Singapore Airlines Revolutionizes Travel with Direct Non-Stop Flights to Riyadh, Enhancing Global Connectivity and Unlocking New Business and Leisure Opportunities

Singapore Airlines is set to transform travel between Southeast Asia and Saudi Arabia with the launch of direct non-stop flights between Singapore and Riyadh, beginning in June 2026. This groundbreaking service will not only enhance global connectivity by offering a more efficient and time-saving travel option, but it will also open up new opportunities for business and leisure travelers alike. The non-stop route reflects the growing demand for stronger ties between the two regions, driven by Riyadh’s rapid economic and cultural transformation under Saudi Arabia’s Vision 2030. This move underscores Singapore Airlines’ commitment to providing seamless connections between key business hubs while catering to the rising interest in cultural exchange and tourism in the Gulf.

Singapore Airlines (SIA) is set to re-establish its presence in the Saudi capital with the launch of non-stop flights between Singapore and Riyadh, starting in June 2026. This eagerly awaited service will operate four times per week, marking the airline’s return to Riyadh after a gap of over a decade. The route comes in response to the growing demand for travel between Southeast Asia and the Middle East, driven by increased business, tourism, and cultural exchanges.

New Route Connecting Singapore and Riyadh

Scheduled to launch on June 2, 2026, the new service will offer four weekly non-stop flights between Singapore’s Changi Airport and Riyadh’s King Khalid International Airport. The flights will be operated on Tuesdays, Thursdays, Saturdays, and Sundays, with SIA deploying its modern Airbus A350-900 aircraft. This medium-haul widebody jet is renowned for its fuel efficiency and superior passenger comfort, designed to cater to both business and economy class travelers. With a total capacity of 303 seats, the aircraft will offer 40 seats in Business Class and 263 seats in Economy.

The flight, SQ498, will depart from Singapore at 18:20 local time, arriving in Riyadh at approximately 21:45. This non-stop connection will significantly reduce travel time, eliminating the need for long stopovers that passengers previously encountered when connecting through other cities.

A Strategic Return to Riyadh

Singapore Airlines had previously operated flights to Riyadh but suspended the service in 2014 due to low demand. However, the decision to reintroduce the route comes at a time of rapid transformation in Riyadh, which is becoming a central business, tourism, and cultural hub. Saudi Arabia’s Vision 2030, a comprehensive plan to diversify the country’s economy, has contributed to the city’s rise as an attractive destination for international businesses and travelers alike. The modernization of Riyadh’s infrastructure, coupled with its burgeoning hospitality and tourism sectors, has made it a key location for airlines seeking to establish or expand their presence in the region.

The resurgence of the Singapore-Riyadh route highlights the evolving demand for both corporate and leisure travel between the two regions. Riyadh, a financial and administrative powerhouse in Saudi Arabia, now attracts significant international interest for business conferences, trade exhibitions, and governmental summits. The non-stop flights from Singapore, a global transit hub, will enhance the efficiency of corporate travel and make it easier for executives and delegates to connect with Saudi counterparts.

Cultural and Leisure Opportunities

For leisure travelers, the new route opens up exciting opportunities to explore Riyadh’s rich cultural and historical attractions. From Diriyah, a UNESCO World Heritage site, to contemporary art museums, vibrant shopping areas, and luxury hotels, the city is quickly becoming a top destination for travelers interested in history, culture, and modern experiences. The non-stop flight makes Riyadh more accessible for Singaporeans and Southeast Asian residents, expanding tourism to Saudi Arabia.

The route also complements existing services to other destinations in Saudi Arabia, such as Scoot’s flights to Jeddah, further expanding travel options for passengers navigating the Middle East. As regional aviation networks continue to grow, direct flights between key cities like Singapore and Riyadh play a crucial role in facilitating both business and leisure travel.

Strengthening Global Connectivity

This move by Singapore Airlines aligns with broader trends in global aviation, where airlines are increasingly focusing on direct, long-haul services connecting emerging tourism markets, corporate centers, and established diaspora communities. The relaunch of the Singapore-Riyadh route comes at a time when the global aviation industry is recovering from pandemic-related disruptions. Airlines are adapting to new travel patterns and preferences, focusing on routes that offer greater convenience and connectivity.

The new service will not only strengthen business ties between Southeast Asia and the Middle East but also position Riyadh as a key node in the growing aviation corridor between Asia and the Gulf region. As both cities play pivotal roles in the global economy, this new connection reflects the expanding economic, cultural, and technological exchange between the two regions.

Looking Ahead: A Promising Future for Riyadh and Singapore

By June 2, 2026, passengers will be able to enjoy the convenience of flying non-stop between Singapore and Riyadh, with Singapore Airlines operating this route on a regular basis. This strategic return to Riyadh is expected to bolster business and tourism opportunities, while simultaneously enhancing global connectivity between Southeast Asia and the Middle East.

Singapore Airlines is set to revolutionize travel with direct non-stop flights between Singapore and Riyadh, enhancing global connectivity and creating new business and leisure opportunities. This new service responds to the growing demand for seamless travel between Southeast Asia and Saudi Arabia, driven by Riyadh’s economic transformation.

As Riyadh continues to grow as a cultural and commercial hub, this non-stop service will open new avenues for international travelers and businesses. With a renewed focus on growth and expansion, both cities will serve as essential points on the international travel map, driving forward economic development and fostering greater collaboration across borders. Singapore Airlines’ return to Riyadh marks an exciting new chapter for aviation in the region, offering fresh opportunities for travelers, businesses, and cultures to connect.

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Discover Singapore Like Never Before: MICE Tourism Growth 2025 Powers Longer Stays and Richer Traveller Experiences

Singapore is redefining global tourism as it rides a wave of unprecedented growth in meetings, incentives, conventions, and exhibitions, also known as MICE tourism. In 2025, the city-state recorded a landmark year for business and leisure travel, highlighting how corporate events are now driving broader visitor experiences. Global travellers are no longer just attending meetings—they are exploring the city, enjoying its attractions, and extending their stays, turning business trips into memorable journeys.

This new trend demonstrates how Singapore has successfully combined business and leisure tourism, creating a model that other cities may seek to emulate. For visitors, it means better infrastructure, smoother travel experiences, and opportunities to explore a vibrant, cosmopolitan city.

Business Events Fuel Tourism Growth

The surge in Singapore’s MICE tourism has proven that business travel can directly contribute to tourism growth. International visitors arrive for conferences, summits, and exhibitions, and often extend their stays to explore local culture, attractions, and culinary experiences. This has led to longer average stays and higher spending per visitor compared to traditional leisure tourists.

For the tourism industry, the impact is significant. Hotels report higher occupancy rates, airlines increase flight frequencies, and local attractions see more footfall. These patterns demonstrate that MICE tourism not only benefits the corporate sector but also strengthens the city’s wider tourism ecosystem. Singapore has positioned itself as a destination where work and leisure complement each other seamlessly, providing visitors with rich, well-rounded experiences.

World-Class Infrastructure Attracts Global Events

Singapore’s success in MICE tourism is supported by world-class infrastructure and strategic planning. Modern convention centres, high-quality hotels, and efficient transport systems make it easy for travellers to attend events without logistical stress. Iconic venues such as Marina Bay Sands Expo & Convention Centre and Singapore Expo host large-scale exhibitions and international conferences, drawing business visitors from across the globe.

Conveniently located hotels, public transport options, and nearby tourist attractions allow delegates to transition effortlessly from meetings to sightseeing. Visitors can enjoy Singapore’s famous landmarks, shopping districts, and cultural precincts without compromising their business schedules. This seamless experience strengthens the city’s appeal as a top global MICE destination.

Hotels, Airlines, and Attractions Reap the Rewards

The growth of MICE tourism has created a positive ripple effect across multiple sectors of the tourism industry. Hotels have introduced business-leisure packages to cater to international delegates who want to explore the city. Airlines have expanded routes and increased flight frequencies to accommodate rising demand. Tourist attractions have adapted to welcome diverse visitors, from incentive groups to exhibition delegates.

Cultural institutions, theme parks, and entertainment venues benefit as well. The presence of high-value MICE travellers ensures consistent revenue streams, reduces seasonal fluctuations in tourism, and contributes to the city’s long-term economic growth. Singapore’s model demonstrates how strategic event tourism can strengthen the entire travel ecosystem while enhancing the visitor experience.

Quality Tourism at the Core of Singapore’s Strategy

Singapore’s approach to tourism focuses on value and quality rather than sheer volume. The city invests in smart, sustainable infrastructure and digital services that enhance visitor convenience. Clean streets, safe public spaces, and accessible attractions provide global travellers with peace of mind. Curated experiences allow visitors to explore culture, cuisine, and entertainment at their own pace, ensuring each trip is both meaningful and enjoyable.

This emphasis on high-quality tourism ensures Singapore remains competitive on the global stage while providing travellers with a memorable and hassle-free experience. MICE visitors, in particular, benefit from these investments, turning business trips into opportunities for leisure and exploration.

How Global Travellers Benefit from MICE Growth

For international travellers, Singapore’s MICE tourism record opens doors to richer experiences. Many business delegates extend their trips to enjoy the city’s attractions, sample its diverse cuisine, and participate in cultural events. Families and friends often join these travellers, creating multi-generational trips that further support the tourism economy. Solo travellers can also explore urban districts, museums, and parks between professional engagements, making every visit rewarding.

Singapore’s connectivity to the region adds another advantage. Visitors can combine city exploration with short regional trips to nearby countries, creating flexible, multi-destination itineraries. The city’s reputation for efficiency, safety, and hospitality ensures that every traveller enjoys a seamless experience.

A Blueprint for Future Tourism Growth

Singapore’s record in MICE tourism highlights a clear lesson for global travel markets: business events and leisure tourism can complement each other successfully. The city’s continued investment in infrastructure, innovation, and curated experiences ensures it remains a preferred destination for travellers worldwide. Delegates leave not only with professional achievements but also with memories of a vibrant, culturally rich city.

As Singapore continues to expand its MICE offerings and enhance visitor experiences, it reinforces its position as a global tourism hub. The city demonstrates that thoughtful tourism planning can transform business trips into unforgettable journeys, attracting travellers who seek both professional engagement and leisure exploration.

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Explore Singapore in 2025: Tourism Revenue Surges to S$23.9B as the City-State Becomes Asia’s Top Travel Magnet

Singapore’s tourism sector is experiencing a remarkable resurgence. In 2025, tourism revenue reached a record S$23.9 billion, the highest ever for the first nine months of the year. This demonstrates a strong recovery and growing global interest in the city-state. For travellers, this growth signals that Singapore is more vibrant and attractive than ever before, offering a wealth of experiences from sightseeing to world-class cuisine.

Tourism officials project that revenue for the full year could exceed earlier forecasts, highlighting the city’s success in attracting both regional and international travellers. This boom has created new opportunities for local businesses and enhances the overall visitor experience, ensuring that every trip is memorable.

International Visitor Arrivals on the Rise

The number of international travellers visiting Singapore continues to climb. In 2025, 16.9 million visitors arrived, marking a notable year-on-year increase. Countries across Asia contributed significantly, including China, Indonesia, Malaysia, India, and Australia.

Long-haul travellers from Europe and the Americas are also returning in higher numbers. This diverse mix reflects Singapore’s growing reputation as a safe, convenient, and exciting destination. For tourists, it means the city offers global connections and cosmopolitan experiences while maintaining its unique cultural charm.

Where Visitors Are Spending

Tourists are spending across various sectors, not just on accommodation or flights. Key areas include dining, entertainment, shopping, and cultural experiences. Singapore’s food scene remains a top attraction. From hawker centres to high-end restaurants, the culinary landscape offers options for all budgets.

Entertainment and attractions also drive spending. Visitors enjoy theme parks, gardens, art exhibitions, and live events. Festivals and sporting events provide unique experiences that often encourage longer stays. For travellers, this means Singapore is not just a transit point—it is a destination to explore thoroughly.

Top Reasons Tourists Choose Singapore

Several factors make Singapore a preferred destination.

World-class attractions: Visitors can explore modern architecture, innovative museums, and beautiful urban parks. Iconic locations like Marina Bay Sands and Gardens by the Bay continue to captivate travellers.

Culinary experiences: Singapore’s multicultural cuisine, ranging from street food to fine dining, keeps food lovers coming back.

Convenience and safety: The city is clean, well-organised, and easy to navigate. Efficient public transport and excellent airport facilities ensure smooth travel experiences.

Diverse cultures: The blend of Malay, Chinese, Indian, and Western influences makes every visit feel unique and educational.

Events and festivals: Art fairs, music concerts, and sporting events attract a wide audience, adding variety to every trip.

Travel Trends for 2026

The Singapore Tourism Board forecasts continued growth in 2026. International arrivals are expected to reach 17–18 million, with tourism receipts rising to S$31–32 billion.

For global travellers, this means even more attractions, expanded event calendars, and innovative travel experiences. The city continues to enhance its infrastructure and services, ensuring visitors enjoy modern, safe, and immersive travel experiences.

Practical Travel Tips for Visitors

Visitors can make the most of their trip by planning ahead:

Book early: Especially around major events such as Formula 1 races.

Explore local food: Sample hawker fare and gourmet dining for authentic flavours.

Use public transport: The MRT and bus systems are efficient, safe, and economical.

Prepare for weather: Singapore is tropical, so lightweight clothing and rain gear are recommended.

Check visa requirements: Ensure any travel documents are in order to avoid disruptions.

Singapore as a Travel Destination

Singapore’s booming tourism revenue and increasing arrivals show that the city is a global travel leader. Visitors can enjoy a blend of culture, modern attractions, nature, and world-class cuisine.

For international travellers, the city offers something new with every visit. Whether it’s exploring cultural districts, attending international festivals, or enjoying cutting-edge attractions, Singapore provides experiences that are memorable and unique.

As 2026 approaches, Singapore is set to maintain its position as a top choice for travellers seeking adventure, comfort, and vibrant city experiences in Asia.

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Malaysia Airlines and Singapore Airlines Strengthen Partnership for Enhanced Connectivity and Customer Flexibility: What New Updates You Need to Know

In a notable step to increase customer choice in air travel, Singapore Airlines (SIA) and Malaysia Airlines (MAB) have confirmed the formalization of their joint business partnership, a first for the costume business in aviation. The partnership comes after the joint application for the partnership was approved by the Civil Aviation Authority of Malaysia in January 2026, following a first stamp of approval from the Competition and Consumer Commission of Singapore in July 2025.

With this partnership, the airlines intend to explore several initiatives for the first time, including a partnership for corporate travel across the two markets, coordinated flights, revenue sharing for flights, and joint fare products. The airlines intend to offer customers more flexible and better travel options.

More Choices and Greater Ease of Travel for Customers

As part of the new strategic collaboration with Singapore Airlines, Malaysia Airlines will begin combining flight schedules for the two airlines. Customers will be able to enjoy the new partnership for even more direct and streamlined flights between Kuala Lumpur and Singapore. In addition to direct flights, passengers will be able to enjoy more international flight choices with improved international connectivity.

This partnership is part of Malaysia Airlines’ Long-Term Business Plan 3.0, which seeks to sustain the growth of the business for the years to come. The collaboration seeks to improve Malaysia Airlines’ position in the industry by providing more robust connectivity and a differentiated offering to the industry with improved scale and offerings across the Asia Travel markets.

The two airlines will be able to offer more joint services by closely aligning their schedules. The improved combination of the airlines’ operational strengths will improve the efficiency of their services and result in a more seamless travel experience for customers traveling between Singapore and Malaysia.

A Win-Win for Both Carriers and Customers

Since signing the agreement in October 2019, the two airlines have been expanding their collaboration, and that includes the growing of their co-codeshare agreements. Currently, Singapore Airlines has codeshare agreements for Malaysia Airlines’ flights for services between Kuala Lumpur and Singapore, London, and 15 other domestic cities in Malaysia. Additionally, Singapore Airlines and Malaysia Airlines have codeshare agreements for flights from Singapore to Kuala Lumpur, plus Penang, Barcelona, Brussels, Cape Town, Copenhagen, Istanbul, Johannesburg, London, Rome, and Zurich.

Both airlines’ frequent flyer programs have also benefited Singapore Airlines and Malaysia Airlines mutually, and via the current cross-participation agreements, Enrich and KrisFlyer points can be earned on selected flights by the respective airlines. This program improves the experience for most travelers while also increasing the convenience for frequent travelers.

Building Stronger Regional Ties

Currently, there is stiff competition in the aviation market, which is also why Malaysia Airlines and Singapore Airlines are entering a partnership. The colleagues also strengthen the frequent economic travel of the people of both Malaysia and Singapore and commerce between the two countries.

Economic Growth and Connectivity Between Malaysia and Singapore

Once travel restrictions have been mostly lifted, and more demand for travel services has reached Southeast Asia, Singapore and Malaysia Airlines will together facilitate the continuing expansion of economic and trade relations between the two nations. Given the inflow of business executives and travellers, the partnership will enable sustained economic growth and provide enhanced mobility for business executives and travellers.

The two airlines are addressing and meeting the current demand for more integrated travel services and, as such, will provide a more progressive offering. Revenue-sharing flights and integrated travel products will transform corporate travel and service offerings for businesses operating across both markets.

A Bright Future for Aviation in Southeast Asia

The two airlines will continue to enhance their focus to improve customer service, and as such, this collaboration will be deepening. The partnership will enable both airlines to extend their reach in the global aviation market, enhancing their collaboration and operational efficiencies.

In the coming years, travelers can look forward to a more comprehensive and interconnected network of services, providing an even greater range of travel opportunities to and from Singapore and Malaysia. This collaboration marks the start of a new era in regional aviation with promising prospects.

With the partnership between Malaysia Airlines and Singapore Airlines deepening, from an end-customer perspective, this will positively impact regional travel and commerce. The collaboration demonstrates how partnerships within Southeast Asia can become more effective, especially in enhancing travel between Malaysia and Singapore.

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Singapore Powers Ahead With A Strong Tourism Performance As International Arrivals Grow And Visitor Demand Remains Resilient

Singapore is redefining tourism success by turning steady international demand, higher visitor spending, and a year-round calendar of large-scale events into sustained, high-value growth. Through most of 2025, the city-state has translated rising arrivals into stronger tourism performance, supported by diverse source markets, longer stays, premium experiences, and consistent demand across leisure, business, and cruise travel, positioning tourism as a resilient and expanding pillar of the economy.

Singapore strengthened its position as one of the most resilient and high-performing travel hubs in the region as tourism revenue and visitor numbers climbed steadily through 2025. Strong demand across leisure, business, entertainment, and cruise travel pushed the visitor economy to new highs, reinforcing confidence in the city-state’s tourism recovery and long-term growth outlook.

Tourism receipts rose 6.5 percent year on year during the first three quarters of 2025, reflecting higher visitor spending across accommodation, attractions, retail, food services, and transport. This consistent performance lifted total tourism earnings to a record S$23.9 billion, equivalent to about US$18.8 billion, in just nine months. With one quarter still to come, Singapore moved firmly on track to outperform its full-year revenue forecast of S$29 billion to S$30.5 billion, underlining the sector’s ability to convert arrivals into strong economic returns.

International travel demand supported this revenue growth. Visitor arrivals reached 16.9 million in 2025, marking a 2.3 percent increase compared with the previous year. The steady rise in arrivals showed that Singapore continued to attract travelers despite global economic pressures and shifting travel patterns. Regional and long-haul markets both played an important role in sustaining this momentum.

The strongest inflows came from mainland China, Indonesia, Malaysia, Australia and India. Short-haul markets in Southeast Asia delivered consistent volumes, driven by ease of access, frequent flight connections, and short-stay travel. At the same time, long-haul visitors from Australia and India contributed higher average spending, particularly in premium accommodation, shopping, dining, and experiences. This balanced mix helped stabilize overall performance and reduced reliance on any single market.

Beyond sheer visitor numbers, Singapore benefited from longer stays and higher daily spending. Travelers increasingly combined leisure with business, events, and entertainment, extending their trips and increasing overall expenditure. Hotels recorded stronger occupancy and improved room yields, while attractions, shopping districts, and dining venues reported higher footfall and spending per visitor. Cruise tourism also supported growth, as Singapore continued to position itself as a key homeport and turnaround destination in the region.

Major events played a central role in sustaining demand throughout the year. Large-scale international entertainment shows, global sporting fixtures, conventions, and exhibitions consistently filled the events calendar. These gatherings attracted overseas visitors while also encouraging repeat travel, reinforcing Singapore’s reputation as a destination that offers more than short city breaks. The strong performance of events tourism helped smooth seasonal fluctuations and supported year-round visitation.

Looking ahead, Singapore expects this momentum to continue into 2026. Forecasts point to 17 to 18 million international arrivals next year, supported by a full pipeline of entertainment events, international sports races, and expanded cruise operations. New cruise itineraries and homeport activities are set to draw regional and long-haul travelers, further diversifying the visitor base and extending average length of stay.

The revenue outlook remains equally positive. Authorities project tourism receipts between S$31 billion and S$32.5 billion in the coming year, which would set a new benchmark for the sector. This confidence reflects expectations of higher-value travel, stronger visitor spending, and continued demand for premium experiences. It also signals faith in Singapore’s ability to adapt to changing traveler preferences, including demand for immersive attractions, integrated resorts, cultural offerings, and world-class events.

Singapore’s tourism performance in 2025 highlights a broader shift toward quality-driven growth. Rather than relying solely on volume, the city-state continues to focus on value creation through high-spending segments, diverse attractions, and seamless connectivity. Strategic investments in infrastructure, aviation links, cruise facilities, and event hosting continue to strengthen its appeal as both a regional gateway and a global destination.

Singapore is redefining tourism success by converting rising international arrivals, higher visitor spending, and a packed global events calendar into sustained, high-value growth. Strong demand across leisure, business, and cruise travel continues to strengthen the city-state’s tourism performance and outlook.

As global travel patterns evolve, Singapore enters the next phase of tourism growth from a position of strength. Rising receipts, stable visitor growth, and a strong forward booking outlook suggest that the city-state is not only recovering but redefining its tourism success. If current trends hold, Singapore is poised to deliver another record-setting year, reinforcing tourism as a key pillar of its economy.

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Marriott International Sets the Luxury Agenda for Twenty Twenty-Six Across Asia-Pacific with Landmark Openings from Seoul and Singapore to Australia, India, and Japan

Marriott International is setting the luxury agenda for twenty twenty-six because it is rolling out a carefully timed wave of high-end hotel openings across Asia-Pacific, targeting cities and resort destinations where demand for premium travel is rising fastest. From design-led urban flagships in Seoul and Singapore to immersive nature retreats in Australia, and new luxury addresses in India and Japan, the group is using scale, brand depth, and location strategy to lock in its leadership as the region’s most influential luxury hospitality player.

Marriott International’s Luxury Group is opening twenty twenty-six with a strong statement across Asia-Pacific outside China, marked by two standout hotel launches that set the tone for the year ahead. In South Korea, L’Escape, a Luxury Collection Hotel Seoul, Myeongdong has made its debut, bringing Belle Époque–inspired elegance to one of Seoul’s most energetic districts. Meanwhile, in Singapore, Frasers House, a Luxury Collection Hotel has begun welcoming travelers in the historic Bugis area, blending heritage character with refined modern luxury.

The expansion story continues as the year unfolds, with three high-profile openings lined up across the region. Australia will see the brand’s first global lodge concept with Emirates Wolgan Valley, a Ritz-Carlton Lodge, set within the Greater Blue Mountains World Heritage landscape, promising a deeply immersive nature-led escape. In India, JW Marriott Ranthambore Resort & Spa is poised to reshape luxury in the wilderness, drawing on the spirit of the jungle and the romance of the wild. Completing the trio, Japan will welcome HOTEL THE MITSUI HAKONE, a Luxury Collection Hotel & Spa, an understated mountain retreat designed for travelers seeking calm, craftsmanship, and scenic beauty.

Together, these openings highlight Marriott International’s push to redefine luxury travel in Asia-Pacific through distinctive destinations, strong design narratives, and experiences that go beyond the traditional city hotel.

“We are tremendously excited about this year’s lineup of new luxury openings across Asia Pacific. Among these milestones is the global debut of the Ritz‑Carlton Lodge, which underscores the continued growth and diversification of our Luxury Group portfolio,” says Oriol Montal, Regional Vice President, Luxury, Asia Pacific excluding China, Marriott International. “Insights from our latest luxury travel trends report, The Intentional Traveler, reveal that today’s affluent explorers are seeking deeper, more meaningful connections with the natural world. Notably, 92% cite proximity to nature as a top priority and nearly one-third are planning wildlife or safari-inspired journeys in the year ahead. Our three luxury openings in 2026 directly reflect this growing desire for immersive, nature‑anchored experiences, each offering unparalleled access to some of the region’s most extraordinary destinations.”

L’Escape, a Luxury Collection Hotel Seoul, Myeongdong, opened on 29 December 2025 with a clear intention: to introduce a different rhythm of luxury into one of Asia’s busiest capitals. Set in the heart of Myeongdong, a district defined by retail crowds, historic churches, and fast-moving city life, the hotel positions itself as a deliberate contrast. Step inside, and the tempo slows, the mood shifts, and Seoul briefly feels like nineteenth-century Paris.

The hotel’s identity is shaped by Belle Époque France, brought to life through the vision of French designer Jacques Garcia. The interiors lean heavily into symmetry, ornate floral motifs, antique-inspired furniture, and layered textures that feel theatrical without tipping into excess. It is a carefully staged world, one that feels intimate rather than imposing, offering a sense of escapism that feels rare in a city known for speed and efficiency.

L’Escape houses 204 rooms and suites, each designed to blend classical elegance with modern expectations. While the aesthetic looks backward, the experience does not. Smart technology, contemporary bathrooms, and functional layouts ensure the hotel works smoothly for today’s traveller. The result is a property that feels atmospheric but practical, appealing equally to international visitors and Seoul-based guests seeking a refined urban retreat.

Location plays a critical role in the hotel’s appeal. From the front door, guests can walk to Myeongdong Cathedral, take in city views from N Seoul Tower, or explore the preserved streets of Bukchon Hanok Village. The surrounding transport network makes it easy to move across Seoul, placing cultural landmarks, business districts, and nightlife all within easy reach. L’Escape does not isolate guests from the city; it frames it.

Food and drink form a central pillar of the experience. The hotel features French fine dining, refined Chinese cuisine, and a rooftop bar overlooking the Seoul skyline. Each venue reflects the hotel’s European inspiration while remaining connected to contemporary dining culture. These spaces are designed not just for guests but for the city itself, reinforcing the hotel’s role as part of Seoul’s social landscape rather than a sealed-off luxury enclave.

To ground its European influence locally, L’Escape introduces Destination Discovery programs that highlight Korean heritage and cultural narratives. These curated experiences move beyond surface-level sightseeing, offering guests a deeper understanding of Seoul’s history, traditions, and creative energy. It is an effort to ensure the hotel does not feel imported, but integrated.

L’Escape’s opening is part of a wider shift unfolding across the luxury hospitality sector in Asia and beyond. The next generation of high-end hotels is no longer focused solely on scale or spectacle. Instead, the emphasis is on place, storytelling, and emotional connection. Luxury travellers increasingly seek experiences that feel rooted, thoughtful, and reflective of their surroundings.

This trend is evident across upcoming openings in 2026, from heritage-driven city hotels to nature-immersed lodges and culturally grounded retreats. Whether in dense urban centres or remote landscapes, luxury is being redefined as something more personal and meaningful. Hotels are positioning themselves as gateways to culture rather than symbols of distance from it.

In this context, L’Escape stands as an early signal of where the industry is heading. By blending French artistic influence with Korean hospitality and urban energy, the hotel reflects Seoul’s growing confidence as a global city with its own voice. It shows that luxury today is less about excess and more about intention.

Marriott International is setting the luxury agenda for twenty twenty-six by accelerating a bold expansion of high-end hotels across Asia-Pacific at a time when premium travel demand is surging. New landmark openings in Seoul and Singapore anchor its city strategy, while resort-style and experiential properties in Australia, India, and Japan broaden its reach. Together, these projects show how Marriott is using location, design, and brand power to shape where and how luxury travellers will stay next year.

As travellers become more selective about where and how they stay, properties like L’Escape suggest that the future of luxury lies in atmosphere, narrative, and connection. In a city that never seems to pause, L’Escape offers a carefully crafted moment of stillness, without ever losing sight of where it stands.

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Riyadh Just Got Closer: What You Need to Know About Singapore Airlines Big Move

Travellers looking to explore Riyadh, the capital of Saudi Arabia, will soon have a more direct and convenient option, as Singapore Airlines announces the restart of nonstop flights between Singapore and Riyadh. After a hiatus of 12 years, the airline will resume the route from June 2026, marking an exciting new chapter in the connectivity between Singapore and the Middle East.

Operating four times weekly, the new service will be flown on Singapore Airlines’ Airbus A350 Medium Haul aircraft. The resumption of flights reflects growing demand for travel to Riyadh, particularly due to its rapid economic expansion and increasing importance as a business hub in the region. The nonstop flights will enhance access to Riyadh for both leisure and business travelers from Singapore, Southeast Asia, and beyond.

Resuming a Key Route: Singapore to Riyadh

Singapore Airlines’ decision to restart its service to Riyadh underscores the airline’s commitment to enhancing its global network. The new nonstop flights will operate on Tuesdays, Thursdays, Saturdays, and Sundays, offering flexibility for travelers planning their journeys between the two cities.

With the direct service, passengers will no longer need to endure layovers, which were a part of the earlier routings before the service was suspended in 2014. This change will provide a more efficient and comfortable travel experience for those heading to Riyadh from Singapore, significantly reducing travel time. The flight from Singapore to Riyadh will take approximately 8 hours and 25 minutes, with the return leg slightly shorter at 8 hours and 15 minutes.

For those traveling in the opposite direction, the flight from Riyadh to Singapore will depart at 23:00, with passengers arriving in Singapore at 12:15 the following day, providing an overnight travel option that is ideal for those looking to maximize their time in both cities.

Riyadh: A Rising Tourism and Business Hub

Riyadh, Saudi Arabia’s bustling capital, has become an increasingly attractive destination for both tourists and business professionals. Over the past decade, Riyadh has transformed into a global business hub, attracting international investment and hosting major international events. With ambitious development projects like the King Abdullah Financial District and plans for futuristic urban developments like NEOM, the city is positioning itself as a key center for innovation and international commerce.

The Saudi government has also been making significant strides in diversifying its economy, with tourism being a central focus. As part of the Vision 2030 initiative, Saudi Arabia aims to welcome millions of international tourists annually, opening up its historical, cultural, and natural attractions to the world. Riyadh, with its mix of modernity and tradition, offers tourists a unique experience with its towering skyscrapers, rich history, and vibrant culture.

Notable attractions in Riyadh include the National Museum of Saudi Arabia, the Al-Masmak Fortress, and the King Abdulaziz Historical Center. Additionally, the nearby Empty Quarter, the world’s largest continuous sand desert, offers an incredible opportunity for adventure tourism, with desert safaris and experiences that attract thrill-seekers from around the world.

The restart of Singapore Airlines’ nonstop flights is expected to play a key role in strengthening Riyadh’s position as a tourism destination. With better connectivity, more international tourists will now have the chance to explore Riyadh and its surroundings, contributing to the city’s growing status on the global tourism map.

A Strategic Move to Reinforce Regional Connectivity

Riyadh becomes Singapore Airlines’ second destination in Saudi Arabia, joining the existing services to Jeddah operated by its low-cost subsidiary, Scoot. The airline’s decision to relaunch the Riyadh route reflects the improved market conditions and strengthened regional partnerships. These factors, along with increased demand for business and leisure travel to Saudi Arabia, are driving the airline’s strategy to expand its Middle Eastern network.

Riyadh’s economic growth, coupled with its increasing importance as a business hub, has made it an appealing destination for travelers seeking new opportunities and experiences. The new nonstop flight service to Riyadh also reflects Singapore Airlines’ commitment to enhancing regional connectivity and offering passengers greater travel choices.

The Airbus A350: A Comfortable Travel Experience

The Airbus A350 Medium Haul aircraft, used on the Riyadh route, provides a comfortable and modern flying experience for passengers. Known for its fuel efficiency, spacious cabin design, and quieter engines, the A350 is designed to enhance the overall passenger experience, ensuring a smooth and enjoyable journey.

Onboard, passengers will enjoy Singapore Airlines’ renowned service, with a range of amenities designed to make the journey as comfortable as possible. With luxurious seating options, excellent in-flight entertainment, and high-quality dining experiences, travelers can look forward to a premium travel experience on this long-haul route.

A Stronger Singapore-Riyadh Connection

The return of Singapore Airlines to Riyadh represents more than just a resumption of a flight route; it symbolizes the growing ties between Singapore and Saudi Arabia, both economically and culturally. As Saudi Arabia opens up its tourism industry, Singapore Airlines’ new service will help facilitate the exchange of business travelers and tourists between the two countries, providing seamless connections to a broader international network.

The relaunch of nonstop flights between Singapore and Riyadh offers both convenience and excitement for those looking to explore the Middle East or do business in Saudi Arabia. Whether travelers are looking to experience Riyadh’s modern landmarks or delve into its rich history, this new route provides an essential link for those seeking to engage with the city.

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Singapore Airlines Expands Reach With Direct Flights To Riyadh, Boosting Aviation And Tourism Ties Between Singapore And Saudi Arabia

In a major development which will boost aviation and tourism relations between Singapore and Saudi Arabia, Singapore Airlines (SIA) confirmed its intention to start non-stop flights to Riyadh, Saudi Arabia in June 2026. The airline will operate four scheduled flights per week between Singapore and Riyadh, which will establish direct flight service between the two major cities for the first time. The new service marks an important advancement for SIA because it enables better travel experiences for both business travelers and vacationing tourists.

Singapore Airlines will operate its medium-haul Airbus A350-900 aircraft, which boasts 303 seats in two cabin classes: 40 in Business Class and 263 in Economy Class. The new flights, subject to regulatory approvals, will provide a significant boost to the growing demand for travel between these two regions, which have seen an increase in business and cultural exchanges in recent years.

Enhancing Bilateral Ties and Tourism Growth

Riyadh, Saudi Arabia’s capital and economic hub, is quickly gaining recognition as a major business and tourism destination. With its thriving economy and ongoing large-scale development projects, Riyadh is becoming one of the Middle East’s most vibrant cities. Singapore Airlines’ non-stop service is set to further enhance these growing connections by offering a direct and convenient travel option for both business executives and leisure tourists.

By introducing direct flights to Riyadh, Singapore Airlines is not only tapping into Saudi Arabia’s flourishing business environment but also strengthening its position as a key player in the aviation sector. This will also offer greater connectivity to the wider Middle East region, as passengers travelling through Riyadh can now easily connect to other destinations across the region, including major cities in Saudi Arabia and beyond.

Riyadh is also a city that offers a rich tapestry of history and modern attractions. Visitors can explore the ancient district of Diriyah, a UNESCO World Heritage site that showcases the city’s early history, or take in the majesty of the Masmak Fortress, which played a pivotal role in the kingdom’s establishment. With world-class museums, luxury hotels, and an array of dining and shopping options, Riyadh is fast becoming a must-visit destination for international travellers.

Strengthening Singapore-Saudi Arabia Relations

The new service to Riyadh is poised to enhance Singapore Airlines’ presence in Saudi Arabia, joining the airline’s existing operations in the country, where its sister airline Scoot already offers a four-times weekly service to Jeddah. This move is part of Singapore Airlines’ broader strategy to extend its network in the Middle East, providing more options for business and leisure travellers between Singapore and the region.

Lee Lik Hsin, the Chief Commercial Officer of Singapore Airlines, shared that the return to Riyadh is strategically significant due to the city’s rapid development and dynamic business environment. He added that beyond just a new destination, the new service would allow Singapore Airlines to collaborate with its partners to offer customers a wider range of travel options within the region, further strengthening ties between Singapore and Saudi Arabia.

Tourism Prospects and Future Opportunities

This direct flight service is expected to serve as a catalyst for increased tourism in both directions. For Saudi Arabian tourists, Riyadh’s enhanced connectivity with Singapore means they can easily explore the island nation’s world-class attractions, such as the famous Gardens by the Bay, the stunning Marina Bay Sands, and its diverse and vibrant cultural scene. Singapore, known for its efficient infrastructure and tourism-friendly offerings, is set to see an influx of visitors from Saudi Arabia who will be drawn to the city’s cosmopolitan charm and well-established hospitality industry.

Moreover, Singapore Airlines’ presence in Riyadh will also foster greater cultural exchange between the two countries. As both nations place a strong emphasis on economic growth and international partnerships, this new air service will undoubtedly play a crucial role in enhancing cross-cultural understanding and collaboration.

Supporting Economic Growth and Business Ties

With Saudi Arabia’s Vision 2030 in full swing, the country is positioning itself as a global business hub. As one of the main economic centres in the region, Riyadh is home to a growing number of multinational companies and is fast becoming an essential stop for international business executives. The new non-stop service will offer greater convenience for corporate travellers flying between Singapore and Riyadh, further facilitating trade, investment, and business development.

For Singapore Airlines, the route offers the opportunity to tap into this burgeoning market, serving not only the needs of business travellers but also accommodating the growing demand for direct international connections from Riyadh to the wider world.

A New Era of Travel and Connectivity

The new non-stop flights between Singapore and Riyadh herald a new era of travel connectivity between the two cities, reinforcing their shared goals of economic growth, cultural exchange, and tourism development. The launch of this service will open up new opportunities for both nations, providing seamless access to each other’s vibrant business landscapes and diverse tourism offerings. As the aviation industry continues to recover and expand, Singapore Airlines’ decision to launch direct flights to Riyadh is a strategic move that will undoubtedly enhance tourism and business ties, benefiting both countries in the long term.

The direct connection between two places will create economic benefits for both tourism and aviation while increasing collaborative efforts which will result in greater ties between Riyadh and Singapore than ever before. The launch of these flights shows how the relationship between the Middle East and Southeast Asia has developed, which will create more business opportunities and travel experiences for both travelers and businesses.

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Brazil Joins Singapore, Thailand, and More in Offering Visa-Free Travel for Chinese Tourists in 2026

As of early 2026, Chinese ordinary passport holders have seen a significant expansion in the list of countries offering visa-free entry. This shift is a result of a series of new bilateral agreements and unilateral waivers, allowing Chinese travelers greater flexibility and convenience when visiting a wide range of destinations across the globe. These changes have not only simplified travel for Chinese citizens but have also encouraged stronger diplomatic and economic ties between China and its partner nations.

What Does This Expansion Mean for Chinese Tourists?

For years, Chinese travelers have been navigating a complex web of visa requirements for international travel. However, in 2026, this landscape has shifted dramatically, thanks to new visa exemption policies and enhanced diplomatic relations. The new developments in visa waivers come with a combination of bilateral agreements and unilateral actions taken by individual countries, making it easier for Chinese passport holders to visit an increasing number of countries without the need for a visa.

This update comes at a time when China continues to recover and expand its outbound tourism market. As Chinese travelers explore more regions of the world, the simplification of entry requirements is expected to drive even greater numbers of tourists abroad, offering new opportunities for tourism-related industries.

Which Countries Now Offer Visa-Free Travel for Chinese Citizens?

A number of countries around the world are now offering Chinese ordinary passport holders visa-free access for varying durations.

Here’s a breakdown of the regions and countries where Chinese tourists can travel visa-free, either under mutual agreements or unilateral waivers:

1. Countries with Mutual Visa Exemption Agreements

These countries have formal bilateral agreements with China, allowing for full visa-free travel, usually up to 30 or 90 days, depending on the country.

• Asia: Thailand, Singapore, Malaysia, Kazakhstan, UAE, Qatar, Armenia, Maldives, Uzbekistan, Azerbaijan
• Europe: Albania, Belarus, Bosnia and Herzegovina, San Marino, Serbia
• Americas: Brazil (newly added in January 2026), Barbados, Bahamas, Dominica, Grenada, Suriname, Ecuador
• Africa: Mauritius, Seychelles
• Oceania: Fiji, Tonga, Solomon Islands, Samoa

In particular, Southeast Asia continues to be one of the most popular regions for Chinese tourists, with Thailand, Singapore, and Malaysia consistently ranking among the top destinations. The ability to visit these countries without a visa adds significant value for travelers seeking hassle-free travel to nearby regions.

2. Recent Major Updates (2025-2026)

• Brazil: As of January 2026, Brazil has introduced a visa-free policy for Chinese citizens, allowing them to stay for up to 30 days per trip, with a maximum stay of 90 days in a 12-month period. This new agreement was a reciprocal measure, following China’s previous decision to allow Brazilians to enter China visa-free.
• Canada: Following high-level diplomatic negotiations in early 2026, Canada is expected to launch a new visa-free agreement for Chinese tourists. This move is set to further strengthen the tourism exchange between the two countries, making it easier for travelers to explore Canada.
• Southeast Asia: The “Big Three” Southeast Asian countries—Thailand, Malaysia, and Singapore—remain at the forefront of visa-free travel for Chinese tourists. These countries are popular hubs for both business and leisure travelers from China.

3. Unilateral Visa-Free or Special Policies

Several countries have implemented unilateral visa-free policies or special arrangements under specific conditions. Some of these policies allow for entry without a visa based on criteria such as holding valid visas from other major countries like the U.S. or the Schengen Area, or entering as part of an organized tour group.

• Russia: Chinese tourists can enter Russia visa-free if they are part of an organized tour group. Additionally, Russia has implemented a short-term stay policy for Chinese citizens, allowing stays of up to 30 days.
• South Korea: South Korea allows Chinese tourists to visit Jeju Island without a visa, or for those transiting to a third country, as long as they meet specific entry requirements.
• Middle East: Several Middle Eastern countries, including Oman, Saudi Arabia, and Bahrain, have adjusted their policies in recent years, offering visa-on-arrival or short-term waivers for Chinese citizens. These countries have seen these changes as part of their broader tourism goals, particularly in line with Saudi Arabia’s Vision 2030, which seeks to diversify the economy and boost tourism.

What Are the Key Entry Requirements for Chinese Tourists?

While many countries now offer visa-free entry to Chinese tourists, certain entry requirements still apply. Here’s a look at some of the most important conditions for travel:

1. Thailand: Chinese tourists can stay for up to 60 days. However, they must complete the Thailand Digital Arrival Card (TDAC) online before arriving. This card must be submitted at least 72 hours before the flight, and travelers can enter the country twice a year under the visa exemption.
2. Singapore: The 30-day visa-free entry requires Chinese tourists to complete an SG Arrival Card online. Visitors must ensure that their passport is valid for at least six months beyond the date of entry.
3. Malaysia: The 30-day stay policy is valid through the end of 2026, and visitors must complete the Malaysian Digital Arrival Card (MDAC) before arrival.
4. Brazil: For Chinese tourists visiting Brazil, a 30-day visa-free stay is granted, with a cumulative maximum of 90 days in any 12-month period. Travelers must have proof of onward travel and sufficient funds to support their stay.
5. UAE: Chinese passport holders can stay for up to 30 days in the UAE, with the possibility of a one-time extension. The entry is granted upon arrival, and tourists must present a return ticket and proof of accommodation.
6. Russia: While Russia allows visa-free entry for organized tour groups, travelers should have pre-arranged tours and meet specific documentation requirements.

Why Is This Expansion Significant?

The expansion of visa-free access for Chinese tourists is a significant development for both the tourism industry and the global economy. It not only makes international travel easier for Chinese citizens but also opens up new opportunities for tourism-driven economies. As China continues to be one of the world’s largest outbound travel markets, these new agreements will boost tourism to various countries, fostering better economic ties and cultural exchange.

The increase in the number of countries offering visa-free access also reflects the growing influence of China as a global tourism powerhouse. The trend is expected to continue, with further countries likely to ease entry restrictions for Chinese tourists in the coming years.

Conclusion: A New Era of Travel for Chinese Tourists

The wave of new visa-free agreements and unilateral waivers has made international travel significantly easier for Chinese passport holders. Whether heading to Thailand, Brazil, or Russia, Chinese tourists now have more flexibility and options than ever before. As the global tourism industry recovers and grows, these policy changes will play a pivotal role in driving international tourism and strengthening diplomatic and economic ties between China and the world.

With more countries offering visa-free entry, 2026 promises to be a year of increased travel for Chinese tourists, who can now explore more of the world with fewer barriers. As the landscape continues to evolve, these changes signal a brighter future for Chinese outbound tourism.

This article explores the expansion of visa-free access for Chinese tourists, including key destinations such as Thailand, Singapore, and Brazil, and examines the impact of these changes on global travel.

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