Every year, Search Engine Land is delighted to celebrate the best of search marketing by rewarding the agencies, in-house teams, and individuals worldwide for delivering exceptional results.
Today, I’m excited to announce all 18 winners of the 11th annual Search Engine Land Awards.
The 2025 Search Engine Land Awards winners
Best Use Of AI Technology In Search Marketing
15x ROAS with AI: How CAMP Digital Redefined Paid Search for Home Services
ATRA & Jason Stone Injury Lawyers – Leveraging CRM Data to Scale Case Volume
Best Commerce Search Marketing Initiative – PPC
Adwise & Azerty – 126% uplift in profit from paid advertising & 1 percent point net margin business uplift by advanced cross-channel bucketing
Best Local Search Marketing Initiative – PPC
How We Crushed Belron’s Lead Target by 238% With an AI-Powered Local Strategy (Adviso)
Best B2B Search Marketing Initiative – PPC
Blackbird PPC and Customer.io: Advanced Data Integration to Drive 239% Revenue Increase with 12% Greater Lead Efficiency, with MMM Future-Proofing 2025 Growth
Best Integration Of Search Into Omnichannel Marketing
How NBC used search to drive +2,573 accounts in a Full-Funnel Media Push (Adviso)
Best Overall SEO Initiative – Small Business
Digital Hitmen & Elite Tune: The Toyota Shift That Delivered 678% SEO ROI
Best Overall SEO Initiative – Enterprise
825 Million Clicks, Zero Content Edits: How Amsive Engineered MSN’s Technical SEO Turnaround
Best Commerce Search Marketing Initiative – SEO
Scaling Non-Branded SEO for Assouline to Drive +26% Organic Revenue Uplift (Block & Tam)
Best Local Search Marketing Initiative – SEO
Building an Unbeatable Foundation for Success: Using Hyperlocal SEO to Build Exceptional ROI (Digital Hitmen)
Best B2B Search Marketing Initiative – SEO
Page One, Pipeline Won: The B2B SEO Playbook That Turned 320 Visitors into $10.75M in Pipeline (LeadCoverage)
Agency Of The Year – PPC
Driving Growth Where Search Happens: Stella Rising’s Paid Search Transformation
Agency Of The Year – SEO
How Amsive Rescued MSN’s Global Visibility Through Enterprise Technical SEO at Scale
In-House Team Of The Year – SEO
How the American Cancer Society’s Lean SEO Team Drove Enterprise-Wide Consolidation and AI Search Visibility Gains for Cancer.org
Search Marketer Of The Year
Mike King, founder and CEO of iPullRank
Small Agency Of The Year – PPC
ATRA & Jason Stone Injury Lawyers – Leveraging CRM Data to Scale Case Volume
Small Agency Of The Year – SEO
From Zero to Top of the Leaderboard: Bloom Digital Drives Big Growth With Small SEO Budgets
“I’m going to SMX Next!”
Select winners of the 2025 Search Engine Land Awards will be invited to speak live at SMX Next during our two ask-me-anything-style sessions. Bring your burning SEO and PPC questions to ask this award-winning panel of search marketers!
Congrats again to all the winners. And huge thank yous to everyone who entered the 2025 Search Engine Land Awards, the finalists, and our fantastic panel of judges for this year’s awards.
Many PPC advertisers obsess over click-through rates, using them as a quick measure of ad performance.
But CTR alone doesn’t tell the whole story – what matters most is what happens after the click. That’s where many campaigns go wrong.
The problem with chasing high CTRs
Most advertisers think the ad with the highest CTR is often the best. It should have a high Quality Score and attract lots of clicks.
However, in most cases, lower CTR ads usually outperform higher CTR ads in terms of total conversions and revenue.
If all I cared about was CTR, then I could write an ad:
“Free money.”
“Claim your free money today.”
“No strings attached.”
That ad would get an impressive CTR for many keywords, and I’d go out of business pretty quickly, giving away free money.
When creating ads, we must consider:
Type of searchers we want to attract.
Ensure the users are qualified.
Set expectations for the landing page.
I can take my free money ad and refine it:
“Claim your free money.”
“Explore college scholarships.”
“Download your free guide.”
I’ve now:
Told searchers they can get free money for college through scholarships if they download a guide.
Narrowed down my audience to people who are willing to apply for scholarships and willing to download a guide, presumably in exchange for some information.
If you focus solely on CTR and don’t consider attracting the right audience, your advertising will suffer.
While this sentiment applies to both B2C and B2B companies, B2B companies must be exceptionally aware of how their ads appear to consumers versus business searchers.
B2B companies must pre-qualify searchers
If you are advertising for a B2B company, you’ll often notice that CTR and conversion rates have an inverse relationship. As CTR increases, conversion rates decrease.
The most common reason for this phenomenon is that consumers and businesses can search for many B2B keywords.
B2B companies must try to show that their products are for businesses, not consumers.
For instance, “safety gates”is a common search term.
The majority of people looking to buy a safety gate are consumers who want to keep pets or babies out of rooms or away from stairs.
However, safety gates and railings are important for businesses with factories, plants, or industrial sites.
These two ads are both for companies that sell safety gates. The first ad’s headlines for Uline could be for a consumer or a business.
It’s not until you look at the description that you realize this is for mezzanines and catwalks, which is something consumers don’t have in their homes.
As many searchers do not read descriptions, this ad will attract both B2B and B2C searchers.
The second ad mentions Industrial in the headline and follows that up with a mention of OSHA compliance in the description and the sitelinks.
While both ads promote similar products, the second one will achieve a better conversion rate because it speaks to a single audience.
We have a client who specializes in factory parts, and when we graph their conversion rates by Quality Score, we can see that as their Quality Score increases, their conversion rates decrease.
They will review their keywords and ads whenever they have a 5+ Quality Score on any B2B or B2C terms.
This same logic does not apply to B2B search terms.
Those terms often contain more jargon or qualifying statements when looking for B2B services and products.
B2B advertisers don’t have to use characters to weed out B2C consumers and can focus their ads only on B2B searchers.
How to balance CTR and conversion rates
As you are testing various ads to find your best pre-qualifying statements, it can be tricky to examine the metrics. Which one of these would be your best ad?
15% CTR, 3% conversion rate.
10% CT, 7% conversion rate.
5% CTR, 11% conversion rate.
When examining mixed metrics, CTR and conversion rates, we can use additional metrics to define our best ads. My favorite two are:
Conversion per impression (CPI): This is a simple formula dividing your conversion by the number of impressions (conversions/impressions).
Revenue per impression (RPI): If you have variable checkout amounts, you can instead use your revenue metrics to decide your best ads by dividing your revenue by your impressions (revenue/impressions).
You can also multiply the results by 1,000 to make the numbers easier to digest instead of working with many decimal points. So, we might write:
CPI = (conversions/impressions) x 1,000
By using impression metrics, you can find the opportunity for a given set of impressions.
CTR
Conversion rate
Impressions
Clicks
Conversions
CPI
15%
3%
5,000
750
22.5
4.5
10%
7%
4,000
400
28
7
5%
11%
4,500
225
24.75
5.5
By doing some simple math, we can see that option 2, with a 10% CTR and a 7% conversion rate, gives us the most total conversions.
How do you dissuade users who don’t fit your audience from clicking on your ads?
How do you attract your qualified audience?
Are your ads setting proper landing page expectations?
By considering each of these questions as you create ads, you can find ads that speak to the type of users you want to attract to your site.
These ads are rarely your best CTRs. These ads balance the appeal of high CTRs with pre-qualifying statements that ensure the clicks you receive have the potential to turn into your next customer.
If you’re paying attention, you’ll notice the warning signs: click-through rate (CTR) slips, engagement falls, and cost-per-click (CPC) creeps up.
If you’re not, one day your former top performer is suddenly costing you money.
Creative fatigue – the decline in ad performance caused by overexposure or audience saturation – is often the culprit.
It’s been around as long as advertising itself, but in an era where platforms control targeting, bidding, and even creative testing, it’s become one of the few variables marketers can still influence.
This article explains how to spot early signs of fatigue across PPC platforms before your ROI turns sour, and how to manually refresh your creative in the age of AI-driven optimization.
We’ll look at four key factors:
Ad quality.
Creative lifecycle.
Audience saturation.
Platform dynamics.
1. Ad quality
Low-quality ads burn out much faster than high-quality ones.
To stand the test of time, your creative needs to be both relevant and resonant – it has to connect with the viewer.
But it’s important to remember that creative fatigue isn’t the same as bad creative. Even a brilliant ad will wear out if it’s shown too often or for too long.
Think of it like a joke – no matter how good it is, it stops landing once the audience has heard it a dozen times.
The data behind ad quality
To track ad quality, monitor how your key metrics trend over time – especially CTR, CPC, and conversion rate (CVR).
A high initial CTR followed by a gradual decline usually signals a strong performer reaching the end of its natural run.
Because every campaign operates in a different context, it’s best to compare an ad’s results against your own historical benchmarks rather than rigid KPI targets.
Factor in elements like seasonality and placement to avoid overgeneralizing performance trends.
And to read the data accurately, make sure you’re analyzing results by creative ID, not just by campaign or ad set.
Every ad has a natural lifespan – and every platform its own life expectancy.
No matter how timely or novel your ad was at launch, your audience will eventually acclimate to its visuals or message.
Keeping your creative fresh helps reset the clock on fatigue.
Refreshing doesn’t have to mean reinventing.
Sometimes a new headline, a different opening shot, or an updated call to action is enough to restore performance. (See the table below for rule-of-thumb refresh guidelines by platform.)
The data behind creative lifecycle
To distinguish a normal lifecycle from an accelerated one that signals deeper issues, track declining performance metrics like CTR and frequency – how many times a user sees your ad.
A high-performing ad typically follows a predictable curve.
Engagement drops about 20-30% week over week as it nears the end of its run. Any faster, and something else needs fixing.
Your refresh rate should also match your spend. Bigger budgets drive higher frequency, which naturally shortens a creative’s lifespan.
You’ve got your “cool ad” – engaging visuals, a catchy hook, and a refresh cadence all mapped out.
You put a big budget behind it, only to watch performance drop like a stone after a single day. Ouch.
You’re likely running into the third factor of creative fatigue: audience saturation – when the same people see your ad again and again, driving performance steadily downward.
Failing to balance budget and audience size leads even the strongest creative to overexposure and a shorter lifespan.
The data behind audience saturation
To spot early signs of saturation, track frequency, and reach together.
Frequency measures how many times each person sees your ad, while reach counts the number of unique people who’ve seen it.
When frequency rises but reach plateaus, your ad hits the same people repeatedly instead of expanding to new audiences.
Ideally, both numbers should climb in tandem.
Some platforms – including Google, Microsoft, LinkedIn, and DSP providers – offer frequency caps to control exposure.
These days, algorithms don’t just reflect performance – they shape it.
Once an ad starts to underperform, a feedback loop kicks in.
Automated systems reduce delivery, which further hurts performance, which leads to even less delivery.
How each platform evaluates creative health – and how quickly you respond before your ad is demoted – is the fourth and final factor in understanding creative fatigue.
The data behind platform dynamics
Every platform has its own system for grading creative performance, but the clearest sign of algorithmic demotion is declining impressions or spend despite stable budgets and targeting.
The tricky part is that this kind of underdelivery can look a lot like normal lifecycle decline or audience saturation. In reality, it’s often a machine-level penalty.
To spot it, monitor impression share and spend velocity week over week, at the creative level (not by campaign or ad set).
What to do when the algorithm punishes you
When impressions or spend drop despite a stable budget and consistent targeting, your ad has likely been demoted by the platform.
That doesn’t necessarily mean it’s poor quality.
This usually means the algorithm has lost “confidence” in its ability to achieve your chosen goal, such as engagement or conversions.
Here’s how to recover:
Check your performance metrics: Sharp declines in CTR, engagement, or conversions can trigger a penalty. Compare the trend line to earlier in the campaign.
Assess audience saturation: If frequency exceeds 3 for prospecting or 5 for retargeting, your audience may be too small for the budget. Broaden targeting or reduce spend.
Refresh the creative: Launch new or updated versions under new ad IDs so the system re-enters its learning phase.
Don’t make drastic edits: Frequent budget, bid, or targeting changes reset learning and slow recovery.
When the algorithm cools your ad, don’t panic.
Act quickly to identify whether the issue lies in quality, freshness, audience, or budget – and make deliberate adjustments, not hasty ones.
Turning creative fatigue into a performance signal
Creative fatigue, like death and taxes, is inevitable. Every ad has a beginning, middle, and end.
The key is recognizing those stages early through vigilant data monitoring, so you can extend performance instead of waiting for the crash.
While automation may be taking over much of marketing, ad creative, and copy remain one arena where humans still outperform machines.
Great marketers today don’t just make good ads. They know how to sustain them through smart refreshes, rotations, and timely retirements.
Because when you can see the whimper coming, you can make sure your next ad lands with a bang.
Q4 is here – and for ecommerce brands, that means the biggest sales opportunities of the year are just ahead.
Black Friday, Cyber Monday, Christmas – the biggest sales events are just around the corner. To hit your targets, preparation is key. It’s not too late to act, and the opportunities ahead are huge.
Use this checklist to get up to speed quickly and set your account up for success.
Website and UX
Review site speed
Start with a website audit to identify any red flags. Tools like PageSpeed Insights can help diagnose technical issues.
Encourage clients to review key pages and the checkout process on multiple devices to ensure there are no bottlenecks.
If resources allow, use heatmap or session analysis tools such as Microsoft Clarity or Hotjar to better understand user behavior and improve the on-site experience.
Confirm tracking setup
Double-check that all tracking is configured correctly across platforms.
Don’t just verify that tags are firing – make sure all events are set up to their fullest potential.
For example, confirm high match rates in Meta and ensure Enhanced Conversions is fully configured.
Add VIP sign-ups/pop-ups
Before the sales period begins, encourage users to join a VIP list for Black Friday or holiday promotions.
This can give them early access or exclusive deals. Set up a separate automated email flow to follow up with these subscribers.
Launch sale page early
Publish your sale page as soon as possible so Google can crawl and index it for SEO.
The page doesn’t need to be accessible from your site navigation or populated with products right away – the key is to get it live early.
If possible, reuse the same URL from previous years to build on existing SEO equity.
You can also add a data capture form to collect VIP sign-ups until the page goes live with products.
Display cutoffs clearly
If shipping cutoff dates aren’t clear, many users won’t risk placing an order close to the deadline.
Clearly display both standard and express delivery cutoff dates on your website.
Highlight sales sitewide with banners
Don’t rely solely on a homepage carousel to promote your sale.
Add a banner or header across all pages so users know a sale is happening, no matter where they land.
As mentioned with pop-ups, supplementing that strategy with lead generation ads can help grow your email list and build early buzz around your upcoming sale.
Launch simple, clear primary sale ads
These will be your Black Friday or holiday sale ads running for most of the campaign.
Keep the messaging and promotion straightforward. Any confusion in a crowded feed will make users scroll past.
Use strong branding, put the offer front and center, and include a clear CTA. On Meta, this often works best as a simple image ad.
Create Cyber Monday-specific ads
Many brands simply extend their Black Friday sale rather than creating Cyber Monday-specific ads and web banners.
Take advantage of the opportunity to give your campaign a fresh angle – both in messaging and offer.
Since it’s often the final day of your sale, you can go bigger on discounts for one day or add a free gift with purchases over a certain amount.
It’s also a great way to move slower-selling inventory left over from Black Friday.
Refresh primary ads with ‘last days’ urgency
Add urgency to your messaging as the sale nears its end by including countdowns or end dates.
This tactic works especially well for longer campaigns where ad fatigue can set in.
Finalize all creative assets early
November and December are busy months for ad builds and platform reviews.
Make sure all sale assets are ready several weeks before launch to avoid rushed builds and delays from longer approval times.
Advertising and data
Audit product feeds
Make sure item disapprovals and limited products are kept to a minimum. Double-check that your setup is current.
For example, if your return window has changed, update that information in Google Merchant Center.
Refresh first-party data and remarketing lists
Update any lists you plan to use this season.
If you don’t have direct integrations, upload new or revised lists manually.
Review your integrations and confirm that data is flowing correctly.
Build lookalike and custom audiences early
Start building audiences as soon as your first-party and remarketing lists are refreshed.
Create Meta Lookalike Audiences, Performance Max audience signals, and Custom Audiences.
If you run into volume issues, you’ll have time to adjust or explore alternatives.
Finalize budget by week, not just month
Agree on budgets early so you know your spending limits. Don’t plan just by month. Map out weekly spend, too.
You’ll likely want to invest more heavily in the final week of November than in the first.
Use title and description extensions or ad customizers
Updating search ad copy can be tedious and time-consuming.
These tools let you control and update copy dynamically without editing every RSA manually – saving hours in campaign builds.
Use ad assets, promo sitelinks, and GMC promotions
Enable sale-related sitelinks, callouts, and promotion extensions across search campaigns so your offers appear everywhere.
In Shopping, set up Google Merchant Center promotions to highlight deals and incentives in your Shopping ad annotations.
Apply countdown features
Add a dynamic countdown timer to search ads to show exactly when your sale ends.
This feature helps your ads stand out and adds urgency as the sale nears its close.
Launch search remarketing activity
Bid on generic keywords you wouldn’t normally target, but limit them to remarketing or first-party data audiences.
For example, people searching for “Black Friday deals” who have purchased from your site in the past 30 days already know your brand and are primed to buy again.
Apply seasonality adjustments
If you use Google Ads or Microsoft Ads with a target ROAS strategy, apply seasonality adjustments to prepare the algorithm for higher conversion rates during the sale period.
Remember to apply a negative adjustment once the sale ends to prevent unnecessary spend spikes.
Not every tactic will fit your business or resources – and that’s OK.
The key is to focus on what will have the biggest impact on your store.
By addressing most of the points in this checklist, you’ll build a solid foundation for a strong Q4 and set yourself up to capture more sales during the busiest shopping season of the year.
Preparation is everything. The earlier you audit, test, and launch, the smoother your campaigns will run when traffic – and competition – start to surge.
On episode 329 of PPC Live The Podcast I speak to Jack Hepp, founder of industrious Marketing LLC, discussing the fallout and what it took to bring him back to feet after he got fired from his first PPC job.
The big f-up: fired from his first agency job
Jack’s defining career moment came just a year and a half into his first agency role. Despite being eager to learn, he was still new to digital marketing when a major mistake occurred.
“We dramatically underspent a client’s ad budget for the month — by almost 50%,” Jack recalls.
That underspend had serious consequences. The client relied heavily on Google Ads for online sales, and the missed spend translated directly into lost revenue. As the main point of contact, the blame fell on Jack.
“I was fired,” he says plainly. “It was my first job ever, and it crushed me.”
Communication breakdown: the real mistake
Looking back, Jack believes the root issue wasn’t just the budget underspend — it was poor communication.
“There were other agencies, account reps, and multiple layers of management involved,” he explains. “But I didn’t communicate clearly enough. I was afraid to admit that something was going wrong.”
That fear of being honest about mistakes is common in early careers. I note, “If people hear that one mistake could get them fired, they’ll stop taking risks. That’s not how innovation happens.”
Jack now emphasizes transparency as a key professional value: “If I had communicated better, maybe things would’ve played out differently.”
The role of leadership and training
As the conversation unfolds, it becomes clear that Jack’s situation reflected deeper organizational issues. He received no formal training before being handed digital responsibilities.
“It was very much like, ‘You’re young, you know how the internet works,’” Jack laughs. “But I didn’t know what I didn’t know.”
He and I agree that poor management and lack of mentorship can lead to preventable failures. “That agency set you up to fail,” I remark. “Good leadership means helping juniors understand what to do — and why.”
Rising again: the power of networks
After being let go, Jack initially swore off marketing altogether. “I thought I was done. I even started applying for jobs in banking,” he says.
But three months later, his professional network changed everything. A local agency called him out of the blue — thanks to someone who had vouched for him.
“They told the agency, ‘You need to talk to Jack. He’s great — don’t judge him by that one mistake.’”
That opportunity reignited his marketing career, proving the power of community connections.
“Your network can be your safety net,” I said. “Join Slack groups, PPC chats, LinkedIn communities. Those relationships can literally save your career.”
Lessons learned: transparency and ownership
Since that early setback, Jack has gone on to manage countless campaigns and clients. And yes — he’s made other mistakes, including the classic daily budget typo (“$1,000 instead of $100”).
But this time, he handled it differently:
“I went straight to my manager and owned it. We told the client, fixed the pacing, and moved on. Being transparent builds trust.”
Jack’s biggest takeaway?
“Communicate openly, even when it’s uncomfortable. People are usually understanding if you’re honest and proactive about fixing the issue.”
On AI and the future of PPC
In the latter part of the discussion, Jack and I explore how AI is changing the paid search landscape — and why experience still matters.
Jack cautions against over-reliance on automation:
“AI makes it easier to manage accounts, but harder to manage them well. You still need human judgment.”
He’s noticed a worrying trend where brands “take the human out” of campaign management, trusting AI to do everything. “That’s when you start seeing nonsense ad copy or mismatched targeting,” he warns.
I add, “AI should be a tool, not a crutch. You still need people who understand the fundamentals of marketing — audience, message, and intent.”
Advice for managers and new marketers
For managers training juniors in the AI era, Jack offers simple guidance:
“Even if AI can automate tasks, make sure your team understands why those tasks matter. Teach the reasoning, not just the process.”
This builds critical thinking — the kind that prevents mistakes before they happen.
Final thoughts: The PPC Sequel
If Jack’s PPC career were a movie, what would it be called?
“The PPC Sequel: I thought it was over, but I came back for part two.”
It’s the perfect metaphor for his journey — from fired beginner to respected thought leader.
I closes the conversation with a reminder:
“No matter how low things seem, things can always turn around.”
Following OpenAI’s launch of ChatGPT Atlas, software company Search Atlas flagged a major issue: the AI-powered browser can interact with websites in a way that looks indistinguishable from real human users, including clicking on paid advertisements.
Why we care. Businesses running digital ad campaigns could unknowingly pay for clicks generated by AI agents, not real prospects. The technology also threatens to corrupt analytics data, making it harder to measure genuine traffic and user behavior.
The problem. ChatGPT Atlas is built on Google Chrome, so ad networks and websites perceive its activity as a legitimate user.
Every AI click on sponsored posts can trigger ad spend just like a real visitor.
Website metrics may become unreliable, affecting marketing decisions and ROI.
Most platforms ban bot traffic, but current detection methods cannot flag AI agents like ChatGPT Atlas.
What to do.Look for unusual traffic spikes or patterns in your analytics, as well as odd click behavior or declining conversion rates. If irregular activity is detected, inform marketing teams and ad providers.
Industry implications. Search Atlas founder Manick Bhan warned this could push platforms like Google and Meta to develop new standards for distinguishing human traffic from AI agents. He predicts the rise of AI-driven agents operating in the background will make separating human and AI activity critical for accurate measurement and protecting ad budgets.
Bottom line. As AI browsers gain adoption, brands may face hidden costs and unreliable data unless new detection tools and standards are developed – signaling both risk and opportunity for innovation in ad measurement and traffic verification.
Google today celebrated the 25th anniversary of its ad platform, first launched as AdWords in 2000. Now known as Google Ads, the platform remains the backbone of the company’s revenue engine.
Over two and a half decades, Google Ads has evolved from a manually managed system to a sophisticated AI-driven advertising platform spanning Search, YouTube, Play, and the wider web.
What Google is saying. Google is celebrating, with Vidhya Srinivasan, VP/GM of Ads & Commerce, sharing how AI is empowering us to rethink what’s possible’ and create a future of smarter, more helpful advertising.
“Generative AI is transforming digital marketing, and I am so proud to see us leading the way with agentic capabilities, tools that automate and optimize campaigns and cutting-edge creative generation”
She emphasizes that the best ads provide answers and opportunities for inspiration, especially on Search and YouTube. She finally thanks its teams, advertisers, publishers, and creators for 25 years of collaboration, looking forward to the next 25.
Lookback. On this quarter-century milestone, Google has been moving fast on AI updates in the past few years and has really sped up the frequency of update announcements, with many of them coming from industry experts instead of Google itself.
Let’s look at some significant Google Ads stories in the past couple of years:
Advertisers gained visibility into which search terms triggered PMax ads and can now add negative keywords directly from that report—boosting transparency.
Google broadened “Audience Signal Targeting” (previously only for Performance Max) to App campaigns — giving advertisers more direct audience signals in app-install/engagement campaigns.
Google’s AI now dynamically assembles above- and below-the-fold assets: omitted descriptions, headlines used as sitelinks, etc., increasing flexibility of RSAs.
Google officially announced AI Max for Search campaigns — enabling automation of keywords, creative and landing pages. In the following months advertisers kept noticing even more capabilities for this new functionality:
In February 2025, Google introduced a 540-day cap on Customer Match list durations across its advertising platforms.
In May 2024, Google began rolling out changes to comply with new state privacy laws and user opt-out preferences across its ads and analytics products.
In January 2024, Google updated its data privacy policies for targeted ads in Europe to comply with the Digital Markets Act (DMA).
Looking to take the next step in your search marketing career?
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Accelerated Digital Media stands as a self-funded, employee-owned digital marketing agency with a focus on performance media management across paid search and paid social channels. Our culture prioritizes our team and values high standards. We welcome fresh perspectives, champion collaboration, and cultivate individual accountability to meet our ambitious growth objectives. Specializing in direct-to-consumer brands, we […]
Description We’re looking for a brilliant Part-Time Paid Social Video Editor on an initial 6-month fixed-term contract to create bold, results-driven social ads that bring our adventures to life. Read more about working at Much Better Adventures The Role Can you craft bold, engaging ad creatives that drive growth across Meta, TikTok, and YouTube? This […]
Job Description Job Description The Paid Search Strategy Director is a standout expert in the field of B2B paid media (search, display, social, retargeting, etc.). They are the lead day-to-day subject matter expert (SME) for their assigned B2B clients, providing strategic recommendations, analysis, and reporting as well as responding to ad-hoc requests. They have a […]
Work on high impact, strategic, user acquisition-focused projects for paid search engine marketing, developing new growth levers, scaling paid search traffic and growing performance marketing revenue and margin at US News.
Be a channel expert for vertical teams as marketing needs scale
You’ve worked inside WordPress and other CMS platforms, conducted full-scale technical audits, and can wield tools like Ahrefs, SEMrush, Moz, Screaming Frog, or similar like a pro.
You can explain technical work in plain terms—whether you’re coaching a team member, presenting to a client, or reporting to leadership.
Own the global strategy for paid social growth campaigns, with accountability for performance across regions and lines of business.
Architect automation and optimization frameworks in collaboration with Ad Tech and Product partners-using tools like Meta APIs, Smartly, and custom-built solutions to scale operations.
Director of Growth, Havas Media Network (Hybrid, New York City Metropolitan Area)
Salary: $135,000 – $145,000
Lead outbound prospecting for Havas Play and Havas Market, generating and qualifying new business opportunities with net-new clients.
Develop tailored outreach strategies that resonate with brand marketers, e-commerce leaders, and cultural partners.
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