Revolutionizing Travel Smart Ticketing and Multilingual Guides Transform Visitor Experience in Hoi An’s UNESCO World Heritage Site

In an exciting step towards digital innovation, Hoi An, one of Vietnam’s most iconic UNESCO World Heritage sites, has unveiled a new smart ticketing system designed to transform the tourism experience for visitors. As of February 2026, 12 automated kiosks equipped with multilingual support have been introduced across the ancient town, allowing visitors to purchase tickets with ease and access enhanced tourism services. This initiative aims to enhance the visitor experience while helping the city adapt to the growing demands of digital tourism.
Hoi An Pioneers Smart Tourism in Vietnam
Hoi An, renowned for its stunning mix of ancient architecture, bustling markets, and cultural heritage, has long been a favourite destination for international tourists. But with increasing numbers of visitors, the town has faced the challenge of maintaining its charm while offering modern amenities. The launch of the smart ticketing system is part of Hoi An’s strategy to merge its rich cultural history with the latest in digital innovation.
The newly installed automated ticket kiosks are designed to provide visitors with a seamless, efficient way to purchase entrance tickets, bypassing long queues. This initiative marks a significant step in Vietnam’s growing embrace of smart tourism solutions.
How the Smart Ticketing System Works
The 12 kiosks are strategically placed around the town’s most popular tourist spots, making it easy for visitors to purchase tickets at their convenience. The digital kiosks accept multiple payment methods, including international credit cards and local payment options, ensuring that tourists from all over the world can enjoy the system.
What sets the system apart is its multilingual support. The kiosks cater to international travellers by offering services in over 20 languages, including English, Chinese, Korean, Japanese, and French. This feature ensures that visitors can interact with the system in their preferred language, eliminating any barriers related to language proficiency and enhancing their overall experience in Hoi An.
Revolutionizing the Visitor Experience
The smart tourism solutions extend beyond ticket sales. By introducing these kiosks, the city aims to streamline operations and reduce the physical and logistical constraints of traditional tourism. In addition to ticketing, the kiosks provide information on local attractions, cultural sites, and dining options, making it easier for tourists to plan their visits. The system also allows tourists to book guided tours and gain access to audio guides, all integrated through QR codes.
The introduction of digital ticketing is part of a broader trend across Vietnam, where tourism is increasingly merging with technology. The system’s design is user-friendly and ensures that even first-time visitors can navigate the ancient town without feeling overwhelmed by its vastness. For instance, visitors can purchase tickets to multiple sites in advance, ensuring a hassle-free experience as they move through Hoi An’s historic districts.
The Role of Technology Partners
The launch of this digital ticketing system was made possible through a collaboration between Hoi An’s local tourism authorities and Vietnam’s tech companies. The Vietnam Artificial Intelligence Joint Stock Company (AIAIVN), which specializes in AI-driven tourism technologies, played a key role in the development of the system. This partnership represents a step towards digitally transforming the country’s tourism industry, enabling it to handle rising numbers of visitors while preserving the cultural heritage that makes Hoi An so special.
Boosting Vietnam’s Tourism Landscape
Hoi An’s new system is also in line with Vietnam’s broader national strategy to modernise its tourism infrastructure. By leveraging advanced technologies, the country hopes to provide more convenient, efficient, and environmentally sustainable travel options for both locals and visitors. Digital ticketing, in particular, helps reduce paper waste, contributing to Vietnam’s push for a greener tourism industry.
The Vietnamese government has been proactive in promoting such innovations in smart tourism. The launch of smart ticketing systems across major cultural heritage sites, like Hoi An, demonstrates the country’s commitment to sustainable tourism that balances technological progress with the preservation of its cultural and environmental treasures.
Digital Transformation for Local Communities
Another important aspect of this project is the impact on local businesses. With easier access to attractions, tourists are expected to stay longer and spend more in local shops, restaurants, and hotels. The influx of tech-savvy tourists may also encourage local entrepreneurs to integrate technology into their businesses, helping them grow their online presence and reach a global audience.
Through these changes, Hoi An is positioning itself as a model for digital transformation within Vietnam’s tourism sector. The use of smart kiosks is expected to improve not only the overall visitor experience but also the economic vitality of the town, ensuring that the benefits of increased tourism are spread throughout the community.
Looking Ahead: The Future of Smart Tourism in Hoi An
Looking to the future, Hoi An’s smart ticketing system is just the beginning. The city plans to further expand its digital tourism offerings by incorporating virtual tours, AR (augmented reality) features, and real-time data collection to monitor tourist flow and enhance security. The long-term goal is to integrate smart tourism seamlessly into the fabric of the town, providing visitors with a fully connected, immersive experience.
As more cities and countries worldwide look to innovate their tourism industries, Hoi An is leading the charge in Vietnam with its forward-thinking approach. By embracing both technology and culture, the town is setting a precedent for how UNESCO-listed heritage sites can thrive in the digital age.
In Summary
The launch of Hoi An’s smart ticketing system is a bold move to modernise tourism while maintaining the town’s rich cultural heritage. Through multilingual kiosks and innovative digital solutions, Hoi An is enhancing the experience for visitors, improving operational efficiency, and contributing to Vietnam’s digital transformation in tourism. With this initiative, the town not only improves convenience for tourists but also prepares for the future of smart tourism.
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