Finland Joins Saudi Arabia, Costa Rica, and New Zealand in Making Tourism a Source of Restoration— A New Vision for Travel in 2025 and Beyond

As global tourism continues to grow, the focus is shifting from simply sustaining destinations to regenerating them—a concept known as regenerative tourism. New Zealand, Costa Rica, Saudi Arabia, and Finland are at the forefront of this transformation, aiming not just to reduce the negative impacts of tourism but to actively restore and enhance the natural, cultural, and social capital of the places that attract visitors. This holistic approach goes beyond sustainability by creating net positive effects on the environment and local communities.

But what is regenerative tourism? In simple terms, it’s a tourism model that ensures travel destinations benefit from the industry, enriching the local environment, culture, and economy. Unlike sustainability, which focuses on reducing the negative effects of tourism, regenerative tourism actively works towards environmental restoration, cultural preservation, and community empowerment. While this concept is still evolving, several countries have made official commitments to embed regenerative practices in their tourism strategies, offering a model for others to follow.

What Is Regenerative Tourism?

Regenerative tourism isn’t just about minimizing harm—it’s about giving back more than it takes. It strives to restore ecosystems, revitalize local cultures, and empower communities through tourism. The goal is to create a positive feedback loop where tourism enhances the very things that attract visitors in the first place, such as natural landscapes, cultural heritage, and social well-being.

Despite its promising potential, measuring regenerative outcomes is still a challenge. Governments are working to develop metrics and standards for regenerative tourism, but these are not yet universally standardized. While some countries have made notable progress, much of the data available is linked to broader sustainable tourism or economic and environmental impact initiatives rather than directly to regenerative metrics.

New Zealand — Leading the Way in Regenerative Tourism

Government Stance and Key Initiatives

New Zealand is recognized as a global leader in regenerative tourism, with the government taking explicit steps to embed this concept into its official strategy. The Ministry of Business, Innovation & Employment (MBIE) and Tourism New Zealand have prioritized the transition to a regenerative tourism model.

The goal is clear: to ensure tourism protects, restores, and champions the country’s natural environment, culture, and heritage. This vision is part of New Zealand’s broader tourism strategy, known as the Tourism Growth Roadmap.

One of the core initiatives under this strategy is the Tiaki Promise, a government-backed pledge encouraging both visitors and locals to commit to caring for the land (whenua), sea, and nature. The word Tiaki means “to care and protect” in the Māori language, underscoring the deep cultural connection to the environment.

Key Statistics

• Tiaki Promise Awareness: 22% of the domestic population is aware of the Tiaki Promise, demonstrating a successful push to promote regenerative thinking among locals.
• Tourism Sector Productivity: Tourism GDP accounted for ~5.5% of New Zealand’s total GDP pre-pandemic, with a shift from visitor volume to value per visitor being a key focus.
• Protected Areas: Over 30% of New Zealand’s land area is protected, providing a solid ecological foundation for restoration efforts.

Top Tourist Attractions in New Zealand

1. Fiordland National Park – A UNESCO World Heritage site with stunning fjords and pristine landscapes.
2. Rotorua – Known for its geothermal activity and Māori cultural experiences.
3. Aoraki/Mount Cook National Park – Famous for its towering peaks and alpine beauty.
4. Bay of Islands – A picturesque region with rich history, ideal for sailing and exploration.
5. Tongariro National Park – A dual UNESCO World Heritage site, renowned for its volcanic landscapes.

Costa Rica — A Pioneer in Ecotourism Now Moving Towards Regeneration

Government Stance and Key Initiatives

Costa Rica is well-known for its decades-long focus on ecotourism, but the country is now transitioning towards a more explicitly regenerative model. The Costa Rican Tourism Institute (ICT) has been pivotal in this shift, aiming to make the country a key destination for regenerative tourism.

Costa Rica’s commitment to regenerative practices is most evident through its Certification for Sustainable Tourism (CST) program. While the CST has been around for years, its criteria are now being applied to fund businesses that actively contribute to conservation, community development, and regenerative outcomes.

Key Statistics

• Forest Cover: Over 52% of Costa Rica’s territory is covered by forests, and the country is a global leader in reforestation and ecological restoration.
• Renewable Energy: Nearly 100% of Costa Rica’s electricity comes from renewable sources such as hydro, geothermal, and solar, ensuring a minimal carbon footprint.
• Tourism Sector Contribution: Tourism accounts for ~6.3% of Costa Rica’s GDP, which supports a low-impact, nature-focused tourism model.

Top Tourist Attractions in Costa Rica

1. Manuel Antonio National Park – Known for its wildlife, beaches, and forest trails.
2. Monteverde Cloud Forest – A biodiversity hotspot perfect for hiking and nature tours.
3. Arenal Volcano – Famous for its geothermal activity and hot springs.
4. Corcovado National Park – One of the most biodiverse places on Earth.
5. Tortuguero National Park – A protected area known for its turtle nesting sites and vibrant ecosystems.

Saudi Arabia — Vision 2030’s Regenerative Tourism Projects

Government Stance and Key Initiatives

Saudi Arabia is using massive state funding to develop entirely new, regenerative tourism destinations under its Vision 2030 plan. The government’s Red Sea Global (RSG) initiative, formerly the TRSDC (The Red Sea Development Company), is building luxury resorts and destinations with an explicit mandate to be regenerative, going beyond sustainability to create a “Nature-Positive” tourism model.

By 2040, Saudi Arabia aims for a 30% net positive conservation benefit, ensuring that its tourism projects not only protect but also enhance the environment.

Key Statistics

• Net Conservation Benefit: Saudi Arabia’s goal is a 30% net positive conservation benefit by 2040, focusing on ecosystem restoration such as mangrove planting and habitat enhancement.
• Tourism Share of GDP: The country aims to increase tourism’s contribution to its GDP from ~3% to 10% by 2030, aligning economic growth with environmental goals.
• Biodiversity Restoration: 50,000 m² of new coral reefs are being created and restored in the Red Sea.

Top Tourist Attractions in Saudi Arabia

1. Al-Ula – A UNESCO World Heritage site known for its ancient rock art and tombs.
2. The Red Sea Project – A luxury resort area built with regenerative principles.
3. Riyadh’s National Museum – Showcasing the kingdom’s rich history and culture.
4. Diriyah – A historical district of Riyadh, being restored to highlight Saudi heritage.
5. Al Khobar Beaches – Popular for water activities and relaxing retreats.

Finland — Sustainable Travel and Regenerative Practices Through National Certification

Government Stance and Key Initiatives

Finland has integrated regenerative tourism through the Sustainable Travel Finland (STF) Label, a national program that promotes environmental and social responsibility. Visit Finland and Business Finland have led the way in ensuring that all destinations labeled under STF adhere to high standards of cultural preservation, community collaboration, and environmental stewardship.

Key Statistics

• Certified Destinations: Over 100 companies and 13 destinations have been certified through the STF program, demonstrating the widespread adoption of regenerative practices.
• Visitor Satisfaction: Finland consistently ranks high in visitor satisfaction and safety, which aligns with its regenerative tourism goals.

Top Tourist Attractions in Finland

1. Lapland – Famous for the Northern Lights and its connection to Santa Claus.
2. Helsinki – A vibrant city known for its art, architecture, and natural beauty.
3. Lake Saimaa – Offers serene landscapes perfect for boating and hiking.
4. Rovaniemi – The official home of Santa Claus and a gateway to Arctic adventures.
5. Turku Archipelago – A stunning group of islands ideal for outdoor activities.

Conclusion: A Global Shift Towards Regenerative Tourism

Countries like New Zealand, Costa Rica, Saudi Arabia, and Finland are leading the regenerative tourism movement, with official commitments to make tourism a force for environmental restoration, cultural preservation, and community empowerment. These nations are setting a new standard for sustainable travel, demonstrating that tourism can enrich both the environment and the local economy when it’s done right.

As the industry evolves, regenerative tourism is expected to grow, with more destinations adopting these principles. While the metrics for regeneration remain in development, the initial successes in these pioneering nations provide a blueprint for others to follow, ensuring that tourism can leave a positive, lasting impact on the world.

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Uzbekistan Joins Vietnam, Saudi Arabia, US, UAE, and other Emerging Giants in a Massive Global Hotel Surge That’s Set to Redefine the Tourism Landscape in 2025

In 2025, Uzbekistan, Vietnam, Saudi Arabia, the United States, the UAE, and India are leading the charge in the global hotel and tourism boom. These destinations are capitalizing on the rising demand for travel with significant investments in hotel infrastructure, increased international arrivals, and a growing reputation as luxury travel hubs.

Each of these countries is not only expanding in terms of hotel rooms but is also shifting the landscape of global tourism, attracting millions of travelers in search of cultural, business, and luxury experiences. Here’s a closer look at how these six countries are reshaping the global travel and hospitality industry in 2025.

Uzbekistan: The Central Asian Hotel Hotspot

Uzbekistan has been transforming into one of Central Asia’s most exciting travel destinations. The country’s hotel sector has grown 272% in recent years, with major international hotel brands entering the market. By the end of 2025, Uzbekistan is expected to have 4,473 branded hotel rooms, making it the second-largest market in the region after Kazakhstan.

Key Developments in Uzbekistan’s Hotel Boom

• New hotel openings: Big names like Swissôtel Tashkent, JW Marriott Tashkent, and Ramada Encore Zomin have made their mark.
• Tourism growth: Uzbekistan is receiving increased international interest due to its rich cultural heritage and tourism-friendly reforms, including visa exemptions for several countries.
• Regional leader: By 2026, projections suggest that Uzbekistan will surpass Kazakhstan, reaching 8,000 hotel rooms.

Uzbekistan’s rising profile in global tourism is helping position it as a key Central Asian hub for travelers in 2025 and beyond.

Vietnam: Southeast Asia’s Emerging Tourism Powerhouse

Vietnam is one of the most dynamic tourism destinations in Southeast Asia, with a 21% increase in international arrivals in 2025. Ho Chi Minh City and Hanoi are leading the charge, but Da Nang and Phu Quoc are rapidly gaining popularity.

Vietnam’s Explosive Growth in Tourism

• Rising visitor numbers: Vietnam welcomed over 9.2 million international visitors in just the first five months of 2025.
• Hotel development: Major international hotel brands like Marriott, InterContinental, and Accor have been expanding in the country.
• Eco-tourism: The government’s push for eco-friendly and sustainable tourism is driving investments in unique experiences, from beach resorts to cultural heritage sites.

The country’s stunning landscapes, affordable luxury, and cultural diversity are attracting tourists looking for adventure, relaxation, and history, making it a significant player in 2025’s hotel market.

Saudi Arabia: A Visionary Hotel Revolution

With its ambitious Vision 2030 plan, Saudi Arabia is transforming its hospitality sector at an unprecedented rate. By the first half of 2025, Saudi Arabia had already attracted 60.9 million visitors, a huge leap fueled by the increased development of luxury resorts, business hotels, and pilgrimage accommodations.

What’s Driving Saudi Arabia’s Hotel Boom?

• High-profile developments: Riyadh and Jeddah have witnessed the rise of luxury properties, with Marriott, Hilton, and Accor leading the charge.
• NEOM and Red Sea Project: These multi-billion-dollar developments are transforming the country’s tourism infrastructure with futuristic designs, eco-resorts, and urban hotels.
• Religious tourism: Saudi Arabia continues to see millions of Muslim pilgrims visiting the holy cities of Mecca and Medina, contributing to the nation’s hotel sector growth.

Saudi Arabia is undoubtedly one of the most exciting destinations for luxury travel and hospitality investment in 2025.

United States: The World’s Hotel Industry Powerhouse

The United States has long been a dominant force in the global travel market, and 2025 is no exception. The country continues to lead in hotel construction and tourism arrivals, driven by high demand for both luxury hotels and budget accommodations.

U.S. Hotel Industry in 2025: A Strong Performer

• High demand: Cities like New York, Los Angeles, Miami, and San Francisco have seen consistent growth in hotel occupancy rates, while smaller cities like Austin and Nashville are emerging as key markets for hotel development.
• New openings: Hotel chains like Hyatt, Marriott, and InterContinental are expanding their presence in cities nationwide.
• Tourism diversification: The U.S. continues to attract a broad range of visitors, from business travelers to those seeking leisure and cultural experiences.

With diverse offerings across urban centers, national parks, and beach resorts, the United States remains one of the most visited countries in the world in 2025.

UAE: The Luxury Destination of the Middle East

The UAE is at the heart of luxury tourism in the Middle East. Cities like Dubai and Abu Dhabi continue to lead the charge, attracting travelers looking for high-end accommodations, world-class events, and exclusive experiences.

How the UAE is Expanding its Hotel Sector

• Luxury hotels: The Burj Al Arab and Atlantis, The Palm remain top choices, but new hotels like the Ritz-Carlton DIFC and W Dubai – Mina Seyahi have further bolstered Dubai’s luxury offerings.
• Expo 2020 impact: The Dubai Expo 2020 spurred an increase in hotel development, with hundreds of new rooms coming online in preparation for the event.
• Sustainability: Dubai has been increasing its focus on sustainable tourism with initiatives aimed at reducing the environmental footprint of its hotels and resorts.

The UAE’s strong hotel sector growth is tied to its global positioning as a luxury and business destination, offering world-class hotels and iconic attractions that appeal to high-spending tourists.

India: The Subcontinent’s Rapid Hotel Expansion

India’s tourism industry continues to thrive in 2025, with record-breaking hotel developments across the country. Major cities like Mumbai, Delhi, and Bengaluru are seeing an influx of new hotels, catering to luxury, business, and leisure travelers.

India’s Hotel Industry Boom

• Record hotel projects: India is leading Asia-Pacific in hotel development, with over 693 new projects and 88,884 rooms under construction as of early 2025.
• Diverse tourism offerings: From the historical sites of Agra and Jaipur to the beaches of Goa and Kerala, India’s diverse tourism portfolio is attracting more visitors each year.
• Domestic and international travelers: India’s rising middle class and global visitors are fueling the demand for mid-range and luxury hotels.

India’s hotel sector is expected to continue growing rapidly over the next few years, with new hotel openings in Tier-2 cities as the country seeks to capitalize on the explosion in domestic and international tourism.

A Growing Global Hotel Sector: The Future of Travel

As Uzbekistan, Vietnam, Saudi Arabia, the United States, UAE, and India lead the charge in 2025’s hotel and tourism growth, travelers are being offered a diverse range of experiences across the globe. Each of these countries has its own unique appeal, attracting visitors with luxury resorts, cultural heritage, eco-friendly tourism, and business hubs.

Key Trends Driving the Growth:

• Hotel infrastructure development: Countries are investing in new hotel projects to meet the demand from international and domestic travelers.
• Tourism reforms: Governments are focusing on policies to ease visa restrictions, increase tourism marketing, and enhance global connectivity.
• Cultural and sustainable tourism: With a growing focus on sustainability and cultural experiences, destinations are developing offerings that appeal to eco-conscious travelers.

Key Factors Driving Hotel Sector Growth in 2025:

Destination	Key Factors	Tourism Trends	Hotel Sector Growth	Unique Attractions
Uzbekistan	– Cultural heritage (Silk Road cities) – Visa-free policies for certain countries – Increasing international interest	– Increased international arrivals – Focus on cultural tourism and eco-tourism	– 272% growth in branded hotel rooms – New luxury hotels like JW Marriott and Swissôtel	– Registan Square, Bukhara, Samarkand – Silk Road tourism and historical sites
Vietnam	– Rich cultural history and natural landscapes – Eco-tourism focus – Strong government support for tourism	– Eco-tourism and sustainability on the rise – Record-breaking international arrivals	– 21% increase in international arrivals in 2025 – Expanding international hotel chains	– Halong Bay, Phu Quoc – Hanoi’s Old Quarter, Hoi An Ancient Town, Mekong Delta
Saudi Arabia	– Vision 2030 driving tourism transformation – Focus on luxury and religious tourism – Investment in NEOM and Red Sea resorts	– Growing religious tourism to Mecca – Luxury resorts and modern developments	– Hotel capacity in Riyadh and Jeddah increasing – Developing NEOM and Red Sea resorts	– Mecca and Medina for religious tourism – Red Sea resorts, NEOM, Al-Ula archaeological sites
United States	– Diverse tourism offerings (business, leisure, adventure) – Global connectivity – Strong domestic market	– Business tourism and luxury travel – Outdoor adventure (National Parks)	– Leading the world in hotel construction – High occupancy rates in urban and leisure destinations	– Grand Canyon, New York, Miami, National Parks – Hollywood, Las Vegas, Orlando
UAE	– Luxury tourism and business hub – Expo 2020 impact – Investment in sustainable tourism	– Major luxury hotel openings – World-class events (Formula 1, Expo 2020)	– Over 216,000 hotel rooms – High occupancy rates in Dubai and Abu Dhabi	– Burj Khalifa, Palm Jumeirah, Dubai Mall – Abu Dhabi’s Louvre, Desert Safari
India	– Diverse cultural heritage – Increased international and domestic travel – Focus on eco-tourism and wellness	– Growing domestic tourism – Luxury tourism and adventure travel	– Leading Asia-Pacific in hotel projects – Over 693 new hotel projects	– Taj Mahal, Jaipur, Kerala – Goa beaches, Himalayan trekking, Rajasthan

Conclusion: A Transforming Landscape

The global tourism landscape is being transformed by these six countries leading the charge in hotel development and visitor arrivals in 2025. From Uzbekistan’s hotel boom to Vietnam’s sustainable tourism growth, Saudi Arabia’s Vision 2030 to India’s record hotel projects, the world is witnessing a rapid shift in how and where people travel. These destinations are not just developing accommodation capacity; they are reshaping the future of global tourism, creating a more connected, sustainable, and diverse travel ecosystem.

As the global travel market continues to recover and expand in 2025, these countries will remain at the forefront of tourism innovation, hotel sector expansion, and visitor engagement, making them the ultimate destinations for travelers seeking luxury, adventure, and cultural exploration.

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