Apple Silicon is the gift that keeps on giving, entailing not only insane performance boosts for Apple's ever-expanding portfolio of products but also unlocking the kind of granular control that would have been impossible with off-the-shelve chips from Intel and AMD. And now, Apple's A18 Pro has just awarded huge bragging rights to the MacBook Neo, albeit with an equally huge catch. Apple's MacBook Neo gets huge bragging rights with a sizable catch Apple finally unveiled its much-anticipated MacBook Neo earlier this week, bringing a 13-inch Liquid Retina display with a 2,408 x 1,506 resolution and 500 nits brightness, uniform bezels, […]

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The new MacBook Neo will not mark a pivot in Apple's reigning product strategy, with a bucketload of high-end, Ultra-category products still in the pipeline, as per the tidbits gleaned from Mark Gurman's latest Power On newsletter. The MacBook Neo, despite expanding Apple's TAM, will not change the Cupertino giant's fixation on high-end products According to Gurman, a number of stars had to align for Apple to launch the MacBook Neo, including Apple's increasing reliance on its own silicon instead of Intel chips, a wide-ranging overhaul of the macOS to allow it to run on ARM processors, and the A18 […]

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With one fell swoop, Apple seems to have opened for itself a market opportunity of at least 50 million units by launching the MacBook Neo even as most sales projection argue for a healthy but modest take-up rate, hampered by the budget device's copious compromises. Apple's MacBook Neo sits within a market opportunity zone that is worth at least 50 million units per year That Apple's latest MacBook Neo was always expected to sell well was never in doubt. After all, TrendForce continues to expect Apple to sell between 4 million and 5 million units of the budget device. Even so, the […]

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Despite putting forth what is largely an iterative update with the new Galaxy S26 series, Samsung appears to be raking in higher sales relative to the last year's Galaxy S25 series, at least as per initial impressions. Should this trend continue, however, it risks rewarding complacency, one that might feasibly result in progressively less competitive offerings from Samsung further down the line. Samsung Galaxy S26 series has recorded a pre-order volume of 1.35 million units in South Korea so far Samsung has now revealed that its initial pre-order volume for the new Galaxy S26 series stands at 1.35 million units […]

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The Nothing Phone (4a) Pro is now teaching a lesson to those willing to learn: a masterclass in how to debut new tech, replete with genuine innovation rather than gimmicks and outright falsehood à la what Samsung just did at its Galaxy Unpacked event for the new S26 series. Samsung's disastrous Galaxy Unpacked event: Pre-leaks and falsehoods For the benefit of those who might not be aware, Samsung experienced a particularly egregious bout of channel leaks in the run-up to its Galaxy Unpacked event, one that saw an unreleased Galaxy S26 Ultra fall into the hands of a tech YouTuber […]

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Apple has finally debuted its latest chronically hyped up budget offering, dubbed the MacBook Neo, replete with specs that barely qualify for 2016, let alone 2026. Of course, budget offerings almost always cut corners in some way or the other. But how do you justify two USB-C ports with wildly different characteristics and no way of knowing which is which until you actually plug in your peripheral? What about a heavily binned SoC, a hobbled trackpad, and pricing tiers that make an M3 MacBook Air appear like a godsend? Apple seems to have designed the MacBook Neo to specifically cater […]

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Apple has finally unveiled its much-anticipated MacBook Neo, bringing a 13-inch Liquid Retina display with a 2,408 x 1,506 resolution and 500 nits brightness, uniform bezels, Touch ID, dual-firing speakers that support Spatial Audio, a 1080p front camera, a brightly colored aluminum frame, and color-matching keyboard to the proverbial table. However, to price the MacBook Neo at a very attractive $599, Apple has had to make a lot of compromises along the way, with some that were, frankly speaking, quite unavoidable. The litany of compromises that Apple has had to make to launch the MacBook Neo at a price point […]

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Now that Samsung has demonstrated its competence with the new Exynos 2600 chip, which has bested Qualcomm's Snapdragon 8 Elite Gen 5 chip in various benchmarks, especially the ones related to natural language understanding, object detection, and image classification, all the while maintaining an enviable thermal footprint, the South Korean behemoth is finally doubling down on its native silicon, with the sampling of the next-gen Exynos 2700 chip already underway. Samsung is already fabricating production samples for its next-gen Exynos 2700 chip, following the completion of the design process in late 2025 According to a South Korean publication, Samsung has […]

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Satellite-based communication and the internet are the next big tech frontier for smartphones, and MediaTek is trying to position itself as a tech leader by formalizing a high-stakes partnership with SpaceX to bring native Starlink compatibility for emergency messages to the M90 modem. MediaTek and SpaceX partner to bring native Starlink compatibility for emergency messages to the M90 modem MediaTek has now announced that it is collaborating with SpaceX's Starlink to "support wireless emergency alert messages via satellite communication," allowing global smartphone users "to receive alerts from the Commercial Mobile Alert System (CMAS), Wireless Emergency Alerts (WEA) framework, and the […]

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Planned obsolescence is the game in town, especially in the tech world, and no one appears as savvy at this game as Apple, which has elevated the periodic adjustments of its product portfolio into an art form. Today, Apple has discontinued its 32-inch 6K display, called the Pro Display XDR, and replaced it with a 27-inch 5K one, aptly dubbed the Studio Display XDR. Apple replaces the pricey Pro Display XDR with the cheaper Studio Display XDR, entailing some compromises Apple has officially retired the Pro Display XDR in favor of the new 27-inch Studio Display XDR, which, while a […]

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After unveiling a slew of new products over the past few hours, including the iPhone 17e, the M4 iPad Air, the M5 Pro and M5 Max chipsets, the all-new MacBook Pro devices, the M5 MacBook Air, the Studio Display and the Studio Display XDR, Apple is gearing up to reveal its much-anticipated low-cost MacBook tomorrow, when it will also hold a hands-on 'Apple Experience' event simultaneously in various choice locations around the globe. Even so, a brief website glitch has revealed an important tidbit ahead of tomorrow's grand unveiling: the new device will be called MacBook Neo. Apple's upcoming budget MacBook will be called MacBook […]

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As expected, Apple has been on a veritable frenzy when it comes to launching new products. On Monday, the Cupertino giant unveiled the iPhone 17e and the M4 iPad Air. Today, we've got the densest volley so far, with the M5 Pro and M5 Max chipsets, the all-new MacBook Pro devices, and the new M5 MacBook Air getting their respective spots on the stage. Even so, Apple has just announced the all-new Studio Display and Studio Display XDR, replete with a 27-inch 5K Retina XDR display that features an advanced mini-LED backlight, up to 2000 nits of peak HDR brightness, […]

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Apple is steadily building up the hype ahead of its hands-on 'Apple Experience' event on Wednesday, and it is doing so primarily by unveiling a slew of new products in the intervening days. On Monday, we got the iPhone 17e and the M4 iPad Air. And today, it's the turn of the all-new MacBook Air, replete with the M5 chipset, 512GB of base storage, a faster SSD that goes all the way up to 4TB, the N1 wireless networking chip, a Liquid Retina display, and up to 18 hours of battery life. Behold the stunning M5 MacBook Air Apple has […]

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With the hardware side of Apple's AI strategy reportedly in an equal, if not greater, disarray than the software side, it is hardly a surprise that the Cupertino giant has been forced to rely on Google's servers, along with its very capable Gemini model, to ship the revamped Siri and the AI features that come with it. Against this backdrop, the bespoke Baltra ASIC might be Apple's only viable avenue of escaping Google's ensnaring clutches. Apple's internal disarray is leading to a situation where a large proportion of its AI servers simply sit idle on warehouse shelves The Information is […]

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On the first day of its ongoing product launch window in the run-up to Wednesday's hands-on 'Apple Experience' event, the Cupertino giant has unveiled its all-new M4 iPad Air along with the iPhone 17e, bringing substantially more unified system memory, the N1 wireless networking chip, and the C1X modem to the proverbial table, all for a starting price of $599. Behold the substantially more powerful M4 iPad Air Upgraded silicon Apple's new M4 iPad Air, both the 11-inch and 13-inch variants, sport the M4 chip that renders the new devices up to 30 percent faster than their M3 chip counterparts. […]

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