Jeff Lobb Appointed SVP, General Counsel and Secretary at Choice Hotels, Strengthening Legal Leadership and Driving Global Hospitality Growth Strategy

Choice Hotels International, Inc. (NYSE: CHH), a global leader in lodging franchising, today announced the appointment of Jeff Lobb as Senior Vice President, General Counsel & Secretary, a critical leadership position, effective March 26, 2026. With more than 17 years of experience within Choice Hotels, Lobb assumes this key leadership position to lead the global legal and public policy strategy. He will report directly to Pat Pacious, President and Chief Executive Officer, and become a key member of the Company’s Executive Leadership Team.

A Smooth Transition and Legacy of Leadership

Lobb succeeds Simone Wu, who will retire after a distinguished 14-year career at Choice Hotels, guiding the company through many key moments in its growth. Simone’s leadership has been instrumental in shaping the company’s legal framework and corporate governance, and Lobb is set to continue this legacy. He and Wu will work together over the coming weeks to ensure a smooth transition of responsibilities.

“Simone has been a trusted leader and strategic partner, and we are incredibly grateful for her contributions,” said Pat Pacious. “Jeff is exceptionally well-suited to take on this new role, with his extensive experience and deep understanding of the hospitality sector. His steady judgment and legal expertise will support Choice Hotels as we continue to drive growth and success globally.”

Jeff Lobb’s Extensive Experience in the Hospitality Sector

Lobb has been an integral part of Choice Hotels since joining in 2006, serving most recently as Deputy General Counsel. In that role, he oversaw the company’s corporate, finance, and transactions teams, and played a key part in guiding corporate governance and board administration. Lobb’s work has focused on mergers and acquisitions, real estate ventures, and complex commercial agreements that have helped shape the growth and expansion of the company in the highly competitive hospitality industry.

Lobb’s deep expertise in the legal and corporate realms of the hospitality sector has made him a trusted advisor to Choice Hotels’ senior leadership and board. His ability to navigate the complex legal landscape of the hospitality sector positions him to lead the company’s legal strategies as it expands its global footprint.

Impact on the Hospitality Sector: A Strong Legal Foundation for Growth

As SVP, General Counsel & Secretary, Lobb will play a central role in shaping the future of Choice Hotels and the global hospitality sector. The hospitality industry is undergoing rapid changes, and Lobb’s leadership will be crucial in steering the company through evolving regulations, market conditions, and opportunities for expansion. His experience with corporate governance and his longstanding relationship with senior leadership will help ensure that Choice Hotels continues to build a strong, sustainable presence in the global hospitality market.

In addition to overseeing legal operations, Lobb will help guide the company’s public policy strategy, ensuring that Choice Hotels remains compliant with international and regional regulations and stays ahead of emerging trends in the hospitality and tourism industries. As the hospitality sector continues to grow and evolve, Lobb’s leadership will be instrumental in securing Choice Hotels’ position as a top player in the global market.

Supporting the Future of the Hospitality Industry

Lobb’s appointment aligns with Choice Hotels’ broader goals of continued growth in the hospitality sector, especially in the wake of changing industry dynamics. The rise of digital travel platforms, sustainability challenges, and the growing demand for luxury accommodations all present new opportunities and challenges for companies in the hospitality space. With his extensive background in handling complex legal matters and strategic initiatives, Lobb is well-equipped to lead Choice Hotels through this exciting yet challenging landscape.

Enhancing Service and Innovation Across Global Markets

In his new role, Lobb will continue to be involved in the company’s most strategic initiatives that influence guest experience, brand development, and service innovation. As the hospitality industry becomes more service-driven and technology-oriented, Lobb’s contributions will ensure Choice Hotels stays at the forefront of guest satisfaction, technology integration, and operational excellence. His ability to navigate legal complexities while supporting the company’s growth initiatives will directly impact Choice Hotels’ ability to lead the way in an increasingly competitive hospitality environment.

A Bright Future for Choice Hotels and the Hospitality Sector

With Jeff Lobb assuming the position of SVP, General Counsel & Secretary, Choice Hotels is ready to soar to great heights in the hospitality industry around the world. Jeff has extensive experience working within the company and has a great understanding of the legal and business infrastructure that is required to run a successful hospitality business.

As the company grows and becomes more established within the global marketplace, Jeff’s leadership will ensure that the company remains at the top of the hospitality industry, providing world-class service and solutions to the hospitality industry while ensuring that the company grows and thrives for generations to come. The appointment of Jeff Lobb to the position of SVP, General Counsel & Secretary is a clear indication that Choice Hotels is committed to enabling their leadership team to succeed while providing the world with expert legal and public policy solutions to the hospitality industry.

Image Source: Choice Hotels

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