Marriott Debuts Now Fairfield by Marriott and Apartments by Marriott Bonvoy in Melbourne’s Richmond

Marriott International has revealed plans to bring two new brands to Australia for the very first time, with a dual-branded hotel development coming to Richmond, Melbourne. The project will introduce Fairfield by Marriott alongside Apartments by Marriott Bonvoy, marking an important step in Marriott’s continued expansion across the country.

The development will open in two phases, with Apartments by Marriott Bonvoy welcoming guests in mid-2026, followed by the Fairfield by Marriott hotel in late 2026. Together, the two brands will offer flexible accommodation options suited to both short stays and longer visits.

Set in the heart of Richmond, one of Melbourne’s most energetic inner-city suburbs, the location puts guests close to Bridge Road’s shopping scene, popular cafés, and the Melbourne CBD. With its mix of lifestyle appeal and strong connectivity, the new development is designed to cater to both leisure and business travellers, adding fresh and versatile accommodation choices to one of the city’s most sought-after neighbourhoods.

Fairfield by Marriott and Apartments by Marriott Bonvoy: A First for Australia

This new project represents the first-ever introduction of both the Fairfield by Marriott and Apartments by Marriott Bonvoy brands in Australia. Fairfield by Marriott, known for its contemporary design and effortless hospitality, will offer 100 guest rooms in its hotel. The brand’s signature experience is built on comfort, convenience, and value, catering to travelers seeking a balanced and simple stay. The Fairfield by Marriott brand is well-known worldwide for its welcoming, uncomplicated approach to hospitality, ensuring guests have everything they need for a relaxed stay.

The Apartments by Marriott Bonvoy, set to open in mid-2026, will consist of 26 apartment-style units. These one- and two-bedroom units will cater to guests looking for longer stays and more space, offering a contemporary living experience with all the amenities of a modern hotel. Apartments by Marriott Bonvoy is perfect for extended business trips or those traveling with family, offering a home-like environment with added convenience.

The Richmond Precinct: A Prime Location for Marriott’s New Hotels

The development of these hotels in Richmond is strategically timed to take advantage of the suburb’s growing popularity among tourists and professionals. Richmond is a trendy district that blends Melbourne’s cultural history with modern living. It offers proximity to the city’s major attractions, such as Rod Laver Arena, Melbourne Cricket Ground, and Royal Botanic Gardens, making it an ideal location for travelers seeking easy access to both business and leisure activities. Bridge Road, known for its fashion outlets, cafes, and restaurants, also draws visitors looking for a mix of shopping, dining, and vibrant city life.

Additionally, the development is just a short distance from Melbourne’s central business district (CBD) and offers a perfect alternative for visitors seeking accommodations away from the hustle and bustle of the city center, yet close enough to enjoy all that Melbourne has to offer. With excellent transport links and a mix of residential, commercial, and leisure spaces, Richmond is an appealing location for both short-term and extended stays.

Marriott’s Expansion in Australia

The opening of Fairfield by Marriott and Apartments by Marriott Bonvoy in Richmond highlights Marriott International’s ongoing expansion in the Australia, New Zealand, and Pacific region. With a portfolio of over 400 lifestyle hotels globally, Marriott continues to introduce new brands that appeal to a broad spectrum of travelers. This new development adds to the growing demand for flexible accommodations that meet the evolving needs of business and leisure travelers alike.

Meeting Demand for Flexible, High-Quality Accommodation

The opening of Fairfield by Marriott and Apartments by Marriott Bonvoy also demonstrates the growing trend for flexible accommodations that cater to a range of traveler preferences. As the demand for longer stays increases, particularly in urban areas like Melbourne, Marriott is adapting its offerings to meet the needs of digital nomads, business professionals, and families.

Marriott Bonvoy members will also benefit from the brand’s expansive loyalty program, allowing guests to earn and redeem points across a broad range of properties and destinations worldwide. As the Marriott Bonvoy program continues to grow in Australia, members will have even more options for rewards and benefits, further solidifying Marriott’s position as a leading provider of premium hospitality experiences.

Future Developments and Expanding the Brand Portfolio

The new properties in Richmond are just one example of Marriott’s aggressive expansion strategy in Australia. Marriott has also introduced new properties in other key cities, such as Sydney and Brisbane, and continues to develop more hotels and resorts across Asia Pacific.

The upcoming hotels in Melbourne further cement Marriott’s commitment to growing its portfolio in one of the most sought-after travel destinations in the Asia Pacific region. With a variety of brands catering to different segments, Marriott’s diverse offerings ensure that travelers have access to the perfect accommodations for every trip.

Conclusion

The opening of Fairfield by Marriott and Apartments by Marriott Bonvoy in Richmond, Melbourne marks an exciting milestone for Marriott International’s expansion in Australia. With modern accommodations, flexible offerings, and a prime location, these new hotels are set to offer an exceptional experience for both business and leisure travelers. As the demand for lifestyle and flexible accommodations continues to grow, Marriott remains at the forefront of hospitality in Australia and beyond.

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