Yes, Xbox competes with TikTok and other forms of social media. But the reason TikTok is winning is because Microsoft refuses to be more social and culturally open — It's no surprise Roblox and Steam are eating Xbox's lunch. Microsoft is VERY uncool.

In a new interview, Microsoft CEO offered some rare comments on Xbox's gaming strategy, talking up the new console and musing on the death of the Xbox exclusive.

Xbox is still trucking along, with a partner preview event scheduled for November. Microsoft will also have a presence at The Game Awards in December, and a new Developer_Direct in January.

The new Xbox platform is said to be a "premium" experience, and now we have some details on what it'll look like.