Germany Shapes The Next Era Of Inclusive Travel, Accessible Tourism Event Returns To Berlin In 2026

The German National Tourist Board is set to advance the global conversation on inclusive travel with the next edition of the Day of Accessible Tourism, scheduled for Wednesday, 4 March 2026. The full-day conference will take place from 10:30 a.m. to 4:00 p.m. at the Messe Berlin exhibition grounds, hosted in CityCube Berlin, Hall A5, and will also be accessible to participants joining remotely from around the world.

Designed as a hybrid event, the Day of Accessible Tourism brings together a wide range of voices shaping the future of inclusive travel. Researchers, destination managers, tourism businesses, technology specialists, and advocacy organizations representing people with disabilities will gather to exchange knowledge, share data-driven insights, and explore practical solutions that make travel more accessible for all. Through a carefully curated programme of keynote addresses, expert panels, and real-world case studies, the event aims to highlight progress while addressing remaining gaps across the tourism value chain.

The 2026 edition places a strong spotlight on four strategic areas that are reshaping accessible tourism. Accessible cultural experiences will take center stage, examining how museums, heritage sites, festivals, and creative spaces can be designed and managed to welcome travelers with diverse needs. Equal attention will be given to accessible accommodation, focusing on design standards, service quality, transparency of information, and the role of certification in building traveler confidence.

Another major theme is the growing influence of artificial intelligence and digital technology in travel planning. Discussions will explore how AI-powered tools, smart data, and digital platforms can remove barriers before a journey even begins, enabling travelers to plan, book, and navigate destinations more independently. In parallel, the programme will examine inclusive holiday experiences on and by the water, addressing accessibility in coastal destinations, lakes, rivers, cruises, and water-based leisure activities that are increasingly important to Germany’s tourism offer.

The conference will officially open with remarks from Dr. Christoph Ploß, Member of the German Bundestag and Federal Government Coordinator for Tourism, underscoring the political and economic importance of accessible travel. Welcome addresses will follow from Jürgen Dusel, Federal Government Commissioner for Matters relating to Persons with Disabilities, and André Nowak, spokesperson for the Tourism Working Group of the German Disability Council, emphasizing the social responsibility and rights-based approach at the heart of inclusion in tourism.

The Day of Accessible Tourism is funded by the Federal Ministry for Economic Affairs and Energy and supported by Messe Berlin in cooperation with ITB. The programme has been developed collaboratively by the German National Tourist Board and its project advisory board. This includes the “AG Leichter Reisen” initiative, the “Tourismus für Alle” working group of regional tourism organizations, and the Tourism Working Group of the German Disability Council, ensuring that both industry expertise and lived experience inform the agenda.

Accessibility is embedded not only in the topics discussed but also in the delivery of the event itself. Sessions will be conducted in both German and English with simultaneous interpretation. Sign language interpretation and real-time written transcription will be provided, ensuring broad participation and engagement. For those attending in person, an ITB ticket will be required, while online participation will be offered free of charge, widening access to international audiences.

By convening stakeholders from across sectors and borders, the Day of Accessible Tourism 2026 aims to strengthen cooperation, inspire innovation, and reinforce Germany’s commitment to inclusive, future-ready tourism that benefits travelers, businesses, and destinations alike.

The post Germany Shapes The Next Era Of Inclusive Travel, Accessible Tourism Event Returns To Berlin In 2026 appeared first on Travel And Tour World.

Vasil Levski Sofia Airport Joins Global Hidden Disabilities Sunflower Initiative, Becoming Bulgaria’s First Airport to Offer Barrier-Free Travel for All

In a groundbreaking move for Bulgaria, Vasil Levski Sofia Airport has officially joined the global Hidden Disabilities Sunflower initiative. This new partnership aims to make air travel more accessible and inclusive for passengers with non-visible disabilities such as autism, dementia, anxiety disorders, and more. As the first airport in Bulgaria to become part of this network, Sofia Airport is setting a new standard for accessible travel, joining over 325 airports worldwide that are already members of the program.

What Is the Hidden Disabilities Sunflower Program?

The Hidden Disabilities Sunflower initiative uses a discreet symbol – a sunflower – to identify passengers who have hidden disabilities. These passengers may require extra assistance, such as additional time, clearer instructions, or more patience during security procedures. The sunflower badge, which comes in the form of pins, wristbands, or badges, allows staff to recognize those who need special attention without drawing unnecessary attention. This initiative ensures that passengers with hidden disabilities can travel with dignity and confidence.

Vasil Levski Sofia Airport’s participation marks a significant step toward offering a more inclusive experience for travelers with hidden disabilities. As part of this initiative, passengers can request the sunflower badges upon arrival at the airport’s Security Checkpoints at Terminal 1 and Terminal 2. These areas are now marked with the sunflower symbol, ensuring passengers can easily access the support they need.

Why Is This Important for Sofia and Global Travelers?

This move is not just a local achievement for Sofia but also a significant development for travelers worldwide. By joining the Hidden Disabilities Sunflower network, Vasil Levski Sofia Airport has committed to ensuring that all passengers, including those with non-visible disabilities, feel seen, supported, and respected. This initiative is part of the broader trend in global aviation, where accessibility and inclusivity have become essential aspects of air travel.

In addition to offering sunflower badges, Sofia Airport has partnered with Autism Today, a Bulgarian foundation dedicated to providing specialized services for children and young people with autism. The foundation conducted in-person training sessions for airport employees, ensuring that all staff members are well-prepared to assist passengers with hidden disabilities. These training efforts highlight the airport’s commitment to creating a supportive environment where every passenger’s needs are met.

When Does This Initiative Begin?

The Hidden Disabilities Sunflower initiative is already operational at Vasil Levski Sofia Airport, with badges available for travelers at the designated security checkpoints in Terminal 1 and Terminal 2. As part of the airport’s ongoing commitment to accessibility, the initiative will continue to grow, with new services and features being introduced in the future.

One such upcoming feature is the creation of a specialized Sensory Room within the airport. Set to be part of the new Terminal 3, this dedicated space will provide passengers with hidden disabilities a calm and quiet area where they can rest and recharge before their flight. The sensory room will be designed to meet the needs of travelers who require a serene environment to ensure their comfort and well-being.

How Does This Program Support Travelers?

The Hidden Disabilities Sunflower initiative at Sofia Airport is a major step toward making air travel more inclusive. By wearing the sunflower badge, passengers can signal their need for additional assistance, such as:

• Extra time during check-in or security screening
• Clearer instructions or communication
• A calmer and more understanding approach to their specific needs

Airport staff, trained in supporting passengers with hidden disabilities, will ensure that individuals who wear the sunflower badge are provided with the assistance they need to make their journey as smooth as possible.

Who Benefits from This Program?

This initiative will benefit a wide range of travelers, particularly those with hidden disabilities. Some of the key conditions that the sunflower badge supports include:

• Autism Spectrum Disorder (ASD): Travelers with autism may find airport environments overwhelming and stressful. The sunflower initiative allows staff to provide additional support in navigating busy areas.
• Dementia: Older adults with dementia may require extra attention to ensure they feel safe and confident as they travel.
• Anxiety Disorders: Passengers with anxiety may benefit from a calm and understanding approach from airport staff, especially in high-stress areas like security screenings.
• Other Hidden Disabilities: The sunflower program also supports individuals with less visible conditions such as chronic pain, mental health conditions, or learning disabilities.

What’s Next for Sofia Airport?

Looking ahead, SOF Connect, the operator of Sofia Airport, has made it clear that this is just the beginning of its journey to becoming a more accessible and inclusive hub. The airport plans to continue expanding its services for passengers with hidden disabilities, with further initiatives to enhance accessibility across the entire airport. The introduction of a Sensory Room in the new Terminal 3 is just one example of how Sofia Airport is prioritizing the needs of all travelers, regardless of ability.

Conclusion: A Landmark for Accessible Travel in Bulgaria

By joining the Hidden Disabilities Sunflower initiative, Vasil Levski Sofia Airport is taking a major step toward creating a more inclusive and accessible airport experience for all passengers. This landmark move sets a new standard for Bulgaria and will serve as a model for other airports in the region. With continued training, support, and the development of additional features like the Sensory Room, Sofia Airport is leading the way in accessible travel for people with hidden disabilities.

The post Vasil Levski Sofia Airport Joins Global Hidden Disabilities Sunflower Initiative, Becoming Bulgaria’s First Airport to Offer Barrier-Free Travel for All appeared first on Travel And Tour World.