UAE Sets A New Standard For International Tourism In 2026 With Dubai, Abu Dhabi, And Sharjah Leading A Shift Toward High-Quality, Longer-Stay Travel

The UAE is dominating the 2026 travel landscape because Dubai, Abu Dhabi, and Sharjah are attracting record international demand driven by experience-led stays, competitive pricing, and seamless global access. Travellers from Europe, Asia, and North America are increasingly choosing the UAE not just for its landmarks, but for the comfort, value, and variety these three destinations offer, supported by strong flight connectivity, easing travel costs, and a growing preference for longer, more immersive holidays that combine beaches, culture, and entertainment in a single trip.

Dubai, Abu Dhabi, and Sharjah are set to dominate international travel demand in 2026 as the United Arab Emirates strengthens its position as a destination where hotel experiences drive travel decisions. New data from Skyscanner’s Travel Trends Report shows that global travellers are no longer choosing destinations only for landmarks or flight deals. Instead, they are increasingly booking trips based on the quality, comfort, and overall experience offered by hotels, a shift that strongly favours the UAE.

Dubai leads this transformation. The city has recorded a sharp rise in advance hotel bookings, with demand up by nearly ninety percent compared to 2024. This surge reflects Dubai’s ability to consistently deliver high-standard accommodation across luxury, mid-range, and family-friendly segments. Travellers now see hotels as part of the holiday experience rather than just a place to sleep, and Dubai’s resort-style properties, serviced apartments, and integrated lifestyle hotels fit this expectation perfectly.

International interest is growing fastest from Germany, Switzerland, Canada, and South Korea. Travellers from these markets are actively searching for destinations that offer comfort alongside culture and variety. Sharjah has emerged as a strong beneficiary of this trend. Searches from German travellers have more than doubled, driven by the emirate’s rich cultural heritage, museums, historic districts, and relaxed coastal environment. Easy access to low-cost flights has further increased Sharjah’s appeal, making it an attractive alternative to more traditional urban destinations. Swiss travellers are showing similar enthusiasm, with searches rising sharply compared to last year.

Price and accessibility continue to play a major role in shaping these travel choices. Dubai benefits from one of the world’s most connected aviation networks, allowing travellers to reach the city easily from Europe, Asia, and North America. Visa-free access for Canadian travellers has removed a key barrier, while a noticeable drop in overall travel costs compared to 2024 has made Dubai even more competitive. These factors combine to make the city a convenient and cost-effective option without sacrificing quality.

Abu Dhabi is also gaining ground, particularly among South Korean travellers. A significant reduction in average travel prices during 2025 has improved the emirate’s value proposition, encouraging more visitors to consider it for leisure travel. Abu Dhabi continues to balance modern attractions with cultural depth, offering museums, beachfront resorts, and entertainment experiences that appeal to travellers seeking a calmer alternative to larger cities while still enjoying premium hospitality.

The report highlights a clear shift in how people plan their holidays. Accommodation now sits at the centre of travel decision-making. More than three-quarters of travellers say hotel quality directly influences where they choose to go, a figure that rises even higher among younger travellers. Gen Z and Millennials, in particular, prioritise design, amenities, location, and overall value when selecting destinations. Hotels with wellness facilities, family-friendly features, and immersive experiences are shaping travel choices more than ever before.

Travel patterns are also changing in terms of trip length. Travellers are planning longer stays, with the average holiday extending to six days in 2026, up from four days in 2025. This shift suggests that visitors are looking to slow down, explore more deeply, and maximise the value of their accommodation. The UAE’s hotel offerings support this trend by combining leisure, dining, entertainment, and relaxation within a single stay.

Beaches remain a powerful draw. Across Dubai, Abu Dhabi, and Sharjah, world-class hotels offer private beach access, expansive pools, and seamless connections to major attractions. Guests can move easily between beach resorts, shopping malls, cultural landmarks, and theme parks, all within short travel times. This convenience enhances the overall experience and encourages longer stays.

The UAE is expected to attract strong visitor numbers from key markets including the United Kingdom, India, Germany, France, Italy, Turkey, Australia, and the Netherlands in the coming year. These travellers are drawn by a mix of reliable infrastructure, competitive pricing, and consistently high service standards. The country’s ability to cater to different budgets while maintaining quality gives it a clear advantage in a crowded global travel market.

The UAE is leading global travel in 2026 as Dubai, Abu Dhabi, and Sharjah draw rising international demand through strong value, easy access, and experience-focused stays. Longer holidays, falling travel costs, and a growing focus on comfort and culture are pushing travellers to choose the UAE over competing destinations.

As hotels take on a more influential role in shaping travel decisions, the UAE stands out as a destination that understands and responds to changing traveller expectations. By combining accessibility, affordability, and a hospitality sector that continues to innovate, Dubai, Abu Dhabi, and Sharjah are well positioned to remain among the world’s most sought-after travel destinations in 2026.

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Azerbaijan Sets A New Benchmark In Regional Tourism By Doubling Weekly Israel–Baku Flights And Capturing Rapidly Growing Israeli Demand

Azerbaijan is doubling weekly flights between Tel Aviv and Baku to twenty-eight services because demand from Israeli travelers has surged at an unprecedented pace, turning Israel into one of the country’s fastest-growing tourism markets. The move follows a sharp jump in arrivals in 2025, when Israeli visits rose by nearly one hundred thirty-nine percent year on year, alongside a strong rise in tourism spending and hotel occupancy in Baku. Supported by expanding air connectivity, targeted tourism promotion, and Azerbaijan’s mix of cultural heritage and modern city experiences, the flight expansion is designed to absorb rising travel demand, sustain visitor growth, and deepen long-term tourism and people-to-people ties between the two countries.

Azerbaijan is moving decisively to strengthen its tourism and air connectivity with Israel by doubling weekly flights between Tel Aviv’s Ben Gurion Airport and Baku from fourteen to twenty-eight. This expansion responds directly to a surge in demand from Israeli travelers and signals how quickly Azerbaijan has positioned itself as a preferred destination in the Caucasus for leisure, culture, and short-haul city breaks.

The decision follows an exceptional rise in Israeli tourist arrivals in 2025, when visits increased by nearly one hundred thirty-nine percent compared with 2024. This surge did not only fill hotels and flights; it also delivered a strong economic boost. Israeli visitors spent an estimated one hundred eighty-four million shekels, or about fifty-nine million US dollars, representing an eighty-one percent year-on-year increase in tourism spending. By the end of the year, Israelis ranked among the top ten foreign nationalities visiting Baku, highlighting their growing role in the city’s tourism landscape.

Air connectivity has played a central role in driving this growth. Direct and frequent flights have reduced travel time and increased convenience, making Azerbaijan an attractive option for both short holidays and longer cultural trips. As airlines added capacity and improved schedules, Israeli travelers responded quickly, turning Baku into a popular gateway for exploring the country’s historic sites, modern urban attractions, and diverse landscapes. The planned jump to twenty-eight weekly flights aims to match this rising demand and prevent capacity constraints during peak travel periods.

The momentum behind Israeli travel to Azerbaijan did not emerge overnight. In 2025, around sixty thousand Israeli tourists visited the country, confirming a sustained upward trend rather than a one-off spike. In 2024, arrivals from Israel already showed strong acceleration as Azerbaijan invested in stronger air links and expanded its tourism promotion in the Israeli market. While exact figures for that year varied depending on reporting sources, the overall direction remained clear: interest from Israeli travelers continued to climb rapidly.

Earlier years reveal how steadily this relationship has developed. In 2023, e-visa data recorded approximately twenty-nine thousand one hundred fifty-eight Israeli visitors, reflecting continued growth in people-to-people travel. The foundation for this expansion was laid in 2022, when nearly twenty-three thousand nine hundred thirty-five Israelis traveled to Azerbaijan—almost four times the number recorded a year earlier. That jump followed the launch of new direct flights and a more visible tourism presence in Israel, which helped raise awareness of Azerbaijan as a safe, accessible, and culturally rich destination.

Tourism authorities credit the sustained rise in Israeli arrivals to several factors working together. Azerbaijan offers a distinct blend of ancient heritage and modern development, with historic old towns, UNESCO-listed sites, contemporary architecture, and a vibrant culinary scene. Baku, in particular, has positioned itself as a cosmopolitan city that combines the charm of the Silk Road with the energy of a modern capital. Easy visa procedures, competitive pricing, and a reputation for hospitality have further strengthened its appeal.

Strategic outreach has also played a decisive role. Azerbaijan intensified its marketing efforts in Israel, promoted cultural connections, and built partnerships with travel agencies and airlines. The opening of a dedicated tourism presence in Tel Aviv in 2022 helped sustain year-round promotion rather than seasonal campaigns. These efforts ensured that Azerbaijan remained visible in a competitive travel market and could quickly capitalize on rising interest once flight capacity expanded.

The planned increase to twenty-eight weekly flights now marks a new phase in this relationship. More flights will offer travelers greater flexibility, improve weekend and short-stay options, and support both leisure and business travel. For Azerbaijan, the expansion promises higher visitor volumes, longer stays, and increased tourism revenue. For Israel, it provides easier access to a nearby destination that offers a different cultural experience without long-haul travel.

Azerbaijan is doubling weekly Tel Aviv–Baku flights to twenty-eight services because Israeli travel demand has surged sharply, driving strong growth in visitor arrivals and tourism spending. The expansion aims to match rising interest, improve connectivity, and sustain momentum in one of Azerbaijan’s fastest-growing inbound markets.

Looking ahead, tourism authorities expect the expanded flight schedule to deepen travel ties further and strengthen people-to-people connections between the two countries. As airlines, hotels, and tour operators align their offerings with rising demand, Azerbaijan aims to convert growing curiosity into repeat visits and long-term loyalty. With strong arrival growth, rising spending, and rapidly expanding air links, the Israel–Azerbaijan travel corridor now stands out as one of the region’s fastest-growing tourism success stories.

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Singapore Powers Ahead With A Strong Tourism Performance As International Arrivals Grow And Visitor Demand Remains Resilient

Singapore is redefining tourism success by turning steady international demand, higher visitor spending, and a year-round calendar of large-scale events into sustained, high-value growth. Through most of 2025, the city-state has translated rising arrivals into stronger tourism performance, supported by diverse source markets, longer stays, premium experiences, and consistent demand across leisure, business, and cruise travel, positioning tourism as a resilient and expanding pillar of the economy.

Singapore strengthened its position as one of the most resilient and high-performing travel hubs in the region as tourism revenue and visitor numbers climbed steadily through 2025. Strong demand across leisure, business, entertainment, and cruise travel pushed the visitor economy to new highs, reinforcing confidence in the city-state’s tourism recovery and long-term growth outlook.

Tourism receipts rose 6.5 percent year on year during the first three quarters of 2025, reflecting higher visitor spending across accommodation, attractions, retail, food services, and transport. This consistent performance lifted total tourism earnings to a record S$23.9 billion, equivalent to about US$18.8 billion, in just nine months. With one quarter still to come, Singapore moved firmly on track to outperform its full-year revenue forecast of S$29 billion to S$30.5 billion, underlining the sector’s ability to convert arrivals into strong economic returns.

International travel demand supported this revenue growth. Visitor arrivals reached 16.9 million in 2025, marking a 2.3 percent increase compared with the previous year. The steady rise in arrivals showed that Singapore continued to attract travelers despite global economic pressures and shifting travel patterns. Regional and long-haul markets both played an important role in sustaining this momentum.

The strongest inflows came from mainland China, Indonesia, Malaysia, Australia and India. Short-haul markets in Southeast Asia delivered consistent volumes, driven by ease of access, frequent flight connections, and short-stay travel. At the same time, long-haul visitors from Australia and India contributed higher average spending, particularly in premium accommodation, shopping, dining, and experiences. This balanced mix helped stabilize overall performance and reduced reliance on any single market.

Beyond sheer visitor numbers, Singapore benefited from longer stays and higher daily spending. Travelers increasingly combined leisure with business, events, and entertainment, extending their trips and increasing overall expenditure. Hotels recorded stronger occupancy and improved room yields, while attractions, shopping districts, and dining venues reported higher footfall and spending per visitor. Cruise tourism also supported growth, as Singapore continued to position itself as a key homeport and turnaround destination in the region.

Major events played a central role in sustaining demand throughout the year. Large-scale international entertainment shows, global sporting fixtures, conventions, and exhibitions consistently filled the events calendar. These gatherings attracted overseas visitors while also encouraging repeat travel, reinforcing Singapore’s reputation as a destination that offers more than short city breaks. The strong performance of events tourism helped smooth seasonal fluctuations and supported year-round visitation.

Looking ahead, Singapore expects this momentum to continue into 2026. Forecasts point to 17 to 18 million international arrivals next year, supported by a full pipeline of entertainment events, international sports races, and expanded cruise operations. New cruise itineraries and homeport activities are set to draw regional and long-haul travelers, further diversifying the visitor base and extending average length of stay.

The revenue outlook remains equally positive. Authorities project tourism receipts between S$31 billion and S$32.5 billion in the coming year, which would set a new benchmark for the sector. This confidence reflects expectations of higher-value travel, stronger visitor spending, and continued demand for premium experiences. It also signals faith in Singapore’s ability to adapt to changing traveler preferences, including demand for immersive attractions, integrated resorts, cultural offerings, and world-class events.

Singapore’s tourism performance in 2025 highlights a broader shift toward quality-driven growth. Rather than relying solely on volume, the city-state continues to focus on value creation through high-spending segments, diverse attractions, and seamless connectivity. Strategic investments in infrastructure, aviation links, cruise facilities, and event hosting continue to strengthen its appeal as both a regional gateway and a global destination.

Singapore is redefining tourism success by converting rising international arrivals, higher visitor spending, and a packed global events calendar into sustained, high-value growth. Strong demand across leisure, business, and cruise travel continues to strengthen the city-state’s tourism performance and outlook.

As global travel patterns evolve, Singapore enters the next phase of tourism growth from a position of strength. Rising receipts, stable visitor growth, and a strong forward booking outlook suggest that the city-state is not only recovering but redefining its tourism success. If current trends hold, Singapore is poised to deliver another record-setting year, reinforcing tourism as a key pillar of its economy.

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Qatar Positions Doha As The Driving Force Behind Gulf Travel Growth After Securing GCC Tourism Capital Status For 2026

Qatar places Doha at the center of Gulf travel in 2026 after the city secured the GCC Tourism Capital title by combining world-class infrastructure, strong regional connectivity, and a proven ability to host large-scale cultural, business, and sporting events. The designation reflects years of investment in transport, urban development, and tourism planning, while aligning with Qatar’s broader strategy to grow tourism as a long-term economic pillar. With rising visitor numbers, deep ties to neighboring GCC markets, and a year-round calendar of high-profile events, Doha is preparing to use its GCC Tourism Capital year to strengthen regional travel flows, attract international audiences, and reinforce its role as a leading destination in the Gulf.

Doha has secured the title of GCC Tourism Capital for 2026, placing the Qatari capital at the forefront of travel and tourism activity across the Gulf for the coming year. The designation reflects a shared regional decision to spotlight cities that actively shape tourism growth, connectivity, and cooperation within the Gulf Cooperation Council.

Tourism authorities from all six GCC countries approved the title unanimously, signaling strong confidence in Doha’s direction and long-term tourism strategy. The capital has moved quickly from being a transit hub to becoming a destination in its own right, attracting travelers for business, culture, sport, and leisure. This recognition acknowledges that shift and sets the stage for a year-long program of events and initiatives designed to strengthen regional travel flows.

Doha earned the designation through a focused bid that emphasized infrastructure readiness, cultural depth, and sustainable tourism planning. Over the past decade, the city has invested heavily in visitor facilities, public transport, and urban regeneration. These efforts support Qatar’s wider economic diversification agenda, where tourism plays a central role in reducing reliance on energy revenues while creating jobs and long-term value.

Regional travel continues to drive much of Doha’s momentum. Travelers from GCC countries formed a substantial share of arrivals in 2025, supported by frequent air connections and streamlined entry procedures. More than four hundred weekly flights from nearby Gulf cities make Doha an easy short-break destination, encouraging repeat visits and multi-purpose travel that combines business, leisure, and events.

Infrastructure gives Doha a clear competitive edge. Hamad International Airport operates as a high-capacity global gateway, linking the city to major markets while offering efficient transfer and arrival experiences. An extensive airline network strengthens access from regional and long-haul destinations, while the integrated metro and tram system allows visitors to move easily between the airport, hotels, cultural districts, stadiums, and business centers. This connectivity enables Doha to host large international gatherings without straining urban systems.

The GCC Tourism Capital program for 2026 will build on these strengths. The city plans a packed calendar of conferences, exhibitions, cultural festivals, entertainment shows, and family-friendly activities spread throughout the year. By distributing events across seasons, Doha aims to maintain steady visitor demand and avoid sharp peaks and troughs that often challenge fast-growing destinations.

The announcement follows a landmark year for Qatar’s tourism sector. In 2025, the country welcomed more than five million international visitors, driven by a diverse calendar of over six hundred events and strong international promotion. This performance demonstrated Doha’s ability to convert global attention into sustained travel demand, reinforcing confidence in its capacity to deliver as a regional tourism capital.

To support the 2026 program, tourism authorities have released a detailed, downloadable events calendar that outlines major highlights well in advance. One of the most anticipated additions arrives in February with the debut of Art Basel Qatar, scheduled from February 05 to February 07 at M7 and the Doha Design District in Msheireb Downtown Doha. The event will bring international galleries, regional artists, and creative professionals together, positioning Doha as a growing center for arts, design, and cultural exchange.

Sport will play a central role in shaping the early months of the year. The Qatar Masters Golf Championship 2026 will take place from February 05 to February 08 at Doha Golf Club, continuing a long-running tournament that draws international attention and visiting spectators. On February 06, the Al Adaid Desert Challenge will unfold in Sealine, offering mountain biking, duathlon, and trail running across marked desert routes. This event highlights Qatar’s natural landscapes and its push to expand adventure and outdoor tourism.

The sporting calendar continues with the Qatar TotalEnergies Open 2026, scheduled from February 08 to February 14 at the Khalifa International Tennis and Squash Complex. The tournament will attract top international competitors and global media coverage, reinforcing Doha’s reputation as a reliable host for elite sporting events.

Qatar places Doha at the heart of Gulf tourism in 2026 after the city earned the GCC Tourism Capital title by pairing strong regional connectivity with world-class infrastructure and a proven record of hosting major cultural, business, and sporting events.

Through its GCC Tourism Capital year, Doha aims to showcase how infrastructure, culture, sport, and events can work together to support sustainable tourism growth. The city plans to use the platform not only to attract visitors but also to deepen regional partnerships, encourage repeat travel, and strengthen its position as a leading hub for Gulf tourism in the years beyond 2026.

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SalamAir Accelerates Its Growth Journey After Nine Years By Expanding Routes, Adding Aircraft, And Deepening Regional Connectivity

SalamAir completes nine years of operations because steady passenger demand, disciplined fleet growth, and carefully chosen route expansion have helped the airline strengthen its position as a reliable low-cost carrier connecting Oman with regional and international markets. Over the past year alone, the airline increased flight activity, carried millions of travelers, expanded its destination network, and laid out clear plans for further aircraft additions and new routes in 2026, reflecting a strategy focused on sustainable growth rather than rapid scale-up.

SalamAir has completed nine years of operations, marking a steady rise from a start-up low-cost carrier to a key player in Oman’s aviation landscape. Over nearly a decade, the airline has focused on one clear goal: making air travel affordable and accessible while improving air connectivity between the Sultanate of Oman, neighboring regions, and selected international markets. This approach has allowed the airline to grow carefully while staying aligned with passenger demand and market realities.

During 2025, SalamAir operated more than twenty-two thousand flights across its network, carrying over three point four million passengers. These figures underline the airline’s expanding role in regional air travel, particularly in serving price-sensitive travelers and secondary markets often overlooked by larger carriers. By maintaining a disciplined operating model, the airline managed to balance frequency, reliability, and cost efficiency throughout the year.

The airline’s network now extends to more than forty-four destinations, spanning domestic routes within Oman, regional connections across the Middle East and Africa, and international services reaching Europe and Asia. This diverse footprint reflects a strategy centered on demand-led expansion rather than rapid, unsustainable growth. SalamAir has steadily added routes that support tourism, trade, and labor mobility, helping strengthen Oman’s position as a practical and well-connected travel hub.

Fleet strength continues to play a central role in the airline’s growth story. SalamAir currently operates a fleet of fifteen modern aircraft, allowing it to maintain operational flexibility while meeting rising passenger volumes. A standardized and efficient fleet structure has helped the airline control costs, improve turnaround times, and deliver consistent service across its network. This focus on operational efficiency remains critical as competition in the low-cost segment continues to intensify across the region.

Looking ahead, SalamAir has set clear expansion targets for 2026. The airline plans to add three more aircraft to its fleet, with deliveries scheduled for May, June, and September. These additions will increase overall capacity and support network optimization, enabling the airline to adjust frequencies and open new routes where demand justifies expansion. The fleet growth also signals confidence in the airline’s long-term business outlook and market positioning.

Route development has remained a key driver of SalamAir’s momentum. Over the past year, the airline launched new services to Port Sudan, Damascus, Vienna, and Medan. Each of these destinations aligns with the airline’s strategy of serving markets with strong traffic potential and balanced competitive conditions. These routes expand SalamAir’s geographic reach while offering travelers more direct and affordable travel options.

The airline plans to announce additional destinations during 2026, continuing its focus on network diversification. Rather than concentrating solely on high-density trunk routes, SalamAir continues to explore underserved and emerging markets where low-cost travel can stimulate demand. This approach supports sustainable growth while reducing exposure to overcrowded and highly competitive routes.

Reaching the nine-year milestone highlights SalamAir’s ability to adapt to shifting market conditions. The airline has navigated periods of industry disruption, fluctuating fuel costs, and changing travel patterns by maintaining flexibility and a strong focus on cost control. Active decision-making and operational discipline have allowed the airline to remain resilient while continuing to expand its footprint.

Customer value remains central to SalamAir’s operating philosophy. The airline continues to focus on delivering reliable schedules, transparent pricing, and practical service options that meet the expectations of today’s travelers. By investing in operational improvements and digital tools, SalamAir aims to enhance the overall travel experience without compromising its low-cost structure.

Beyond passenger services, SalamAir also plays an important role in supporting trade and cargo movement across its network. In India, the airline maintains operations across eight key stations through its exclusive passenger and cargo representation. This presence supports both passenger demand and air freight activity, strengthening commercial ties and facilitating smoother movement of goods between India and Oman.

SalamAir marks nine years of operations as rising passenger demand, steady fleet expansion, and a growing international network continue to strengthen its role as Oman’s leading low-cost carrier.

As SalamAir enters its tenth year, the airline positions itself for measured and profitable growth. With a growing fleet, an expanding route network, and a clear focus on efficiency, the airline continues to strengthen its role as a reliable low-cost carrier in the region. The next phase of SalamAir’s journey will likely focus on deeper market penetration, smarter network planning, and continued efforts to make air travel more accessible for a wider range of travelers.

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