The Setai St. Maarten: Marriott’s Groundbreaking New Luxury Resort to Open in 2028 – A New Era of Caribbean Travel

Marriott International has unveiled plans to open its first-ever Setai property in the Caribbean, marking a major step in the brand’s expansion. The Setai St. Maarten, set to open in 2028, will be part of a dynamic new development in the Indigo Bay area, offering unparalleled luxury, service, and style in one of the Caribbean’s most sought-after destinations. This new resort will not only provide an unforgettable vacation experience for travelers but will also redefine luxury travel in St. Maarten.

As Marriott’s premium resort portfolio continues to grow, the Setai St. Maarten will be a flagship addition, signaling the brand’s entry into the Caribbean market. It promises to bring innovative design, world-class amenities, and exceptional service to the island, further cementing Marriott’s position as a leader in the luxury hospitality sector.

A Unique Blend of Luxury and Local Culture: Design and Features of The Setai St. Maarten

The Setai St. Maarten is set to deliver unmatched luxury in every aspect of its experience. The property will feature 205 rooms and suites, each offering stunning views of the Caribbean Sea, mountainous landscapes, and iconic landmarks like Sandy Ground and Simpson Bay. A central feature of the property will be the exclusive private residences, ideal for long-term stays or for those seeking a second home in the Caribbean.

Guests will be able to enjoy an array of luxurious amenities, including a destination spa, multiple swimming pools, and a private beach club. With a strong focus on personalized service, the resort will offer curated experiences designed to provide guests with both relaxation and adventure, from yacht excursions to fine dining and cultural explorations of the island. These offerings will allow Setai St. Maarten to cater to both luxury vacationers and those in search of a more immersive, authentic experience.

The design of the property is a collaboration between Shanghai-based Neri & Hu and local design firm StudioMAS. Together, they are crafting a sophisticated atmosphere that combines modern luxury with the unique cultural elements of St. Maarten. This approach ensures that the resort will resonate with both global luxury travelers and those who appreciate the local flavor and character of the island.

A Strategic Move for Marriott’s Global Growth in the Caribbean

The Setai St. Maarten is part of Marriott’s ongoing expansion efforts in the Caribbean, following the success of other luxury properties under the Marriott Bonvoy portfolio. As the region continues to grow as a luxury travel hotspot, this new property is a key part of Marriott’s strategy to further penetrate the region’s thriving hospitality market.

David Marrs, Marriott’s Senior Vice President of Development, expressed excitement about the new resort, noting that the unique charm of St. Maarten and the rising demand for luxury resorts make it an ideal destination for The Setai. Marrs emphasized that the Setai St. Maarten would appeal not only to luxury vacationers but also to those in need of sophisticated accommodations for business events, meetings, and special occasions.

With Setai St. Maarten serving as a flagship property for Marriott in the Caribbean, the resort will attract both international tourists and regional travelers who are seeking the best in luxury accommodations. This move aligns with Marriott’s ongoing effort to raise the bar in the Caribbean hospitality market, offering both luxurious experiences and the highest quality service.

The Setai’s Unique Positioning in the Luxury Market

The Setai brand is renowned for its distinctive style of luxury lifestyle properties that combine contemporary design with refined luxury. Whether it’s the brand’s flagship property in Miami Beach or its other luxury hotels in major international destinations, The Setai has garnered a loyal following for its ability to deliver bespoke guest experiences.

The brand is well-known for its focus on personalized service, cutting-edge design, and luxurious amenities. The introduction of The Setai St. Maarten will continue this tradition, offering guests an opportunity to escape, relax, and explore one of the most beautiful islands in the Caribbean.

A Boost for St. Maarten’s Tourism Industry and Local Economy

The arrival of the Setai brand in St. Maarten will provide a significant boost to the local economy, particularly in the tourism sector. The development is expected to create numerous jobs during both the construction and operational phases of the project. This growth will also create a ripple effect in related sectors, such as hospitality, construction, and local services.

The Caribbean Tourism Organization (CTO) has already highlighted the growing importance of St. Maarten as a key player in the region’s luxury tourism market. With the addition of The Setai St. Maarten, the island is poised to attract more high-end travelers seeking elegance, relaxation, and authentic cultural experiences.

Conclusion: A New Era of Luxury Travel in the Caribbean

The Setai St. Maarten, set to open in 2028, will usher in a new era of luxury travel in the Caribbean. With its prime location in Indigo Bay, the resort will offer guests luxurious accommodations, world-class amenities, and an exceptional mix of local culture and modern sophistication.

Marriott’s expansion of The Setai brand into the Caribbean, alongside global expansion in key markets, signals a growing demand for high-end luxury accommodations in the region. Setai St. Maarten will be a premier destination for luxury vacationers, business travelers, and event planners, setting the stage for St. Maarten to become a global leader in the luxury travel market.

The resort is poised to offer unforgettable experiences for visitors, from relaxing retreats to luxurious adventures, further solidifying St. Maarten’s position as a must-visit destination for the world’s most discerning travelers.

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Marriott Debuts Now Fairfield by Marriott and Apartments by Marriott Bonvoy in Melbourne’s Richmond

Marriott International has revealed plans to bring two new brands to Australia for the very first time, with a dual-branded hotel development coming to Richmond, Melbourne. The project will introduce Fairfield by Marriott alongside Apartments by Marriott Bonvoy, marking an important step in Marriott’s continued expansion across the country.

The development will open in two phases, with Apartments by Marriott Bonvoy welcoming guests in mid-2026, followed by the Fairfield by Marriott hotel in late 2026. Together, the two brands will offer flexible accommodation options suited to both short stays and longer visits.

Set in the heart of Richmond, one of Melbourne’s most energetic inner-city suburbs, the location puts guests close to Bridge Road’s shopping scene, popular cafés, and the Melbourne CBD. With its mix of lifestyle appeal and strong connectivity, the new development is designed to cater to both leisure and business travellers, adding fresh and versatile accommodation choices to one of the city’s most sought-after neighbourhoods.

Fairfield by Marriott and Apartments by Marriott Bonvoy: A First for Australia

This new project represents the first-ever introduction of both the Fairfield by Marriott and Apartments by Marriott Bonvoy brands in Australia. Fairfield by Marriott, known for its contemporary design and effortless hospitality, will offer 100 guest rooms in its hotel. The brand’s signature experience is built on comfort, convenience, and value, catering to travelers seeking a balanced and simple stay. The Fairfield by Marriott brand is well-known worldwide for its welcoming, uncomplicated approach to hospitality, ensuring guests have everything they need for a relaxed stay.

The Apartments by Marriott Bonvoy, set to open in mid-2026, will consist of 26 apartment-style units. These one- and two-bedroom units will cater to guests looking for longer stays and more space, offering a contemporary living experience with all the amenities of a modern hotel. Apartments by Marriott Bonvoy is perfect for extended business trips or those traveling with family, offering a home-like environment with added convenience.

The Richmond Precinct: A Prime Location for Marriott’s New Hotels

The development of these hotels in Richmond is strategically timed to take advantage of the suburb’s growing popularity among tourists and professionals. Richmond is a trendy district that blends Melbourne’s cultural history with modern living. It offers proximity to the city’s major attractions, such as Rod Laver Arena, Melbourne Cricket Ground, and Royal Botanic Gardens, making it an ideal location for travelers seeking easy access to both business and leisure activities. Bridge Road, known for its fashion outlets, cafes, and restaurants, also draws visitors looking for a mix of shopping, dining, and vibrant city life.

Additionally, the development is just a short distance from Melbourne’s central business district (CBD) and offers a perfect alternative for visitors seeking accommodations away from the hustle and bustle of the city center, yet close enough to enjoy all that Melbourne has to offer. With excellent transport links and a mix of residential, commercial, and leisure spaces, Richmond is an appealing location for both short-term and extended stays.

Marriott’s Expansion in Australia

The opening of Fairfield by Marriott and Apartments by Marriott Bonvoy in Richmond highlights Marriott International’s ongoing expansion in the Australia, New Zealand, and Pacific region. With a portfolio of over 400 lifestyle hotels globally, Marriott continues to introduce new brands that appeal to a broad spectrum of travelers. This new development adds to the growing demand for flexible accommodations that meet the evolving needs of business and leisure travelers alike.

Meeting Demand for Flexible, High-Quality Accommodation

The opening of Fairfield by Marriott and Apartments by Marriott Bonvoy also demonstrates the growing trend for flexible accommodations that cater to a range of traveler preferences. As the demand for longer stays increases, particularly in urban areas like Melbourne, Marriott is adapting its offerings to meet the needs of digital nomads, business professionals, and families.

Marriott Bonvoy members will also benefit from the brand’s expansive loyalty program, allowing guests to earn and redeem points across a broad range of properties and destinations worldwide. As the Marriott Bonvoy program continues to grow in Australia, members will have even more options for rewards and benefits, further solidifying Marriott’s position as a leading provider of premium hospitality experiences.

Future Developments and Expanding the Brand Portfolio

The new properties in Richmond are just one example of Marriott’s aggressive expansion strategy in Australia. Marriott has also introduced new properties in other key cities, such as Sydney and Brisbane, and continues to develop more hotels and resorts across Asia Pacific.

The upcoming hotels in Melbourne further cement Marriott’s commitment to growing its portfolio in one of the most sought-after travel destinations in the Asia Pacific region. With a variety of brands catering to different segments, Marriott’s diverse offerings ensure that travelers have access to the perfect accommodations for every trip.

Conclusion

The opening of Fairfield by Marriott and Apartments by Marriott Bonvoy in Richmond, Melbourne marks an exciting milestone for Marriott International’s expansion in Australia. With modern accommodations, flexible offerings, and a prime location, these new hotels are set to offer an exceptional experience for both business and leisure travelers. As the demand for lifestyle and flexible accommodations continues to grow, Marriott remains at the forefront of hospitality in Australia and beyond.

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