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China’s Zhengzhou Showcases Its Vision for Sustainable Urban Growth with a Strong Focus on Cultural Heritage at the Global Mayors Dialogue

27 October 2025 at 19:06
China’s Zhengzhou Showcases Its Vision for Sustainable Urban Growth with a Strong Focus on Cultural Heritage at the Global Mayors Dialogue

Zhengzhou, the capital city of Henan Province in China, is emerging as a beacon for urban renewal that seamlessly integrates cultural heritage with modern development. From October 22 to 25, 2025, the Global Mayors Dialogue•Zhengzhou and 2025 International Mayor’s Forum on Tourism brought together key figures in the fields of urban development, tourism, and cultural preservation. The forum, focused on the theme “Preserving the Cultural Legacy of Ancient Capitals and Driving Urban Renewal,” gathered over 300 guests, including mayors, city representatives, and experts from countries such as Italy, Spain, Bulgaria, and New Zealand.

The event underscored the importance of preserving the rich cultural heritage of ancient cities while pushing forward with modern urbanization. With Zhengzhou at the forefront of this conversation, the city has become a model for other urban areas seeking to balance preservation with progress. The integration of archaeological discovery with urban development was a key discussion point, as the city’s innovative approach is setting new standards for how ancient cities can evolve into thriving modern centers without losing their cultural significance.

Key Highlights from the 2025 Global Mayors Dialogue on Cultural Heritage and Urban Development

  • Urban Renewal and Cultural Preservation: Zhengzhou leads the way in implementing reforms that prioritize the protection of cultural relics before urban development.
  • Zhengzhou Shang City Archaeological Site Park: A unique project that blends 3,600-year-old Shang Dynasty city walls with modern life through interactive and engaging designs.
  • Fuminli Cultural Block: A project that integrates historical architecture with contemporary cultural industries, preserving the original street layout while fostering innovation.
  • Global Collaboration: Discussions between international mayors highlighted how cities like Asti, Palomeque, and Rotorua can learn from Zhengzhou’s integration of cultural heritage and modernity.

Zhengzhou’s Leadership in Cultural Heritage and Urban Development

As one of China’s most historically rich cities, Zhengzhou has not only preserved its ancient roots but has also embraced modernity to shape a sustainable future. The city’s forward-thinking approach to urban development ensures that cultural heritage is preserved and celebrated. A core element of this strategy is archaeological discovery, which has been given priority in urban planning. In Zhengzhou, the principle of “archaeology first, construction later” is a guiding rule that provides institutional safeguards for the protection of cultural relics during development projects.

The Zhengzhou Shang City Archaeological Site Park exemplifies this innovative approach. The park is an interactive space where visitors can engage with the Shang Dynasty city walls, which are over 3,600 years old. The design team behind the park emphasized a hands-on experience that allows the ancient walls to coexist with modern urban spaces, providing a unique blend of history and contemporary life.

In the heart of Zhengzhou, the Fuminli cultural block follows the principle of “preserving the original street layout”, while fostering a space for cultural industries. This area creates an authentic experience that integrates the old and the new, making it a destination where tradition and modernity complement each other. Visitors can explore this dynamic urban space that showcases the city’s rich heritage while enjoying the benefits of modern development.

International Perspectives on Zhengzhou’s Approach to Urban Renewal

International mayors and city leaders who participated in the Global Mayors Dialogue were impressed by Zhengzhou’s approach to urban renewal and cultural preservation. Maurizio Rasero, governor of Asti Province in Italy, shared how his city has transformed historical sites into cultural centers that drive both tourism and local economies. He noted, “We have successfully turned our winemaking tradition into a driving force for experiential tourism, which not only protects our heritage but also breathes new life into it.” His comments resonated with Zhengzhou’s approach, as both cities recognize the importance of utilizing cultural heritage to foster economic growth.

Juan de Dios Perez Garcia, mayor of Palomeque, Spain, praised Zhengzhou for preserving the charm of its ancient quarters while embracing modern design elements. He proposed the idea of “proactive protection”, suggesting that modern cities should integrate new elements into traditional streetscapes, ensuring the sustainability of historic districts. This concept aligns with Zhengzhou’s work in creating spaces that celebrate both the past and the future.

Tania Arihia Tapsell, mayor of Rotorua, New Zealand, highlighted the economic benefits of Zhengzhou’s integration of modern technology with traditional culture. She noted that the city’s approach not only supports employment and economic growth but also promotes the preservation of its rich cultural identity. This kind of urban renewal, driven by cultural innovation, can have lasting positive impacts on a city’s economic and social fabric.

The Role of Technology in Reviving Traditional Culture

A central theme of the forum was the role of modern technology in revitalizing traditional culture. Zhengzhou has been at the forefront of this movement, using technology to revive ancient customs and practices while integrating them into the city’s modern framework. This blending of digital innovation with cultural heritage offers a glimpse into the future of urban development, where history and progress are not seen as opposing forces but as complementary elements that can coexist and thrive together.

By leveraging technology, Zhengzhou has not only preserved the physical remnants of its ancient past but has also brought them into the present in ways that engage and inspire modern audiences. Whether through interactive experiences at the Shang City Archaeological Site Park or the development of cultural industries in the Fuminli cultural block, Zhengzhou is setting the standard for how technology can be used to breathe new life into historical traditions.

Zhengzhou’s Balanced Approach to Urban Renewal: A Model for Future Cities

An Wei, a key figure in the Zhengzhou Municipal Party Committee, summed up the city’s approach to urban renewal during the forum: “Urban renewal is not merely about restoration or reconstruction, but about the organic growth of a city.” This statement encapsulates Zhengzhou’s vision for the future—a vision where cities can evolve organically while maintaining a deep respect for their cultural and historical roots.

Zhengzhou’s path of cultural innovation offers valuable lessons for other cities worldwide. The city has found its own unique balance between preserving heritage and embracing modernity, showing that urban renewal can be both respectful of the past and forward-thinking. The city’s commitment to cultural sustainability is evident in its public policies, which emphasize the need for holistic urban planning that considers both historical preservation and future growth.

Conclusion: Zhengzhou Leads the Way in Integrating Heritage and Modern Urban Development

As cities around the world face the challenges of urbanization, Zhengzhou offers an inspiring model for how to incorporate cultural heritage into the future of urban living. The city’s leadership in cultural preservation and urban renewal is transforming it into a global hub where the past and future coexist in harmony. The 2025 Global Mayors Dialogue served as a pivotal moment for international collaboration, allowing cities from around the world to learn from Zhengzhou’s approach and apply these insights to their own urban development strategies.

Zhengzhou’s commitment to sustainable urban development ensures that it will continue to be a global leader in preserving cultural legacies while paving the way for future innovations. The city’s success proves that with careful planning, modern cities can grow while preserving their unique cultural identities, offering a model that other urban centers can follow in the years to come.

The post China’s Zhengzhou Showcases Its Vision for Sustainable Urban Growth with a Strong Focus on Cultural Heritage at the Global Mayors Dialogue appeared first on Travel And Tour World.

Unearth Ancient History and Natural Beauty in Zhejiang, China’s Hidden Tourist Treasure

27 October 2025 at 08:26
Unearth Ancient History and Natural Beauty in Zhejiang, China’s Hidden Tourist Treasure

Apropos of Zhejiang Province – located along the eastern coast of China – it juxtaposes the past with the progressive culture of China. The Ancient Liangzhu City is one of the historically rich sites and is known as a UNESCO World Heritage site. There is also the Wenzhou Shuomen Ancient Port Site which holds maritime significance. There is a juxtaposition of the rich past of China with the achievements it has been able to boast for with the achievements. There is a rich repository of archaeological sites steeped in culture and history, which makes it a pilgrimage site for history-soaked patrons.

The Ancient City of Liangzhu is one of the jewels in the crown of Heritage of Zhejiang Province. The “Liangzhu” culture is known for it’s ritualistic practices along with jade carvings, and the 5 thousand year old civilisation is a cornerstone as per the history of China. The archaeological site, as part of Hangzhou city, is known for being a fascinating glimpse into the civilisation of that time. The site is also a part of the UNESCO World Heritage Site, and has been especially preserved and curated for patrons who revere history.

This specific area within the Liangzhu site, the Mojiaoshan Palace Area, is highly important due to the discovery of the vertical jade cong and bi, ceremonial items essential to the ritualistic practice of the early Chinese civilisations. These finds have enabled researchers to determine the possible origin(s) of the Zhou dynasty and its associated beliefs, and are the first of their kind in the context of evidence for the Chinese civilisation that is over five millennia old. To the people, the most striking feature of the Liangzhu Museum is that it houses the above-mentioned ceremonial items, which provide visitors the chance to connect with one of the oldest known urban civilisations in the region.

The ancient city remains equally important from an ecosystem perspectiv,e whereby it is adorned with astonishingly beautiful natural scenery. The rich vegetation that adorns the ancient city creates a perfect environment for visitors to appreciate the beautiful rest. Gentle autumn winds are also common and create an extremely relaxed environment to rest or appreciate the historical and cultural importance of the ancient city.

Wenzhou: Maritime Gateway to the Ancient Silk Road

Another notable site is the Wenzhou Shuomen Ancient Port, located in the ciity of Wenzhou. This site is a part of the 2022 National Top Ten Archaeological Discovery, showcasing parts from the Song and the Yuan dynasties. The port was one of the stops on the Maritime Silk Road and, at one time, enabled trade in China and much of Southeast Asia, the Indian subcontinent, and parts of the Middle East.

As a voyager to the Wenzhou Shuomen Ancient Port, one can walk on ancient docks & examine other port relics, sunken ships and trade memorabilia that tell the story of trade of the bygone era. This is a magnificent opportunity to witness the actual track of the Maritime Silk Road that ever was. This makes it possible to appreciate Marco Polo’s description of Wenzhou port: “ships weaving like brocade.” It is a blend of nature and history all in one place and is a great insight into the development of trade in China.

Wenzhou honours its rich maritime history through relics that are displayed in local museums and as part of cultural activities, which makes Wenzhou an ideal travel destination for people wanting to trace historic trade routes to the East and for history buffs about ancient maritime trade. The captivating coast offers a bonus, with the surrounding ecosystems giving people the opportunity to behold stunning seaward panoramas while learning about the captivating history of the harbor.

Zhejiang Tourism and Cultural Heritage

Besides the ancient sites of historical importance that the province has got, the region is dotted with many sites of cultural significance which are sought after by travelers from all over the globe. The rich province is located close to the megacities of Shanghai and Hangzhou, which makes it a desirable place for local and international tourists. Wenzhou offers cultural insight that is a captivating juxtaposition to Hangzhou, which is located an hour away and has historically had an hour away from esoteric cultural relics.

The region of Zhejiang is also known for Wenzhou seafood, Hangzhou Longjing tea, and Shaoxing wine. These and other culinary treats allow tourists to appreciate some of the rich traditions of the province. Visitors to Zhejiang province who glimpse the silk embroidery and other relics of traditional crafts, can catch a glimpse of the province’s extensive artistic traditions and, more importantly, have the unique experience of interacting with local craftspeople.

Zhejiang province also provides a useful range of options for nature-based tourism. These include quaint villages, nature reserves, and nature walks. Famous regional attractions such as Qiandao Lake, Mounts Tian Ta, and the Xin’an River exemplify the province’s diverse landscape and ecology and its many rural and hiking areas.

Zhejiang Province is served by road, and by the domestic air and high-speed rail networks. Internationally, Hangzhou Xiaoshan International Airport is a major gateway, with connections throughout China and the rest of the world. Visitors travelling in the region can also take high-speed rail services that link the major intended Shanghai and Hangzhou as well as other key growth areas and cities of the province.

To uncover the striking beauty and culture that the province has to offer, guided tours and local transport assist the visitor in appreciating and admiring the astounding scenarios and stories present within the province.

Conclusion: Witness the Unsurpassed Heritage and Marvels of Nature

The diverse tapestry of culture, history, and nature that awaits in Zhejiang Province is an inviting offer to any traveller. The wide array of experiences provided to the province’s visitors slice through time and span geography, ranging from the remarkable relics of the ancient Liangzhu Ancient City and Wenzhou’s waterfront wonders to Hangzhou’s spectacular scenery. Whether indulging in the culinary traditions, relaxing in the scenic areas, or roaming through the untamed historic ruins, one can be certain to uncover the richness of China in every inch of the province.

The post Unearth Ancient History and Natural Beauty in Zhejiang, China’s Hidden Tourist Treasure appeared first on Travel And Tour World.

India and China Open New Chapter in Relations with Game-Changing Resumption of Direct Flights Driving Economic Growth and Strategic Partnerships

27 October 2025 at 08:21
India and China Open New Chapter in Relations with Game-Changing Resumption of Direct Flights Driving Economic Growth and Strategic Partnerships
India 
China

India and China have taken a significant step towards strengthening their bilateral ties with the historic resumption of direct flights, marking a pivotal moment in the relationship between the two nations. This game-changing development is set to reignite key areas of collaboration, particularly in business, trade, and diplomacy, after a five-year hiatus. The suspension of direct flights, prompted by the pandemic and geopolitical tensions, had created barriers for cross-border exchanges. However, the resumption of air connectivity signals not only improved economic opportunities but also a mutual commitment to rebuilding and enhancing ties. The restored routes will simplify travel, boost trade and tourism, and open the door for new strategic partnerships between the two countries, highlighting the growing importance of air travel as a bridge for international cooperation.

First Direct Flight Between India and China in Five Years Marks a Milestone in Diplomatic Thaw

On Monday, the first direct flight between India and China in five years touched down, signaling a significant milestone in the gradual rebuilding of ties between the two nations. The flight, operated by IndiGo, was a key development in the ongoing efforts to restore air connectivity after a hiatus that began in 2020 due to the pandemic and escalating geopolitical tensions.

IndiGo flight 6E1703, which departed from Kolkata, landed in Guangzhou, southern China, shortly before 4:00 AM local time (2000 GMT). This marks the official resumption of nonstop air links between the two countries, a vital step after a suspension that left business, tourism, and cultural exchanges severely impacted.

The suspension had its roots in both the COVID-19 pandemic and a deadly border clash between the two countries in 2020, which resulted in the deaths of at least 20 Indian soldiers and four Chinese soldiers. The diplomatic and economic fallout from this clash led to the suspension of flights, halting nearly 500 monthly services between the two nations.

The flight’s arrival in Guangzhou signifies not only a return to air travel but also a symbolic gesture of mending ties between India and China. Despite remaining strategic rivals, both countries have sought ways to stabilize relations in recent years. The restoration of direct air services is seen as a cautious but promising step toward the gradual easing of tensions.

The inaugural flight was welcomed by business travelers, many of whom were eager to resume cross-border trade and investment. Passengers on board expressed relief at the resumption of the direct service, which provides more convenience for those traveling between India and China for business purposes. Prior to this, travelers had to rely on connecting flights via third-party hubs like Bangkok or Singapore, leading to longer travel times and added complexities.

While both nations continue to compete for regional influence, there have been signs of thawing relations since the 2020 clash. India’s economic ties with China remain crucial, with China being a significant supplier of raw materials for India’s industrial growth. India’s trade deficit with China has remained a point of concern, but the reestablishment of direct flights is a step in addressing this issue.

The timing of this development is also noteworthy, given the strain in India’s relations with its other key trading partner, the United States. The imposition of hefty tariffs by the Trump administration in 2020 and subsequent geopolitical tensions surrounding India’s purchase of Russian oil has strained the relationship between New Delhi and Washington. In light of these challenges, the diplomatic thaw between India and China offers an opportunity for both nations to recalibrate their economic and diplomatic strategies.

In addition to the Kolkata-Guangzhou route, India has regular flights to Hong Kong, and more routes from New Delhi to Shanghai and Guangzhou are scheduled to begin in November. These new services will further enhance connectivity between the two countries, providing more options for travelers and businesses looking to strengthen cross-border ties.

The city of Kolkata, which has deep historical connections with China, plays a pivotal role in this resumed air travel. Dating back to the colonial era, Chinese traders once settled in Kolkata, and even today, the city’s fusion of Indo-Chinese cuisine remains an integral part of its identity. The restoration of direct flights between the two countries further strengthens the cultural and economic linkages that have persisted for centuries.

Despite this diplomatic progress, challenges remain. The two countries continue to face significant strategic and economic issues, from trade imbalances to regional security concerns. India has bolstered its alliances with the US-led Quad grouping, which also includes Japan and Australia, as a countermeasure to China’s growing influence in the Indo-Pacific region.

While the return of direct flights between India and China is an important step in the normalization of relations, much work remains to resolve the deeper issues that have long defined their relationship. The future of India-China relations hinges on a careful balance of economic collaboration and strategic rivalry, with air travel playing a vital role in facilitating ongoing dialogue and cooperation between the two nations.

The resumption of direct flights between India and China marks a significant step in rebuilding their relationship, boosting trade, business, and diplomatic ties after a five-year hiatus. This move simplifies travel and strengthens economic and strategic cooperation between the two nations.

In Guangzhou, the ribbon-cutting ceremony marked the symbolic return of direct flights, a poignant moment for both passengers and officials. The resumption of services marks not just a return to business as usual but the beginning of a new chapter in the India-China relationship, one that holds the potential for further cooperation and growth, both economically and diplomatically.

The post India and China Open New Chapter in Relations with Game-Changing Resumption of Direct Flights Driving Economic Growth and Strategic Partnerships appeared first on Travel And Tour World.

Discover the Timeless Beauty of Xinzhou Ancient City in Shanxi, China: A Hub for Leisure Tourism, Hot Springs, and Cultural Performances

27 October 2025 at 04:53
Discover the Timeless Beauty of Xinzhou Ancient City in Shanxi, China: A Hub for Leisure Tourism, Hot Springs, and Cultural Performances
Discover the Timeless Beauty of Xinzhou Ancient City in Shanxi

Located in the heart of Shanxi Province in northern China, Xinzhou Ancient City has emerged as a popular destination for leisure tourism. With its unique blend of rich history, traditional culture, and scenic beauty, the city continues to attract both domestic and international tourists. As the autumn season sets in, the city’s tourism activities have only grown more vibrant. Visitors can engage in a range of cultural experiences, from relaxing in natural hot springs to participating in traditional performances and photo opportunities in ancient costumes. These activities offer an authentic glimpse into the region’s deep cultural roots, making Xinzhou an unforgettable getaway for travelers looking to immerse themselves in China’s rich heritage.

A Deep Dive into Xinzhou’s Cultural and Scenic Offerings

Nestled in the northern part of Shanxi, Xinzhou is home to ancient architecture, traditional craftsmanship, and vibrant cultural heritage that continue to captivate tourists. The city’s booming tourism has been driven by a growing desire to connect with ancient traditions and explore the timeless beauty of Chinese culture.

Traditional Experiences in Xinzhou

One of the most sought-after activities in Xinzhou is indulging in the city’s rejuvenating hot springs. The therapeutic waters, coupled with the tranquil surroundings of the region, provide the perfect setting for relaxation. Many visitors take advantage of the peaceful atmosphere to unwind and enjoy the therapeutic benefits of these natural springs.

In addition to hot springs, Xinzhou offers a wide range of experiences that allow travelers to immerse themselves in traditional culture. Tourists can often be seen wandering the streets in ancient costumes, capturing stunning photos that transport them back in time. This immersive experience allows visitors to connect with history on a deeper level and appreciate the traditional clothing that has been worn for centuries.

The Rise of Intangible Cultural Heritage

Xinzhou’s charm doesn’t stop at hot springs and ancient attire. The city’s rich intangible cultural heritage is another major draw. Performances showcasing traditional crafts, like dough figurine making, and other local artistry can be found in various cultural venues throughout the city. These performances are an opportunity for visitors to see ancient techniques still alive today, and they provide a glimpse into the craftsmanship that has been passed down through generations.

The famous Huohu (fire pot) performance is one such cultural highlight, where skilled artisans demonstrate their mastery in a fiery and colorful spectacle. This performance is just one of the many that visitors can enjoy while exploring Xinzhou’s vibrant cultural landscape.

A Night to Remember in Xinzhou Ancient City

As the sun sets, the magic of Xinzhou Ancient City truly comes alive. The city’s night views are breathtaking, with its well-preserved ancient architecture bathed in soft, warm lights. The streets are lined with vendors offering local delicacies, and the sound of traditional music fills the air. It’s an atmosphere that encourages visitors to wander, explore, and fully embrace the heritage that has made Xinzhou a historical and cultural gem.

Travel Tips for Visiting Xinzhou Ancient City

For those planning a trip to Xinzhou, here are a few tips to ensure you make the most of your visit:

  1. Best Time to Visit: Autumn is one of the best times to visit, as the weather is cool and comfortable. The late autumn period, in particular, offers a chance to see the city’s stunning scenic views amidst the changing leaves.
  2. Engage in Cultural Activities: Take part in the local traditions, such as wearing ancient costumes or watching intangible cultural heritage performances. These experiences are key to understanding the depth of Xinzhou’s historical significance.
  3. Explore Local Cuisine: Don’t miss out on sampling Shanxi’s famous local dishes, such as rou jia mo (a type of meat sandwich) and knife-cut noodles. These flavors are a perfect accompaniment to your cultural journey.
  4. Stay at Traditional Hotels: Consider staying in locally-owned guesthouses or heritage hotels that offer a more immersive experience. These accommodations will give you a deeper connection to the local culture.

A Growing Tourism Hub in Shanxi

As tourism continues to flourish in Xinzhou, the city is becoming a key player in Shanxi’s tourism industry. The region’s efforts to preserve and showcase its historical sites and cultural heritage have paid off, drawing in a wide range of tourists. Whether you’re interested in exploring ancient traditions, relaxing in a hot spring, or simply enjoying the natural beauty of the region, Xinzhou offers a memorable experience.

The city’s commitment to sustainable tourism ensures that its cultural heritage remains intact for future generations. With an expanding array of activities and a welcoming atmosphere, Xinzhou is well on its way to becoming one of northern China’s top tourist destinations.

In Conclusion

Xinzhou Ancient City offers a captivating mix of relaxation, history, and cultural immersion. Its growing tourism sector has not only brought attention to the region’s rich heritage but also highlighted the importance of preserving these traditions for future generations. Whether you’re seeking a peaceful retreat in hot springs, a dive into ancient customs, or an evening filled with vibrant cultural performances, Xinzhou promises an enriching experience that will stay with you long after your visit.

The post Discover the Timeless Beauty of Xinzhou Ancient City in Shanxi, China: A Hub for Leisure Tourism, Hot Springs, and Cultural Performances appeared first on Travel And Tour World.

Genting Highlands Hosts Global Pageant: Philippines’ Eds Enero Named Miss Tourism Queen of the Year 2025, Here’s How It Helps Promote Tourism Across Borders

27 October 2025 at 04:30
Genting Highlands Hosts Global Pageant: Philippines’ Eds Enero Named Miss Tourism Queen of the Year 2025, Here’s How It Helps Promote Tourism Across Borders
Philippines' Eds Enero Named Miss Tourism Queen of the Year

The 28th Miss Tourism International World Final in Genting Highlands recently concluded with the crowning of Eds Enero from the Philippines as the Miss Tourism Queen of the Year International 2025. Among 37 contestants from various corners of the globe, this victory marked a significant achievement for the 23-year-old university graduate. Her performance during the pageant, especially her passion for global cultural exchange, made her stand out, earning her the prestigious title.

Enero, who had previously expressed her commitment to promoting diversity and peaceful coexistence through cultural exchange, triumphed at the event. The pageant also saw other countries and delegates shine as well, highlighting the global recognition of tourism and culture. The victory is a powerful moment for the Philippines, as Enero becomes the 30th winner of this renowned international title.

Diverse Winners at the 28th Miss Tourism International World Final

Alongside Eds Enero’s win, the pageant celebrated four other major titles for tourism queens representing countries across the world. Miss Tourism Poland, Zuzanna Balonek was crowned Miss Tourism International 2025 while Miss Tourism China, Doris Bai, earned the title of Miss Tourism Metropolitan International 2025. The title of Miss Tourism Cosmopolitan International 2025 went to Miss Tourism Colombia Andrea Pineda, and Miss Tourism Global 2025 was awarded to Miss Tourism Kenya Mitchelle Otieno.

Each of the winners received recognition not only for their beauty but also for their aspirations to promote tourism, culture, and unity globally. The pageant emphasizes these attributes, placing a significant focus on the power of cultural understanding and global connectivity.

ASEAN Representation and Special Awards

The ASEAN (Association of Southeast Asian Nations) delegates also impressed at the pageant, with Miss Tourism Malaysia Joanne Clare Deaves receiving the Best National Costume award. Deaves’ costume, a vibrant blue traditional dress, showcased the rich cultural heritage of Malaysia, offering a glimpse into the country’s traditional beauty through fashion.

In addition, Miss Tourism Thailand Sasicha Duangket was named Dreamgirl of the Year International 2025/26, while Miss Tourism Vietnam Tan Sanh Vy Vo claimed the Miss South-East Asia Tourism Ambassadress 2025/26 award. This special recognition was specifically curated to honor the contributions and cultural representation of ASEAN delegates in the global tourism industry.

Promoting Tourism and Culture Through Beauty Pageants

The Miss Tourism International pageant serves as more than just a beauty competition. It has long been a vital platform for promoting global tourism. Over the past 30 years, this event has played a pivotal role in positioning Malaysia as a tourism hub, both regionally and internationally.

At the Genting International Showroom event, Tengku Laksamana Selangor Tengku Sulaiman Shah lauded the role of the pageant in boosting tourism and bringing the spotlight to Malaysia’s beauty and cultural diversity. The event’s key role in Visit Malaysia 2026 was also highlighted, as delegates became ambassadors for the country’s tourism, sharing their experiences through social media and creating a buzz about Malaysia’s attractions.

In line with this, Miss Tourism International president Tan Sri Danny Ooi stated that the delegates, through their engagement with the media, had significantly contributed to raising awareness about Malaysia as a prime tourist destination.

Highlights from the Pageant

The event was not only a showcase of cultural diversity but also an extravagant celebration of beauty, fashion, and music. Resorts World Genting’s Star Dream Cruise entertainers added to the lively atmosphere with their performances, adding more glamour to the already dazzling event. The beauty pageant served as a testament to the power of beauty competitions in promoting tourism while providing a platform for contestants to showcase their national pride.

Throughout the event, it was clear that the primary goal of the pageant was to unite nations through shared cultural values, promoting tourism as a tool for global cooperation.

Travel Tips for Tourists Interested in Experiencing Malaysia

Genting Highlands, known for its cool climate and breathtaking views, is a popular tourist destination in Malaysia. The region is home to various attractions such as the Resorts World Genting and the Genting SkyWorlds Theme Park. If you plan to visit, here are some travel tips to enhance your experience:

  • Best Time to Visit: The weather in Genting Highlands remains cool throughout the year, but the peak tourist season is during holidays and weekends. Consider visiting during weekdays for a quieter experience.
  • How to Get There: From Kuala Lumpur, a one-hour drive or the cable car ride from Genting Skyway offers a scenic journey to the highlands. The cable car ride is a must for those looking to enjoy panoramic views of the lush greenery.
  • What to Do: Apart from the theme parks and casinos, Genting Highlands offers plenty of shopping, dining, and entertainment options. Visitors can also explore the Chin Swee Caves Temple for a spiritual retreat.
  • Cultural Insights: While in Malaysia, don’t miss out on cultural experiences such as visiting local markets and tasting traditional Malay food like satay and nasi lemak.

Wrapping Up

As the Miss Tourism International pageant wraps up its 28th edition, it continues to stand as a powerful advocate for tourism, culture, and global unity. With Eds Enero’s victory as the Miss Tourism Queen of the Year International 2025, the pageant successfully highlights the importance of diversity and cultural exchange, bringing countries together to celebrate their unique traditions and beauty.

The post Genting Highlands Hosts Global Pageant: Philippines’ Eds Enero Named Miss Tourism Queen of the Year 2025, Here’s How It Helps Promote Tourism Across Borders appeared first on Travel And Tour World.
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China’s Hotel Market in Q4 2025: Strong Performance in Sanya, Weak Outlook for First-Tier Cities

26 October 2025 at 21:59
China’s Hotel Market in Q4 2025: Strong Performance in Sanya, Weak Outlook for First-Tier Cities

In the fourth quarter of 2025, China’s hotel market presented a mixed picture, with significant variations across different regions. While Sanya, located on the country’s tropical coast, experienced a strong upturn in demand, cities like Beijing, Shanghai, and Guangzhou struggled with continued pressures. The overall outlook remained weak, with factors like reduced business travel, off-season effects, and rising operational costs leading to declines in key performance indicators such as occupancy and revenue per available room (RevPAR).

Sanya: A Bright Spot for Hotel Performance

Sanya, a popular tropical destination in southern China, stood out with impressive hotel performance in Q4 2025. The region, known for its pristine beaches and luxury resorts, continued to benefit from strong domestic tourism. Local tourism promotions and demand from both leisure travelers and holidaymakers contributed to the region’s solid hotel occupancy rates. This trend contrasted with the struggles of first-tier cities, where the post-summer slump in tourism and business travel persisted.

Shenzhen: Resilience Amid Challenges

Shenzhen, a major economic hub, also showed signs of resilience in the Q4 hotel market. The city benefited from increased demand in its leisure and hospitality sectors, supported by domestic tourism. However, despite this boost, the overall outlook for Shenzhen remained cautious. Corporate travel continued to lag, and rising operational costs put pressure on hotel performance, dampening the positive sentiment in the market.

Challenges for First-Tier Cities: Beijing, Shanghai, and Guangzhou

First-tier cities like Beijing, Shanghai, and Guangzhou continued to face significant challenges in the final quarter of 2025. The hotel market in these cities saw declines in both occupancy and average daily rate (ADR), reflecting slower tourism recovery and reduced business travel demand. The Meetings, Incentives, Conferences, and Exhibitions (MICE) sector, which traditionally drives a substantial portion of hotel demand, remained sluggish, indicating continued caution from businesses regarding corporate spending.

As a result, hotels in these cities were forced to contend with lower rates and higher operational costs, further impacting their financial performance. With no short-term catalysts to drive growth, the outlook for these major cities remained weak heading into 2026.

Second-Tier Cities: Increased Competition and Weak Business Demand

Second-tier cities in China, which had been on an upward trajectory in recent years, also faced difficulties in Q4 2025. Increased competition from new hotel developments in these cities led to greater price competition, further narrowing profit margins for hoteliers. Additionally, the slowdown in business and corporate travel continued to hurt overall demand, making it more difficult for properties to maintain high occupancy rates and ADR levels.

While some second-tier cities managed to attract more domestic tourists, the overall sentiment remained cautious. The rise of new hotel supply in these regions added to the pressure, especially as many of these hotels sought to differentiate themselves through competitive pricing.

The Ongoing Struggles of the Corporate Travel Segment

One of the primary contributors to the weak hotel market outlook in Q4 2025 was the continued softness in corporate travel demand. While some businesses resumed in-person events, many others remained cautious due to economic uncertainty and tighter corporate budgets. The lack of large-scale business events further exacerbated the downturn, limiting demand for hotel services, particularly in business-centric cities like Beijing and Shanghai.

Forecast for Q4 2025 and Beyond

Looking ahead, the hotel market in China is expected to face continued challenges in Q4 2025. With the absence of significant demand drivers and ongoing uncertainties in both the global and domestic economies, experts predict further declines in national hotel occupancy and ADR. Occupancy is expected to fall by around 11% quarter-on-quarter, while ADR is projected to decrease by 2.8%.

While some regions, like Sanya and Shenzhen, may continue to benefit from strong domestic demand, first-tier cities will likely experience continued pressures. The hotel sector’s future will depend on how operators adapt to current challenges, focusing on cost minimization and redefined demand strategies.

Conclusion: A Cautious Outlook for China’s Hotel Market

China’s hotel market in Q4 2025 is marked by a stark contrast in performance across regions. While places like Sanya and Shenzhen show resilience, first-tier cities such as Beijing, Shanghai, and Guangzhou continue to face downward trends in key hotel performance metrics. The combination of weak corporate travel, sluggish MICE sector recovery, and increased competition in second-tier cities points to a cautious outlook for the near future.

As the industry moves into 2026, there is hope that targeted strategies, such as focusing on leisure tourism and innovative corporate packages, will help stabilize the market and provide opportunities for recovery in key areas.

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China Eastern Airlines Introduces Free Wi-Fi on Domestic Flights to Compete with High-Speed Rail

26 October 2025 at 17:40
China Eastern Airlines Introduces Free Wi-Fi on Domestic Flights to Compete with High-Speed Rail

China Eastern Airlines has launched an exciting new service for domestic travelers: free Wi-Fi on board its wide-body jets. This initiative, aimed at boosting domestic passenger traffic, was piloted on October 11, 2023, and is now available on 37 domestic routes, including those connecting major cities like Chongqing, Chengdu, Shanghai, Wuhan, and Kunming to Beijing.

The new free Wi-Fi service is part of China Eastern’s strategy to regain passengers from the rising competition of China’s high-speed rail services, which have become a preferred mode of travel for both business and leisure tourists. The airline’s move to provide free Wi-Fi is seen as a way to enhance the travel experience for passengers and ensure that air travel remains competitive with trains, offering the convenience of uninterrupted internet access.

Competing with High-Speed Rail: The Impact on Air Travel

China’s high-speed rail system has seen rapid growth in recent years, transforming the way people travel across the country. Known for its speed, comfort, and convenience, high-speed rail has attracted a large number of travelers, both domestic and international. With the ease of travel and fewer security hassles compared to air travel, rail has become the preferred choice for many.

To counter this, China Eastern Airlines aims to offer a competitive alternative by enhancing the in-flight experience. With free Wi-Fi, business travelers can work without interruptions, while leisure passengers can stay connected with family, friends, or enjoy streaming services during their flights. This new service addresses one of the key disadvantages of air travel: the lack of connectivity during the flight.

The Rise of Free Wi-Fi in China’s Airlines

China Eastern is not the first airline to offer free Wi-Fi on domestic flights, as both Air China and China Southern Airlines have previously introduced similar services. However, China Eastern has gone a step further by making free Wi-Fi available on a wider scale, covering a greater portion of its fleet and key domestic routes. The airline’s service includes basic Wi-Fi for all passengers, with an option to upgrade to premium packages for faster speeds and higher data usage.

By offering free Wi-Fi, China Eastern aims to cater to the needs of both business travelers and leisure passengers, ensuring a more pleasant and connected flying experience. This service is available on wide-body aircraft, including Airbus A350s, Boeing 777s, and Boeing 787 Dreamliners, all serving the airline’s longer domestic routes.

Business and Tourism Impact: The Shifting Dynamics

The introduction of free Wi-Fi is set to have a significant impact on both business and leisure travel in China. As the country’s domestic tourism market continues to recover, the added convenience of in-flight connectivity will make air travel a more appealing option for travelers, especially those flying on short-haul routes.

For business travelers, the ability to stay connected during the flight allows them to remain productive, making air travel a more viable option for time-sensitive trips. Leisure travelers, on the other hand, can enjoy entertainment or stay in touch with family and friends, enhancing the overall travel experience.

Moreover, the added Wi-Fi service aligns with China’s push to boost tourism, both domestic and international. With more visitors choosing to travel by air rather than rail, the free Wi-Fi service could be a game-changer in attracting more tourists and business travelers to China Eastern.

The Future of Air Travel in China: Technological Advancements and Competition

As competition grows between airlines and high-speed rail services, China Eastern’s addition of free Wi-Fi represents part of a larger trend in the aviation sector. Airlines across the world are investing in connectivity and in-flight entertainment to offer more value to passengers and differentiate themselves from other modes of transport.

China, in particular, is expected to continue advancing its aviation industry, with technological upgrades and digitalization playing a major role in shaping the future of travel. The growing demand for high-speed internet and seamless travel experiences will push airlines, including China Eastern, to further improve their services and adapt to passengers’ evolving needs.

Conclusion: Enhancing the Travel Experience with Free Wi-Fi

China Eastern Airlines’ introduction of free Wi-Fi on domestic flights marks a major milestone in the airline’s efforts to stay competitive with China’s high-speed rail services. This move aims to make air travel more appealing, especially for business and leisure travelers looking for convenience and connectivity during their flights. With more services planned for expansion, China Eastern is positioning itself as a top choice for travelers seeking efficiency, comfort, and enhanced digital connectivity, ensuring its place as a leader in China’s evolving travel landscape.

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Zhengzhou Strengthens Global Ties By Signing Memorandums Of Understanding With Spain, New Zealand, Indonesia, And Ghana

26 October 2025 at 10:57
Zhengzhou Strengthens Global Ties By Signing Memorandums Of Understanding With Spain, New Zealand, Indonesia, And Ghana
global connectivity
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Zhengzhou has significantly bolstered its global connectivity by signing Memorandums of Understanding (MOUs) with Spain, New Zealand, Indonesia, and Ghana. These agreements aim to enhance cooperation across various sectors, including trade, tourism, and cultural exchange. By fostering such international ties, Zhengzhou is positioning itself as a key player in global partnerships, which will undoubtedly open new doors for economic growth and cross-cultural collaboration.

The opening ceremony of the Global Mayors Dialogue Zhengzhou & 2025 International Mayor’s Forum on Tourism, held on Friday in Zhengzhou, Henan province, marked a significant milestone in the city’s efforts to enhance its global partnerships. As one of China’s key regional hubs, Zhengzhou continues to broaden its international influence and strengthen its connections across various sectors, including trade, tourism, and cultural exchange. The event served as a platform for collaboration and dialogue between global cities, showcasing the city’s strategic focus on fostering sustainable growth through international cooperation.

During the ceremony, Zhengzhou formalized its commitment to expanding its global network by signing memorandums of understanding (MOUs) with four cities worldwide. These new sister city agreements include Jaén province in Spain, Kumasi in Ghana, Bandar Lampung in Indonesia, and Rotorua in New Zealand. This partnership is part of Zhengzhou’s larger initiative to reinforce its ties with international cities, supporting its ambitions for greater cultural exchange, economic development, and tourism growth.

The memorandums signed during the event emphasize several key areas of cooperation, including economic collaboration, trade relationships, cultural exchange, and tourism development. Zhengzhou has made it clear that these partnerships will not be symbolic but will pave the way for practical, mutually beneficial initiatives. Each sister city brings unique opportunities and strengths, enabling Zhengzhou to tap into new markets, exchange knowledge, and share expertise in various fields.

Strengthening Economic Ties

One of the main objectives of these new sister city relationships is to strengthen economic ties between Zhengzhou and its global partners. By expanding international cooperation, Zhengzhou aims to create new avenues for business and investment, enhancing its position as a key player in global trade. The city’s strategic location in China’s central plains offers a unique advantage for trade, logistics, and supply chain integration. By aligning itself with cities like Jaén, Kumasi, Bandar Lampung, and Rotorua, Zhengzhou stands to benefit from a diverse range of economic sectors, including agriculture, manufacturing, infrastructure development, and digital technologies.

Jaén, for example, is known for its olive oil production and agricultural sector, providing a potential avenue for cooperation in agricultural development and food processing. Kumasi, a bustling city in Ghana, has a rich history in gold mining and textiles, offering opportunities for Zhengzhou to expand its presence in Africa and collaborate on resource management and industrial development. Bandar Lampung, located in Indonesia, is a significant port city, which can provide Zhengzhou with insights into improving logistics and expanding its role in international shipping. Lastly, Rotorua, a prominent city in New Zealand known for its tourism industry, offers a model for Zhengzhou to enhance its tourism services and exchange best practices in tourism management.

Tourism and Cultural Exchange

Tourism remains one of the most vital aspects of Zhengzhou’s international strategy. The city is keen to develop itself as a top-tier tourism destination, drawing visitors not only from within China but also from across the globe. With its rich cultural heritage, historical landmarks, and rapid urban development, Zhengzhou is well-positioned to be a leading city on the global tourism map.

By forming sister city relationships with cities like Rotorua, Zhengzhou aims to improve its tourism offerings. Rotorua, known for its geothermal activity, Maori culture, and nature-based tourism, presents an ideal partner for Zhengzhou to learn from. The two cities can collaborate on promoting cultural tourism, sustainable tourism practices, and hospitality management. Through such partnerships, Zhengzhou will have access to valuable insights into developing a more diverse and vibrant tourism sector, attracting international tourists while preserving its rich cultural and historical heritage.

Cultural exchange is another important aspect of the agreements. Zhengzhou has long recognized the importance of preserving and showcasing its cultural identity while simultaneously embracing global influences. By connecting with cities such as Kumasi and Bandar Lampung, which have deep-rooted cultural histories, Zhengzhou can foster an environment for cultural exchange, knowledge sharing, and collaborative events that celebrate the diversity of cultures. These interactions will help promote mutual understanding, respect, and appreciation among citizens from different parts of the world.

Sustainable Development and Innovation

As part of its broader vision for the future, Zhengzhou is focused on building a sustainable, smart city that embraces technological innovation. The city is investing in green technologies, smart infrastructure, and sustainable urban planning to address the challenges posed by rapid urbanization. By partnering with cities like Jaén and Rotorua, which have made strides in promoting sustainable tourism and green innovation, Zhengzhou hopes to exchange ideas and explore new technologies that can drive environmental sustainability.

Zhengzhou’s government has committed to creating a more environmentally friendly and livable city. By working closely with its sister cities, Zhengzhou is looking to adopt practices that will reduce its carbon footprint, enhance public transportation systems, and improve waste management. These international partnerships will support Zhengzhou in its goal to become a leader in sustainability within China and globally.

The agreements signed during the Global Mayors Dialogue Zhengzhou & 2025 International Mayor’s Forum on Tourism are a testament to the city’s global aspirations and its commitment to building stronger ties with international cities. As Zhengzhou continues to develop as a regional hub for trade, tourism, and cultural exchange, these sister city partnerships will play a crucial role in shaping the city’s future.

Zhengzhou has strengthened its global ties by signing Memorandums of Understanding (MOUs) with Spain, New Zealand, Indonesia, and Ghana, aiming to boost cooperation in trade, tourism, and cultural exchange. These agreements will foster international partnerships and economic growth.

The agreements with Jaén, Kumasi, Bandar Lampung, and Rotorua provide Zhengzhou with exciting opportunities for economic growth, cultural exchange, and tourism development. These partnerships represent more than just diplomatic gestures; they lay the foundation for deeper collaboration in areas that matter most to Zhengzhou’s future prosperity. Whether it is through strengthening trade links, sharing knowledge, or promoting sustainable development, Zhengzhou’s international relationships are poised to be an essential part of its continued growth and success in the global arena.

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China Eastern Airlines Joins Forces with JFK’s New Terminal One, Ushering in a New Era of Global Travel Connectivity and Enhanced Passenger Experience

25 October 2025 at 14:44
China Eastern Airlines Joins Forces with JFK’s New Terminal One, Ushering in a New Era of Global Travel Connectivity and Enhanced Passenger Experience
China Eastern Airlines

China Eastern Airlines has teamed up with New Terminal One at New York’s John F. Kennedy International Airport, marking a significant step forward in enhancing global travel connectivity. This partnership will not only streamline operations but also offer passengers a superior travel experience. As part of JFK’s ambitious transformation, the collaboration between the airline and the state-of-the-art terminal will provide seamless connections between Asia’s dynamic financial hubs and the United States, offering travelers an elevated journey through one of the world’s busiest airports. This move underscores both the growing importance of JFK as a global transit point and China Eastern’s commitment to expanding its presence in the international aviation landscape.

China Eastern Airlines Partners with New Terminal One at JFK, Boosting Global Connectivity and Passenger Experience

New York’s John F. Kennedy International Airport (JFK) is set to undergo a major transformation, and one of the key players in this evolution is the New Terminal One, a state-of-the-art facility that will serve as the future hub for international travelers. A strategic partnership with China Eastern Airlines, a prominent member of the SkyTeam alliance, marks a significant milestone in the development of this facility, with China Eastern becoming a vital part of the terminal’s growing network of global carriers.

As part of its ambitious expansion plans, China Eastern will begin operating out of the New Terminal One starting in October 2025. The airline, headquartered in Shanghai, is one of China’s largest carriers and plays a vital role in connecting New York with Shanghai and other destinations across Asia. The move to New Terminal One will significantly enhance the airport’s ability to serve passengers traveling between one of Asia’s most dynamic financial and cultural hubs and the United States.

A Strategic Move for Enhanced Global Connectivity

China Eastern’s shift to the New Terminal One will provide travelers with seamless access to Shanghai, one of Asia’s most influential cities. With direct flights between Shanghai and New York, passengers will have convenient connections not only to mainland China but also to other key destinations across the Asia-Pacific region. This move is a major win for business and leisure travelers alike, as it strengthens the connectivity between the U.S. and China, two of the world’s largest economies.

By partnering with the New Terminal One, China Eastern is positioning itself as an integral player in the U.S.-China air travel market. With the global travel industry making a slow recovery after the pandemic, seamless connectivity is more important than ever, and this partnership will ensure that travelers can enjoy an enhanced travel experience at JFK, making it more efficient and convenient to travel between these two major global cities.

The New Terminal One: Transforming JFK into a Global Hub

The New Terminal One is part of a massive redevelopment initiative by the Port Authority of New York and New Jersey aimed at revitalizing JFK Airport. With a budget of $19 billion, this plan includes the construction of two new terminals, the modernization and expansion of two existing terminals, a new ground transportation center, and a redesigned roadway network. This redevelopment will not only enhance passenger comfort and convenience but will also increase JFK’s competitiveness as a global hub for international air travel.

Scheduled to open its first gates in 2026, the New Terminal One will become the largest terminal at JFK. It is designed with the latest technology and modern facilities, offering passengers an upgraded airport experience. The terminal will feature a wide range of retail and dining options, ensuring travelers have access to a premium experience from the moment they step foot inside. Moreover, the terminal will incorporate sustainable design elements that maximize operational efficiency while prioritizing passenger comfort, aligning with modern travel trends that emphasize eco-friendly infrastructure.

A Growing Network of SkyTeam Airlines

China Eastern joins a growing list of SkyTeam members that have chosen New Terminal One as their new home. Other major airlines such as Air France, KLM, Korean Air, SAS, and China Airlines are already committed to the terminal, making it a key hub for international travel. The expansion of the terminal will also accommodate a growing roster of top global airlines, including Etihad, LOT Polish Airlines, EVA Air, Air Serbia, Neos, Philippine Airlines, Turkish Airlines, Air New Zealand, Royal Air Maroc, Air China, Gulf Air, Qatar Airways, and EGYPTAIR.

The inclusion of China Eastern is a key addition to this lineup, which will not only expand JFK’s global reach but also offer a more seamless travel experience for passengers traveling to and from New York. As more international airlines establish their operations at New Terminal One, the facility is set to become one of the most important international aviation hubs in the world.

A Forward-Looking Vision for JFK

The collaboration with China Eastern Airlines is part of JFK’s larger vision to transform into a leading global airport. As the terminal nears its completion, the focus will be on enhancing the customer experience through technological innovation, premium services, and seamless connections. For travelers, this means more than just a modern terminal—it promises a futuristic airport experience that anticipates the needs of the next generation of passengers. From faster security processes to a variety of sustainable travel options, the New Terminal One is a forward-thinking addition to the JFK infrastructure that will help redefine air travel in the coming years.

China Eastern Airlines has partnered with JFK’s New Terminal One to enhance global connectivity and improve passenger experience. This collaboration will provide seamless travel between New York and key destinations in Asia, including Shanghai. The move supports JFK’s ongoing transformation into a world-class international hub, ensuring passengers enjoy a more efficient and comfortable journey through one of the busiest airports in the world.

In conclusion, the partnership between China Eastern Airlines and the New Terminal One at JFK signifies more than just the relocation of a major airline. It marks the beginning of a new era for JFK as it continues its evolution into one of the world’s leading global aviation hubs. This collaboration will enhance connectivity, streamline passenger experiences, and serve as a catalyst for further expansion, paving the way for a future where JFK Airport stands as a symbol of modern air travel at its finest.

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Century Cruises Sales Surge as New Leader Alexis McKinnon Puma Drives Global Expansion

25 October 2025 at 10:50
Century Cruises Sales Surge as New Leader Alexis McKinnon Puma Drives Global Expansion

Century Cruises, a prominent luxury river cruise operator based in China, has made a significant leadership appointment to strengthen its global presence. Alexis McKinnon Puma has been appointed as the company’s new Global Sales & MICE Strategist, a key role that will focus on expanding Century Cruises’ influence in the Meetings, Incentives, Conferences, and Exhibitions (MICE) sector, as well as its charter business.

With over two decades of experience in the cruise industry, Puma is poised to lead Century Cruises’ growth initiatives with a data-driven approach. Her appointment comes as the company continues its ambitious plans to expand into new markets, including North America and Europe.

A New Era for Century Cruises

Century Cruises has established itself as one of China’s leading river cruise operators. The company is known for its luxurious offerings and scenic routes along China’s iconic rivers. Now, with Puma at the helm of its global sales strategy, Century Cruises aims to broaden its reach, focusing specifically on the MICE and charter segments.

This move aligns with Century Cruises’ long-term strategy to become a market leader, especially in markets that are critical to the cruise industry’s growth, including the United States and Europe.

Puma’s Impressive Track Record in the Cruise Industry

Alexis McKinnon Puma’s appointment is a significant step for Century Cruises, given her extensive background in cruise sales leadership. Puma has an impressive career history, having worked with renowned cruise brands such as Crystal Cruises, Holland America Line, and Seabourn.

She is particularly well-regarded for her tenure with Royal Caribbean Group, where she led the global charter and operations team, helping deliver record-breaking revenue. Her expertise in sales leadership, particularly within the charter and MICE sectors, makes her a valuable asset to Century Cruises as the company seeks to expand its footprint globally.

Strategic Focus on Personalization and Innovation

Puma’s leadership will be pivotal in Century Cruises’ strategic goals, focusing on personalization and innovation in the travel sector. As global tourism rebounds, the demand for customized, exclusive travel experiences has grown. Century Cruises aims to meet this demand by offering unique, high-end experiences that cater to the needs of corporate groups, incentive travel clients, and luxury cruise enthusiasts alike.

Her focus on data-driven strategies will ensure Century Cruises remains competitive in an ever-evolving industry. With her proven ability to enhance revenue streams and streamline operations, Puma is expected to help the company build strong relationships with travel agents, corporate clients, and international partners.

A Bold Global Expansion

Century Cruises’ global expansion plans have already been set in motion. The company’s decision to enter the European market was announced in August, marking a new chapter in its history. This move follows Century Cruises’ ongoing efforts to diversify its portfolio and reach new international clientele.

Additionally, Century Cruises appointed Ralph Monteleone as Vice President of Century Air in September, further cementing the company’s commitment to broadening its global scope and enhancing its operational efficiency.

MICE Industry a Key Priority

The MICE sector continues to be a high-growth area for Century Cruises, with companies increasingly seeking out unique and innovative venues for business events. David Fredericks, Senior Vice President of Sales & Marketing at Century Cruises, expressed his enthusiasm about Puma’s appointment, stating that her expertise in the MICE industry would accelerate the company’s global expansion. Fredericks emphasized that as Century Cruises scales up its global operations, its investment in the MICE sector will remain a priority.

Looking Ahead: Century Cruises in North America and Europe

Century Cruises is now focusing on further establishing its presence in North America and Europe, with a particular emphasis on high-end, personalized cruises for corporate groups and business conferences. The company’s expansion into these regions will include a mix of luxury river cruises and bespoke services designed to meet the needs of business clients seeking exclusive, tailored experiences.

With Alexis McKinnon Puma leading the charge, Century Cruises is set to become a formidable player in the global cruise industry, with a clear focus on innovation, luxury, and personalization.

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