Greece Strengthens Global Tourism Presence at WTM London with New Partnerships and Offerings

Greece is prepared to shine at the World Travel Market (WTM) London 2025 and is expected to participate in one of the largest travel trade shows in the world. The Head of the Greek National Tourism Organisation (GNTO) will manage a national delegation composed of 85 exhibitors from various regions, municipalities, hotel groups, airlines, and travel agencies all over the country.
From November 4 to 6, 2025, ExCeL London will host this event, and over 46,000 attendees, as well as 4,000 exhibitors from 180 countries, are expected to take part. WTM London is a significant event that allows countries to promote their tourism while fostering business partnerships and developing a better understanding of different industry sectors. This exhibition will help Greece promote its diverse tourism strengths, from culture and heritage to urban tourism, sustainable tourism, and gastronomy.
Greek exhibitors will promote the country’s extensive tourism offerings, including its iconic historical sites, Athens and Thessaloniki and a range of themed tourism products, including conference tourism and gastronomy tours. The GNTO pavilion (Visit Greece – stands N2-230 and N2-530) will feature Greece’s sustainable tourism, focusing on innovative travel and green tourism.
The Various and Unique Talents of Greece: Tourism, Culture, and Food
The Visit Greece pavilion of WTM London 2025 will cover Greece’s diverse tourism offerings through a digital presentation of Greece’s most famous tourist attractions… Greece has a long and rich civilization history that has left behind a remarkable cultural legacy, which the event aims to present. Main components will include:
Cultural Heritage: Greece has numerous archaeological sites that will be focal points of Athens’ Acropolis, Delphi, and Olympia, attracting the attention of travelers interested in history, mythology, and heritage tourism.
Gastronomy: At WTM, Greece will present its Mediterranean diet, which includes olive oil, cheese, local wines, and other components of Greece’s rich and diverse cuisine. Visitors will be able to enjoy Greek food and participate in culinary tours across the globe.
Conference Tourism: Athens and Thessaloniki have long been recognised as leading business centers that host various conventions, business meetings, and incentive travel. This marketing approach to international business will showcase Greece’s organised and modern infrastructure and its firm reputation as a prime destination for international corporate travel.
Urban Getaways: Visitors will learn about the history of modern Athens and Thessaloniki, which blend ancient history and the spirit of modern civilisation. The cities offer impressive ancient architecture, rich culture, and a dynamic nightlife.
Sustainability and Innovation in Greek Tourism
Sustainability has been a main focus of Greece’s strategic framework concerning tourism which they intend to also elaborate on during WTM London 2025. In alignment with Greece’s approach to tourism, the government and other tourism industry players have, and intend to increasingly, adopt economically green practices in hotels, offer more sustainable tourism transportation, and proactively participate in local ecosystem conservation.
Green Initiatives: Greece has taken several steps to reduce its carbon footprint, and has been promoting sustainable tourism practices in the country. Many areas, especially the islands of Santorini and Crete, have taken several measures to enhance the natural beauty of the islands.
Advances in Innovation with Travel: On top of sustainability, the Greek tourism industry has been prioritising the integration of new technologies and other innovative practices at the service of the travelers. These include the ‘smart’ tourism solutions such as digital travel guides, integrated online booking systems, and other green accommodation facilities.
Cultural and Architectural Heritage: Greece has also been focusing on the restoration of old monuments as a way of ensuring the country does not lose its treasured culture, and also doing heritage tourism by making them convenient for tourists.
Partnering with the Global Travel Industry
During the event, Greek tourism leaders will speak with select international travel experts for the cultivation of new business associations. From the oldest Greek tourism options of world-renowned sites through to the latest in sustainable Greek tourism developments, the GNTO has partnered with an ethnically diverse group of tour operators, airlines, and destination promoters to cover the entire Dutch market.
The Private Sector, Local Authorities, and Destination Management Organisations (DMOs) Partnerships estratégias for the seamless travel of Greece’s visitors while maximizing the overall benefit of the tourism spend to the wider Greek economy.
Greek tourism is poised to grow in attendance in step with growing international investors in the destination and hospitality businesses.
At WTM London, Greece is presented as an international leader in travel, directly targeting tourism business investors across the globe. Greece intends to build new access roads and travel experiences that are customised to modern traveller expectations while still expanding tourism infrastructure and digital presence. These facts, along with ancient and modern Greek culture, will keep Greece a sought-after travel destination for the foreseeable future.
Conclusion
In this context will show how Greece will highlight its cuisine and innovative attitude in the World Travel Market London 2025. Greece has established itself as a global tourism leader. These facts and Greece’s well-focused marketing efforts to develop strategic travel sector relations in London will enhance Greece’s reputation and bring new long-term partners to the country. Greece has strengthened its position as a tourism hotspot through consistent infrastructure investments and promotion of its distinct assets.