UK Joins Italy, Hungary, Netherlands, France, Spain, Germany and More in Europe’s 2026 Hotel Revolution: Major Openings from Six Senses, EDITION, St. Regis, Mandarin Oriental and More to Redefine Luxury!

Europe’s hospitality sector is poised for a remarkable year in 2026, with an impressive slate of luxury hotel openings across the continent. Major hotel chains are launching properties in some of Europe’s most iconic and sought-after destinations, including the United Kingdom, Italy, Hungary, the Netherlands, France, Spain, Germany, and now Switzerland. From Six Senses to EDITION, St. Regis, Mandarin Oriental, and a variety of renowned luxury brands, these hotels will offer travelers unparalleled experiences in both cultural capitals and scenic resorts.

Tourism numbers across Europe are continuing to rise, fueled by an increasing demand for high-end accommodations that align with the growing trend toward sustainable, wellness-focused, and culturally immersive stays. According to Eurostat, Europe saw a 7% increase in nights spent in tourist accommodations in 2025, surpassing pre-pandemic levels and demonstrating the resilience and growth of Europe’s tourism industry. This demand is driving an expansion in hotel supply, with 123,789 new hotel rooms set to open across the continent in 2026 alone. These developments underscore the fact that Europe’s hotel infrastructure is evolving to meet the rising expectations of international and domestic travelers alike.

This year, 2026 promises to redefine luxury travel in Europe with the opening of these world-class properties. Major cities and popular destinations will be the focus of these new openings, catering to a wide range of travelers—from business visitors to honeymooners and adventure seekers. These new hotels will not only contribute to the tourism economies of these countries but also elevate the experience for guests, setting new standards in hospitality.

UK’s Six Senses London Set to Redefine Luxury in 2026

Among the most anticipated openings in Europe is Six Senses London, which will bring its distinctive brand of wellness and sustainability to one of the world’s most visited cities. Located in central London, near Covent Garden, Six Senses London will provide a sophisticated blend of luxury, sustainability, and wellness for the affluent traveler seeking more than just a traditional hotel stay.

Key Features of Six Senses London:

• Location: Central London, near Covent Garden and major landmarks
• Focus: Wellness, sustainability, luxury living
• Facilities: State-of-the-art spa, organic restaurants, eco-friendly architecture
• Target Audience: Affluent business and leisure travelers, wellness-focused tourists

This hotel is designed to align with the growing demand for eco-conscious travel and will feature wellness experiences at the core of its offering. Six Senses London will provide travelers with holistic health options, from organic dining to rejuvenating spa treatments, making it a top choice for those seeking a sustainable and luxurious stay.

Italy: Lake Como EDITION and Orient Express Palazzo Donà Giovannelli Raise the Bar

In Italy, two major hotel openings are set to elevate the country’s hospitality landscape in 2026. The Lake Como EDITION and the Orient Express Palazzo Donà Giovannelli in Venice are both significant additions to Italy’s luxury hotel scene. These openings will bring global hotel brands into iconic Italian locations, blending the timeless charm of Italy with modern luxury.

Lake Como EDITION: A Dream Destination on the Shores of the Italian Lake

The Lake Como EDITION, located on the picturesque shores of Lake Como in Northern Italy, promises to provide guests with a tranquil and luxurious escape. This new hotel from Marriott International’s EDITION brand will offer modern luxury in one of the world’s most exclusive locations.

Key Features of Lake Como EDITION:

• Location: Lake Como, Northern Italy
• Focus: Contemporary luxury, serenity, breathtaking views
• Facilities: Private villas, luxury spa, scenic outdoor dining
• Target Audience: Affluent travelers, honeymooners, luxury event planners

Lake Como has long been a hotspot for the wealthy and famous, and the addition of the Lake Como EDITION will further solidify its status as a global luxury destination. The hotel will combine contemporary design with the stunning natural beauty of the lake, offering a retreat that is as modern as it is timeless.

Orient Express Palazzo Donà Giovannelli: Reviving a Venetian Legend

In Venice, the Orient Express Palazzo Donà Giovannelli will open its doors in 2026, reviving one of the most iconic hotel brands in history. Guests will be able to enjoy a combination of Venetian luxury and historical charm, with a hotel that is steeped in the tradition of the legendary Orient Express train.

Key Features of Orient Express Palazzo Donà Giovannelli:

• Location: Venice, Italy
• Focus: Historic grandeur, luxury, Venetian charm
• Facilities: Opulent suites, classical Venetian design, luxury services
• Target Audience: High-net-worth individuals, cultural travelers, history enthusiasts

The return of the Orient Express brand to Venice brings an unparalleled luxury experience to this world-renowned city, with a focus on high-class service and historical beauty. It will cater to travelers seeking a truly exclusive stay in one of the most romantic cities in the world.

Hungary’s St. Regis Budapest to Bring Five-Star Elegance to Central Europe

Budapest, Hungary’s capital, is set to welcome the prestigious St. Regis Budapest in 2026. This new property, part of the Marriott group, will offer five-star elegance in the heart of the city, making it a prime choice for both leisure and business travelers.

Key Features of St. Regis Budapest:

• Location: Downtown Budapest, Hungary
• Focus: Elegance, personalized service, luxury
• Facilities: Signature butler service, exquisite dining, premium spa services
• Target Audience: Affluent tourists, business travelers, luxury seekers

Budapest’s rich history, beautiful architecture, and thriving cultural scene make it an attractive destination for high-end travelers. The St. Regis Budapest will bring an entirely new level of luxury to this dynamic city, providing an exceptional experience for visitors seeking sophistication and comfort.

Netherlands: Mandarin Oriental Amsterdam Joins the Luxury Hotel Revolution

Amsterdam, one of Europe’s most visited cities, will soon be home to a Mandarin Oriental property, set to open in 2026. This new luxury hotel will provide a blend of cultural experiences and top-tier accommodations in the heart of Amsterdam, making it an ideal destination for art lovers, history buffs, and those seeking luxury in a vibrant urban setting.

Key Features of Mandarin Oriental Amsterdam:

• Location: Amsterdam, Netherlands
• Focus: Refinement, cultural integration, luxury
• Facilities: Spa, Michelin-starred dining, bespoke experiences
• Target Audience: High-net-worth individuals, cultural tourists, luxury seekers

Mandarin Oriental is renowned for its refined elegance, and the Amsterdam property will be no different. Located near the city’s world-famous museums and historic canals, it will offer a seamless blend of luxury and culture, making it a perfect choice for visitors who want to explore the rich history of Amsterdam while enjoying exceptional amenities.

Switzerland: The Luxury Hotel Destination of 2026

Switzerland is also making waves in 2026 with a variety of luxury hotel openings, reinforcing its status as a top destination for high-end travel. The Badrutt’s Palace Hotel in St. Moritz and the Six Senses Crans-Montana are two standout properties that are set to redefine luxury stays in this Alpine country.

Badrutt’s Palace Hotel: A Timeless Icon in St. Moritz

In the renowned ski resort town of St. Moritz, Badrutt’s Palace Hotel will continue to shine as a beacon of luxury and prestige. Known for its incredible location, stunning views, and impeccable service, this iconic hotel will remain one of the top choices for those seeking a winter retreat or a luxurious getaway in the Swiss Alps.

Key Features of Badrutt’s Palace Hotel:

• Location: St. Moritz, Switzerland
• Focus: Alpine luxury, world-class service, winter sports
• Facilities: Ski-in/ski-out access, gourmet restaurants, spa
• Target Audience: Winter sports enthusiasts, luxury travelers, international elites

St. Moritz has long been synonymous with wealth, luxury, and winter sports, and Badrutt’s Palace Hotel is central to that legacy. The hotel is the epitome of Swiss hospitality, offering guests a perfect blend of relaxation, adventure, and sophistication.

Six Senses Crans-Montana: Wellness in the Swiss Alps

Switzerland is also set to welcome Six Senses Crans-Montana in 2026, a wellness-focused luxury property located in the heart of the Swiss Alps. This property will provide a serene escape for travelers seeking both adventure and tranquility in one of the most picturesque regions of Europe.

Key Features of Six Senses Crans-Montana:

• Location: Crans-Montana, Switzerland
• Focus: Wellness, sustainable luxury, alpine retreat
• Facilities: Spa, organic dining, yoga and fitness facilities
• Target Audience: Wellness tourists, luxury seekers, eco-conscious travelers

With the growing demand for wellness tourism, Six Senses Crans-Montana will cater to travelers who want to unwind in a natural, sustainable setting while enjoying the high-end amenities that Six Senses is known for. The stunning alpine backdrop will make this hotel an ideal destination for those looking to rejuvenate in one of Europe’s most beautiful settings.

France and Spain: Major Tourism Hubs to Benefit from More Luxury Hotels

France and Spain, two of Europe’s most visited countries, are also seeing a surge in new luxury hotel openings. Paris will welcome an expanded Four Seasons Hotel George V, and Barcelona will host a new W Hotels property along its Mediterranean coast. These cities are seeing both luxury and boutique hotels that cater to diverse tastes.

Germany and Other Key Markets Set for Growth in Hotel Supply

Germany is not far behind, with major hotels opening in cities like Berlin, Munich, and Frankfurt. The country’s tourism appeal continues to grow, with both business and leisure travelers contributing to the demand for new accommodations.

Hotel Openings Across Germany:

• The Ritz-Carlton Berlin (2026)
• Hyatt Centric Munich (2026)
• Mandarin Oriental Frankfurt (2026)

Europe’s 2026 Hotel Landscape: Driving Tourism Growth with New Openings

In conclusion, Europe’s hospitality sector in 2026 is set for transformative growth. With high-profile openings from prestigious brands like Six Senses, EDITION, Mandarin Oriental, and St. Regis, Europe’s hotel offerings will cater to the growing demand for luxury, wellness, and cultural experiences. From the United Kingdom to Switzerland, Italy, Hungary, and beyond, these new hotels will not only provide exceptional accommodations but will also play a key role in driving the continent’s tourism economy. As the year unfolds, these properties will shape the future of luxury travel in Europe, creating unforgettable experiences for travelers from around the world.

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