Saudi Arabia Set to Host 26th UN Tourism General Assembly in Riyadh: What’s at Stake for Global Tourism?

Saudi Arabia is preparing to host the 26^th session of the United Nations Tourism General Assembly in Riyadh from November 7 to 11, 2025. This milestone event marks the 50^th anniversary of the UN’s specialized agency for tourism and promises to redefine the global tourism landscape. The assembly’s theme, “AI-Powered Tourism: Redefining the Future,” will address how emerging technologies can transform the tourism industry while ensuring sustainability.

This marks a significant moment for the Kingdom of Saudi Arabia, as it becomes the first Gulf Cooperation Council (GCC) country to host a UN General Assembly session. The gathering is expected to bring together more than 160 member states, international organizations, and key global players to discuss tourism’s future, focusing on leveraging artificial intelligence and sustainability to shape the industry over the next five decades.

What Will Happen at the UN Tourism General Assembly?

The 26th UN Tourism General Assembly will feature a packed agenda designed to tackle the challenges and opportunities facing global tourism in the coming years. The event will include plenary sessions, specialized committee meetings, and a thematic session dedicated to exploring how artificial intelligence (AI) is poised to revolutionize the tourism sector. Delegates will discuss how AI can enhance the tourism experience, improve operational efficiency, and contribute to environmental sustainability.

Another key agenda item will be the election of the next UN Tourism Secretary-General, which will play a pivotal role in guiding the organization through the next stage of its growth. The General Assembly will also host the 124th and 125th sessions of the UN Tourism Executive Council, the highest decision-making body within the organization.

As the host nation, Saudi Arabia’s Ministry of Tourism will be at the forefront of these discussions, welcoming global leaders and experts to Riyadh for this groundbreaking event. The Kingdom’s commitment to tourism as a driver of economic growth and its strategic alignment with the UN’s Sustainable Development Goals will be a focal point throughout the discussions.

When and Where Will the UN Tourism Assembly Take Place?

The 26th UN Tourism General Assembly will take place from November 7 to 11, 2025, in Riyadh, the capital city of Saudi Arabia. The event will be held at a time when the tourism sector is undergoing rapid transformations, with sustainability and technology becoming central to its future. The assembly’s discussions will also look ahead to the next 50 years of global tourism, shaping the policies and strategies that will define the industry.

This historic event in Riyadh will also coincide with the launch of the inaugural TOURISE Summit, taking place immediately after the assembly from November 11-13, 2025. TOURISE will serve as a new global platform aimed at fostering dialogue and collaboration between leaders from various sectors, including tourism, technology, investment, sustainability, and culture.

Why Is This Event Important for Global Tourism?

Saudi Arabia’s decision to host the UN Tourism General Assembly is significant for several reasons. Firstly, it highlights the Kingdom’s increasing role as a global leader in tourism diplomacy and multilateral cooperation. As the first GCC country to host a UN agency’s general assembly, Saudi Arabia has been entrusted with shaping the future of global tourism, a sector that plays a vital role in economies and communities worldwide.

The Kingdom’s strategic investment in tourism under its Vision 2030 plan aims to diversify the economy, reduce dependence on oil, and position Saudi Arabia as a global tourism hub. Hosting the UN Tourism General Assembly reinforces this vision, demonstrating Saudi Arabia’s commitment to creating a more sustainable and inclusive tourism sector.

The event will also provide a platform for dialogue on how technology, particularly artificial intelligence, can be harnessed to address key challenges within the tourism industry. AI has the potential to improve visitor experiences, optimize resource management, and promote environmental sustainability.

What Else Will Happen During the Assembly?

In addition to the plenary sessions and committee meetings, the UN Tourism General Assembly will feature discussions on the future of tourism in an AI-driven world. This thematic session will explore the ways in which AI technologies are transforming the sector, from personalized travel experiences to smarter destination management and more efficient operational systems.

One of the highlights of the event will be the election of the next UN Tourism Secretary-General, which will set the tone for the organization’s direction in the coming years. This election is critical as it will shape the global tourism agenda and influence how member states cooperate on critical issues such as sustainability, digital transformation, and resilience in the face of global challenges.

What Is TOURISE, and How Does It Fit into This Event?

Immediately following the UN Tourism General Assembly, Saudi Arabia will host the TOURISE Summit from November 11 to 13, 2025. TOURISE is a new global platform designed to bring together leaders from the public and private sectors to address key challenges and unlock opportunities in the travel and tourism industry. The summit will focus on sectors like technology, investment, culture, and sustainability, aiming to set the agenda for a future-focused and equitable tourism industry.

By launching TOURISE, Saudi Arabia is reinforcing its position as a global hub for cross-sectoral dialogue and innovation in tourism. The summit will provide a forum for governments, businesses, and other stakeholders to collaborate on solutions for a sustainable tourism future.

How Will This Shape the Future of Global Tourism?

The outcomes of the UN Tourism General Assembly and TOURISE Summit are expected to shape the global tourism sector for decades to come. By focusing on AI-powered tourism and sustainable development, these events will address the pressing challenges facing the industry, such as climate change, overtourism, and technological disruption.

Saudi Arabia’s role in hosting these events underscores its growing influence in global tourism. As the Kingdom continues to invest in its tourism infrastructure and aligns with international sustainability goals, it will play a key role in shaping the future of the sector. Through these efforts, Saudi Arabia aims to foster international cooperation and set a course for a tourism industry that is sustainable, inclusive, and future-ready.

Conclusion

With the 26th UN Tourism General Assembly and the launch of TOURISE, Saudi Arabia is solidifying its place as a global leader in tourism innovation and diplomacy. As the tourism industry enters a new era driven by AI and sustainability, these events will play a crucial role in defining the future of travel.

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