Women ran an experiment to see if LinkedIn's new algo was being sexist and thought they proved it. But there's more complexity involved, experts say.

LinkedIn is rolling out new ad tools that help you boost brand awareness, personalize your messages, and speed up creative work so you can reach potential buyers earlier in the funnel.

What’s new. LinkedIn announced these new features:

• Reserved Ads give your brand prime placement in the LinkedIn feed, delivering premium visibility, predictable impressions, and a greater share of top-of-feed attention than competitors. The format works across Video, Thought Leader, Single Image, and Document Ads, helping brands maximize creative impact.
• Ad personalization lets messages adjust dynamically using profile data such as first name, job title, industry, or company. It matters: 71% of consumers expect personalized messaging, and 76% get frustrated when it’s missing (McKinsey).
• AI-powered creative tools make it easier to test multiple ad variations. AI Ad Variants generate fresh, on-brand copy from one seed input, while Flexible Ad Creation (rolling out in early 2026) lets marketers upload multiple assets that LinkedIn will automatically mix, match, and optimize for performance.

Why we care. LinkedIn’s updates may make it easier for brands to get noticed, personalize their ads, and produce creative faster. Reserved Ads guarantee top-of-feed placement, while Ad Personalization adjusts messages based on a person’s name, company, or job title to make them feel more relevant. New AI tools also help create and test ads quickly, improving engagement and reaching early-stage buyers more efficiently.

What’s next. B2B advertisers should experiment with Reserved Ads, ad personalization, and AI-driven creative tools to strengthen top-of-funnel impact, refine messaging, and optimize performance – all without adding significant manual effort.

LinkedIn’s announcement. How New LinkedIn Features Help You Scale Personalized Creative and Boost Awareness