Saudi Tourism Attracts Global Attention at WTM 2025: A Showcase of Iconic Destinations and New Investment Opportunities

At the World Travel Market (WTM) 2025, Saudi Arabia captured the attention of the global travel trade with a powerful showcase that highlighted its ambition to become one of the world’s leading tourism destinations. The Saudi Tourism Authority (STA) and its partners brought the country’s vision to life through the “Saudi Land” pavilion, featuring a diverse range of attractions, new tourism packages, and exciting flagship experiences from some of the kingdom’s most iconic destinations.

Saudi Arabia’s presence at WTM 2025 underscored its growing stature in the global tourism industry, with a focus on expanding international partnerships, unlocking new investment opportunities, and offering exceptional tourism experiences. From the ancient wonders of AlUla and the pristine Saudi Red Sea to the vibrant cultural scene of Jeddah and the bustling energy of Riyadh, Saudi’s attractions were on full display, drawing enthusiastic attention from international travel professionals.

The Kingdom’s strategy is clear: position Saudi Arabia as a dynamic, forward-thinking tourism hub, blending rich cultural heritage with modern entertainment, adventure, and luxury. The immersive three-day event brought together 71 Saudi partners who connected with the international travel and tourism community, showcasing bookable products and novel travel experiences. Among the new attractions highlighted at the pavilion were luxury openings at Shura Island and the upcoming Six Flags Qiddiya City—both seen as significant milestones in the country’s tourism evolution.

A Celebration of Excellence in Saudi Tourism

A standout feature of Saudi Arabia’s presentation at WTM 2025 was the inaugural Destination Management Organization (DMO) Awards, which celebrated the exceptional efforts of Saudi’s destination management organizations. The awards highlighted the creativity, authenticity, and operational excellence that have shaped the country’s tourism initiatives. Diriyah, with its deep-rooted cultural history, received the “Best Authenticity” Award for its outstanding integration of traditional Saudi elements, positioning it as a key cultural tourism destination.

Qiddiya, the future entertainment capital of Saudi Arabia, was honored with the “Best Operational Excellence” Award. This recognition highlighted Qiddiya’s commitment to delivering world-class experiences, its strong service delivery, and the effective use of digital tools to enhance visitor engagement. Meanwhile, Al Madinah earned the “Best of Show” Award, a prestigious recognition for its all-encompassing performance that combined authenticity, operational excellence, and tangible commercial success.

Abdullah Alhagbani, Chief Partnerships and Regulatory Affairs Officer at STA, reflected on the momentum that Saudi Arabia has built in recent years. In his remarks at WTM 2025, he emphasized the Kingdom’s tourism growth, citing a remarkable surge in visitor numbers. Almost 116 million tourists visited Saudi Arabia in the previous year, with more than 60 million arrivals in just the first half of this year alone. Alhagbani credited these impressive figures to the efforts of Saudi Arabia’s partners and the broader travel trade, who are pivotal in the country’s tourism success.

Saudi Arabia: A Destination for Every Traveler

Saudi Arabia’s tourism offerings are varied and compelling, catering to travelers of all kinds. The Kingdom has made significant strides in transforming itself into a major global tourism destination, combining its rich history with cutting-edge developments. At WTM 2025, the Kingdom presented a range of new experiences, from luxury resorts along the Red Sea to exciting new adventure and entertainment venues in Qiddiya.

One of the key highlights was the launch of Shura Island’s luxury openings, which promise to become major attractions for high-end travelers. Situated along the Saudi Red Sea coast, Shura Island is set to become a center for luxury tourism, offering world-class facilities for guests seeking a blend of comfort and natural beauty. Similarly, the upcoming Six Flags Qiddiya City is set to revolutionize the entertainment landscape in Saudi Arabia, offering a family-friendly destination with thrilling rides and world-class attractions.

With destinations like AlUla, Riyadh, and Jeddah, Saudi Arabia offers a diverse array of experiences for visitors. AlUla is home to stunning archaeological sites, including the UNESCO World Heritage-listed Madain Saleh, which draws history buffs and adventure seekers alike. Riyadh, the capital, is a bustling metropolis where modernity and tradition intersect, while Jeddah’s waterfront is known for its vibrant arts scene, making it a cultural and artistic hub on the Red Sea coast.

Saudi Arabia’s Growing Global Appeal

Saudi Arabia’s presence at WTM 2025 also demonstrated its commitment to expanding global partnerships and attracting international investors to the country’s tourism sector. The Kingdom is working to unlock new investment opportunities that will further drive the development of tourism infrastructure, creating a dynamic, thriving tourism economy for years to come. This effort aligns with the goals set out in Saudi Arabia’s Vision 2030, which seeks to diversify the economy and reduce the country’s reliance on oil by fostering growth in other sectors such as tourism.

The impact of Saudi Arabia’s tourism growth is already being felt. The country’s new attractions and dynamic tourism offerings are attracting millions of visitors from around the world, positioning Saudi Arabia as one of the fastest-growing tourism destinations globally. With the kingdom continuing to invest in new projects, infrastructure, and experiences, Saudi Arabia is on track to become a top destination for international travelers in the coming years.

A Bright Future for Saudi Tourism

The conclusion of Saudi Arabia’s high-impact showcase at WTM 2025 marks just the beginning of what promises to be a transformative journey for the country’s tourism sector. With a focus on partnerships, authenticity, and operational excellence, Saudi Arabia is poised to lead the way in global tourism. As the Kingdom continues to expand its tourism offerings and attract international visitors, its status as a premier travel destination is only set to grow, bringing a new era of opportunity, investment, and cultural exchange to the global tourism market.

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US Airport Disruptions and Flight Cuts Loom as Government Shutdown Continues Hitting Air Travel

As the U.S. government shutdown enters its 37th day, major disruptions to air travel are becoming increasingly apparent. On Thursday, Transportation Secretary Sean Duffy announced plans to reduce flights at some of the busiest U.S. airports, a move designed to address air traffic control challenges exacerbated by the ongoing shutdown. This unprecedented action is a direct response to growing concerns over the safety and fatigue of air traffic controllers, who have been working without pay for over a month.

The first round of flight cuts is expected to begin on Friday, affecting approximately 4% of scheduled flights. However, if the government impasse continues, these reductions could increase to as much as 10% by next week, leaving passengers and airlines scrambling to adjust. The cuts will impact not only domestic passenger flights but also cargo operations at more than 40 high-volume airports across the United States, creating potential delays for both travelers and freight.

At a joint press briefing with Duffy, Bryan Bedford, the head of the Federal Aviation Administration (FAA), explained that the decision to reduce flights was made after reports of increased fatigue among air traffic controllers. With the FAA already facing a staffing shortfall of about 3,500 employees, this latest development has raised alarms about the overall safety and efficiency of U.S. air travel. The FAA oversees more than 44,000 daily flights, and these cuts are seen as a necessary measure to ensure safe operations in the face of a deteriorating staffing crisis.

Airline Disruptions and Efforts to Minimize Passenger Impact

Major U.S. airlines, including United, American, and Southwest, are working around the clock to minimize disruptions to their schedules. United Airlines CEO Scott Kirby announced that the airline would focus its cuts on regional and non-hub routes, which are expected to be the most affected by the air traffic control shortages. Southwest Airlines, on the other hand, stated that it was still assessing the full scope of the cuts before notifying passengers. Despite these efforts, airlines have been struggling with a surge in travel-related queries, as passengers seek clarification on flight changes and cancellations.

Customer service channels have been overwhelmed with inquiries as travelers express concern over the disruption to their plans. Airlines are urging passengers to check for updates and rebook flights as early as possible, but with the ongoing uncertainty, many passengers are left in limbo, unsure whether their flights will go ahead as scheduled. Industry experts warn that prolonged reductions in flights could have a serious financial impact on airlines, particularly as the holiday travel season approaches.

Trade Nation analyst David Morrison emphasized the long-term consequences of sustained flight reductions. “The longer this goes on, the more disruption there is, and ultimately, fewer passengers are going to be flying,” he said. The economic fallout could ripple through the airline industry, with potential revenue losses in the billions if the shutdown continues to cause widespread flight disruptions.

Safety and Staffing Concerns Mount as Shutdown Drags On

The ongoing government shutdown has placed additional strain on the U.S. air travel system, already dealing with staffing challenges in air traffic control. Many controllers have voiced concerns about their ability to perform their duties effectively due to fatigue and stress, further highlighting the urgency of addressing these issues. The FAA’s decision to reduce flights aims to minimize these risks and ensure that the remaining controllers can handle the increased workload.

With no end in sight to the shutdown, the situation could worsen in the coming weeks. In addition to air traffic controllers, other key workers in the transportation sector are also affected by the lack of government funding. As a result, travelers may face further delays or cancellations as the shutdown persists, causing significant disruptions during one of the busiest travel periods of the year.

Holiday Travel at Risk: U.S. Airlines Face Tough Choices

As the shutdown continues, the ripple effects on the airline industry are being felt far and wide, with the holiday travel season now at risk. Many travelers rely on flights to reunite with family and friends during this critical time of year, and the uncertainty surrounding flight schedules is creating added stress. Airlines are being forced to make tough decisions about which routes to cut, and many passengers are left with limited options for rescheduling flights or receiving timely refunds.

The longer the shutdown lasts, the more difficult it will become for airlines to maintain a semblance of normalcy. Airports may see increased congestion as passengers attempt to rebook flights or seek alternative travel options. Airlines are also under pressure to find ways to mitigate financial losses, with some considering potential fare increases to offset the cost of operating fewer flights.

A Wake-Up Call for Air Traffic Control Funding

The current crisis underscores the vulnerabilities in the U.S. air travel system, particularly the reliance on air traffic controllers and other essential workers who are now facing severe financial strain due to the ongoing shutdown. While the FAA has taken steps to address staffing issues and ensure safety, the situation serves as a wake-up call about the importance of securing stable funding for the nation’s air traffic control system.

If the government shutdown is not resolved soon, more widespread flight cancellations and delays are likely, further straining the already fragile airline industry and causing lasting disruptions for travelers across the U.S. As the shutdown continues, passengers, airlines, and government officials will need to work together to navigate the challenges ahead and restore stability to the air travel system.

For travelers hoping to avoid the worst effects of the shutdown, it is crucial to stay informed and flexible. Checking for updates from airlines and government sources, as well as considering alternative transportation options, may help alleviate some of the stress caused by this unprecedented situation.

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Sydney Wins Bronze in 2025 Wanderlust Travel Awards: A New Milestone in Travel Recognition

Sydney, Australia, has captured the Bronze medal for the World’s Most Desirable City at the 2025 Wanderlust Reader Travel Awards, marking a significant achievement for both the city and New South Wales (NSW). The awards, which are the largest consumer-voted travel honors in the United Kingdom, saw a total of 4.8 million votes from over 200,000 readers of Wanderlust, the UK’s longest-running and most widely circulated travel magazine. This accolade shines a spotlight on Sydney’s appeal to global travelers, particularly those seeking coastal beauty and outdoor adventures.

The Future of NSW Tourism: Growth, Sustainability, and Authentic Experiences

Held at London’s prestigious National Gallery on November 5, 2025, the Wanderlust Reader Travel Awards brought together top players in the travel industry, recognizing exceptional destinations, tour operators, airlines, and experiences. Sydney’s achievement in securing Bronze underscores its growing prominence on the global travel map, particularly among UK travelers. This recognition comes at a time when the UK has emerged as one of the most important markets for New South Wales, as indicated by the state’s Visitor Economy Strategy 2035.

Daliah von Harten, Acting Regional Manager for Destination NSW UK & Europe, was present at the event to accept the award on behalf of the city. In her remarks, von Harten expressed how Sydney’s distinct blend of natural beauty and cosmopolitan charm resonates with travelers, particularly those drawn to the city’s iconic coastal lifestyle, stunning beaches, and expansive outdoor offerings. These elements, which highlight Sydney’s outdoor culture and scenic waterfront, were key factors in the city’s success at the awards.

NSW Secures Gold in Adventure Tourism, Showcasing Wild Landscapes

In addition to its recognition as one of the world’s most desirable cities, Australia clinched another prestigious title at the event: Gold in the Most Desirable Destination for Adventure category. The country’s wild landscapes, outdoor activities, and unparalleled adventure tourism options were celebrated by readers, solidifying its reputation as a prime destination for thrill-seekers. From surfing along Sydney’s famous beaches to hiking in the Blue Mountains, NSW offers a wide range of adventures that continue to attract travelers from around the world.

The Wanderlust Editor-in-Chief, George Kipouros, commented on the evolution of the awards and the values reflected in this year’s winners. He noted that these awards celebrate destinations that not only meet the desires of passionate travelers but also embody a renewed commitment to sustainability, respect for local cultures, and a deeper connection to the natural world. Sydney’s recognition, alongside Australia’s focus on sustainable tourism, is a clear reflection of this growing trend in the global travel industry.

Sydney’s reputation as a global destination has been significantly bolstered by these awards. The coastal city is famed for its world-class beaches, the iconic Sydney Opera House, and the stunning Sydney Harbour Bridge, all of which were highlighted by Wanderlust readers. Beyond the major attractions, Sydney’s rich cultural landscape, thriving dining scene, and outdoor lifestyle make it a prime choice for those seeking a perfect mix of relaxation, adventure, and exploration.

Furthermore, the UK is a vital market for tourism in New South Wales. In the year ending June 2025, NSW welcomed 334,000 visitors from the UK, generating an impressive $844.4 million in visitor expenditure. These figures underscore the importance of the UK as a ‘star performing’ market for the state’s tourism industry. As a result, the recognition at the Wanderlust Reader Travel Awards is not just a win for Sydney but a pivotal moment in the ongoing growth of the state’s tourism economy.

This victory aligns with the goals outlined in the NSW Visitor Economy Strategy 2035, which aims to position the state as a leading tourism destination, attracting millions of visitors and billions in spending. The award serves as a testament to the continued global interest in Sydney and other NSW destinations, which are becoming increasingly popular with adventure travelers, culture enthusiasts, and those seeking sustainable tourism experiences.

With the growing recognition of Sydney’s desirability and Australia’s leadership in adventure tourism, NSW is well on its way to cementing its position as a major player on the global tourism stage. As the world’s interest in authentic travel experiences and eco-conscious tourism continues to rise, Sydney stands out as a city that offers both the excitement of urban life and the tranquility of nature.

UK Visitors Contribute Significantly to NSW’s Tourism Economy

For tourists from the United Kingdom, Sydney’s blend of stunning coastal landscapes, vibrant city life, and welcoming atmosphere make it a top destination. This recognition at the 2025 Wanderlust Reader Travel Awards will undoubtedly drive further growth in visitor numbers from the UK and other key international markets. As Sydney continues to capture the imagination of global travelers, it is poised for even greater success in the years ahead.

The win at the Wanderlust awards also signals the growing strength of New South Wales’ tourism sector. It highlights the state’s ability to attract not just visitors but investment in sustainable tourism and eco-friendly ventures. Sydney’s coastal beauty, combined with its vibrant cultural offerings, ensures that it will continue to be a destination of choice for travelers seeking unforgettable experiences.

With recognition on the global stage, Sydney’s tourism prospects have never looked brighter, and the future of NSW as a top international destination seems more assured than ever before.

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Emirates Maintains Top Spot as World’s Most Profitable Airline with Record-Breaking Half-Year Gain in 2025-26

Emirates Group has reported its most profitable half-year performance to date for the 2025-26 financial year, posting a profit before tax of AED 12.2 billion (US$ 3.3 billion). This marks an impressive 17% increase from the same period last year, solidifying the Group’s reputation as a leading player in the global travel industry. The Emirates airline itself also recorded a strong profit, maintaining its status as the world’s most profitable airline, while dnata, its ground services and travel management arm, experienced significant growth.

This record-breaking performance reflects the continued resilience of the airline and travel sector, despite global challenges such as geopolitical uncertainties and fluctuating economic conditions. The Group’s robust performance was fueled by unwavering travel demand, with Emirates benefiting from customer preference for premium cabins and expanded network options across international markets.

Emirates: Soaring to New Heights with Record Profit and Expanding Services

Emirates, the flagship airline of the Group, reported a profit before tax of AED 11.4 billion (US$ 3.1 billion) for the first half of 2025-26, a 17% rise over the previous year. Revenue for the airline also grew by 6%, reaching AED 65.6 billion (US$ 17.9 billion), driven by strong travel demand and the airline’s expanding global footprint.

The airline’s impressive financial performance reflects a strong rebound in global travel demand, particularly in the premium travel segment. In response to this sustained growth, Emirates continued to enhance its network by launching new services to cities like Danang, Siem Reap, Shenzhen, and Hangzhou. By the end of September 2025, Emirates’ passenger and cargo network had expanded to 153 airports across 81 countries and territories.

One of the key drivers of this growth was the Emirates Premium Economy cabin, which has seen strong uptake. The cabin’s availability on new routes, including between Dubai and 61 cities, has further solidified Emirates’ appeal to discerning travelers.

During the first half of 2025-26, Emirates also received five new A350 aircraft, which have added Business Class and Premium Economy seats, as part of its ongoing fleet expansion. The airline’s investment in a US$ 5 billion retrofit programme also ensured that 23 aircraft received updated interiors, bringing the latest cabin products to more markets.

On the ground, Emirates launched the “Emirates First” lounge at Dubai International Airport, offering First Class customers and Platinum Skywards members an exclusive, luxurious check-in experience. Additionally, the airline continued to enhance its global brand presence, securing multi-year sponsorship deals with top sports teams, including FC Bayern Munich and Real Madrid Basketball.

dnata’s Strong Growth Reflects Expanding Operations and New Partnerships

Emirates Group’s success was further amplified by dnata, its travel services and ground operations subsidiary, which reported a profit before tax of AED 843 million (US$ 230 million), up 17% from the previous year. dnata’s strong performance was driven by growing demand across its airport services, catering and retail, and travel services divisions.

dnata’s revenue reached a record AED 11.7 billion (US$ 3.2 billion), up 13% compared to the same period in 2024. This was bolstered by several key contract wins, new partnerships, and strategic investments to enhance its operational capacity and sustainability efforts. dnata’s expansion of its ground support equipment (GSE) by investing US$ 110 million in new units is just one example of how the company is positioning itself for future growth.

Furthermore, dnata’s entry into new markets, such as its marhaba airport hospitality brand in the United Kingdom, and a minority stake in WonderMiles, an advanced travel platform, illustrates the company’s commitment to diversifying its business and expanding its global reach.

A Look Ahead: Emirates and dnata Continue to Invest in Future Growth

Looking ahead, the Emirates Group remains optimistic about continued growth in the travel sector. HH Sheikh Ahmed bin Saeed Al Maktoum, Chairman and Chief Executive of Emirates Airline and Group, noted that while geopolitical events and economic concerns in some markets remain a challenge, the global travel appetite continues to show resilience. The introduction of new A350 aircraft and new facilities for dnata are expected to further support the Group’s expansion in the second half of the year.

The company is also focusing on sustainability, with both Emirates and dnata making significant strides in environmental initiatives, including the use of sustainable aviation fuel (SAF) and joining global networks committed to aviation decarbonization.

With the Group’s cash reserves reaching AED 56 billion (US$ 15.2 billion) as of September 2025, the Emirates Group is well-positioned to continue making investments in its fleet, operations, and employee growth, ensuring that it remains a leader in the competitive global travel market.

Emirates Group Remains a Pillar of Success in the Travel Industry

Emirates Group’s record half-year profit is a testament to its ability to adapt, innovate, and lead in an ever-evolving global travel landscape. The strong financial performance in the first half of 2025-26 positions both Emirates and dnata for continued success as they cater to the growing demand for air travel, premium services, and sustainable business practices. With its expanding network, fleet, and operational capabilities, the Emirates Group is well on track to maintain its position as one of the most profitable entities in the global travel industry.

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