Virgin Voyages’ Valentine’s Day Breakup Line Offers a Safe Space to Let Go of What’s Holding You Back in Love and Travel

Virgin Voyages is offering a unique and empowering experience this Valentine’s Day with its Breakup Line, designed to provide a safe space for individuals to let go of what no longer serves them in both love and travel. Whether it’s a frustrating relationship, an underwhelming travel experience, or loyalty programs that offer more headaches than rewards, this innovative hotline invites callers to break free from anything that’s holding them back. By offering this opportunity to release old frustrations, Virgin Voyages encourages people to embrace a better situation(ship) and set the stage for more fulfilling adventures, both personally and in their travel experiences.

At its core, the Breakup Line is an expression of empowerment. It encourages people to stop settling, whether in their personal lives or travel experiences. Virgin Voyages aims to provide a new standard of travel where guests aren’t forced to accept less-than-ideal experiences, and this hotline embodies that philosophy. The idea is to help people realize that they deserve more, whether it’s in love, leisure, or how they’re treated by companies.

The Breakup Line functions through a voicemail service where callers can leave messages breaking up with anything from unsatisfactory relationships to loyalty programs that have too many hidden restrictions. The messages can be funny, cathartic, or downright emotional, but the goal is clear: to release frustrations and make room for more rewarding experiences. This is Virgin Voyages’ way of creating a “safe space” for people to let go and take control of what they want out of life.

The voicemail service is voiced by a well-known social media personality, bringing a playful and relatable touch to the experience. It’s not just a traditional customer service line—it’s a space for people to vent, laugh, and express their desire for something better. Some of the messages left on the hotline, with permission, will even be featured on Virgin Voyages’ social media platforms as part of their larger Valentine’s Day campaign. This allows others to join in the fun and share in the spirit of self-improvement.

The Breakup Line is more than just a Valentine’s Day gimmick. It’s tied to Virgin Voyages’ Enhanced Status Match program, which allows travelers to bring their loyalty status from more than 35 cruise lines, airlines, and hotels directly to Virgin Voyages. With this program, there are no blackout dates, no hoops to jump through—just immediate benefits. It’s designed to help travelers “break up” with loyalty programs that feel limiting and instead, enjoy travel without the fine print and frustrations that often come with traditional reward systems. This initiative gives travelers a chance to experience a new standard in loyalty benefits, with fewer restrictions and more freedom.

Virgin Voyages’ philosophy is all about offering an upgraded vacation experience. Their adult-only cruises cater to a more discerning traveler, one who expects better than the usual. No kids running around, no early buffet lines, and certainly no loyalty programs that feel transactional. The emphasis is on delivering high-quality service, exclusive experiences, and an overall sense of relaxation and enjoyment without compromise. By eliminating the typical annoyances of travel, Virgin Voyages sets itself apart from other cruise lines that may still be stuck in outdated systems.

The message behind the Breakup Line is clear: it’s time to break up with the old way of doing things and embrace a more rewarding approach to life and travel. This campaign speaks to anyone tired of the status quo—whether it’s in love, travel, or any other area of life. It’s a call to action for people to stop accepting less than they deserve and to start looking for better alternatives. With Virgin Voyages’ Enhanced Status Match program, travelers can immediately step into a world of better benefits, without having to jump through the usual hoops of traditional loyalty programs.

The Breakup Line campaign is more than just a marketing stunt—it’s a reflection of Virgin Voyages’ broader commitment to changing the way we think about travel. This is a brand that wants to make every part of the travel experience better, from the cruise itself to the benefits travelers enjoy. The “Get Into a Better Situation(ship)” slogan reinforces the idea that there’s always room for improvement, and Virgin Voyages is here to help people make that change.

By combining a fun and engaging initiative like the Breakup Line with a meaningful travel offering, Virgin Voyages is redefining what it means to offer an elevated experience. The brand is showing that it’s possible to break free from the norm, embrace something new, and enjoy travel in a way that’s more aligned with personal standards. Whether it’s giving up an old loyalty program or moving on from a relationship that no longer serves you, the message is the same: you deserve better.

The Breakup Line may just be a Valentine’s Day special, but its message resonates beyond just this month. Virgin Voyages is encouraging individuals to set higher expectations for their travels and their lives. With adult-only cruises that focus on providing the best in comfort, service, and experiences, Virgin Voyages is here to offer an upgrade that promises more of what travelers want and less of what they don’t.

Virgin Voyages’ Valentine’s Day Breakup Line offers a safe space for people to let go of what’s holding them back in love and travel, empowering them to embrace better experiences and move on from frustrations.

In the end, Virgin Voyages’ Breakup Line is a bold step in an industry that’s often been slow to change. It’s a reminder that there’s always something better out there—and sometimes, it’s just a matter of making the call and breaking free from what no longer serves you.

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Live Oak Charleston Will Bring a Perfect Blend of Wellness, Contemporary Design, and Local Charm to the Heart of Charleston When It Opens in April 2026

Live Oak Charleston will offer a perfect blend of wellness, contemporary design, and local charm when it opens in April 2026. Situated in the heart of Charleston, this 120-room boutique hotel will seamlessly combine modern amenities with the city’s rich cultural heritage. The focus on wellness will be reflected in the hotel’s thoughtful design, wellness-oriented amenities, and serene atmosphere, while the contemporary design will feature natural materials and light-filled spaces. At the same time, the hotel will celebrate Charleston’s architectural beauty and local character, providing guests with an immersive experience that captures the essence of the city.

The hotel’s design takes full inspiration from Charleston’s natural surroundings, creating a peaceful retreat right in the heart of the city. The light-filled rooms and three luxurious suites feature natural wood elements, organic textures, and a soothing atmosphere. Five exclusive Pool Patio Rooms will provide guests with direct access to the hotel’s outdoor heated saltwater pool, complemented by private terraces and plush daybeds. This resort-like offering, tucked within Charleston’s Historic District, is a rare and unique addition to the area’s hospitality landscape.

What truly sets Live Oak Charleston apart is its exceptional culinary offerings, which promise to be a standout feature of the guest experience. The hotel’s signature restaurant, Terra, will be helmed by renowned Executive Chef Eucepe Puntriano, formerly of Charleston’s celebrated Marbled & Fin. At Terra, the flavors of Charleston’s Lowcountry will meet Mediterranean influences, blending the vibrant culinary traditions of Spain, Morocco, Israel, and Greece. By spotlighting locally sourced Southern ingredients, Terra will craft dishes that are infused with a global flair, offering guests an unforgettable dining experience that celebrates both the region’s rich food heritage and a cosmopolitan twist.

For a more casual, laid-back vibe, guests can relax at Bloo Pool & Provisions, the poolside bar and lounge. Offering daytime service, this space will feature a Nikkei-inspired menu, creating the perfect spot for unwinding with refreshing cocktails and light bites. Its relaxed atmosphere and stylish design will make it an ideal venue for both hotel guests and locals seeking a unique dining experience in the heart of Charleston.

Live Oak Charleston has wellness at its core, offering a suite of amenities designed to cater to both leisure and business travelers alike. The hotel will feature an elegant pool area with cabanas and daybeds, offering the perfect space for relaxation or socializing. This sophisticated pool setting, combined with a state-of-the-art fitness center, ensures that guests can maintain their wellness routines while away from home.

Every element of Live Oak Charleston has been meticulously crafted to provide a purposeful and harmonious experience for guests. Whether traveling for business or pleasure, guests will find opportunities to restore and recharge in an atmosphere of modern luxury. With its combination of wellness amenities, exceptional food and beverage offerings, and unparalleled design, Live Oak Charleston will set a new bar for hotels in the Historic District.

Live Oak Charleston, as the city’s inaugural Tribute Portfolio hotel, will deliver a fresh and unparalleled experience for visitors. Designed to immerse guests in Charleston’s distinctive charm, rich history, and natural beauty, the hotel will be much more than just a place to rest. It will serve as a destination in itself, seamlessly combining elegant design, wellness offerings, and exceptional culinary experiences, all curated to provide a truly one-of-a-kind Charleston escape.

“We wanted to create a hotel that blends everything people love about Charleston, great food and attentive hospitality, with modern touches like poolside retreats, wellness amenities, and globally inspired flavors,” said Kris Betz, General Manager at Live Oak Charleston. “It’s a place that feels like the city you know, but with fresh experiences you can only find here.” 

Nestled on Meeting Street, the hotel places guests in the midst of Charleston’s vibrant dining scene, boutique shops, and cultural gems. Just moments from the city’s historic cobblestone lanes, iconic landmarks, and unmistakable atmosphere, it offers the ideal starting point to experience all that Charleston has to offer. With its elegant design, carefully curated dining options, and commitment to wellness, Live Oak Charleston is set to be a standout retreat where visitors can both relax and dive deep into the city’s one-of-a-kind charm.

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Blue Zephyr Cruises Unveils an Intimate New Way to Explore the Greek Isles Through Small-Ship Luxury Voyages

Blue Zephyr Cruises is unveiling an intimate new way to explore Greek Isles by introducing small-ship luxury voyages that deliberately move away from crowded cruise routes and large-scale tourism. By limiting guest numbers, focusing on personalised service, and sailing a vessel designed to access secluded coves and lesser-known ports, the company is offering travellers a slower, more immersive journey through Greece’s islands. Departing from Athens from 2026, these carefully curated itineraries place emphasis on time, cultural connection, and authentic experiences, allowing guests to engage more deeply with local life, regional cuisine, and the natural beauty of the Aegean rather than rushing between popular stops.

At a time when many destinations are struggling with overtourism, the company is positioning itself as a deliberate alternative to large cruise operations. Instead of high passenger volumes and rigid schedules, the focus is on a yachting-style journey where flexibility and access matter more than scale. The idea is simple: fewer people, quieter ports, and more time to experience each place properly.

The centrepiece of the operation is the Blue Zephyr, a vessel designed for intimate cruising. With accommodation for just 114 guests across 57 cabins and a crew of 65, the ship creates an onboard environment that feels relaxed and exclusive. This small footprint allows it to sail into narrow harbours, sheltered coves, and lesser-known towns such as Nafpaktos and Ithaca—places that often sit outside mainstream cruise itineraries but offer a richer sense of local life.

Rather than racing between headline attractions, the itineraries are built to slow the journey down. Days are structured to allow unhurried exploration, whether that means extended time ashore, swimming stops in quiet bays, or evenings spent in ports that feel untouched by mass tourism. This approach reflects a growing desire among travellers to connect more meaningfully with destinations rather than simply ticking them off a list.

Life on board follows the same philosophy. The atmosphere is understated and calm, favouring comfort over spectacle. Public spaces are designed for conversation, reading, and enjoying the sea, while cabins provide a peaceful retreat after full days of exploration. The experience is intentionally intimate, encouraging a sense of community without sacrificing privacy.

Food plays a defining role in shaping the journey. The onboard dining concept centres on farm-to-table cooking, using fresh, locally sourced ingredients wherever possible. Menus reflect regional Greek flavours and seasonal produce, offering guests a culinary experience that mirrors the landscapes and cultures they encounter along the way. Meals are treated as part of the journey, not just a routine, reinforcing the sense of place throughout the voyage.

Blue Zephyr Cruises is not targeting a narrow demographic. Instead, it is appealing to travellers from all regions who share a common appreciation for quality, discretion, and authenticity. The experience suits seasoned cruisers seeking something quieter and more refined, as well as travellers new to cruising who are drawn to small ships and culturally driven itineraries. What unites them is a preference for intimacy over scale and substance over speed.

The ship itself has been carefully prepared for this new role. Originally launched in 1991, it underwent a comprehensive renovation in 2025. The upgrade modernised cabins, communal areas, and technical systems while preserving the classic proportions and character that make small vessels so appealing. The result is a ship that feels contemporary yet timeless, capable of delivering comfort without losing its nautical charm.

Pricing reflects its boutique positioning. Eight-day sailings start from 3,050 euros per person, while the extended 13-day Grand Aegean Journey is priced from 5,550 euros per person. These fares are aimed at travellers who see value in personalised service, unique access, and thoughtfully designed itineraries rather than large-scale entertainment or endless onboard facilities.

While the 2026 programme is centred on the Greek Isles, the company’s ambitions extend beyond the peak summer season. Plans are in motion to operate across a longer Mediterranean calendar, taking advantage of shoulder seasons when ports are quieter and landscapes reveal a different character. At the same time, niche winter destinations are being explored, carefully selected to match the ship’s size and boutique identity. Further details are expected to be announced in the coming months.

The vessel was acquired in December 2025 and has since been repositioned to support this new vision. Its launch marks a clear move into the growing small-ship luxury segment, which continues to attract travellers seeking slower, more meaningful journeys.

Blue Zephyr Cruises is unveiling an intimate new way to explore the Greek Isles by launching small-ship luxury voyages that limit guest numbers, reach secluded ports beyond the reach of large vessels, and offer a slower, more immersive travel experience from Athens starting in 2026.

As interest grows in travel that prioritises depth, balance, and authenticity, Blue Zephyr Cruises is offering a fresh lens on the Greek Isles—one that values time, access, and genuine connection over crowds and convenience.

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Mardin Steps Into the Global Spotlight After Record Visitor Growth, Targeting East Asia for Its Next Tourism Leap

Mardin has stepped confidently into the global spotlight after a record-breaking surge in visitors reshaped its tourism landscape, with soaring overnight stays, hotels operating at near-full capacity during peak travel periods, and rising international recognition of its rich cultural and faith heritage, prompting the historic city to now turn toward East Asia as a strategic growth market to drive year-round tourism, diversify its visitor profile, and secure its next major leap in global travel appeal.

Tourism figures from 2025 tell a striking story. Close to one million visitors chose to stay overnight in Mardin, while more than three million others explored the city on short visits. For much of the year, especially during holidays and long weekends, hotels and guesthouses operated at near full capacity. With around twenty thousand beds available, the city experienced periods where finding accommodation became increasingly difficult, a clear sign of its growing popularity.

Unlike many destinations that depend on summer crowds, Mardin’s success is rooted in its cultural depth. The city’s stone houses cascading down the hillside, its monasteries, mosques, churches, and madrasahs, and its long tradition of religious coexistence have turned it into a magnet for faith and heritage tourism. Visitors are drawn not only to monuments but to the atmosphere of a place where history is still part of daily life.

For years, tourism activity in Mardin followed a narrow seasonal cycle and relied heavily on domestic travellers. That model is now being reconsidered. Local planners are working to extend tourism across all twelve months and to encourage exploration beyond a small number of iconic landmarks. The aim is to protect historic sites while creating new routes that highlight neighbourhoods, villages, and cultural experiences often overlooked by first-time visitors.

To support this shift, a comprehensive Tourism Master Plan has been introduced, focusing on sustainable growth rather than rapid expansion. The strategy places equal emphasis on preserving heritage, managing visitor flows, and ensuring that tourism income reaches local communities. By spreading demand more evenly, Mardin hopes to avoid the pressures faced by other historic cities that have struggled with overcrowding.

Expanding the international visitor base is a central pillar of this approach. At present, the majority of tourists in Mardin are domestic, leaving significant untapped potential overseas. East Asia has emerged as a priority market, particularly among travellers seeking cultural immersion, spiritual journeys, and destinations that offer a strong sense of identity. These travellers often favour guided tours and longer stays, making them a good match for Mardin’s offerings.

Global travel trends support this direction. In recent years, traditional beach-focused holidays have lost ground, while interest in cultural and historical travel has grown steadily. East Asian markets have been at the forefront of this change, with travellers increasingly motivated by learning, storytelling, and meaningful engagement with local cultures. Mardin’s layered past and well-preserved urban fabric align closely with these expectations.

The city’s profile has also been boosted by its growing role in film and television production. Mardin’s dramatic skyline and timeless streets have made it a popular backdrop for documentaries, series, and films. These productions have carried images of the city far beyond national borders, introducing it to audiences who may never have considered the region before. Over the past year alone, a high number of domestic and international projects sought permission to film in the city.

Infrastructure improvements are reinforcing these ambitions. The local airport has gained customs status, strengthening Mardin’s capacity to welcome international visitors and paving the way for expanded connectivity in the future. International recognition has followed as well, with one of the city’s historic neighbourhoods receiving global attention through its inclusion in a prestigious tourism village list for 2025.

Outreach efforts aimed at East Asia are already beginning to bear fruit. Media coverage and cultural features in Asian markets have highlighted Mardin’s atmosphere of harmony, religious diversity, and preserved heritage. Travel agencies report rising interest from China and other parts of Asia, particularly for heritage-focused itineraries that combine architecture, faith, and local traditions.

On the ground, the effects are increasingly visible. Artisans working in historic complexes say foreign visitors are now a regular presence throughout the year, not just during peak seasons. Tour guides at religious landmarks note growing international awareness of Mardin, while local traders report overseas interest sparked by documentaries and cultural programmes broadcast abroad.

Mardin has entered the global spotlight after a record surge in visitors pushed overnight stays and hotel occupancy to new highs, prompting the historic city to target East Asia as the next strategic market for sustained tourism growth.

Yet beyond statistics and strategy documents, Mardin’s appeal ultimately lies in its people. The city’s deeply rooted culture of hospitality, shaped by generations of shared living across faiths and communities, continues to resonate with visitors. As Mardin reaches out to East Asia and a wider global audience, this sense of openness and authenticity may prove to be its most enduring advantage, turning curiosity into connection and visits into lasting memories.

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Norwegian Cruise Line Revives Antarctic and Patagonian Cruising With an Ambitious South America Season for 2027–28

Norwegian Cruise Line is reviving Antarctic and Patagonian cruising for the 2027–28 winter season by redeploying the Norwegian Star on extended fifteen-night voyages from South America, combining scenic Antarctic sailings with deep exploration of Patagonia, Tierra del Fuego, and key regional ports after a two-year absence from the region.

Fleet deployment details indicate that the Norwegian Star will operate in the region from December 2027 to March 2028. The ship, which entered service in 2002, will deliver a collection of fifteen-night sailings aimed at travellers looking for immersive journeys rather than fast-paced, short-stay cruises. These itineraries are designed to slow the pace, allowing guests to absorb the scale and contrast of southern South America while venturing into Antarctic waters.

The season will feature departures from Buenos Aires in Argentina and San Antonio in Chile, both well-established starting points for Patagonian and Antarctic routes. From these ports, the Norwegian Star will travel deep into the southern latitudes, navigating some of the most dramatic seascapes in the world. One of the defining moments of the itinerary is scenic cruising near Elephant Island, a remote outpost off the Antarctic Peninsula known for its stark beauty and historical significance. Although the voyages do not include landings, the sail-by experience offers close-up views of ice-covered terrain, shifting pack ice, and wildlife-rich waters rarely seen by large cruise ships.

The Antarctic highlight is paired with an extensive exploration of Patagonia and Tierra del Fuego, regions that have long drawn travellers seeking untamed landscapes and a sense of isolation at the edge of the world. Stops such as Ushuaia, set between mountains and the Beagle Channel, provide access to windswept national parks and rugged coastal scenery. Puerto Montt opens the door to Chile’s lakes, volcanoes, and fjords, while Puerto Madryn is closely linked to marine ecosystems and expansive Atlantic coastlines. Together, these ports form a journey shaped by nature rather than urban sightseeing.

Additional calls at Montevideo in Uruguay and Port Stanley in the Falkland Islands introduce cultural and historical variety. Montevideo brings a slower, more laid-back city atmosphere, while Port Stanley offers a rare look at life in one of the South Atlantic’s most remote island communities, surrounded by unspoiled landscapes and wildlife habitats. These contrasting stops help balance the itineraries, blending remote exploration with moments of cultural connection.

The revival of South American cruising follows a period of strategic change for the cruise line. A full seasonal programme was last operated during the 2024–25 winter, also using the Norwegian Star. Plans to continue into 2025–26 were later withdrawn as part of a wider reallocation of ships across regions. As a result, the Norwegian Star was shifted to the Caribbean, where it focused on shorter itineraries of four to twelve nights from Tampa, reflecting a temporary shift away from long-haul deployments.

Despite the absence of a full season, South America has remained on the cruise line’s map. During the 2025–26 season, the Norwegian Jade is scheduled to operate a single extended voyage along the continent’s Pacific coast. Departing from PortMiami in late February 2026, the twelve-night cruise travels to Callao in Peru, with stops in Colombia, Panama, and Ecuador, before continuing on a repositioning journey to San Diego.

For the 2027–28 season, Norwegian Cruise Line is also transforming repositioning movements into experiences in their own right. The Norwegian Star will operate trans-Atlantic crossings between Buenos Aires and Lisbon, each lasting fifteen nights. Rather than sailing directly between continents, these voyages include port calls in Brazil and Cape Verde, with destinations such as Recife, Rio de Janeiro, and Mindelo adding warmth, culture, and variety to the ocean passage.

Norwegian Cruise Line is reviving Antarctic and Patagonian cruising for the 2027–28 winter season by returning the Norwegian Star to South America with extended fifteen-night voyages after a two-year break.

The return to South America and Antarctica reflects a broader shift toward longer, destination-focused cruising driven by travellers seeking depth over speed. With extended itineraries, remote landscapes, and a carefully balanced mix of iconic and lesser-visited ports, the 2027–28 programme positions Norwegian Cruise Line once again in one of the most adventurous and visually compelling regions of the cruise industry.

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Tauck Introduces Godmothers for New River Ships ms Lumière and ms Serene Ahead of Their 2026 European Launch

Tauck has confirmed who will serve as godmothers for its two upcoming river vessels, ms Lumière and ms Serene, both due to debut in the company’s European river cruise lineup in spring 2026. The ms Lumière, which will cruise the Rhône River, is scheduled for its christening ceremony on March 27, 2026. The ms Serene, set to operate on the River Seine, will be christened shortly after.

Two veteran Tauck leaders, Kristen Mack, Vice President of Tauck Director Operations, and Brenna Shay, Tauck Director Manager, have been named co-godmothers of the ms Lumière, reflecting their long careers with the brand. The ms Serene will be christened by Jennie Norman, Vice Chair of Tauck’s Board of Directors, as the company continues to strengthen its European river cruise presence.

“Kristen, Brenna, and Jennie embody the depth of experience, care for people, and commitment to excellence that define Tauck,” said Tauck CEO Jennifer Tombaugh. “Each brings a deep understanding of our culture and our guests, and each has played a critical role in shaping the experiences we deliver overall, and especially on Europe’s waterways. We’re honored to have them serve as godmothers to these beautiful new ships as we look ahead to Tauck’s next century of river cruising.”

Mack’s journey with Tauck spans almost thirty years, beginning on the front lines as a Tauck Director and later expanding across some of the world’s most diverse destinations. Over the years, she has guided travellers through landscapes ranging from New England and Alaska to Antarctica, the Galápagos Islands, Greece, and Turkey. With academic roots in political science and history and a deep personal enthusiasm for travel, tour directing offered the ideal way to blend learning with exploration. She now leads Tauck’s Director Operations globally, coordinating and supporting Tauck Directors around the world and helping deliver the company’s guided travel experience across land tours, river cruising, and small ship voyages.

Shay became part of Tauck in 2011, starting as a Tauck Director responsible for journeys in Europe and Japan before stepping into an operational leadership role. She holds a master’s degree in modern history and brings an international perspective shaped by early professional experiences in both Europe and Japan. In her current role, she oversees Tauck’s European river and small ship cruise teams, providing operational support and leadership. She was instrumental in guiding these teams through the post-pandemic recovery period and in the successful rollout of Tauck’s Douro River programme aboard the ms Andorinha.

Norman has spent the past twenty years as Vice Chair of Tauck’s Board of Directors, a period during which she has also led the Human Capital Committee and contributed to the Governance and Nominating Committee as well as the River Steering Committee. Her career spans two decades at the family-owned Markem Corporation, where she held top executive roles, including Division President and Executive Vice President. Beyond Tauck, she serves on the board of Cakebread Cellars, a second-generation family enterprise based in Rutherford, California, and recently completed a decade-long tenure as Board Chair and Governance Committee Chair at United Electric Supply in New Castle, Delaware. She holds a degree from Dartmouth College and is an alumna of the Senior Executive Management Program at INSEAD in Fontainebleau, France.

The ms Lumière and ms Serene have been shaped by extensive collaboration with Tauck guests, Cruise Directors, and guides, ensuring the ships reflect real traveller feedback as well as operational expertise. Both vessels underline Tauck’s commitment to innovation, with interiors and public spaces designed to enhance comfort, improve movement throughout the ship, and elevate the overall onboard experience.

Set to sail along the Rhône, the 135-metre ms Lumière will host a maximum of 130 guests and features twenty-two generously sized Tauck Suites on the Diamond Deck, each spanning three hundred square feet and fitted with dual French balconies. A key highlight is the newly enlarged Sun Deck, designed for open-air enjoyment with a swimming pool, full-service bar, shaded loungers, and comfortable seating for relaxed meals outdoors. The vessel also introduces The Retreat, a redesigned wellness space moved to the Diamond Deck to take full advantage of sweeping river views and natural light, and equipped with a fitness area, massage room, and tranquil lounge. Beginning in spring 2026, the ms Lumière will sail Tauck’s Rhône programmes, including Savoring France: Paris, Lyon & Provence.

Built to cruise the River Seine, the 125-metre ms Serene will carry a maximum of 124 guests and incorporates many of the same refined design features introduced on her sister vessel. The ship offers twenty spacious Category Five Tauck Suites, each spanning three hundred square feet, alongside well-proportioned cabins located on the Ruby and Emerald Decks. Across both new ships, the one hundred eighty square foot Category One cabins are around twenty percent larger than those found on Tauck’s current riverboats. The ms Serene also boasts an enhanced Sun Deck and a light-filled wellness space on the Diamond Deck with uninterrupted river views. Beginning in 2026, the ship will operate Tauck cruises along the Seine, featuring sailings such as Family Fun Along the Seine from Paris to Normandy, as well as the newly introduced Bordeaux, Paris & the Seine itinerary.

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