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Samsung leads Southeast Asia with strong Galaxy A17 sales
Samsung became the top smartphone brand in Southeast Asia again in 2025, according to new data from Omdia. This happened even though the overall market was slightly weaker than last year.
In total, 100 million smartphones were shipped in Southeast Asia in 2025. This was 1% lower than in 2024. Sales were slow in the first three quarters of the year. But in the last three months, the market improved. Shipments in the fourth quarter rose 2% compared with the same period last year. This helped Samsung finish the year strongly.
Samsung shipped 17.9 million phones in 2025. This was 5% more than the year before. The company captured 18% of the market, which makes it number one in the region. While some other brands saw their sales fall, Samsung was able to grow.
In the fourth quarter, Samsung also did very well. It shipped 4.2 million phones during that period, up 19% year-on-year. This gave it a 17% market share for the quarter.
Image via Omdia
One main reason for Samsungβs success was its Galaxy A17 series. These phones offer better features than the earlier Galaxy A16 models but are still affordable. In Southeast Asia, most smartphones sold cost less than US $200. Because of this, strong low-cost models are very important.
Looking ahead to 2026, Samsung may face higher production costs. Prices for memory and storage parts are rising.Β Even so, Samsungβs strong product updates and good performance in late 2025 show it is in a good position to stay on top.
The post Samsung leads Southeast Asia with strong Galaxy A17 sales appeared first on Sammy Fans.
