A historical moment occurred last week in Brazzaville, Republic of Congo, with the launch of Kempinski Hotel Brazzaville, which is considered the first dedicated luxury hotel in this country. This major project is bound to bring Brazzaville to prominence among luxury tourist hubs in Central Africa. With this launch, it is considered a major milestone since it is the first-ever Kempinski hotel in Africa since the launch of the Kempinski Hotel Gold Coast City Accra in 2015.
Designed by a Saudi Arabia company named Al Othman Holding, this hotel is a perfect blend of state-of-the-art architecture, international standards of service, and an emphasis on local culture. With a combination of European style and local culture in Congo, this hotel, named Kempinski Hotel Brazzaville, will soon become a major tourist hub in a city quickly becoming a tourist destination.
A Cultural Fusion That Enhances Brazzaville’s Tourism Appeal
The opening ceremony was more than just a ribbon-cutting event; it was a celebration of the cultural fusion that Kempinski Hotel Brazzaville brings to the region. With a Congolese folkloric troupe performing at the event, the ceremony seamlessly blended local cultural traditions with the hotel’s European-inspired luxury, symbolizing the integration of local culture with international hospitality standards. This harmonious blend is expected to enhance Brazzaville’s appeal to a wide range of tourists, from cultural explorers to business travelers.
With this opening, Brazzaville is becoming an increasingly attractive destination for international visitors, particularly those from Europe and Africa. The presence of a world-renowned brand like Kempinski in the city is expected to serve as a magnet for luxury travelers, further boosting the city’s growing reputation as an ideal location for high-end tourism.
The introduction of Kempinski Hotel Brazzaville into the local market is not just a victory for luxury hospitality but also a major step in the development of tourism infrastructure in the Republic of Congo. As Brazzaville becomes an increasingly important business hub for international diplomacy and commerce, the need for high-quality hospitality has surged. This hotel addresses this demand by providing a luxurious space for business conferences, state events, and leisure travelers, all while offering world-class amenities.
The hotel’s event spaces, including a ballroom that can accommodate up to 600 guests, position it as a key venue for international conferences and private celebrations. Its meeting rooms, named after local African woods, celebrate the Republic of Congo’s rich ecology and provide a perfect setting for both business and cultural gatherings. These facilities are likely to attract global corporations, NGOs, and government delegations, further bolstering Brazzaville’s reputation as a key regional destination for conferences and high-level events.
Boosting Local Tourism Through Job Creation and Economic Growth
The opening of Kempinski Hotel Brazzaville is expected to have a substantial economic impact on Brazzaville’s tourism sector. By attracting international visitors, the hotel will drive tourism-related job creation in the city. This includes positions in the hospitality industry, such as hotel staff, tour guides, and event planners, as well as opportunities in local businesses catering to the needs of the hotel’s guests.
In addition, the hotel’s high-end offerings will contribute to a growth in tourism revenue, with international guests spending on accommodation, dining, shopping, and local tours. The presence of Kempinski will also encourage further investments in the tourism infrastructure, as Brazzaville positions itself as a luxury destination for both regional and global travelers.
Enhancing Brazzaville’s Profile as a Regional Tourism Hub
As Brazzaville continues to grow as a regional business and diplomatic hub, the opening of Kempinski Hotel Brazzaville will elevate the city’s status as a key tourism destination in Central Africa. The hotel is strategically located along Avenue Amílcar Cabral, with panoramic views of the Congo River, making it a prime location for both business and leisure visitors. The hotel’s luxury amenities, including spa services, fitness centers, and fine dining, will attract high-end tourists seeking a top-tier experience in an increasingly cosmopolitan city.
Moreover, the Kempinski brand’s reputation for offering unmatched hospitality will likely serve as a catalyst for other luxury hotel chains to consider expansion into the region, further enhancing Brazzaville’s tourism infrastructure and solidifying its position as a rising star in Africa’s hospitality scene.
A Sustainable Future for Brazzaville’s Tourism Industry
Looking forward, Kempinski Hotel Brazzaville will have a major impact on Brazzaville in terms of the tourism industry. With the development of the tourist infrastructure in this country, this hotel will prove to be a major pull factor in terms of attracting high-end tourists and will also serve to create revenue-building opportunities in the local economy. The blend of local culture with European standards will make Brazzaville an important hub in tourism in Central Africa.
The future of Brazzaville’s tourism sector appears bright, with Kempinski Hotel Brazzaville leading by example in how to grow a tourist sector in a manner that is environmentally, socially, and financially sustainable. Brazzaville will soon become a tourist destination in Central Africa which all tourists will dream of when they want a mix of luxury, culture, and comfort.
The medical tourism industry now is experiencing a new emerging trend in Eastern Europe, where countries in this region have become a dynamic sector in medical travel. Among these countries is Moldova, which has achieved outstanding progress in making a name in medical travel and becoming one of the top destinations in this industry. Moldova is now poised to become a leading medical travel hub and is poised to grow even further in the future years.
Moldova’s Healthcare Achievements and Global Recognition
In 2024, Moldova’s growing importance in the medical tourism sector was further confirmed when it was elected as the president of the Global Healthcare Travel Council (GHTC). This achievement placed Moldova ahead of major players in the medical tourism industry, such as Germany and Saudi Arabia, highlighting its rise in global healthcare travel. With continued improvements and international awards, Moldova’s reputation for quality care is solidifying, attracting patients from around the world.
Medpark International Hospital, a leader in Moldova’s private healthcare sector, is accredited by Joint Commission International (JCI), a prestigious certification held by only a select number of hospitals globally. With its commitment to top-tier healthcare standards, Medpark treats over 160,000 patients annually and offers over 40 specialized medical fields, ensuring that Moldova’s healthcare services align with the best in the world.
Cost Benefits and Rapid Access to Healthcare
One of the most significant reasons patients choose Moldova for medical treatments is its affordable healthcare. Between 2021 and 2025, Moldova invested more than 4 billion MDL to enhance its medical infrastructure. This has allowed private hospitals and clinics to offer treatments at 60–70% less than the cost of similar services in Western Europe, without sacrificing the quality of care. For example, dental implants cost around £255 in Moldova, compared to £2,500–3,500 in the UK.
Moreover, Moldova offers rapid access to treatment, with surgical consultations available within 2–14 days, treatment plans prepared in under 3 working days, and many dental procedures completed in just one visit. For patients, this means a drastically shorter waiting time for procedures, saving 50–100 weeks compared to countries like the UK, where waiting lists can often extend to months or years.
Practical Advantages for UK Medical Tourists
For UK patients, Moldova presents numerous practical benefits. Direct flights from London to Chișinău, Moldova’s capital, take just 3.5 hours, with multiple affordable, low-cost flight options available. A ticket can be as low as £27–45 one-way, making Moldova a budget-friendly destination for medical travelers.
In addition, private medical facilities in Moldova offer personalized care with multilingual staff, ensuring patients can easily communicate with their medical team. With English, French, Italian, and Russian-speaking doctors, 24/7 assistance, and concierge support, patients have a smooth and stress-free experience from arrival to recovery. Moldova’s medical tourism coordinators also arrange airport pickups, accommodation, and recovery-friendly activities, enhancing the overall patient experience.
International Accreditations and Growing Excellence
Moldova’s increasing prominence in medical tourism is marked by its achievements in global accreditations. The Medpark International Hospital and other healthcare facilities are accredited by JCI, ensuring that they meet high international standards. These hospitals are equipped with state-of-the-art technology, including advanced imaging systems, precision surgical tools, and modern laboratories, providing world-class care to international patients.
In addition, Moldova’s medical sector has been recognized by global organizations, including the Excellence in Dental Care Award at the HTI Medical Tourism Summit and the recent inauguration of centers for Molecular Medicine and Personalized Medicine, supported by a €2.15 million investment from the World Bank.
A Growing Sector with Enormous Future Potential
Moldova’s medical tourism industry continues to grow rapidly. Exports of medical services have almost tripled between 2020 and 2024, with the largest increases in dental and reproductive medicine. According to the Medical Tourism Association of Moldova, the industry generated USD 79 million in 2024, serving over 36,000 international patients annually. Projections show this figure could exceed USD 75 million in 2025, with a goal of increasing Moldova’s market share in global medical tourism from 5% to 20% by 2030.
As more countries in Eastern Europe and Central Asia develop their own medical tourism sectors, Moldova’s position is strengthened by its low-cost treatments, rapid access, and international accreditations. This growth trajectory indicates that Moldova could soon become one of the top destinations for patients seeking cross-border healthcare, particularly in dentistry, IVF, and cosmetic surgery.
Why Moldova’s Medical Tourism Sector is Poised for Long-Term Success
Moldova offers a unique combination of factors that give it a competitive edge in the global medical tourism market:
Lower treatment costs without compromising on quality.
Zero waiting lists for most treatments, offering quick access to care.
Internationally accredited clinics with multilingual professionals.
Easy, affordable access for UK and European travelers.
These advantages, along with Moldova’s growing reputation for medical excellence, position it as an increasingly popular choice for international patients seeking high-quality, affordable healthcare.
The Future Impact of Moldova’s Medical Tourism Industry
The future of Moldova’s medical tourism industry appears very bright. With Moldova’s strategic investments in medical infrastructure and an expansion of globally competitive medical offerings, this country will become a future leader in medical tourism in the global community. As Moldova continues to prove to the international medical community that they can provide high-quality medical treatment at a fraction of the cost of Western European and US medical centers, it can be expected that more patients will travel to Moldova to gain access to a variety of medical specialties.
Moldova aims to reach a 20% share of the global medical tourist market by 2030, which can have a dramatic impact on the future face of healthcare globally and see Eastern Europe establish a stronghold in this sector. As medical tourists pour into Moldova in increasing numbers, it can be safely stated that this country’s economy, healthcare developments, and healthcare setup will continue to be a major factor in this healthcare front.
Central Asia, comprising Kazakhstan, Kyrgyzstan, Uzbekistan, Tajikistan, and Turkmenistan, is experiencing an exciting transformation in its tourism sector. A growing number of foreign visitors are discovering the region’s rich cultural heritage, ancient Silk Road history, breathtaking natural landscapes, and vibrant cities. The surge in tourism is driven by strong government support, strategic initiatives, and increasing regional and international connectivity. Official government data across the region confirms the positive trend, as more travelers flock to Central Asia.
In this article, we delve into the tourism boom that is sweeping across Central Asia, backed by official statistics and reports, and explore the key attractions each country has to offer.
Uzbekistan – Rapid Rise With Cultural & Historical Pull
Uzbekistan is witnessing the most rapid growth in tourism among Central Asian nations. With its impressive Silk Road cities such as Samarkand, Bukhara, and Khiva, Uzbekistan attracts millions of international tourists annually. According to the National Statistics Committee of Uzbekistan, the country recorded 8.2 million visitors in 2024, and this number is expected to reach 9.7 million by the end of 2025.
According to Uzbekistan’s National Statistics Committee, approximately 8.6 million foreign visitors traveled to Uzbekistan in the first nine months of 2025, a 49.3% increase over the same period in 2024. The largest sources were Kyrgyzstan (2.4M), Kazakhstan (2.0M), Tajikistan (1.9M), Russia (757,100) and others.
Official Tourism Statistics (Uzbekistan)
Year
Foreign Tourist Arrivals (approx.)
2023
6.6 million
2024
~8.2 million
2025 (Jan–Sept)
~9.7 million
Top Tourist Attractions in Uzbekistan
Uzbekistan’s most visited destinations are tied to its Silk Road legacy and UNESCO World Heritage sites:
Registan Square (Samarkand) – Iconic architectural ensemble of madrassas.
Historic Centre of Bukhara – Millennia‑old city of mosques and markets.
Ichan Qala (Khiva) – Fortified inner city with medieval walls.
Shakhrisabz – Birthplace of Amir Timur and historic cityscape.
Tashkent – Modern capital blending Soviet‑era and Uzbek culture.
Uzbekistan Highlights
Registan Square, Samarkand
Historic Centre of Bukhara
Khiva’s Ichan Qala
Flower Festival & Silk Road cultural events
Kazakhstan – Regional Leader in Visitor Numbers
In 2024, Kazakhstan attracted roughly 15.3 million foreign tourists, making it the region’s largest recipient of international visitors. This substantial figure reflects expanded visa policies, marketing, and growing connectivity to global and regional markets.
Kazakhstan, with its vast landscapes and modern cities, continues to lead the region in terms of international visitors. The country welcomed approximately 15.3 million foreign tourists in 2024, according to official government reports. Kazakhstan is benefiting from significant investments in tourism infrastructure and increased regional flights.
Almaty – Former capital and gateway to the Tian Shan mountains.
Astana (Nur‑Sultan) – Futuristic capital with modern architecture.
Charyn Canyon – Dramatic canyon landscapes.
Baikonur Cosmodrome – Historic space launch site (tour programs).
Lake Kaindy – Natural submerged forest lake.
Kazakhstan Highlights
Astana’s modern architecture
Almaty’s mountainous scenery
Charyn Canyon
Baikonur Cosmodrome tours
Kazakhstan’s tourism sectors are bolstered by multi‑sector government initiatives that emphasize both nature and cultural attractions, attracting visitors from China, India, Germany, and the Middle East.
Kyrgyzstan – Scenic & Adventure Tourism Surges
Kyrgyzstan’s pristine natural beauty and adventure tourism are making the country an increasingly popular destination. In 2024, Kyrgyzstan received 8.6 million visitors, many of whom were drawn to the country’s stunning mountain landscapes, trekking routes, and alpine lakes. The government’s focus on eco‑tourism and sustainable development has contributed to this growth.
Official Tourism Data (Kyrgyzstan)
Year
Foreign Tourist Arrivals (approx.)
2024
~8.6 million
2025 (Jan–Jun)
~5 million (half-year projection)
Data indicates Kyrgyzstan attracted around 8.6–9.0 million foreign visitors in 2024, the majority from regional neighbors like Uzbekistan and Kazakhstan.
Top Tourist Attractions in Kyrgyzstan
Kyrgyzstan is known for its vibrant natural landscapes and traditional culture:
Lake Issyk‑Kul – One of the world’s largest alpine lakes.
Tian Shan Mountains – Trekking and high‑altitude landscapes.
Ala‑Archa National Park – Mountain hiking close to Bishkek.
Skazka Canyon – Rock formations near Lake Issyk‑Kul.
Rukh Ordo Cultural Complex – Cultural site blending traditions.
Kyrgyzstan Highlights
Lake Issyk‑Kul
Tian Shan trekking routes
Ala‑Archa National Park
Skazka Canyon
Kyrgyzstan’s tourism growth is supported by reduced visa barriers and regional cooperation, strengthening intra‑Central Asian travel.
Tajikistan, with its ancient history and majestic mountains, continues to attract travelers seeking a more remote, off-the-beaten-path experience. Tajikistan welcomed approximately 1.4 to 1.6 million visitors in 2024, with numbers growing steadily as international interest in eco-tourism and mountain expeditions rises.
Officially Reported Tourism Data
Year
Foreign Tourist Arrivals (approx.)
2024
~1.4–1.6 million
2025 (Jan–Jun)
~761,000
Although complete annual data isn’t centralized through a global open portal, official and government‑aligned reports indicate Tajikistan saw noticeable increases in foreign visitor numbers in 2024 and early 2025, particularly from CIS neighbors. One report noted tourism growth due to expanded promotion of cultural and historical sites.
Top Tourist Attractions in Tajikistan
Tajikistan appeals to adventure seekers, history lovers, and eco‑tourists:
Pamir Mountains – High‑altitude “roof of the world” adventure routes.
Seven Lakes (Hauz‑i Haft) – Series of scenic turquoise lakes.
Penjikent – Ancient Sogdian city ruins.
Iskanderkul – Picturesque alpine lake.
Fann Mountains – Trekking and scenic valleys.
Tajikistan Highlights
Pamir Highway & mountain passes
Seven Lakes natural complex
Penjikent Sogdian ruins
Iskanderkul Lake
Tajikistan’s growth reflects its ancient heritage and natural attractions, which are increasingly promoted to regional and international tourists.
Turkmenistan – Emerging Tourism Potential
While Turkmenistan’s tourism sector is still emerging, the country’s rich historical sites, desert landscapes, and Caspian Sea resorts have begun to attract increasing numbers of visitors. Official tourist arrival data for 2024 is sparse, but reports suggest an upward trend, with more tourists discovering the country’s unique attractions.
Turkmenistan publishes limited publicly accessible tourism statistics through official channels. Historically, its tourism sector has been smaller due to stricter entry requirements, though government tourism policy highlights cultural and natural attractions.
Official Tourism Statistics (Turkmenistan)
Year
Foreign Tourist Arrivals (approx.)
2019
~14,000 visitors
2024–25
Rising interest (no centralized official data available)
While exact figures for 2024–2025 are not published openly by Turkmen authorities, regional travel and border data indicate increased travel flows through neighboring countries, suggesting rising tourist interest.
Top Tourist Attractions in Turkmenistan
Turkmenistan’s tourism appeal is rooted in ancient history:
Ancient Merv – UNESCO‑listed Silk Road city.
Nisa Fortress – Historical Parthian site.
Darvaza Gas Crater (“Door to Hell”) – Natural geological site.
Avaza National Tourist Zone – Caspian Sea resort area.
Ashgabat Museums & Cultural Sites – National history and artifacts.
Turkmenistan Highlights
Ancient Merv UNESCO site
Darvaza Gas Crater
Ashgabat museums
Avaza Caspian resorts
Turkmenistan’s government has been gradually promoting tourism potential, particularly highlighting Silk Road heritage and desert natural wonders.
Central Asia Regional Tourism Overview
According to official and government‑affiliated data aggregated across national sources, Central Asia received an estimated 28.6 million foreign tourists in 2024, an 11% increase compared to 2023. Kazakhstan contributed the largest share, followed by Kyrgyzstan and Uzbekistan.
Country
Estimated Foreign Tourist Arrivals (2024)
Key Trends
Kazakhstan
~15.3M
Leading tourism numbers regionally
Kyrgyzstan
~8.6–9.0M
Strong regional visitor flows
Uzbekistan
~8.0+M
Fastest growth rate
Tajikistan
~1.3–1.6M
Growing mountain & heritage tourism
Turkmenistan
Limited public data
Emerging tourism potential
Collective Central Asian tourism growth reflects the region’s improving attractiveness to both regional and international travelers. It is supported by infrastructure investment, visa facilitation regimes, heritage site promotion, and cross‑border cooperation.
Why Central Asia’s Tourism Growth Matters
Economic Development: Tourism multiplier effects drive employment, small business growth, and infrastructure investment across the region.
Cultural Exchange: Increased visitor numbers encourage cultural understanding and regional cooperation.
Connectivity Enhancements: Expanded air routes and road networks improve accessibility for global tourists.
Heritage Preservation: Investments in preserving UNESCO World Heritage sites have amplified global interest.
In Summary
Central Asia’s tourism sector is expanding rapidly, driven by government planning, cultural heritage, improved infrastructure, and regional cooperation. With millions of visitors yearly and strong growth trends, the region is steadily becoming a global tourism destination of choice.
One such example where a tourist destination was formed is in the name of Sananda Beel in the Moulvibazar area of Bangladesh, where the stunning growth of red water lilies was enough to make it a major tourist attraction. Situated in the Mirzapur union of Sreemangal in the vast Hail Haor floodplain region, this peaceful spot, named Lal Shapla Beel, is no more since it is one of the major tourist spots in the country.
Despite this tourism growth, there are challenges that it poses in relation to the sustainability of the region’s environment. It is however important to note that the community is addressing this challenge by ensuring sustainable tourism practices that do not in any way affect the value of the region in terms of the environment.
The Allure of Sananda Beel: Red Water Lilies and Eco-Tourism Growth
The red water lilies that blanket Sananda Beel during the blooming season have drawn tourists from across the country. The sheer density of these flowers creates the striking effect of a crimson carpet across the water, flanked by lush green lily pads. As the area becomes increasingly popular, visitors arrive to enjoy boat rides, sightseeing, and other eco-tourism activities, which has led to increased local revenue through small-scale businesses such as hotels, restaurants, and markets.
Tahir Mia, a local boatman who has shifted from fishing to offering boat tours, reflects this change in livelihood, noting, “Instead of fishing, we are now making a living by offering boat rides for visitors to explore the beel.” As tourism continues to grow, it offers promising economic prospects, particularly for those in Sreemangal and surrounding regions.
Balancing Growth with Environmental Protection
While the influx of tourists has brought immediate economic benefits, concerns over environmental degradation are starting to emerge. The natural beauty of Sananda Beel is not just about the red water lilies but also about the rich biodiversity that includes migratory birds, fish species, and diverse wetland flora. Increased foot traffic, the risk of pollution, and the unchecked expansion of tourism infrastructure could harm the very ecosystems that make the area so attractive.
Residents and business owners are increasingly aware of the need for sustainable tourism practices. They are advocating for eco-conscious tourism initiatives that limit the environmental impact while fostering long-term economic stability. Such practices may include the use of sustainable materials in tourism infrastructure, promoting low-impact tourism activities, and ensuring that the natural beauty of the area is preserved for future generations.
Eco-Tourism as a Model for Sustainable Growth
The rise of eco-tourism in Sananda Beel offers a model for other regions in Bangladesh looking to capitalize on their natural beauty without sacrificing the environment. Promoting sustainable travel options, such as eco-friendly boat rides, guided nature tours, and the development of green accommodations, could help ensure that the growth of the tourism sector does not come at the cost of the region’s unique ecology.
Sustainable tourism in Sananda Beel would focus on educating visitors about the importance of preserving the local environment, encouraging them to respect nature during their visits. Tour operators, local businesses, and government bodies can collaborate to promote eco-conscious behaviors, such as reducing waste, conserving water, and supporting local conservation initiatives.
Moreover, the community’s engagement in sustainable tourism practices, including promoting eco-tourism and environmentally friendly activities, could position Sananda Beel as a leading eco-tourism destination in Bangladesh. Such initiatives can help balance economic growth with the conservation of natural resources.
Tourism and Economic Diversification: A Path to Long-Term Sustainability
As tourism continues to grow, there is a need for economic diversification that does not rely solely on tourism. While Sananda Beel has provided a new source of income for locals, future growth should focus on diversifying local economies through other sectors like agriculture, crafts, and education. This holistic approach ensures that the region can thrive even if the tourism sector faces challenges such as environmental restrictions or global economic downturns.
In addition, community-based tourism initiatives, where local residents are directly involved in tourism activities, can further help sustain the local economy while preserving cultural heritage and traditions. Local artisans, farmers, and eco-guides can play a central role in creating authentic experiences for travelers, while keeping the economic benefits within the community.
Responsible Tourism: Protecting the Future of Sananda Beel
The rapid commercialization of Sananda Beel underscores the urgent need for responsible tourism practices that balance economic growth with environmental protection. As tourism numbers grow, it will be vital for local authorities, tourism businesses, and community stakeholders to implement regulations that safeguard the ecological integrity of the beel while ensuring that tourism benefits everyone.
Moving forward, sustainable tourism strategies will need to be at the forefront of tourism development in the region. These strategies should include tourist education programs, environmental monitoring, and collaborations with conservation organizations to protect the wetland’s flora and fauna. Only through these efforts can Sananda Beel continue to thrive as both a tourism destination and a natural sanctuary.
A Model for Eco-Tourism in Bangladesh
It is a great opportunity for Moulvibazar, as well as Bangladesh, to set a significant example of sustainable development for tourism in the given context of tourism development in Sananda Beel. It is important for the development of tourism in Sananda Beel by emphasizing eco-tourism, with maximum emphasis on environmental conservation and pro-people tourism development practices. This would ensure that the region remains a favorite tourist destination for centuries to come.
StayTerra, a leading platform that unites top vacation rental brands across major destinations in the United States, has recently announced significant leadership appointments, aimed at fortifying its strategic position within the competitive vacation rental market. The new appointments, including Michael Toscano as Chief Financial Officer and Alex Javier Cisneros as Chief Commercial Officer, are set to enhance StayTerra’s growth prospects and expand its already impressive presence in top travel destinations.
A Strategic Vision for Growth
StayTerra’s strategic decision to strengthen its leadership team comes at a pivotal moment for the company, as the vacation rental industry continues to experience significant demand. With a portfolio of renowned vacation rental brands in key locations, including Moving Mountains in the Colorado Rockies and Prime Vacations in Florida, StayTerra is poised to provide unique, high-quality experiences for homeowners and guests alike. The new leadership team brings decades of combined expertise in the travel and hospitality sectors, enabling StayTerra to continue its mission of delivering exceptional vacation experiences across the country.
Michael Toscano Takes the Helm as CFO
With over 25 years of experience in finance leadership, Michael Toscano’s appointment as Chief Financial Officer positions StayTerra for continued success in managing growth and driving financial strategies. Toscano has an extensive background in the travel and hospitality sectors, having previously held significant leadership roles, including his tenure as CFO at Travel plus Leisure Co.’s Travel and Membership division. His expertise in financial planning and strategic business growth will prove invaluable as StayTerra expands its portfolio and solidifies its position as an industry leader.
Alex Javier Cisneros Leads Commercial Strategy
In tandem with Toscano’s appointment, Alex Javier Cisneros has been named Chief Commercial Officer, responsible for overseeing StayTerra’s commercial strategy. With a career spanning more than two decades in the hospitality industry, Cisneros brings a wealth of experience in revenue management, marketing, and analytics. His leadership at Mint House and Red Roof Inn, coupled with his extensive tenure at Wyndham Destinations, makes him uniquely qualified to drive StayTerra’s commercial growth. His focus will be on leveraging technology and AI-driven analytics to enhance StayTerra’s offerings, ensuring the platform continues to meet the evolving needs of both property owners and guests.
Growth Across Key US Destinations
StayTerra’s leadership appointments come at a time when the demand for vacation rentals continues to surge across top US destinations. Moving Mountains, located in the picturesque Colorado Rockies, offers luxury vacation homes that cater to high-end travellers seeking exclusive mountain retreats. Prime Vacations, located along Florida’s Gulf Coast, manages over 1,000 properties, attracting a diverse range of visitors from families to corporate groups. The leadership team’s combined experience is expected to further drive growth in these popular vacation spots, expanding StayTerra’s reach and improving the vacation rental experience.
Strengthening Partnerships and Technology Integration
In addition to expanding its leadership team, StayTerra’s long-term growth strategy will focus on leveraging cutting-edge technology and enhancing strategic partnerships. The company is committed to enhancing its market positioning by integrating advanced technology and AI-driven analytics. These innovations will streamline operations and improve guest experiences, while also supporting property owners with better management and distribution capabilities. As StayTerra continues to grow its portfolio, it will rely on these technological advancements to stay competitive in a rapidly evolving market.
Looking Ahead: Expanding to New Destinations
StayTerra’s leadership appointments are just the beginning of the platform’s ambitious plans for the future. As the demand for vacation rentals continues to grow, StayTerra aims to expand its presence in additional top destinations across the United States. The combination of strategic leadership, innovative technology, and a commitment to delivering exceptional vacation experiences will enable StayTerra to maintain its competitive edge in the vacation rental market.
StayTerra’s investors, including Garnett Station Partners and Bessemer Venture Partners, have also expressed confidence in the company’s long-term vision, recognizing the platform’s potential to scale and provide outstanding value to property owners and guests. As StayTerra moves forward with its leadership expansion, the company is well-positioned to remain a key player in the competitive vacation rental market in the US.
Barbados is looking positively towards the approaching 2025/2026 winter cruise season, given the substantial growth that it is experiencing in stay-over tourist arrivals as well as cruise tourism. There are expected to be more than 800,000 cruise visitors, with over 400 cruise ship calls that will be made at the Bridgetown Port, ensuring that the island is faced with a lucrative tourist season. This is in addition to the stay-over tourist arrivals that exceeded pre-pandemic levels.
Minister of Tourism and International Transport, Ian Gooding-Edghill, remains cautiously optimistic for 2026, with key markets such as the USA, UK, and Canada indicating great levels of tourist demand for what Barbados has to offer. This is as a result of the tourist policy spearheaded by the current Barbadian government, which focuses on airlift as well as marketing efforts that improve tourist experience as well as promoting the global presence of the tourism sector of the island.
Expanding Airlift: Enhancing Global Connectivity and Regional Tourism
One of the key elements driving Barbados’ tourism growth is the expansion of air connectivity through Phase 2 of the airlift strategy. The government and airlines are working to increase direct flights from Canada, Manchester, and Europe, expanding regional tourism while ensuring that Barbados remains an accessible destination for both tourists and business travelers. This effort is designed to tap into new tourism markets, further strengthening Barbados’ position as a luxury travel hub in the Caribbean.
The increased air connectivity is set to enhance visitor flows to Barbados, supporting local economies in hospitality, transportation, and tourism services. More direct flights to and from key cities will also make it easier for regional travelers to explore the island, leading to sustained growth in tourism revenue and job creation.
Tourism Promotion and Cultural Initiatives: Attracting Diverse Visitors
Barbados is investing in targeted marketing efforts to attract more tourists from global markets, particularly during the traditionally quieter summer months. The Barbados Tourism Marketing Inc. (BTMI) is actively working to enhance the island’s visibility in regions such as Africa, the Gulf States, and Asia, with two new BTMI directors appointed to focus on these regions in 2026. By tapping into emerging markets, the BTMI aims to diversify tourism sources, boosting visitor numbers and ensuring a more balanced tourism economy.
The focus on cultural tourism, including local festivals, art exhibitions, and historical heritage sites, further promotes Barbados’ identity as a destination that offers not only luxury experiences but also deep cultural engagement. With a growing demand for authentic travel experiences, the country is positioning itself as an ideal destination for travelers seeking to connect with local traditions, explore historical landmarks, and engage in cultural exchange.
Cruise Tourism’s Continued Role in Economic Growth
Cruise tourism continues to be a key economic driver for Barbados, contributing significantly to tourism revenue. With over 800,000 cruise passengers expected to visit the island during the 2025/2026 winter season, the growth of cruise tourism will lead to increased demand for local businesses and services, from hotels and restaurants to excursions and transport services.
However, Barbados’ reliance on cruise tourism has seen challenges, particularly with the discontinuation of some summer calls, but the continued growth in winter cruise bookings is encouraging. New ships visiting during the winter season are set to bring more tourism spending into the region, benefiting small businesses and contributing to job creation in local hospitality and tourism sectors.
In the long-term, the continued focus on cruise tourism development—alongside expanding airlift connectivity and sustainable tourism practices—will ensure that Barbados remains an attractive year-round destination, benefiting from a steady stream of visitors from both cruise ships and stay-over tourism.
Sustainable Tourism Growth: Long-Term Impact for Local Communities
Looking ahead, Barbados’ sustainable tourism initiatives will play a critical role in shaping long-term tourism growth. With eco-tourism and responsible travel becoming increasingly important to travelers, Barbados is poised to attract eco-conscious tourists by promoting nature-based experiences and cultural heritage tourism. These efforts are aligned with the global push toward sustainable travel, helping ensure that tourism growth does not compromise the environment or the cultural integrity of the island.
The government’s focus on green tourism, such as eco-friendly accommodations and low-impact tours, will also attract a growing market of responsible travelers who are increasingly prioritizing eco-conscious destinations. This will further strengthen Barbados’ position as a destination that combines luxury with sustainability and cultural authenticity.
A Bright Future for Barbados Tourism Industry
The winter tourist season of 2025/2026 is a defining era for the tourism industry in Barbados, with emphasis on development in airlift, tourism promotional activities, and cultural tourism. It is projected that with the growth of tourism, both stay-over and cruise, that economic growth, employment opportunities, and sustainable development would also be realized in Barbados. It is clear that it is long-term success that is projected for Barbados in the tourism market, with emphasis on tourism diversification, sustainability, and cultural tourism that would ensure that it remains one of the major destinations for tourists across the globe for many years to come. Efforts by the relevant stakeholders would ensure that it remains a luxury tourism destination despite the growth.
The Hail region of Saudi Arabia has recently become a hub of tourist activity, attracting more than 3 million visitors in the first half of 2025 alone. This remarkable growth in tourism is a direct result of strategic investments and the region’s exceptional natural and cultural assets. With a rapidly developing infrastructure, the region’s historical and environmental significance is placing it on the map as a must-visit destination for travelers worldwide.
As Saudi Arabia continues to push forward with its Vision 2030 initiative, which focuses on diversifying the economy and boosting tourism, the Hail region has proven to be a major success story. This surge in visitors is attributed not only to the region’s investment in new attractions but also to its rich cultural heritage and the growth of UNESCO World Heritage Sites such as Jabal Umm Sinman in Jubbah and the Shuwaymis rock carvings.
Heritage and Natural Beauty Drive Tourism in Hail
Hail’s unique combination of mountainous terrain, temperate climate, and historic landmarks makes it an ideal destination for both nature enthusiasts and history buffs. Known for its stunning desert landscapes, the region has rapidly gained attention for its heritage tourism. The Shuwaymis rock carvings, dating back thousands of years, provide a glimpse into Saudi Arabia’s ancient past, while Jabal Umm Sinman, a site of archaeological significance, draws visitors interested in exploring the region’s early civilizations.
In addition to these natural wonders, the Aja Hills project is set to transform the area further, with plans for a luxury hotel and resort. This will provide visitors with an elevated travel experience, blending cultural heritage with modern amenities. The continued development of rural tourism also promises to attract visitors seeking a more relaxed and authentic experience, with new rural lodges providing comfort amidst nature.
Tourism Investment in Hail Under Vision 2030
The rapid rise in tourism to the Hail region is further bolstered by the region’s growing infrastructure. As part of Saudi Arabia’s Vision 2030, the Hail municipality has secured investment agreements totaling SAR 179 million ($4.7 million). These funds are earmarked for significant developments in the tourism sector, including the creation of rural lodges and other tourism facilities. The government has also launched initiatives to promote unique tourist routes and to increase the visibility of Hail as a top destination for both domestic and international travelers.
The ongoing infrastructure projects, which include upgrades to the region’s road network, have further enhanced the accessibility of Hail. With over 5,900 kilometers of roads crisscrossing the region and an additional 358 kilometers of roads being added, Hail has become a logistical hub, connecting it to major cities and other tourism destinations across Saudi Arabia. These projects are expected to facilitate a smoother travel experience for visitors and encourage even more tourists to explore the region.
Agriculture and Sustainability: Hail’s Dual Economic Growth
Hail is not only known for its tourism potential but also as a thriving agricultural center. The region’s fertile soil and abundant water sources have led to the establishment of 15,000 farms spread across 240,000 hectares of agricultural land. This agricultural dominance makes Hail a vital component of Saudi Arabia’s food production, with local farms supplying fresh produce to both domestic and international markets.
Despite its agricultural success, the region is also committed to maintaining a sustainable balance between development and environmental conservation. The Hail region is actively engaged in environmental protection programs that focus on preserving vegetation and protecting wildlife. These efforts are aligned with the broader goals of Vision 2030, which aims to ensure the sustainability of natural resources while fostering economic growth.
What Can Travelers Expect in Hail?
For travelers seeking an off-the-beaten-path experience, Hail offers much more than meets the eye. The region’s natural beauty, combined with its rich heritage, makes it an exciting destination for those looking to explore Saudi Arabia beyond the well-known urban centers. Visitors can embark on hiking adventures through the Aja Hills, explore ancient rock carvings, and experience the tranquility of rural life in luxurious lodges.
When planning a trip to Hail, it is essential to remember that the region is best visited during the temperate months, which offer pleasant weather ideal for outdoor activities and cultural exploration. With ongoing investments in infrastructure and tourism facilities, Hail is quickly becoming one of Saudi Arabia’s top travel destinations.
Key Takeaways for Tourists
UNESCO World Heritage Sites: Don’t miss out on the historic Jabal Umm Sinman and Shuwaymis rock carvings.
Rural Lodging Options: For a unique experience, stay in one of the new rural lodges nestled in the serene landscapes of Hail.
Sustainable Tourism: Enjoy a destination committed to both economic growth and environmental conservation.
Looking Forward: Hail’s Bright Tourism Future
Hail’s tourism industry is on a clear path to growth, driven by Vision 2030, strategic investments, and a wealth of natural and cultural resources. As the region continues to develop its infrastructure and promote unique attractions, Hail is poised to become a central player in Saudi Arabia’s tourism landscape. Whether you are a history enthusiast, a nature lover, or a traveler seeking new experiences, the Hail region offers something special for everyone.
Albania has reported a remarkable surge in tourism, with travel revenues reaching an impressive €658 million in 2025, marking a significant milestone for the country’s tourism industry. The increase in revenue underscores the growing popularity of Albania as a travel destination in Southeastern Europe. The country’s thriving tourism sector, driven by both international arrivals and increased spending per visitor, has played a key role in contributing to Albania’s overall economic growth.
In a recent announcement by Albania’s Ministry of Finance, the country’s tourism revenues are said to have surpassed expectations, with more international visitors flocking to Albania’s coastline, historical cities, and natural landscapes. The rise in revenue also reflects the country’s successful efforts to promote cultural tourism, eco-tourism, and sustainable travel experiences.
Albania’s Growing Appeal as a Tourist Destination
Albania, with its beautiful beaches along the Ionian and Adriatic seas, has become an increasingly popular destination for European travelers, particularly from Italy, Germany, and the UK. The country’s relatively untouched coastline, affordable accommodations, and pristine natural settings make it an attractive alternative to more crowded Mediterranean destinations. The rise in beach tourism is particularly significant in Durres, Vlora, and Saranda, where visitors enjoy stunning beaches and coastal views.
In addition to its coastline, Albania is known for its cultural heritage, with ancient archaeological sites like the UNESCO-listed city of Butrint, the ancient city of Apollonia, and the well-preserved Gjirokastër Castle. The country’s rich Ottoman, Greek, and Roman influences attract cultural tourists seeking to explore its ancient history and diverse traditions. Cities like Tirana, the capital, have also become vibrant cultural hubs, attracting visitors to its museums, cafes, and arts scene.
A Surge in International Arrivals and Extended Stays
The surge in tourism revenues in 2023 can also be attributed to the increase in international arrivals to Albania. According to recent data, Albania saw a significant jump in visitor numbers, with more than 7 million international arrivals recorded over the past year. Visitors are staying longer, exploring more destinations within the country, and spending more on accommodation, food, and excursions.
Tourists are particularly drawn to Albania’s natural landscapes, including the Llogara Pass in the Albanian Riviera, the shimmering lakes of Pogradec, and the rugged terrain of the Albanian Alps. The country’s investment in eco-tourism has paid off, with hiking, wildlife watching, and adventure tourism becoming key drivers of growth in rural areas.
Moreover, the country has actively promoted off-season tourism, encouraging visitors to explore Albania outside of the peak summer months. Spring and autumn travelers enjoy cooler weather, fewer crowds, and a chance to experience Albanian festivals, like the Albanian Folk Festival in Tirana, which celebrates the country’s rich folk traditions and music.
Impact of Tourism on Local Economies and Job Creation
The tourism boom has also had a positive impact on local economies across Albania, creating jobs and stimulating local businesses. The increase in tourism spending has benefited a variety of industries, from hospitality and restaurants to transportation and souvenir markets. The growing demand for local products like handmade crafts, olive oil, and artisan goods has provided a significant boost to Albanian artisans and small-scale producers.
In Tirana and other urban centers, the tourism industry has contributed to the rise of boutique hotels, guesthouses, and luxury resorts, catering to different types of visitors, from budget travelers to luxury tourists. The development of tourism infrastructure such as improved roads, public transport, and airports has made it easier for visitors to explore Albania’s diverse attractions, fostering even more growth in the industry.
Promoting Sustainable and Responsible Tourism
Albania’s government has also emphasized the importance of sustainable tourism, focusing on preserving its natural landscapes and cultural heritage while accommodating increasing numbers of visitors. Efforts to maintain Albania’s environmental integrity include promoting eco-friendly accommodations, supporting green initiatives, and encouraging responsible travel practices.
The government has introduced policies to ensure that the country’s natural wonders, such as the Llogara National Park and the Shkodra Lake, are protected from over-development. Local tourism stakeholders are encouraged to develop sustainable tourism products that respect both the environment and the local culture, making Albania a destination for eco-conscious travelers.
Additionally, Albania is becoming an increasingly popular destination for wellness tourism, with spas, resorts, and retreats offering visitors the chance to relax and rejuvenate in scenic settings. This segment of the market has seen rapid growth, particularly in areas like the Albanian Riviera, where travelers can indulge in wellness retreats that combine relaxation with breathtaking views of the sea and mountains.
Looking Ahead: The Future of Albania’s Tourism Industry
With a continued focus on sustainability, cultural tourism, and local development, Albania’s tourism sector is poised for further growth. The country’s goal to increase visitor spending and promote longer stays will help ensure that tourism remains a key contributor to its economy. The country’s diverse attractions and natural beauty, combined with its efforts to build a sustainable tourism infrastructure, make Albania an attractive destination for the growing number of travelers seeking both adventure and cultural enrichment.
As Albania continues to evolve as a global tourist destination, its ability to blend tradition with modern tourism practices will be critical in maintaining its place as one of Europe’s rising stars in the tourism industry.
Royal Air Maroc, Morocco’s flag carrier, has announced the launch of a historic nonstop flight between Los Angeles and Casablanca, set to begin on June 7, 2026. This groundbreaking service is the first to directly connect Africa and the U.S. West Coast, offering travelers an 11-hour flight between California and Morocco. The new route is expected to open up significant travel and tourism opportunities between the two regions, enhancing connectivity and accessibility for both leisure and business travelers.
The introduction of this direct service will reduce travel times significantly, providing an efficient and convenient option for tourists and professionals traveling between the U.S. West Coast and key destinations in North Africa. By bridging this gap, Royal Air Maroc aims to cater to the growing demand for travel between North America and Africa, facilitating tourism, business exchange, and cultural connections.
A New Gateway to Africa for U.S. Tourists
The new flight route will serve as a crucial gateway for U.S. tourists seeking to explore the rich culture, history, and landscapes of Morocco and other African destinations. Casablanca, the economic capital of Morocco, is a dynamic city known for its beautiful coastline, vibrant culture, and historical significance. Visitors can explore Hassan II Mosque, the Royal Palace, and enjoy the city’s modern atmosphere alongside its traditional Moroccan charm.
The new route also positions Casablanca as a strategic hub for onward travel to other African destinations, offering U.S. travelers convenient connections to cities like Marrakech, Rabat, Tunis, Dakar, and Abidjan. With these expanded connections, tourists will have easier access to some of the continent’s top travel destinations, from the historic sites of Cairo to the beaches of Kenya and South Africa.
For African tourism professionals, the direct flight to Los Angeles opens up new marketing and partnership opportunities. The increased accessibility to Morocco and neighboring African countries allows tourism operators to develop multi-destination packages that cater to American travelers, enhancing the overall appeal of Africa as a premier tourism destination.
Boosting Cultural and Business Ties Between Africa and the U.S.
The nonstop flight will also play a pivotal role in strengthening the cultural and economic ties between Africa and the United States. Casablanca is a key business hub in the region, and the new flight service is expected to facilitate easier travel for professionals, entrepreneurs, and diplomats conducting business between the two continents. The connection will also support trade missions and investment opportunities, helping to bolster economic ties between the U.S. West Coast and North Africa.
For U.S. businesses, the direct link to Casablanca will provide increased access to African markets, which are experiencing rapid growth in sectors like technology, tourism, and trade. With the increased connectivity, American companies can more easily engage in cross-border partnerships and expand their operations within the growing African market.
A More Accessible Morocco and Beyond
Morocco’s appeal as a tourism destination is growing, with an increasing number of international travelers seeking to experience its cultural heritage, diverse landscapes, and warm hospitality. Beyond Casablanca, tourists are drawn to the enchanting city of Marrakech, the serene beaches of Essaouira, and the historical sights of Fez. With easier access from the U.S., travelers can experience these treasures with greater ease and convenience.
The direct flight also supports adventure tourism in Morocco’s Atlas Mountains, Sahara Desert camel treks, and visits to traditional Berber villages. The streamlined access between Los Angeles and Morocco ensures that more visitors can experience these unforgettable landscapes, contributing to the growing adventure tourism sector in Africa.
Moreover, the connection between Los Angeles and Casablanca is expected to increase interest in the vibrant cultural exchanges between North America and Africa, offering opportunities for shared experiences in music, arts, film, and cuisine. Morocco, with its rich cultural history, is well-positioned to showcase the diversity of African and Arab cultures, attracting cultural tourists from around the world.
Tourism Growth for Morocco and Africa
The introduction of this direct flight also signifies the broader growth of tourism in Africa and the continent’s increasing importance on the global tourism map. The convenience of a direct flight from Los Angeles to Casablanca is likely to spur increased interest from North American travelers looking to explore the continent’s cultural and natural wonders. This aligns with Morocco’s Tourism Vision 2020, which aims to attract more international visitors and position the country as a top tourism destination.
For African tourism authorities and destination marketers, this new flight route is a critical tool to promote Morocco and the broader African continent as a competitive destination for global travelers. The increase in direct air connections facilitates greater movement of people, cultures, and ideas, driving the growth of tourism and economic exchange across both regions.
Looking Ahead: The Future of Africa-U.S. Travel
The launch of the Los Angeles-Casablanca route is a landmark development in the broader landscape of Africa-U.S. travel, with the potential to inspire further airline partnerships and routes connecting the two regions. As tourism demand continues to grow, the direct flight will serve as a key building block in strengthening global tourism networks and encouraging deeper connections between North America and Africa.
By making Morocco and other African countries more accessible to U.S. travelers, Royal Air Maroc’s new route opens up vast new possibilities for tourism, cultural exchange, and business ventures. As more travelers embrace Africa’s diverse landscapes, vibrant cultures, and rich heritage, the direct flight will help propel the region into a new era of tourism connectivity.
Orange County, alongside Napa, Sonoma, San Diego, and other California counties, is set to experience a robust tourism economy growth. The surge in sports events and major international and domestic tourism influxes are leading to this exciting growth. In 2026, Orange County, known for its world-class attractions like Disneyland Resort, will see an explosion in tourism as a result of high-profile events and festivals.
With international tourists flocking to California’s famous sports tournaments, and domestic tourists taking advantage of local festivities, counties like Napa, Sonoma, and San Diego will thrive. This increase in tourism will provide a significant boost to the economy, supporting businesses and creating new opportunities across California. Sports events, both national and international, are a primary catalyst, driving the tourism economy growth in these counties. Keep reading to find out what makes these counties a must-visit in 2026.
County / Region
2024 Tourism Spend / Visitation
2025 Forecast (Official)
2026 Outlook Indicators
Notes / Official Source
Los Angeles County
Largest statewide spend; part of counties contributing to $157.3B total
Statewide visitation modest growth; no specific county forecast
Major global events (FIFA World Cup & Super Bowl) likely to spur demand
Orange County Eyes 2026 Economic Outlook After Record Tourism Revenue
Orange County is poised to experience significant economic growth, with a forecast for 2026 following a record year in tourism tax revenue. The county’s tourism landscape has been invigorated by major attractions, including the opening of Universal’s Epic Universe, which has contributed to a surge in visitor numbers.
In a presentation on Friday, Sean Snaith, the director of the Institute for Economic Forecasting, provided an economic update to the Tourist Development Council (TDC), shedding light on the impressive figures from the 2024-25 fiscal year. Orange County saw an unprecedented $384.6 million in tourist development tax collections, setting a new benchmark for the region. This figure represents the highest annual collections the county has ever seen, a direct result of the opening of Universal’s highly anticipated Epic Universe.
Snaith highlighted that the grand opening of Epic Universe, which he described as the first major theme park opening in nearly 25 years, played a critical role in boosting tourism. He emphasized the park’s impact, stating, “That had a lot of people coming to the region,” sparking an influx of visitors eager to experience the new attractions.
Despite the record-breaking revenue in 2024-25, Snaith remains cautious about the prospects for the 2026 economy. While he expects another strong year for tourism, he predicted that it may not surpass the 2024-25 record. One of the contributing factors is a recent downturn in domestic air travel. As more households continue to grapple with lingering credit card debt from the inflationary period, consumer spending patterns may shift, potentially affecting tourism numbers.
Another challenge facing Orange County is how to allocate the substantial tourist tax revenue. County leaders have expressed interest in using the funds to support critical transportation projects. However, under Florida law, these funds must be directed towards tourism-related purposes. Earlier this year, a legislative attempt to amend this law through HB 7031 failed, putting a halt to efforts to broaden the scope of spending.
Snaith noted that while pressure continues to mount regarding the use of tourism tax money, legal restrictions will ultimately determine how the funds are allocated. “I think that pressure will continue, but legally what can be done with it will ultimately dictate how that funding gets allocated,” he said.
The TDC will convene on Friday at the Orange County Administration Building to further discuss these matters, as the county looks ahead to what promises to be a vibrant, though slightly tempered, tourism season in the coming years. With significant investments in tourism infrastructure and attractions like Epic Universe, Orange County’s tourism sector remains a driving force in the region’s economic outlook.
California Counties Set to Experience Record-Breaking Tourism Boom in 2026 – See Which Counties Will Lead the Charge!
Tourism in California is soaring to unprecedented heights, with the state poised for a monumental tourism boom in 2026. The year ahead promises massive growth in both visitation and spending, with counties across the state ready to capitalize on global events, unique local offerings, and an unstoppable recovery post-pandemic. But the real question is—which counties will lead the charge? We’ve crunched the numbers, and the results are staggering. From the glitz and glamour of Los Angeles to the peaceful wine regions of Napa and Sonoma, California is on track to break records. Here’s everything you need to know about the tourism trends in 2025 and the counties expected to experience the greatest boom in 2026.
Tourism Trends in California: 2025 Sets the Stage for Unprecedented Growth in 2026
California’s tourism sector is on fire. As the Golden State continues to recover and thrive, the 2024 tourism spending reached an all-time high of $157.3 billion, marking a 3% increase from the previous year. This increase comes from a robust combination of domestic leisure travel, business tourism, and major global events that California is hosting. According to official sources from Visit California (industry.visitcalifornia.com), the tourism forecast for 2025 projects a steady rise of about 0.8%, with total visitation estimated at around 279 million visitors.
But hold on—2026 is the year California will truly shine, with forecasts indicating a surge in tourism activity that could outpace previous records. The countdown to 2026 is on, and major global events, cultural festivals, and business conferences are set to propel visitation to astronomical levels.
Los Angeles County: A Global Tourism Powerhouse with Unmatched Events
If there’s one county in California that is set to dominate tourism in 2026, it’s Los Angeles County. As the state’s most iconic destination, Los Angeles continues to be a juggernaut in tourism. With over 50 million visitors annually, Los Angeles is already a global hub for entertainment, culture, and international tourism.
In 2026, this trend will only grow stronger. Major events like FIFA World Cup 2026 matches will bring hundreds of thousands of visitors to the city, while the Super Bowl 2026 will see a record influx of fans, creating a multi-billion-dollar impact on the local economy. According to an official economic impact report by the Los Angeles Sports Commission, the World Cup alone is expected to generate up to $594 million for the region (losangelesfwc26.com).
But it’s not just the mega-events that are driving this tourism boom. Los Angeles also boasts world-class shopping districts, iconic landmarks like the Hollywood Walk of Fame, and a bustling arts and culture scene. From Hollywood to Santa Monica, the opportunities for tourists are endless. Los Angeles will continue to lead the charge in California’s tourism boom in 2026.
San Francisco County: Cultural Capital with Unstoppable Momentum
Next up on the list is San Francisco County, which is set for a remarkable surge in tourism over the next few years. With 23.49 million visitors projected for 2025 and a growth forecast to 24.02 million visitors by 2026, San Francisco will continue to shine as a cultural epicenter for both domestic and international travelers (sftravel.com).
The Golden Gate Bridge, Alcatraz Island, and the San Francisco Bay Area are just a few of the attractions that make San Francisco a must-visit destination. Major conventions and business conferences, along with year-round arts festivals, are set to bring in record numbers of tourists. Moreover, San Francisco continues to benefit from international tourism, with markets like Japan, Mexico, and Europe increasingly driving demand. The influx of international visitors is expected to boost the city’s economy by tens of millions in 2026.
Napa and Sonoma: California’s Wine Country Explodes in Popularity
No one can ignore the incredible tourism appeal of Napa and Sonoma counties in California’s Wine Country. With its world-renowned wineries, breathtaking landscapes, and luxurious accommodations, Napa and Sonoma are prime examples of how tourism can thrive in niche, upscale markets. The area attracts high-spending visitors from all over the world, with luxury tourism and wine-tasting tours at the core of its economy.
Sonoma County alone hosts more than 8.4 million visitors annually, and its per-visitor spending remains among the highest in the state. Napa, too, continues to see high-value tourism with premium experiences such as hot air balloon rides over vineyards and Michelin-starred dining. With wine tourism expected to continue growing, both counties will see sustained growth in 2026. The industry reports a rise in overall tourism spending, supported by an expanding tourism infrastructure and the emergence of sustainable tourism practices. Napa and Sonoma will continue to be tourism hotbeds in California as more and more visitors flock to experience the best of Wine Country.
Orange County: Resort Paradise Poised for Major Growth
Orange County, home to Anaheim and the famous Disneyland Resort, remains one of the most popular family destinations in California. With attractions such as Disneyland, Knott’s Berry Farm, and Huntington Beach, the county is a tourism powerhouse, especially for family travelers.
But what’s truly exciting is that Orange County’s tourism market is about to explode with growth. The 2024 tourism impact report highlights the region’s 4.8% increase in visitor spending, with a projected rise in 2026, fueled by new developments and event-driven tourism (travelsantaana.com).
Whether it’s theme parks, beaches, or business conventions, Orange County is set to see an uptick in both international and domestic visitation. For families, business travelers, and event goers alike, Orange County promises to deliver a vibrant experience that will be hard to match.
Smaller Counties with Big Impact: North Coast, Mendocino, and Beyond
While major urban areas dominate California’s tourism landscape, smaller counties are also poised for sustained growth as they cater to more niche markets. For example, the North Coast region, including counties like Mendocino and Del Norte, continues to attract visitors with its natural beauty, eco-tourism opportunities, and outdoor adventures.
Similarly, Lake County, with its clean air and lakefront properties, will likely see a steady increase in demand as tourists look for alternatives to the more crowded wine regions. According to official reports, these areas continue to see consistent growth in domestic tourism, particularly in nature-based and sustainable tourism segments. Smaller counties like Sierra Nevada and Inyo are also expected to see positive trends as California’s more adventurous tourists venture off the beaten path.
The Future of California Tourism: What’s Driving Growth in 2026?
California’s tourism industry is entering a new era of growth, driven by several key factors:
Event-Driven Tourism: Major global events, such as the FIFA World Cup 2026 and Super Bowl 2026, will continue to boost tourism, especially in Los Angeles and other key regions.
Cultural and Arts Festivals: San Francisco and other urban areas continue to attract cultural tourists for art exhibitions, festivals, and conventions.
Luxury and Wine Tourism: Counties like Napa and Sonoma are poised for significant growth due to the increase in luxury travel and wine tourism.
Sustainable Travel: Smaller, rural counties are benefiting from eco-tourism and sustainable travel trends, which appeal to travelers seeking authentic, nature-based experiences.
As California continues to recover from the pandemic and enter a new tourism era, the state’s 58 counties are primed for an incredible surge in tourism activity and visitor spending in 2026. Whether you’re planning to visit the star-studded streets of Los Angeles or explore the vineyards of Napa, California offers something for everyone—and the future of tourism in the Golden State has never been brighter.
Hong Kong Airlines and WestJet have officially renewed their codeshare partnership, significantly enhancing air connectivity between Hong Kong and Canada. The renewed partnership allows passengers to benefit from an expanded network of flight routes and seamless travel options between the two countries. This collaboration is expected to provide greater convenience for travelers and further boost tourism and business ties between Hong Kong and major Canadian cities.
Under the renewed agreement, the airlines will offer enhanced connectivity between Hong Kong and key cities in Canada, including Vancouver, Calgary, Toronto, and Edmonton. By sharing flight codes, passengers will be able to book connecting flights with ease, simplifying the travel process and improving access to Canada from Hong Kong. This partnership is designed to cater to both leisure travelers and business professionals seeking more flexible and efficient travel options.
Benefits of the Codeshare Partnership
The renewal of the codeshare partnership between Hong Kong Airlines and WestJet provides significant benefits to travelers. Through this partnership, passengers flying with Hong Kong Airlines can seamlessly connect to WestJet’s network of domestic flights across Canada. Similarly, WestJet passengers traveling to Hong Kong will be able to connect to Hong Kong Airlines’ extensive international and regional routes in Asia.
The codeshare agreement effectively combines the strengths of both airlines, offering travelers more flexibility in choosing their preferred flights, as well as enhanced travel experiences. The collaboration aims to streamline connections, reduce layover times, and increase the convenience of traveling between Canada and Hong Kong, making the process simpler and more accessible for international tourists.
Boosting Tourism Between Hong Kong and Canada
Tourism between Hong Kong and Canada has grown significantly over the past few years, and the renewed partnership is set to further boost this trend. With the ability to access more destinations in Canada via Hong Kong Airlines and WestJet’s combined networks, tourists from Hong Kong will find it easier to visit a wide range of Canadian cities. Similarly, Canadian tourists traveling to Hong Kong will benefit from more travel options and improved connectivity to destinations in Asia.
Canada is already a popular destination for Hong Kong travelers, with many attracted to its vibrant cities, beautiful natural landscapes, and rich cultural heritage. The renewed partnership is expected to increase the number of visitors between the two countries, promoting cultural exchange and providing economic benefits to both the tourism and hospitality industries in Hong Kong and Canada.
Vancouver, known for its scenic landscapes and proximity to the Pacific Ocean, continues to be one of the most popular destinations for Hong Kong visitors, particularly in the summer months. Toronto, as Canada’s largest city, also attracts significant interest from international travelers due to its multicultural environment and iconic landmarks such as the CN Tower and Royal Ontario Museum.
Strengthening Business Ties Between Hong Kong and Canada
In addition to supporting tourism, the renewed codeshare partnership between Hong Kong Airlines and WestJet will also enhance business travel between the two regions. Both Hong Kong and Canada are key players in international trade, with strong economic ties that continue to grow. The improved connectivity provided by the codeshare agreement will make it easier for business professionals to travel between Hong Kong and major Canadian cities for meetings, conferences, and trade negotiations.
The partnership will also benefit industries such as finance, technology, and education, where Hong Kong and Canadian professionals often collaborate on international projects and partnerships. With enhanced flight connectivity, the codeshare partnership aims to support the growing business and trade relationships between Hong Kong and Canada.
Increased Access to Regional Destinations
Another major benefit of the codeshare agreement is increased access to regional destinations in both Canada and Asia. Through the partnership, travelers can seamlessly connect from major Canadian cities to smaller regional destinations, including those in the Canadian Rockies, Atlantic Canada, and other regions in Canada. Likewise, travelers departing from Hong Kong can use the partnership to visit more destinations in Asia, including popular locations in Japan, South Korea, Thailand, and Vietnam.
This expanded reach allows both leisure and business travelers to explore more destinations with greater ease, making the most of their trip and enhancing the overall travel experience. The added convenience of connecting flights between Canada and Hong Kong’s key regional hubs will also appeal to travelers who are seeking greater flexibility in their itineraries.
Environmental Considerations and Future Growth
As part of their ongoing commitment to sustainable travel, both Hong Kong Airlines and WestJet are working to improve the environmental impact of their operations. The codeshare partnership supports more efficient flight schedules, helping to reduce the carbon footprint associated with air travel. By consolidating flights and reducing the need for separate connections, both airlines aim to minimize excess fuel consumption and optimize their overall environmental performance.
Looking ahead, the renewal of the codeshare partnership between Hong Kong Airlines and WestJet paves the way for future growth and expansion. With both airlines focused on improving their routes and expanding their services, additional destinations will likely be added to the codeshare network in the coming years, further enhancing travel options for passengers and contributing to the overall growth of tourism and business travel between Hong Kong and Canada.
Conclusion: A Stronger Link Between Hong Kong and Canada
The renewed codeshare partnership between Hong Kong Airlines and WestJet represents a significant step forward in enhancing travel connectivity between Hong Kong and Canada. With increased access to popular cities and regional destinations, as well as a streamlined travel experience for passengers, this collaboration is set to benefit both the tourism and business sectors in both countries.
As tourism continues to recover and expand, and with a growing demand for convenient, flexible travel options, the Hong Kong Airlines-WestJet partnership is poised to support this growth and provide travelers with an enhanced experience. The renewed partnership promises a brighter future for travelers heading to both Hong Kong and Canada, offering more choices, better service, and greater convenience.
Estonia is witnessing a positive overall rise in foreign tourism, with 291,000 tourists visiting the country in October 2025, marking a 6% increase compared to the previous year. This growth, as reported by Statistics Estonia, underscores the country’s growing appeal as a travel destination. However, despite the overall increase in international visitors, the number of Finnish tourists has been on a six-month downward trend, a shift that has raised questions regarding regional travel patterns and preferences.
According to the data, of the 291,000 total tourists visiting Estonia in October, 52% (153,000) came from abroad, while 48% (138,000) were domestic travelers. Finnish tourists have traditionally represented one of Estonia’s largest tourist groups, making their decline particularly notable. Finnish travelers are often drawn to Estonia due to its geographical proximity, shared cultural ties, and affordable travel options. However, recent months have seen a slowdown in Finnish arrivals, in contrast to the increasing number of visitors from other countries.
The Impact of Finnish Tourist Decline
The decline in Finnish tourists comes after a sustained period of strong cross-border travel between Estonia and Finland. Finnish visitors have long been a key demographic for Estonia’s tourism industry, often arriving by ferry or short flights to explore Tallinn’s medieval Old Town, Estonia’s beautiful coastline, and the country’s rich cultural and historical offerings.
Finnish tourists typically favor short stays, with Tallinn being a popular weekend getaway destination. Attractions such as the Tallinn Old Town, Kadriorg Palace, and the Seaplane Harbour Museum have been perennial favorites. Additionally, Estonia’s well-known spa resorts and its proximity to Finland have made it an attractive destination for wellness and relaxation tourism.
However, the six-month downward trend could be attributed to several factors. Changing economic conditions, fluctuations in travel budgets, and shifting travel preferences might be contributing to the reduction in Finnish visitors. The rise in local tourism and alternative travel destinations in the region could also be influencing this decline. Finnish visitors are increasingly opting for domestic tourism or exploring other international destinations that offer comparable cultural experiences.
Overall Growth in Foreign Tourism
Despite the decline in Finnish visitors, Estonia’s tourism industry has seen a broader rise in international arrivals. In October 2025, the 6% increase in the overall number of tourists visiting Estonia reflects a growing interest in the country’s diverse tourism offerings. Visitors from other European countries, as well as tourists from further afield, have contributed to this upward trend.
Estonia’s tourism sector has been working to diversify its appeal, marketing the country’s natural beauty, historical sites, and modern attractions to a global audience. Tourism in the countryside, including destinations such as Saaremaa Island, the Lahemaa National Park, and Tartu, has gained popularity, as travelers seek more off-the-beaten-path experiences. The rise of eco-tourism and interest in sustainable travel has also driven some of this growth, with Estonia positioning itself as an environmentally friendly destination for nature lovers.
Domestic Tourism on the Rise
Alongside foreign arrivals, domestic tourism has also contributed to the positive tourism figures in Estonia. With 138,000 Estonian residents traveling within the country in October, there is a growing trend of local exploration. The government’s efforts to promote regional tourism have proven successful, encouraging residents to discover the hidden gems of their own country.
Domestic tourism has seen a rise in the wake of the pandemic, as many Estonians have opted for local vacations rather than traveling abroad. This trend is expected to continue, with local tourism playing a crucial role in the recovery of the hospitality and leisure industries. Popular destinations within Estonia, such as the coastal areas of Pärnu, the resort town of Haapsalu, and the historical town of Tartu, have seen increased domestic visitor numbers.
Tourism Strategies for the Future
To counter the decline in Finnish tourists and sustain the growth of international visitors, Estonia’s Ministry of Economic Affairs and Communications has outlined several strategies. The focus will be on expanding and diversifying the country’s tourism offerings, promoting lesser-known destinations, and strengthening Estonia’s visibility in international markets.
Efforts will also be made to enhance Estonia’s digital presence, with a focus on reaching younger, tech-savvy travelers. Estonia’s reputation for digital innovation and its advanced e-residency program will continue to be leveraged to attract international visitors interested in technology and innovation tourism.
Additionally, the growing demand for sustainable and nature-based tourism will be emphasized, with Estonia’s many natural parks, forests, and lakes being promoted as prime destinations for eco-friendly travel experiences. This aligns with global travel trends, where travelers are increasingly seeking destinations that prioritize sustainability and conservation.
Conclusion: A Dynamic Tourism Landscape
Estonia’s tourism industry is experiencing a dynamic period, marked by overall growth in foreign visitors and an uptick in domestic tourism. While the decline in Finnish tourists may signal changing travel patterns, the overall trend remains positive, with international visitors flocking to the country’s historical sites, natural beauty, and vibrant culture.
With strategic investments in sustainable tourism and continued efforts to diversify its appeal, Estonia is well-positioned to maintain its status as an attractive European destination in 2025 and beyond. The country’s ability to adapt to shifting tourism trends and cater to a diverse range of travelers will ensure its continued success in the competitive global tourism market.
In 2025, Mexico is poised to join global tourism leaders such as France, Spain, the US, Turkey, and Italy, attracting millions of visitors and generating nearly thirty billion dollars in revenue. This surge is fueled by improved air connectivity, a stable political environment, and the country’s diverse cultural and natural attractions. With a projected 13.6% increase in international arrivals, Mexico is on track for record growth, reinforcing its status as a top global tourism destination.
Mexico’s tourism sector has seen remarkable growth in 2025, with almost 80 million international visitors between January and October—a 13.6% increase from the same period in 2024. This surge highlights the country’s growing appeal as a must-visit destination and the strong confidence travelers have in Mexico’s stability and government.
Tourism Growth and Economic Impact
The latest data reveals that 79.3 million international visitors arrived in Mexico during the first ten months of 2025. This includes 38.4 million international tourists, those spending at least one night in the country, and 8.9 million cruise ship passengers, an 11.8% increase in maritime arrivals. The tourism sector’s contribution to Mexico’s economy has been significant, with the industry generating US$28.2 billion in revenue, marking a 6.5% year-on-year increase.
The substantial increase in both visitor numbers and foreign currency earnings is a clear indication of Mexico’s growing stature in the global tourism market. This positive trend is a testament to the strength of the country’s tourism sector and its ability to recover and thrive post-pandemic.
October 2025: A Record-Breaking Month
October 2025 saw Mexico setting new records for international visitors and their spending. A total of 8.3 million international visitors arrived during the month, marking a 10.7% increase from October 2024. Visitor spending also reached new heights, with $2.44 billion spent during the month. This represents a 9.3% increase compared to October 2024 and a staggering 50.3% increase compared to the same month in 2019, before the pandemic’s severe impact on the tourism industry.
In addition, 3.74 million international tourists visited Mexico in October, a slight 0.1% increase compared to the previous year. These figures reflect the ongoing recovery of Mexico’s tourism industry, which has rebounded remarkably from the challenges posed by the COVID-19 pandemic.
Air Travel: A Steady Climb
Mexico’s air travel sector has continued to show steady growth in 2025. In the first ten months of the year, 47.98 million people arrived in Mexico on international flights, reflecting a 1.4% increase compared to the same period in 2024. Among the countries showing notable increases in arrivals were Italy, which saw a 14.8% increase in visitors, marking the highest growth rate among all nationalities. Other countries with strong growth include Argentina (+14.3%), South Korea (+11.6%), Canada (+11.4%), China (+10.6%), and the United States (+0.6%).
Despite a modest increase from the U.S., the United States remains Mexico’s largest source of international visitors, underscoring the importance of the U.S.-Mexico travel connection.
Domestic Air Travel: Growth Across the Nation
Domestic air travel in Mexico also saw a significant boost in 2025, with 52.43 million passengers flying within the country between January and October. This marks a 3.2% increase compared to the same period in 2024, further solidifying Mexico as a key destination not only for international tourists but also for domestic travelers. The increase in domestic travel highlights the country’s importance as a hub for both leisure and business tourism.
Mexico’s Busiest Airports
Mexico’s airports continue to see a steady rise in passenger traffic. In total, Mexico’s airports served 157.2 million passengers during the first ten months of 2025, representing a 2.5% increase compared to the same period in 2024. The busiest airports in the country during this period were:
Mexico City International Airport – 36.9 million passengers
Cancún International Airport – 24.4 million passengers
Guadalajara International Airport – 15.3 million passengers
Monterrey International Airport – 13 million passengers
Tijuana International Airport – 10.6 million passengers
Los Cabos International Airport – 6.2 million passengers
Felipe Ángeles International Airport – 5.8 million passengers
Puerto Vallarta International Airport – 5.6 million passengers
Mérida International Airport – 3.2 million passengers
Bajío International Airport – 2.7 million passengers
These numbers underscore Mexico’s growing importance as both a travel destination and a transportation hub. The country’s airports are handling increasing volumes of both international and domestic traffic, reflecting the broader growth and dynamism of the tourism industry.
Looking Ahead
In 2025, Mexico is set to join global tourism leaders like France, Spain, the US, Turkey, and Italy, attracting millions of visitors and nearly thirty billion dollars in revenue. This growth reflects enhanced connectivity, political stability, and Mexico’s rich cultural and natural offerings.
As Mexico continues to attract record numbers of international visitors and sees consistent growth in its tourism revenue, the outlook for the country’s tourism sector remains positive. With strong growth in air travel, an expanding range of international markets, and growing domestic tourism, Mexico is poised to remain a leading player in the global travel industry. The continued recovery and expansion of its tourism industry provide a strong foundation for future growth, further bolstering the country’s economic resilience and global appeal.
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