Google clarifies campaign consolidation guidance, saying performance and business logic matter more than legacy granularity in AI-driven Google Ads accounts.

The post Google Clarifies Its Stance On Campaign Consolidation appeared first on Search Engine Journal.

Google's Eleanor Stribling reveals GA4's roadmap: full-funnel measurement platform within a year, then evolving into an AI-powered business decision platform.

The post Google Analytics To Become A Growth Engine For Business appeared first on Search Engine Journal.