

The exhibition will also highlight Turkey’s UNESCO World Heritage Sites, encouraging travelers to explore off-the-beaten-path destinations in addition to popular spots like Istanbul, Cappadocia, and the Turquoise Coast. By focusing on cultural tourism, Turkey is positioning itself as a global leader in heritage preservation and responsible tourism.

Tourism Diplomacy and Future Growth in the Region

The partnership between Turkey and Italy is expected to have long-term positive impacts on both countries’ tourism industries. Cultural exhibitions like the Troy display help foster tourism diplomacy, creating a platform for further collaboration on tourism initiatives and cultural projects. By continuing to showcase Turkey’s rich history, such efforts will boost visitor numbers, promote cross-border tourism, and foster a deeper appreciation for shared cultural heritage.

In the years ahead, this collaboration will likely lead to even more tourism growth, not just between Turkey and Italy, but also in the wider Mediterranean region. As global tourism recovery continues, cultural tourism will be an essential pillar of sustainable tourism in both countries, contributing to the economic vitality of local communities while preserving their unique identities.

Enhancing Global Tourism with Cultural Diplomacy

The Troy show in Rome is a historic move in Turkey’s tourism diplomacy initiative, which gives Turkey a chance to showcase the rich cultural heritage that it has. Through partnerships such as this, Turkey has managed to position itself at the top of the list of countries that are leaders in heritage tourism, which has, in return, contributed to economic growth. The future of tourism in Turkey, as well as that of Italy, is set to take a significant shift with such initiatives such as the Troy exhibition.

The post Turkey Announces Troy-Themed Exhibition in Rome for 2026, Boosting New Cultural Cooperation with Italy and Global Interest in Turkish Heritage appeared first on Travel And Tour World.

Philippines: DOT PH Seals Landmark Wellness Deal With CG Hospitality Global To Attract Indian Travellers

A significant strategic alliance has been formalized with the intention of drastically reshaping regional tourism flows. A landmark agreement has been officially signed between the Philippine Department of Tourism (DOT PH) and CG Hospitality Global, the distinguished hospitality arm of CG Corp Global. This collaborative effort has been specifically designed to significantly boost the volume of inbound tourism flowing from India to the beautiful archipelago of the Philippines. The overarching objective of this unprecedented partnership is the proactive pursuit of the immense and growing market of India’s 50 million outbound travelers, a demographic recognized globally for its escalating expenditure and desire for world-class, experiential journeys.

The Strategic Rationale Behind the Landmark Agreement

The formalization of this agreement was necessitated by the need to secure a larger share of the swiftly expanding Indian outbound travelers market. The Philippines has been increasingly recognized for its spectacular natural beauty, rich cultural tapestries, and burgeoning luxury tourism infrastructure. Nevertheless, historically, the destination has been underrepresented within the itinerary choices of affluent and middle-class Indian tourists when compared to other Southeast Asian nations. This strategic initiative, therefore, serves as a crucial mechanism to bridge that perception gap.

The decision to partner with CG Hospitality Global was strategically made, given its extensive global footprint and its particular expertise in developing and managing high-end, transformative hospitality experiences. This partnership is not merely a promotional exercise; it is an integrated strategy intended to communicate the full spectrum of Philippine tourism assets, ranging from pristine sun-and-sand attractions to the niche, yet highly profitable, segment of medical and holistic wellness tourism. It is understood that to effectively attract India’s 50 million outbound travelers, a tailored approach must be employed, moving beyond conventional beach holidays to offer compelling reasons for Indian families, couples, and wellness enthusiasts to select the Philippines over established competitors. This focused effort is intended to ensure that the economic benefits generated by this influential flow of tourists are channeled directly into the Philippine economy, supporting local employment and infrastructure development.

Unlocking the Potential of the Indian Outbound Market

The sheer scale of the target—India’s 50 million outbound travelers—cannot be overstated, representing one of the most dynamic and fastest-growing source markets globally. This massive flow is being driven by powerful socioeconomic forces: a robust national economy leading to substantially increased disposable incomes, a youthful and aspirational demographic with a high propensity for international exploration, and a significant shift in consumer preferences towards customized and unique travel experiences. Furthermore, it is acknowledged that this generation of Indian travelers is seeking more than just sightseeing; they are actively pursuing authentic cultural immersion, adventurous activities, and, most notably, rejuvenating wellness retreats.

The Central Role of The Farm at San Benito in Wellness Tourism

Central to the realization of this ambitious target is the strategic positioning of The Farm at San Benito. Located south of Manila, this eco-luxury wellness resort occupies a sprawling expanse of over 52 hectares of lush, life-sustaining greenery. The property has earned widespread international acclaim and more than 100 prestigious global accolades for its holistic medical wellness programs. It is being leveraged as a powerful magnet to draw in the segment of Indian outbound travelers specifically focused on health, detoxification, and life transformation.

The resort’s unique selling proposition resides in its science-based, evidence-guided approach to holistic health. Guests are offered comprehensive, medically supervised detox programs, therapeutic healing modalities, and customized nutritional plans aimed at addressing modern lifestyle diseases. This level of dedication to integrated wellness is highly appealing to the discerning Indian traveler who views health as the ultimate luxury. The recent incorporation of The Farm at San Benito into the Autograph Collection by Marriott further strengthens its global standing and accessibility, providing the assurance of Marriott International’s quality and reach to the target market.

CG Hospitality Global’s Vision and Regional Influence

The indispensable role played by CG Hospitality Global in this partnership cannot be overlooked. As the owning company of The Farm at San Benito and the hospitality arm of the massive conglomerate CG Corp Global, its involvement provides the essential private-sector infrastructure, operational excellence, and investment required for such a large-scale international tourism drive. The group’s portfolio spans numerous countries and continents, giving it unparalleled experience in catering to diverse international markets, including the highly specific demands of the South Asian tourist.

The commitment shown by CG Hospitality Global underscores a long-term strategic vision for promoting wellness and experiential hospitality across Asia. The agreement is seen not only as a means to increase tourism for the Philippines but also as a step towards establishing a regional wellness corridor that caters to the rising global demand for transformative journeys. This collaborative spirit, where a major international private entity aligns its commercial interests with the national tourism goals of the Philippine Department of Tourism, provides a robust model for future public-private initiatives.

Future Trajectories for Bilateral Tourism Growth

The implications of this landmark agreement extend far beyond immediate promotional gains; they signal a fundamental commitment to fostering a new era of mutually beneficial bilateral relations between India and the Philippines. With a target market of 50 million outbound travelers in view, the collaborative efforts are expected to lead to tangible improvements in air connectivity, potentially including the introduction of new direct flight paths, which would dramatically reduce travel time and cost, thus removing a historic impediment to tourism growth.

Furthermore, the joint venture is expected to stimulate the development of specialized tourism products designed specifically for the Indian demographic, such as destination weddings, corporate retreats, and bespoke luxury itineraries. The long-term success of this initiative will be measured not just by the volume of Indian arrivals but also by the sustainability and positive economic impact generated across the Philippine tourism ecosystem. The focused marketing of high-yield sectors, such as wellness tourism championed by The Farm at San Benito, is projected to increase the overall value contributed by each visitor. Through the sustained efforts and coordinated strategy implemented by the Philippine Department of Tourism and CG Hospitality Global, the Philippines is confidently expected to secure its place as a preferred and pivotal destination for the expanding pool of Indian outbound travelers, thereby solidifying its position within the competitive global tourism arena for decades to come. The groundwork has been firmly established, and the stage is now set for a significant and transformative increase in visitor exchange between the two nations.

The post Philippines: DOT PH Seals Landmark Wellness Deal With CG Hospitality Global To Attract Indian Travellers appeared first on Travel And Tour World.

Lisbon Crowned Europe’s Best MICE Destination: A Third-Time Triumph Solidifies Strategic Leadership In Business Tourism

The city of Lisbon has recently been accorded one of the most distinguished accolades in the global travel industry, solidifying its position as an undeniable leader in the corporate events sector. The esteemed title of Europe’s Best MICE Destination for 2025 was bestowed upon the Portuguese capital during the 6th edition of the World MICE Awards, the results of which were formally announced in Sakhir, Bahrain. This significant honour marks the third occasion that the city has achieved this coveted recognition, thereby reinforcing its sustained excellence and commitment to the MICE segment—an acronym that denotes Meetings, Incentives, Conferences, and Exhibitions. The consistent success achieved by Lisbon is highly indicative of a meticulously executed strategy that ensures the city stands out among the leading international destinations for large-scale congresses, high-level corporate gatherings, and various professional events.

The Foundations of a MICE Leader

The attainment of the title of Europe’s Best MICE Destination is a testament to the robust and comprehensive framework that has been built within Lisbon to support high-calibre international events. The prerequisite of efficient accessibility is thoroughly satisfied through the Humberto Delgado Airport (LIS), which acts as a major hub connecting the city to nearly every major city across Europe, the Americas, and beyond. This connectivity ensures that global delegates can be transported efficiently and with minimal logistical challenges, an essential consideration for the planning of large-scale conferences and meetings. Once arrivals are processed, the city’s integrated public transport networks ensure rapid transit from the airport to various commercial and hotel districts.

The infrastructure required for hosting multi-day events is substantial, and Lisbon’s hotel capacity has been deliberately expanded and diversified to meet this demand. A wide spectrum of accommodation options is presented, ranging from internationally branded five-star luxury establishments, perfectly suited for incentive groups and high-level board meetings, to boutique, culturally-rich properties that offer a distinctive Portuguese experience. This breadth of choice ensures that organisers can cater effectively to budgets and preferences across all event segments. Crucially, many of these hotels are seamlessly integrated with or situated in close proximity to major conference venues, streamlining the delegate experience.

Strategic Vision and Economic Impact

The recognition received at the World MICE Awards is not merely a symbolic honour; it is viewed by local authorities as a confirmation of a successful long-term strategic policy. This distinction was underscored by Carlos Moedas, the Mayor of Lisbon, who articulated the significant role this achievement plays in the city’s development. It was conveyed that the distinction serves as clear evidence of Lisbon’s established capacity to attract events that generate investment and employment. The strategy recognises that business tourism provides a sustainable, high-yield segment for the local economy. Investment is secured not only in the tourism and hospitality sectors but also in supporting industries, including technology, logistics, and creative services, thereby ensuring a broad economic benefit.

Furthermore, it was emphasised that business tourism is considered a central piece in the city’s development strategy, and the current recognition clearly shows that a leadership position in Europe is being consolidated. This strategic focus involves continuous improvement in service quality and infrastructure development, ensuring that the city remains ahead of its regional and global competitors. The intentional positioning of Lisbon as a premier destination for corporate gatherings means that the city is actively contributing to Portugal’s broader international profile as a dynamic and modern European nation. The events hosted in Lisbon often act as platforms for innovation and international collaboration, further enhancing the city’s global standing

Global Confirmation through Association Events

Tangible data from independent international bodies further validates the qualitative success and strategic positioning celebrated by the World MICE Awards. The highly respected ICCA – International Congress and Convention Association—which is the world’s leading organisation in the global meeting sector—recently released figures that offer quantitative evidence of Lisbon’s strong performance in the realm of association events.

According to the most recent available data, a significant dynamic in the city’s event hosting capabilities is confirmed, with Lisbon ranking second among European cities with the highest number of association events. The total number of events recorded in the city was 153 in 2024. This figure is particularly telling, as association events are widely regarded as a crucial measure of a destination’s capability and appeal, often involving significant lead times, complex logistical requirements, and large numbers of international participants. The sustained ability of Lisbon to attract and successfully host this quantity of major association congresses places it demonstrably within the very top tier of European MICE destinations. The ICCA statistics serve to demonstrate that the World MICE Awards recognition is fully supported by hard data on business volume and frequency of major event acquisition.

Reinforcing International Projection

The very purpose for which the World MICE Awards were originally established is to distinguish excellence in business tourism. These awards serve to celebrate destinations, operators, venues and services that contribute to raising global industry standards. Lisbon’s repeated distinction is seen as having a profound effect on its international projection. The prestige associated with being named Europe’s Best MICE Destination serves as a potent marketing tool, increasing the visibility and trust placed in the destination by potential international organizers who are in the crucial phase of selecting future host cities.

The attainment of this high-profile award, therefore, performs a critical function in reinforcing the city’s reputation for reliability, quality, and professional capability. It is widely understood that this significant accomplishment paves the way for a new cycle of opportunities for business tourism in Lisbon and, by extension, across Portugal. The anticipated influx of future MICE events is expected to generate continued economic activity, further job creation, and increased cross-cultural exchange.

The post Lisbon Crowned Europe’s Best MICE Destination: A Third-Time Triumph Solidifies Strategic Leadership In Business Tourism appeared first on Travel And Tour World.