SATTE 2026: India’s Premier Travel Exhibition in New Delhi Showcases Tourism Expansion with Global Participation from Countries Like Thailand, Malaysia, Egypt, Jamaica, and More

The South Asia Travel & Tourism Exchange (SATTE), India’s largest travel trade exhibition, returns for its 33rd edition in 2026, bringing together over 2,200 exhibitors from more than 60 countries. Held from February 25 to 27, 2026, at the state-of-the-art Yashobhoomi convention center in New Delhi, SATTE 2026 is set to be the largest platform for the tourism industry in India and Asia. With more than 45,000 trade professionals expected, this year’s exhibition will showcase the dynamic growth of India’s tourism sector and its pivotal role in the global travel landscape.

The theme for this year’s SATTE is “An Opportunity Called India”, reflecting India’s position as the fastest-growing market for tourism worldwide. As India’s travel and tourism sector is expected to hit USD 125 billion by 2027, SATTE continues to serve as the critical hub for international tourism boards, airlines, hotels, travel companies, and tech innovators looking to tap into India’s booming market.

India’s Rapid Tourism Growth and Global Influence

India’s tourism sector is undergoing an extraordinary transformation. The country welcomed a record-breaking 20.57 million international tourists in 2024, exceeding pre-pandemic levels by over 14.85%. Alongside this, India’s outbound travel demand is steadily growing, with segments such as leisure, corporate travel, and destination-led tourism seeing consistent increases.

The growing number of global visitors and India’s expanding middle class are a testament to the country’s emerging role as a key player in the international tourism arena. As a result, SATTE has become an indispensable event for tourism professionals looking to capitalize on India’s growth.

Moreover, with its projected tourism revenue set to contribute nearly 10% of India’s GDP in the coming years, SATTE 2026 highlights how the country is shaping the future of global tourism.

A Comprehensive Marketplace for Tourism Innovation

SATTE 2026 is not just a trade exhibition; it is a comprehensive marketplace that reflects the full spectrum of India’s growing tourism demands. The exhibition spans both Tier-1 metropolitan cities and Tier-2 & Tier-3 markets, representing a diverse mix of leisure, MICE (Meetings, Incentives, Conferences, and Exhibitions), luxury travel, wedding tourism, and eco-tourism. India’s diverse market is not just about volume but also about depth, covering the variety of tastes and preferences of both domestic and international travelers.

This year’s event sees a particular focus on high-growth areas like destination weddings, cruise tourism, and experiential travel. India’s wedding tourism, which generates an estimated USD 72 billion annually, is poised to attract significant international attention at the exhibition, alongside other rapidly growing sectors.

As SATTE continues to connect inbound, outbound, and domestic tourism buyers with global suppliers, it remains the largest gathering for tourism professionals in India.

Policy, Infrastructure, and Industry Collaboration

The participation of government representatives, from both central and state levels, underlines the increasing alignment between policy makers, the tourism industry, and key stakeholders. The Ministry of Tourism will lead discussions around Tourism Vision 2047, focusing on the sector’s long-term growth strategies.

State tourism boards such as Goa, Kerala, Rajasthan, Tamil Nadu, and Uttar Pradesh will showcase their local tourism offerings, promoting regional attractions, investment opportunities, and infrastructure readiness. These regional governments are also actively supporting the growth of tourism through policy initiatives, sustainable tourism practices, and private-public collaborations aimed at creating a thriving, competitive tourism environment.

Technology and Digital Transformation in Tourism

A significant feature of SATTE 2026 is the growing importance of technology and digital transformation within the tourism industry. Leading travel platforms like EaseMyTrip, Cleartrip, and TBO will showcase their innovations in AI-powered travel planning, mobile-first booking systems, and data-driven decision-making. With India’s online travel market projected to reach USD 38.58 billion by 2031, SATTE 2026 reflects the role of digital tools in reshaping the tourism experience.

Travel technology has become a crucial element in making the tourism experience more efficient, user-friendly, and tailored to customer preferences. These technological innovations are helping India’s travel market evolve, making it more accessible and inclusive for the increasing number of tech-savvy travelers.

Global Participation and Partnerships

International participation at SATTE 2026 highlights India’s growing significance as a global source market. Countries from regions such as Europe, Middle East, Africa, and APAC are eager to tap into India’s expanding tourism sector. Participating destinations include Thailand, Malaysia, Egypt, Jamaica, and Vietnam, among others, each looking to increase their visibility in India and attract more travelers.

SATTE 2026 also emphasizes the importance of collaboration with leading industry associations like PATA India, TAAI, SEPC, and TAFI to foster deeper connections and partnerships within the tourism sector. This collaboration facilitates greater exchange of ideas, business opportunities, and the development of sustainable tourism practices.

Yashobhoomi: A Future-Ready Convention Platform

For the first time, SATTE 2026 will be held at Yashobhoomi, India’s largest integrated convention and exhibition center. Located in New Delhi, Yashobhoomi is designed to host large-scale international exhibitions, providing a state-of-the-art venue for B2B interactions and business engagements. The venue’s advanced digital infrastructure and seamless connectivity ensure that SATTE 2026 will be a highly efficient and dynamic platform for tourism professionals to interact, network, and strike deals.

Conclusion: SATTE 2026’s Impact on India’s Tourism Landscape

SATTE 2026 represents India’s growing stature as a global tourism powerhouse. With over 2,200 exhibitors from 60+ countries, a focus on regional tourism and sustainability, and discussions on vital tourism topics like aviation expansion and public-private collaboration, the event sets the stage for India’s tourism sector to thrive. The exhibition’s strong participation from international destinations, its emphasis on technology, and its robust partnerships further solidify its role in shaping the future of global tourism. For anyone involved in the tourism industry, SATTE 2026 is the event to watch for the latest trends, technologies, and insights into India’s travel market.

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