From Pandas to Opera: Chengdu Promotes Its Rich Cultural Heritage in Singapore and Malaysia Roadshows

Chengdu is enhancing its international reach by expanding its relations with Singapore and Malaysia. The Chengdu Municipal Bureau of Culture, Broadcast TV, and Tourism has organised roadshows and attended trade fairs in Singapore and Malaysia, promoting the brand ‘’Chengdu, More Than Just Giant Pandas.’’ The focus of these activities supports promoting Chengdu to its users, highlighting its tourism, culture, parks, and ‘’happy Chengdu’’ activities. Chengdu is also changing to further focus on these initiatives, and for lax international tourism.

The promotion roadshows held in Singapore and Kuala Lumpur are not limited to exposing the stunning and the most important giant Pandas of Chengdu. They also included sinuous projections of the city, mats, and your Transformation As It Has, all fully disguised with Sichuan opera face-changing alongside seasonal Chengdu- You Face the City images to choreograph the city to what we want, movement inside of the audience. The responsive activities within the region which entailed Chengdu has encouraged a great number of citizens to take part. Fun and exciting activities, including wearable virtual reality tours and face-painting of culture, and the Chengdu embraced a fun and connected part of Chengdu culture.

Chengdu’s Branding Opportunity: “Beyond the Pandas”

To the rest of the world, Chengdu may simply be the city of pandas; however, Chengdu seeks to redefine itself as an influential center of culture, history, art, and nature, combining them all. Chengdu’s concept of “Park City, Happy Chengdu” underscores this city’s close association with and love of nature, multiculturalism, and the reputation of Chengdu as a place of rest and excitement.

The roadshows held in Singapore and Malaysia sought to address this notion by promoting Chengdu as a place that offers far more than just pandas. Participants were taken back to the history of the ancient Shu civilization, one of the many cultural roots that Chengdu can boast of. The integration of the unique Sichuan opera known for its face-changing dance and unique culture was a definite highlight of the showcase, providing just a glimpse of the richness of Chengdu’s performing art.

Virtual Reality or VR is an electronic device that gives the user an immersive experience of the world. VR in Chengdu gave users an avatar to experience Chengdu’s ancient town Chengdu and the Dujiangyan irrigation system. Chengdu, s outdoor exciting nature and fantastic modern physical features were veiled and animated outdoor. Moving a little deeper into the features, the ancient innovative water management really stood out. The management system of water was completely original 2000 years back.

Promotion of Chengdu’s Culture and Natural Attractions

Apart from the virtual tours, the Chengdu Road Show also focused on some of the most important cultural and natural sites of Chengdu. Chengxiang Ancient Town, with its still-standing traditional structures and ancient vibes, gives its visitors a perfect time-travelling experience to downtown Chengdu. On the other hand, the Dujiangyan Irrigation System, a UNESCO World Heritage Site, opens a window to the brilliance of ancient Chinese civilisation and engineering, as well as the rich history of water control in one of the most fertile locations on the globe.

Also, the roadshows focused on Chengdu’s distinctive culinary custom,s which mainly comprise the blazing and spicy Sichuan dishes. Food culture has become a tourist attraction in its own right, with Chengdu becoming the mecca for food lovers who seek to enjoy the city’s astonishingly distinctive and spicy cuisine. Street food and hotpot, among other dishes have become an integral part of the tourist experience. Food tourism has become one of the fastest-growing forms of tourism in Chengdu.

Finally, Chengdu presents a perfect combination of city and nature with its surrounding mountains, parks, and wonderful scenery. Chengdu’s “Park City” concept highlights the integration of open green spaces with urban areas, allowing visitors to enjoy the peaceful natural scenery and relax in a harmonious modern city.

Participating with the Local Communities in Singapore and Malaysia

Not only did the roadshows in Singapore and Malaysia help in promoting Chengdu as a potential tourist location, they also managed to involve the local communities. Participants engaged in activities such as face painting as a way to connect with Chengdu’s culture. The VR activity, wherein participants ventured through Chengxiang Ancient Town and seamlessly transitioned to Dujiangyan, generated a great interest in Chengdu and culture, inciting a potential interest in planning a holiday to Chengdu.

These activities which required physical participation, proved effective in converting participants to ‘walk away with something’ and thus offered a unique approach at ensuring culture is exchanged with an emphasis placed more so on different relations with different sought. The participation and interest shown by the locals is a positive sign and points out that Chengdu is indeed generating more attention and interest as a travel destination among the people, encouraging them to explore the vibrant and rich heritage.

Enhancing Tourism Relations with Other Countries

Chengdu’s outreach to Singapore and Malaysia is part of a larger initiative aimed at enhancing cross-border tourism relations in Southeast Asia. The two countries have a long-standing historical and cultural relationship with Chengdu, making them invaluable partners for promoting local tourism. The proactive approach to Chengdu’s international positioning has great potential to redefine the tourism infrastructure of Chengdu, especially in terms of making it a preferred destination for international tourists in China.

Chengdu targets southeast asia as a potential source of visitors to take advantage of the region’s growing interest in travel to China and the expanding interest in experiential tourism. This approach not only holds the potential to generate economic value from the tourism appeal of Chengdu but also enhances its value as a cultural hub that brings China and its neighbours together.

Looking Ahead

Chengdu is changing its tourism brand, and its attempts to broaden the appeal are beginning to succeed. The city is now marketing itself as a premier tourist destination for its rich cultural heritage, sublime nature, and modern offerings. Given the current recovery of the global aviation sector, the city is likely to benefit from the proactive global marketing and roadshow campaigns. This will not only boost the economic growth of the city but also ensure the global visibility of its rich cultural heritage.

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