Thanks to an intensive practice of social listening and a commitment to consumer centricity, Popeyes is winning with cultural relevance.

At Brandweek 2025, marketing leaders at some of the most popular beauty and lifestyle brands painted a picture of brand marketing shaped by culture and community, rather than aspirational aesthetics.

The marketing exec, entrepreneur, and co-host of On Brand with Jimmy Fallon espoused an ethos of self-determination at Brandweek.