McKays Hotel Expands in Pitlochry with Two Hundred Fifty Thousand Euro Townhouse Conversion for Luxury Stays

McKays Hotel, an established name in Pitlochry, has unveiled a £250,000 conversion of a former Italian café into a chic and luxurious Townhouse, adding an elegant accommodation option to the town’s growing portfolio. Located in the heart of Highland Perthshire, the McKays Townhouse offers a blend of contemporary Scottish style and modern comfort, designed to cater to the increasing demand for upscale accommodations in the area.

Situated across from McKays Hotel on Atholl Road, the newly renovated building combines seven en-suite bedrooms on the top two floors and two spacious self-catering apartments on the ground and basement levels. This addition complements McKays Hotel’s existing accommodations, which have been growing steadily in recent years.

A Significant Investment in Pitlochry’s Tourism Offering

McKays Hotel, part of the Turas Hotels group, has been investing heavily in enhancing its offerings in Pitlochry, a picturesque town that draws around half a million visitors annually. The new McKays Townhouse follows a previous investment of £1.25 million in 2022 to create 12 new rooms and a 100-seat function suite at the main hotel. The Townhouse aims to meet the growing demand for higher-end, self-catering accommodation in the town, offering guests an extended stay option with more space and flexibility.

This new addition reflects the growing popularity of Pitlochry as a key destination for both domestic and international tourists. Situated off the A9 arterial route, Pitlochry is a gateway to the Scottish Highlands, attracting visitors throughout the year with its scenic beauty, historic sites, and cultural offerings.

Targeting the Growing Self-Catering Market

The newly converted McKays Townhouse is specifically designed to cater to visitors who wish to stay for longer periods, with a focus on luxury self-catering apartments. The two ground-floor apartments, offering ample space and modern amenities, are expected to attract guests looking for three- or four-day stays, rather than the traditional one- or two-night bookings typical of other accommodations in the area.

Furnished in a modern Scottish style, the rooms and apartments are equipped with all the conveniences and comfort expected of a high-end accommodation. McKays Hotel has sought to ensure that each guest enjoys a unique, memorable experience in the heart of one of Scotland’s most charming towns.

McKays Hotel’s Continued Commitment to Pitlochry’s Tourism Development

Richard Drummond, Co-Owner of McKays Hotel, explained that the decision to convert the former café into additional accommodation stemmed from the growing need for upmarket self-catering options in the area. As Pitlochry’s tourism has continued to rise, McKays Hotel has recognized the demand for accommodations that offer a more home-like experience while still providing luxury and convenience.

Drummond emphasized that Pitlochry, known for its Victorian charm, attracts not only Scottish and UK visitors but also international guests. The town has earned a reputation as a popular destination for tourists from across Europe and beyond, including countries like Brazil, thanks to its accessibility, natural beauty, and proximity to major cities such as Glasgow and Edinburgh.

Pitlochry’s Role as a Growing Cultural and Tourism Hub

In addition to the expansion of McKays Hotel, Pitlochry is also benefitting from cultural initiatives such as the appointment of Hollywood star Alan Cumming as the Artistic Director for the town’s Festival Theatre. This development is expected to further increase the town’s visibility and attract more visitors to the area, contributing to the local economy and tourism industry.

The town is well-positioned to serve as a hub for travelers exploring the Scottish Highlands, offering a range of experiences from outdoor activities like hiking and fishing to cultural attractions and historic sites. The continued investment by businesses like McKays Hotel contributes to Pitlochry’s reputation as a growing tourism destination in Scotland.

The McKays Townhouse: A Premium Option for All Visitors

McKays Townhouse offers a distinctive, luxury accommodation experience for both short-term visitors and those seeking an extended stay in Pitlochry. The addition of these self-catering apartments expands the options available for tourists looking to stay in Highland Perthshire, a region known for its natural beauty, outdoor activities, and rich history.

Guests will find plenty to enjoy in Pitlochry, with its vibrant community spirit, local shops, and beautiful surroundings, including nearby Loch Faskally and Ben Vrackie. The town serves as an excellent base for exploring the Scottish Highlands, and the new Townhouse is positioned to meet the growing needs of modern travelers looking for comfort, convenience, and an authentic Scottish experience.

Looking Ahead

With the addition of the McKays Townhouse, Pitlochry solidifies its position as an important destination in Scotland’s tourism sector. McKays Hotel’s continued investments reflect the growing demand for premium, self-catering accommodation in the region, ensuring that visitors have a wide variety of choices during their stay. As Pitlochry continues to attract visitors from around the world, developments like these are crucial for maintaining the town’s charm while providing modern amenities to travelers.

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Rox Resort by ESS Group Opens in Køge, Denmark, Offering a Luxurious Coastal Retreat with New Modern Design, Wellness and Ocean Views

ESS Group’s Rox Resort, based in Køge, Denmark, represents a new chapter in luxury seaside resorts. Only 27 minutes from downtown Copenhagen, it represents an optimum destination for a luxury experience and highly efficient due to its modern designs and Nordic simplicity. As an optimal spot for people who want luxury and relaxing moments at the seaside, it links hygge culture, which focuses on coziness, with modern luxury luxury concepts.

The recently launched Rox Resort is positioned on Køge’s southern coast and has 153 rooms and suites that combine luxury, comfort, and modern designs. The hotel’s visitors get to enjoy beautiful views of either the marina side, forest, or open ocean. The rooms at Rox Resorts are designed for maximum relaxation and comfort and therefore offer visitors an unforgettable experience amidst Denmark’s scenic coast.

A Luxurious Escape with Wellness at Its Core

At the heart of Rox Resort is its rooftop Pool Club, a modern wellness concept designed for those seeking relaxation and rejuvenation. The heated outdoor and indoor pools, along with plush loungers, open fire pits, and a glass-framed sauna with sweeping sea views, provide the ultimate space for restorative experiences. The resort’s emphasis on wellness extends to the Fire & Chill room, complete with a hidden cocktail bar, intimate spa treatment rooms, and a state-of-the-art fitness center.

For those who enjoy active recreation, the resort offers two padel courts, a five-a-side football field, and an indoor games hub, ensuring that there’s always something for every type of traveler. The addition of nine meeting rooms makes the resort an ideal destination for business travelers seeking a luxurious setting for corporate events and retreats.

Gourmet Dining and Unique Culinary Experiences

Dining at Rox Resort offers a luxurious culinary experience that blends comfort with creativity. The R.F. SMITH Steakhouse, located on the ground floor, serves British-inspired dishes with a Sichuan twist, allowing guests to indulge in exquisite cuisine. Dishes such as Gillardeau Oysters, Sweet Langoustine Carpaccio, and Black Sea Trout paired with fine wines or local craft beers are highlights of the resort’s gourmet offerings.

The resort also features five unique bars, including the Birdcage Bar, which offers a sophisticated atmosphere for enjoying classic drinks and tailor-made cocktails while taking in panoramic views of the Øresund strait. These dining and drinking spaces create a perfect combination of luxury, comfort, and taste for visitors looking to enjoy both fine dining and casual experiences in a refined setting.

Designed for Comfort and Connection: A Luxury Stay with Hygge Charm

One of the core elements of Rox Resort is its ability to combine luxury with intimacy, inspired by the concept of hygge, the Danish tradition of coziness and comfort. The resort’s interiors are designed with a mix of 1920s influence, global flair, and Nordic serenity, creating a space where guests can feel both welcomed and relaxed. The thoughtfully composed corners, fire-lit lounges, and artful portraits of the “Sketches of Humanity” feature wall, showcase the resort’s commitment to creating a comfortable and personalized experience for every guest.

With the luxury of its spacious rooms, wellness offerings, and top-tier dining, Rox Resort positions itself as a perfect escape for travelers looking to unwind and embrace the comforts of luxury stays while surrounded by nature and the calming influence of the sea.

Sustainable Luxury: Redefining the Future of Tourism in Denmark

Rox Resort is not only committed to offering luxurious stays but also to promoting sustainability in its operations. The resort uses eco-friendly materials, energy-efficient designs, and sustainable practices in its day-to-day operations, aligning with the growing demand for sustainable travel in the hospitality industry. By emphasizing luxury and sustainability, Rox Resort sets a new standard for how modern travelers can enjoy indulgence without compromising the planet’s well-being.

This focus on sustainability resonates with travelers who seek eco-conscious destinations where they can enjoy luxury and comfort without sacrificing their commitment to responsible tourism.

A Major Contribution to Denmark’s Growing Tourism Sector

The opening of Rox Resort marks an exciting development for the Danish tourism industry, positioning Køge as an emerging destination for travelers seeking a blend of luxury and natural beauty. The resort’s commitment to luxury stays, combined with its focus on wellness, sustainability, and cultural engagement, contributes to the ongoing growth of Denmark’s tourism sector.

As the global demand for luxury travel continues to rise, Rox Resort is positioned to meet the needs of modern travelers looking for a seamless experience that blends indulgence with responsible tourism. Its central location, contemporary design, and focus on personalized guest experiences ensure that the resort will play a key role in Køge’s tourism future.

A New Standard for Luxury Stays in Denmark

The entry of Rox Resort, developed by ESS Group, in Køge brings with it a new dawn for luxury stays in Denmark. Its modern and sleek designs, as well as its focus on wellness and sustainability, promise to bring about a revolution in luxury stays at a seaside retreat. By offering its guests the best of Nordic comfort and global sophistication, Rox Resort will be an integral part of Denmark’s tourism sector as it promises a luxury getaway yet retains an intimate and warm touch.

As it continues to attract local and foreign tourists, Rox Resort paves the way for luxury tourism in the future for Denmark, where comfort, sustainability, and service come together as one to provide an unforgettable experience for everyone.

Image Source: Rox Resort

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Tivoli Coimbra Reopens as a Five-Star Hotel in April 2026, Offering Luxurious Accommodations, Wellness Facilities and Boosting Luxury Tourism Market

The Tivoli Coimbra Hotel is scheduled for reopening in April 2026 as a five-star hotel, after an extensive upgrade project undertaken with a focus on developing it into one of the most exclusive destinations in Coimbra. Located on the beautiful shores of the historic Mondego River, it will provide a chic fusion of modernism and luxury, giving tourists an unforgettable experience within this historic city.

The project will see 100 guestrooms and suites renovated with an emphasis on luxury finishes and modern technologies. The Double Terrace Suite will allow customers to enjoy luxury on a private terrace with a private pool, thus offering an exclusive luxury experience with stunning views of Acropolis and Lycabettus Hill. Based on these developments, it can be argued that with these renovations, Tivoli Coimbra will rank among the best luxury hotels.

Elevating Coimbra’s Luxury Hospitality Scene

As one of Portugal’s most historic cities, Coimbra is known for its academic legacy and cultural heritage, but the city has seen a rising demand for luxury stays that offer a combination of heritage, modern comfort, and premium service. The reopening of Tivoli Coimbra as a five-star property is set to elevate the city’s luxury tourism offering, catering to the growing number of high-end travelers seeking an exclusive experience.

The hotel’s central location, within easy reach of Coimbra’s main attractions, makes it a prime choice for affluent tourists looking for a luxurious base to explore the city. Tivoli Coimbra will play a key role in expanding Coimbra’s luxury hospitality sector, ensuring the city remains competitive in the global tourism market and attracts visitors who prioritize luxury stays that combine culture, comfort, and style.

A Focus on Wellness: Luxury and Well-being Combined

One of the standout features of the renovated Tivoli Coimbra is its state-of-the-art wellness facilities, which will cater to the growing demand for luxury wellness travel. The 2,000-square-meter wellness area will include an indoor pool, a fitness center, treatment rooms, a jacuzzi, sauna, and a Turkish bath, offering guests a complete wellness experience during their stay. The luxury wellness sector is increasingly becoming a key driver of high-end tourism, and Tivoli Coimbra is poised to tap into this market with its comprehensive offerings that focus on rejuvenation and health.

Guests can also enjoy a range of wellness treatments, including spa services and mindfulness activities, all designed to help travelers relax and unwind in the tranquil surroundings of the hotel. This focus on holistic wellness further enhances Tivoli Coimbra’s appeal as a luxury destination that provides more than just accommodation but a complete luxury experience.

Boosting Luxury Tourism in Coimbra and Beyond

The reopening of Tivoli Coimbra will not only enhance the luxury hotel market in Coimbra but also contribute to Portugal’s broader luxury tourism strategy. As international visitors increasingly seek out experiential travel and high-end accommodations, the hotel’s upgraded services and facilities will make it a leading destination for those looking for a combination of heritage and luxury.

Coimbra, with its historic universities, ancient landmarks, and rich cultural offerings, is already a popular destination for tourists, but with the introduction of five-star accommodations like Tivoli Coimbra, the city is poised to attract a new wave of affluent visitors. The luxury stays provided by the hotel will support local businesses, including restaurants, tourism services, and retail, creating an overall boost for the local economy.

Luxury and Modern Comfort: The Future of Coimbra’s Hospitality

As the global luxury tourism market continues to grow, destinations like Coimbra must offer modern luxury stays to stay competitive. The full renovation of Tivoli Coimbra provides a blueprint for how historic destinations can embrace modern luxury without losing their cultural roots. By offering exclusive accommodations, state-of-the-art wellness facilities, and personalized services, the hotel is positioned to set new standards in luxury hospitality within the region.

The Future of Luxury Tourism in Coimbra

The opening of the five-star hotel at Tivoli Coimbra in April 2026 will, without a doubt, bring a remarkable boost to the luxury tourism market in Coimbra and Portugal. By mixing luxury and luxury tourism with rich historical and wellness experiences, the luxury hotel will attract an ever-increasing number of luxury tourists who will be interested in indulging in rich historical and luxury experiences together with luxury services. The contribution made by Tivoli Coimbra will be very significant towards promoting future growth and developments within the tourism sector within Coimbra and ensuring that it continues to be a preferred luxury tourist destination among tourists from across the world.

Image Source: Tivoli Coimbra

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