YouTube has taken a subtle step that could reshape the way creators manage their income. YouTube will now let U.S. creators receive payouts in PayPal’s PYUSD stablecoin, marking one of the clearest steps Big Tech has taken toward crypto-linked earnings.…

Demand Gen can help you reach new audiences while they're streaming, scrolling or shopping. On average, 68% of Demand Gen conversions came from users who did not see the…

The new packages will give consumers more flexibility over the content that they want to pay for. YouTube notes that users will still get access to popular features like unlimited DVR, multiview, key plays, and fantasy view.

YouTube is rolling out new ad features for Shorts to help brands stretch their holiday budgets and tap into the momentum of short-form video.

What’s new:

• Comments on Shorts ads: Advertisers can now turn on comments for eligible Shorts ads, making the ad experience feel more organic and opening new paths for real-time audience engagement.
• Creator links to brand sites: Shorts creators posting branded content can now link directly to a brand’s website, giving viewers a seamless path from discovery to action.
• Shorts ads on mobile web: YouTube is extending Shorts ad placements to the mobile web, adding another way to reach viewers as they switch between devices – from TV to desktop to mobile apps.

Why we care. These updates make Shorts ads more interactive, natural, and actionable, which can help brands stand out and perform better during the busy holiday season. Comment-enabled ads reveal real-time audience reactions, creator link-outs make it easier for viewers to move from discovery to purchase, and wider mobile web placement increases reach when shopping demand is highest.

The big picture. As more people watch short-form video across screens, YouTube is positioning Shorts as the platform that blends creator authenticity with measurable performance – a pitch aimed squarely at holiday-focused advertisers.

What’s next. Advertisers could benefit from YouTube’s more interactive, creator-friendly Shorts ads, which can help cut through the noise and turn attention into holiday sales.

Google’s announcement. New updates to YouTube Shorts will help brands maximize their holiday budgets.

YouTube Shorts can help you get more from your short-form video strategy this holiday season. According to Kantar, on average, YouTube Creator Ads on Shorts increase pur…

YouTube creators report sudden channel bans for spam policies, with some restored after public outcry. YouTube claims the vast majority of terminations are correct.

The post YouTube AI Enforcement Questioned As Channels Get Restored appeared first on Search Engine Journal.

Analysts working with top YouTube channels report Shorts older than 30 days receive fewer views. YouTube hasn't confirmed any algorithm change.

The post YouTube Shorts Algorithm May Now Favor Fresh Over Evergreen appeared first on Search Engine Journal.

YouTube expands title A/B testing globally to all creators with advanced features. Test up to three titles or title-thumbnail combinations per video.

The post YouTube Title A/B Testing Rolls Out Globally To Creators appeared first on Search Engine Journal.

YouTube launched its first annual Recap feature showing viewing stats, top channels, and personality types. North America first, global rollout this week.

The post YouTube Launches First Annual Recap Feature For All Users appeared first on Search Engine Journal.