Snowflake is the latest enterprise to sign multi-year deals with multiple AI companies in what could be a sign to come of a future trend.

The company says you can use plug-ins to "tell Claude how you like work done, which tools and data to pull from, how to handle critical workflows, and what slash commands to expose so your team gets more consistent outcomes."

If a deal materializes, it would mean Amazon is backing competing startups in the race for AI supremacy.