World Travel Market London 2025 DEAI Summit: Championing Diversity, Equity and Inclusion in Global Tourism, New Update is Here

WTM London 2025 will be a powerful platform for promoting Diversity, Equity, Accessibility, and Inclusion (DEAI) within global tourism. As part of its three-day conference, the event will feature a dedicated DEAI summit filled with discussions and presentations aimed at advancing these crucial principles. From tackling political challenges to highlighting economic successes, the summit will explore how the tourism industry can become more inclusive. This year’s programme is packed with thought-provoking sessions that explore the many facets of DEAI, ensuring it’s a crucial moment for change and inspiration in the travel industry.

WTM London’s DEAI Summit: A Platform for Progress

WTM London is committed to showcasing the importance of Diversity, Equity, Accessibility, and Inclusion (DEAI) in global tourism. The event, taking place from 5th November, will feature a packed three-day programme dedicated to advancing these principles. This year’s DEAI summit will be hosted at the Orange Theatre, where a series of powerful discussions and talks will take place. These sessions are designed to explore political challenges, economic opportunities, and the future of inclusive travel. The summit aims to highlight the travel industry’s responsibility in fostering inclusivity, ensuring that all travellers, regardless of background, feel welcomed and valued.

With the world watching, WTM London provides a stage for leaders and change-makers to come together and discuss real, actionable solutions to make travel more equitable. The summit will feature notable figures from across the industry, sharing their insights on how to break barriers, promote accessibility, and empower underrepresented communities. Through its DEAI-focused programming, WTM London continues to position itself as a driving force for positive change in the tourism sector.

Key DEAI Sessions to Look Out for at WTM London 2025

The DEAI summit at WTM London is packed with engaging sessions that cover various aspects of inclusivity in travel. Kicking off on 5th November, the summit will begin with “Reclaiming Inclusion,” hosted by Uwern Jong, WTM London’s DEAI Adviser. The session will set the tone for the summit by exploring how the travel industry can shift towards a more inclusive future. It will be followed by “A World Through Many Lenses,” led by BBC Travel Presenter Rajan Datar, which will discuss the importance of viewing the world through multiple perspectives, urging the industry to broaden its understanding of diverse traveller needs.

Later in the summit, “Everyone’s Welcome, or Are They?” will address the political rollback on DEAI and how the industry can rise to meet these challenges. Another important session, “More Than a Hashtag,” will delve into the importance of racial diversity in travel media, marketing, and public relations. These sessions will offer valuable insights into how travel companies can work to dismantle barriers and create a more inclusive tourism landscape.

Trailblazing Destinations Championing DEAI at WTM London

One of the standout features of the DEAI summit will be the session titled “Destinations with Heart.” This session will showcase trailblazing destinations that have embraced underserved traveller segments and made significant investments in accessibility. Representatives from Iceland, Malta, and Thailand will share their stories and discuss how these countries have successfully used inclusivity as both a competitive advantage and a community benefit.

Hanna Katrín Friðriksson, the Minister of Industries for Iceland, will discuss how Iceland has embraced accessibility in tourism, making it a welcoming destination for all. Tolene van der Merwe, Director of the Malta Tourism Authority, will present Malta’s commitment to inclusivity, highlighting its efforts to cater to diverse traveller needs. Chiravadee Khunsub, Deputy Governor for the Tourism Authority of Thailand, will also share how Thailand’s tourism initiatives have empowered marginalized communities. These countries prove that inclusivity not only benefits individuals but also strengthens the tourism industry as a whole.

Challenging the Norm: DEAI Talks on Queer Traveller Identities

Another crucial session, “Not Just One Story,” led by Aalap Shah, International Business Consultant for ELTA, will address the need for the travel industry to embrace the full spectrum of queer traveller identities. This session challenges the industry to go beyond the typical representation of cisgender, white, gay men and explore the experiences of other queer individuals, including transgender, non-binary, and people of colour within the queer community.

As the travel sector continues to evolve, it is essential to ensure that all travellers, regardless of their sexual orientation or gender identity, are represented in a fair and authentic way. This session aims to highlight the importance of inclusive marketing and communication strategies that reflect the diversity of the queer community and their travel needs. By expanding the narratives around queer travellers, the industry can foster a more inclusive and welcoming environment for everyone.

Overcoming Challenges: Leadership, Innovation, and Resilience in Travel Tech

The DEAI summit at WTM London will also feature an inspiring discussion on leadership, innovation, and resilience in the travel technology sector. The session, “Overcoming Adversity in Travel Tech,” will be led by Alka Carter-Manning, Chief Commercial Officer at Vox Group, and Maria von Foerster, CEO of RightRez. These influential women in the tech industry will share their insights into how the travel technology sector can drive inclusivity and innovation.

This session will discuss how technology can help address challenges in the travel sector, such as accessibility, gender equality, and racial diversity. By showcasing female leaders in tech, WTM London highlights the importance of diversity in the tech industry and how it can contribute to creating a more inclusive and innovative travel experience. This discussion will empower industry leaders to adopt new, inclusive technologies that make travel more accessible to all.

WTM London’s Ongoing Commitment to Inclusivity and Accessibility

In addition to the DEAI summit, WTM London remains committed to ensuring that 50% of speakers across its official conference programme are from underrepresented groups. This initiative is a reflection of the event’s commitment to fostering diversity and inclusivity within the tourism industry. Currently, 47% of speakers are from underrepresented groups, and this number is expected to rise as the event continues to prioritise diverse representation.

The event also offers a range of accessibility features to ensure that all attendees can participate fully. These include accessible session formats, inclusive bathrooms, multi-faith prayer rooms, and ‘reset rooms’ for neurodivergent attendees. By providing these facilities, WTM London demonstrates its commitment to creating a welcoming and inclusive environment for all visitors.

Inspiring Action for a More Inclusive Travel Industry

WTM London’s DEAI summit is a critical platform for advancing diversity, equity, accessibility, and inclusion within the global tourism industry. With its diverse range of sessions and expert speakers, the event will provide valuable insights into how the travel sector can foster greater inclusivity and tackle the challenges facing underrepresented communities. As tourism continues to be a major global industry, it is essential that it reflects the diversity of the world and works towards an inclusive future where everyone can travel freely and comfortably. WTM London is leading the way in making this vision a reality, and the DEAI summit is an important step towards achieving that goal.

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