Exclusive Deals for 2026: Virgin Voyages’ Wave Season Is Here with Big Savings

As the adult-only cruise line market continues to grow, Virgin Voyages’ success is undeniable. Virgin has performed exceptionally for the upcoming 2025 season. They are awaiting 2026 with great expectations due to continued operational growth and strong bookings. They are anticipating entering the market while travel trends towards adult-only holidays are always increasing. Virgin Voyages has exceeded expectations, continuing their known exclusivity with kid-free experiences.

Stellar 2025 Performance

In 2025, Virgin Voyages achieved significant growth across various metrics, with bookings increasing by nearly 20% year-over-year. Gross ticket revenue saw a nearly 30% increase, showcasing the strong commercial demand for its ships. Virgin Voyages’ occupancy rates remained high, with its vessels operating at full capacity. This year’s achievements also included a significant boost in long-term customer interest, marking the brand as a major player in the cruise industry.

Strong Mid-Wave Momentum

Virgin Voyages continued to shine during the Mid-Wave season. Revenue surged by almost 20% from the previous year, a clear indicator of strong market interest. In January 2026, the cruise line recorded its highest-ever booking month, signaling growing demand for its adult-only cruises. Travelers have shown increasing interest in longer voyages, especially to popular destinations such as the Caribbean, Mediterranean, and Northern Europe. Additionally, bookings for Alaska cruises have tripled, indicating the growing popularity of this unique destination.

Brilliant Lady Launches to Great Success

One of the standout moments for Virgin Voyages in 2025 was the debut of its latest ship, Brilliant Lady. The ship’s dual inaugural sailings from New York City and Miami were a major milestone for the brand, completing the cruise line’s four-ship fleet. This new addition further solidified Virgin Voyages’ presence in the market and set the stage for even more exciting itineraries in 2026.

A Strong 2026 Ahead

As Virgin Voyages moves into 2026, the cruise line is in its strongest position yet. The continued success of its fleet and growing demand for its unique vacation experience have positioned the brand to expand its offerings further. New destinations and more diverse experiences are set to launch in 2026, continuing the company’s reputation for providing adults-only cruises with real value and unforgettable experiences.

Exclusive Wave Offers for Travelers

For those planning a cruise in 2026, Virgin Voyages is offering enticing deals for its Wave booking season, which is open through February 26, 2026. These offers make it easier for travelers to experience Virgin Voyages’ unique adult-only cruises at a reduced cost:

• 80% off the second Sailor: This significant discount allows travelers to bring a friend or family member for less, enhancing the appeal of these vacations.
• Up to $350 in free drinks: A great deal for guests who want to enjoy premium beverages while onboard.
• $300 in onboard credit: Select itineraries come with onboard credit to be used during the cruise, enhancing the overall experience.

This special offer is valid on voyages to high-demand destinations such as the Caribbean, Europe, Alaska, and new West Coast itineraries aboard Brilliant Lady.

New Booking Incentives for Travel Advisors

Virgin Voyages is also launching a new incentive program called Sell Your Way to Seattle, designed to reward travel advisors who promote 2026 West Coast and Alaska sailings. Advisors can earn multiple entries into a prize draw for each booking made during the incentive period, making it a great opportunity for travel professionals to capitalize on the growing demand for these sought-after cruises.

The Appeal of Kid-Free Travel

Virgin Voyages’ appeal is clear: it targets adults seeking a cruise experience without the presence of children. The brand’s focus on adults-only vacations provides flexibility for travelers who no longer need to worry about school calendars. This shift in travel patterns has fostered a strong base of repeat customers and a steadier demand throughout the year.

Travel advisors have noted that Virgin Voyages’ distinct market positioning as a leader in kid-free travel is driving both customer loyalty and satisfaction. This is reflected in the high ratings the brand consistently receives across its fleet, as well as its accolades, such as being recognized as the best mega-ship ocean cruise line for three consecutive years by Travel + Leisure.

Why Choose Virgin Voyages?

Virgin Voyages offers a truly unique cruise experience that emphasizes relaxation, luxury, and adventure—all without children on board. Whether you’re looking for a luxurious Mediterranean escape, an exploration of the Caribbean, or a voyage to Alaska’s wild beauty, Virgin Voyages caters to a diverse range of travelers.

In addition to its adult-only policy, Virgin Voyages also prides itself on its transparent pricing structure. The brand has adopted a “Voyage Fair Choices” philosophy that offers meaningful inclusions like drinks and onboard credit, making it easy for travelers to understand exactly what they are paying for.

For those booking their next cruise in 2026, the deals available during Wave season make it the perfect time to experience Virgin Voyages’ offerings.

Guide for Travelers

• Where to Go: Top destinations include the Caribbean, Mediterranean, Northern Europe, and Alaska. New West Coast sailings are also a great option for those looking to explore the U.S. Pacific coastline.
• Best Time to Book: Wave season offers great deals, but booking early ensures you can secure your preferred itinerary before spots fill up.
• What to Expect: Expect adult-focused entertainment, high-quality dining, luxurious cabins, and a relaxed, child-free environment. Virgin Voyages focuses on providing guests with memorable experiences that move beyond the typical cruise offerings.

Virgin Voyages has great offers and growing popularity which means they will lead the adult only cruise market again in 2026. If you are a first time or seasoned cruiser, it is a great time to book a cruise with Virgin Voyages.

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