Malaysia January 2026: Proton at 29.2% share, places Saga at #1 and e.MAS 7 at #5

10 March 2026 at 06:12

The Proton Saga holds 15.2% of the Malaysian market in January.

67,540 new light vehicles hit Malaysian roads in January, a sturdy 24.3% year-on-year improvement. We have some movement in the brands charts, with Perodua (+12.4%) trailing the market to 38.7% share vs. 41.7% over the Full Year 2025. Proton (+103.9%) is the performer of the month, doubling its sales year-on-year to reach a stunning 29.2% share vs. 14% in December and 17.6% over the FY2025. Toyota (-20%) is relegated to a distant third place above Honda (-15.1%) also freefalling. Chery (+79.5%) excels at #5, with BYD (+80.8%) the only additional Top 10 member to beat the market. Jetour is up five spots on last month to a record 11th place.

We have a big event in the models charts: the Proton Saga shoots up 130.6% to lead the way with a stunning 15.2% share, partly thanks to a facelift launched last December. This is the first time since we started following Malaysia monthly in August 2024 that the Saga is #1, and most probably the first time in many years. Although it is down to #2, the traditional leader, the Peridua Bezza (+65.1%) also has a fantastic month at 12.5% share vs. 9.6% in December. The Perodua Axia (-7.3%) and Myvi (+8%) follow, both disappointing. Another Proton makes itself noticed: the new e.MAS 5 is up 53 ranks on last month to a record 5th position with 4.5% share, by far the best-selling BEV in the country. The new Perodua Traz (aka Toyota Yaris Cross) also breaks into the Top 10 for the first time at #8, with the Proton X50 (+72%) and S70 (+41.6%) also justifying the brand’s surge.

Previous post: Malaysia 2025: Record market for 4th straight time, Perodua Bezza signs 3rd win in a row

One year ago: Malaysia January 2025: Perodua Axia snaps first place, Proton eMas 7 launches

Full January 2026 Top 51 All brands and Top 210 All models below.

Malaysia January 2026 – brands:

Pos	Brand	Jan-26	%	/25	Dec
1	Perodua	26,128	38.7%	+ 12.4%	1
2	Proton	19,750	29.2%	+ 103.9%	3
3	Toyota	6,535	9.7%	– 20.0%	2
4	Honda	3,094	4.6%	– 15.1%	4
5	Chery	1,639	2.4%	+ 79.5%	6
6	Mitsubishi	1,179	1.7%	– 4.3%	9
7	BYD	913	1.4%	+ 80.8%	5
8	Jaecoo	870	1.3%	+ 13.7%	8
9	Mazda	840	1.2%	+ 12.0%	10
10	Mercedes	663	1.0%	– 11.7%	14
11	Jetour	585	0.9%	new	16
12	BMW	542	0.8%	– 9.2%	11
13	Zeekr	489	0.7%	+ 384.2%	12
14	iCar	451	0.7%	new	20
15	Lexus	406	0.6%	+ 18.0%	17
16	Ford	340	0.5%	– 27.8%	19
17	Haval	336	0.5%	– 2.3%	15
18	Nissan	321	0.5%	– 43.8%	18
19	MG	308	0.5%	+ 42.6%	24
20	Isuzu	261	0.4%	– 47.9%	13
21	GAC	209	0.3%	+ 178.7%	25
22	Tesla	176	0.3%	+ 1253.8%	7
23	Porsche	175	0.3%	– 38.6%	21
24	Leapmotor	171	0.3%	+ 470.0%	32
25	Suzuki	129	0.2%	+ 11.2%	28
26	Volkswagen	128	0.2%	+ 18.5%	23
27	Mini	100	0.1%	– 17.4%	22
28	Xpeng	97	0.1%	+ 19.8%	26
29	Peugeot	83	0.1%	+ 1.2%	37
30	Volvo	83	0.1%	– 8.8%	29
31	Kia	78	0.1%	+ 6.8%	44
32	Subaru	67	0.1%	– 39.6%	30
33	Land Rover	66	0.1%	– 35.3%	34
34	Hyundai	58	0.1%	+ 9.4%	33
35	Denza	55	0.1%	new	27
36	Ora	51	0.1%	+ 18.6%	31
37	DFSK	40	0.1%	n/a	36
38	TANK	38	0.1%	+ 123.5%	35
39	Neta	24	0.0%	+ 200.0%	43
40	Audi	13	0.0%	– 23.5%	38
41	Lamborghini	12	0.0%	– 45.5%	40
43	Ferrari	9	0.0%	– 50.0%	41
43	Rolls Royce	7	0.0%	– 30.0%	45
44	Maserati	5	0.0%	+ 150.0%	50
45	Bentley	3	0.0%	– 57.1%	43
46	Lotus	3	0.0%	+ 0.0%	39
47	Weststar Maxus	3	0.0%	– 78.6%	47
48	Daihatsu	2	0.0%	+ 0.0%	51
49	JAC	2	0.0%	n/a	49
50	Jeep	2	0.0%	– 60.0%	48
51	Alfa Romeo	1	0.0%	n/a	52

Malaysia January 2026 – models:

Pos	Model	Jan-26	%	/25	Dec
1	Proton Saga	10,285	15.2%	+ 130.6%	3
2	Perodua Bezza	8,431	12.5%	+ 65.1%	1
3	Perodua Axia	6,581	9.7%	– 7.3%	4
4	Perodua Myvi	4,819	7.1%	+ 8.0%	2
5	Proton e.MAS 5	3,068	4.5%	new	58
6	Perodua Alza	3,012	4.5%	– 6.3%	14
7	Proton X50	2,411	3.6%	+ 72.0%	12
8	Perodua Traz	1,901	2.8%	new	40
9	Proton S70	1,604	2.4%	+ 41.6%	16
10	Toyota Hilux	1,338	2.0%	+ 3.4%	7
11	Honda City	1,231	1.8%	+ 3.0%	8
12	Toyota Alphard	1,164	1.7%	– 16.7%	17
13	Toyota Vios	1,134	1.7%	– 29.3%	6
14	Perodua Ativa	1,012	1.5%	– 59.9%	5
15	Proton Persona	939	1.4%	– 22.9%	25
16	Toyota Corolla Cross	883	1.3%	– 33.9%	11
17	Honda HR-V	838	1.2%	– 13.0%	10
18	Mitsubishi Xpander	810	1.2%	– 15.9%	24
19	Jaecoo J7	779	1.2%	+ 1.8%	18
20	Proton X70	672	1.0%	+ 18.3%	41
21	Chery Tiggo 7 Pro	554	0.8%	+ 178.4%	29
22	Honda Civic	539	0.8%	– 16.0%	15
23	Jetour Dashing	531	0.8%	new	36
24	Chery Tiggo 8 Pro	500	0.7%	+ 151.3%	33
25	Toyota Veloz	488	0.7%	+ 23.2%	31
26	iCar 03	451	0.7%	new	47
27	Zeekr 7X	426	0.6%	new	28
28	Toyota Yaris	393	0.6%	+ 0.5%	19
29	BYD Atto 3	389	0.6%	+ 274.0%	32
30	Perodua Aruz	372	0.6%	– 55.7%	9
31	Mitsubishi Triton	369	0.5%	+ 40.3%	39
32	Chery Omoda C9	352	0.5%	+ 1203.7%	35
33	Ford Ranger	337	0.5%	– 27.7%	44
34	Haval H6	336	0.5%	– 2.3%	30
35	Proton Iriz	323	0.5%	+ 12.2%	51
36	Toyota Harrier	312	0.5%	– 2.8%	42
37	Mazda CX-5	295	0.4%	+ 0.7%	57
38	Isuzu D-Max	261	0.4%	– 47.9%	26
39	Toyota Vellfire	254	0.4%	– 5.6%	43
40	Honda WR-V	246	0.4%	– 13.4%	27
41	Proton X90	240	0.4%	+ 21.8%	50
42	Honda CR-V	233	0.3%	– 56.4%	13
43	Chery Omoda 5	233	0.3%	– 52.3%	45
44	Lexus RX	222	0.3%	+ 23.3%	49
45	Mazda3	219	0.3%	+ 154.7%	34
46	Proton e.MAS 7	208	0.3%	– 50.6%	20
47	BYD Sealion 7	196	0.3%	+ 29.8%	23
48	BYD Seal 6	195	0.3%	new	37
49	Nissan Serena	165	0.2%	– 21.4%	48
50	Mazda CX-30	149	0.2%	– 44.6%	52
51	BMW 3 Series	149	0.2%	+ 115.9%	54
52	Mercedes C-Class	147	0.2%	+ 12.2%	65
53	Toyota Hiace	142	0.2%	+ 787.5%	59
54	Mercedes GLC	117	0.2%	+ 37.6%	61
55	MG 5	116	0.2%	– 11.5%	72
56	GAC GS3	110	0.2%	+ 46.7%	60
57	Toyota Voxy	106	0.2%	+ 39.5%	71
58	BMW 5 Series	104	0.2%	+ 30.0%	66
59	Toyota Fortuner	102	0.2%	+ 12.1%	46
60	Leapmotor B10	100	0.1%	new	–
61	Toyota Land Cruiser	98	0.1%	– 30.5%	77
62	Suzuki Jimny	98	0.1%	+ 12.6%	70
63	GAC Emkoo	95	0.1%	new	108
64	Mazda CX-8	94	0.1%	+ 40.3%	90
65	Tesla Model 3	91	0.1%	+ 2933.3%	22
66	Jaecoo J8	91	0.1%	new	78
67	Mercedes A-Class	90	0.1%	– 45.1%	64
68	Mercedes E-Class	85	0.1%	– 20.6%	82
69	VW Tiguan	85	0.1%	+ 19.7%	63
70	Lexus NX	85	0.1%	+ 25.0%	73
71	MG 4	85	0.1%	+ 107.3%	120
72	Tesla Model Y	85	0.1%	+ 750.0%	21
73	Mercedes EQS	80	0.1%	+ 788.9%	104
74	MG S5 EV	78	0.1%	new	117
75	Xpeng G6	72	0.1%	– 11.1%	69
76	BMW X1	72	0.1%	+ 0.0%	53
77	Porsche Cayenne	71	0.1%	– 53.0%	81
78	Leapmotor C10	71	0.1%	+ 136.7%	86
79	Mercedes CLA	65	0.1%	– 21.7%	96
80	Kia Carnival	61	0.1%	+ 69.4%	165
81	Zeekr 009	59	0.1%	– 27.2%	62
82	BYD Atto 2	56	0.1%	new	38
83	Denza D9	55	0.1%	new	55
84	Nissan Almera	54	0.1%	– 32.5%	80
85	Jetour VT9	54	0.1%	new	67
86	BYD M6	53	0.1%	– 61.0%	56
87	Nissan Kicks	50	0.1%	– 76.9%	95
88	Mini Countryman	47	0.1%	– 17.5%	75
89	Land Rover Defender	45	0.1%	– 29.7%	105
90	Mazda CX-60	45	0.1%	new	76
91	Toyota GR86	44	0.1%	+ 29.4%	83
92	Peugeot 2008	43	0.1%	+ 1333.3%	154
93	DFSK Box	40	0.1%	new	93
94	Nissan Navara	38	0.1%	– 2.6%	97
95	BMW X5	38	0.1%	+ 245.5%	87
96	Lexus IS	35	0.1%	+ 12.9%	123
97	Volvo XC90	35	0.1%	+ 40.0%	98
98	BMW X4	34	0.1%	+ 47.8%	85
99	BMW X3	33	0.0%	+ 43.5%	91
100	Mazda MX-5	33	0.0%	+ 106.3%	121
101	Suzuki Swift	31	0.0%	+ 6.9%	109
102	Subaru XV	30	0.0%	– 38.8%	110
103	Volvo XC60	30	0.0%	+ 20.0%	101
104	Ora 07	30	0.0%	+ 50.0%	99
105	Subaru Forester	29	0.0%	– 45.3%	119
106	Peugeot 408	29	0.0%	– 12.1%	116
107	Mini 3 Door	29	0.0%	n/a	92
108	Porsche Macan	27	0.0%	– 38.6%	89
109	Porsche Taycan	27	0.0%	– 6.9%	94
110	VW Golf	27	0.0%	– 3.6%	102
111	Porsche 911	26	0.0%	– 18.8%	111
112	Toyota Camry	26	0.0%	+ 766.7%	74
113	Hyundai Staria	25	0.0%	– 39.0%	112
114	Xpeng X9	25	0.0%	new	79
115	BYD Seal	24	0.0%	– 74.7%	84
116	Lexus LX	24	0.0%	+ 0.0%	122
117	MG HS	23	0.0%	– 28.1%	138
118	Mercedes G-Class	23	0.0%	+ 43.8%	114
119	Mercedes GLE	22	0.0%	– 42.1%	106
120	Mercedes GLA	21	0.0%	– 63.2%	118
121	Ora Good Cat	21	0.0%	– 8.7%	107
122	TANK 500	21	0.0%	new	124
123	Toyota Corolla	19	0.0%	– 26.9%	68
124	BMW 2 Series	19	0.0%	– 17.4%	128
125	Lexus RZ	19	0.0%	new	131
126	Kia Sportage	17	0.0%	– 45.2%	185
127	TANK 300	17	0.0%	+ 0.0%	115
128	Hyundai Santa Fe	17	0.0%	+ 54.5%	137
129	Porsche 718	16	0.0%	– 36.0%	149
130	Hyundai Tucson	16	0.0%	n/a	156
131	Mini 5 Door	15	0.0%	– 40.0%	142
132	Nissan X-Trail	14	0.0%	– 46.2%	125
133	Toyota Supra	14	0.0%	– 41.7%	130
134	BMW 4 Series Coupe	13	0.0%	+ 8.3%	146
135	Range Rover	13	0.0%	+ 30.0%	158
136	Toyota Crown	13	0.0%	+ 30.0%	133
137	BMW 7 Series	12	0.0%	– 45.5%	145
138	Neta V	12	0.0%	+ 71.4%	172
139	Neta X	12	0.0%	+ 1100.0%	168
140	BMW iX2	11	0.0%	– 69.4%	132
141	VW Arteon	11	0.0%	+ 22.2%	126
142	Volvo C40	11	0.0%	+ 450.0%	140
143	Lamborghini Urus	10	0.0%	– 37.5%	155
144	Lexus LBX	9	0.0%	– 72.7%	88
145	BMW X7	9	0.0%	– 47.1%	150
146	BMW i4	9	0.0%	+ 28.6%	100
147	BMW 1 Series	9	0.0%	+ 50.0%	151
148	BMW i5	8	0.0%	– 92.2%	153
149	Mercedes S-Class	8	0.0%	– 42.9%	127
150	Porsche Panamera	8	0.0%	+ 100.0%	174
151	Audi Q7	8	0.0%	n/a	167
152	BMW i7	7	0.0%	– 81.6%	147
153	Range Rover Sport	7	0.0%	– 30.0%	166
154	BMW Z4	7	0.0%	+ 75.0%	170
155	Lexus LM	7	0.0%	n/a	157
156	Honda Odyssey	6	0.0%	– 72.7%	164
157	Mini Aceman	6	0.0%	– 57.1%	103
158	Subaru BRZ	6	0.0%	– 14.3%	162
159	Peugeot Landtrek	6	0.0%	+ 200.0%	193
160	MG Cyberster	6	0.0%	new	134
161	Peugeot 3008	5	0.0%	– 86.8%	204
162	Maserati Levante	5	0.0%	+ 150.0%	198
163	Mazda BT-50	5	0.0%	n/a	–
164	VW Touareg	5	0.0%	n/a	163
165	Zeekr X	4	0.0%	– 80.0%	143
166	BMW iX	4	0.0%	– 66.7%	139
167	Rolls Royce Spectre	4	0.0%	+ 33.3%	177
168	Volvo XC40	3	0.0%	– 85.0%	136
169	Volvo EX30	3	0.0%	– 83.3%	161
170	Mercedes EQA	3	0.0%	– 57.1%	173
171	Ferrari F8	3	0.0%	– 40.0%	180
172	Bentley Continental	3	0.0%	+ 0.0%	171
173	Ferrari Roma	3	0.0%	+ 0.0%	181
174	BMW 8 Series	3	0.0%	+ 50.0%	197
175	GAC M8	3	0.0%	new	160
176	Maxus G10	2	0.0%	– 71.4%	213
177	Jeep Wrangler	2	0.0%	– 60.0%	186
178	Rolls Royce Cullinan	2	0.0%	– 60.0%	190
179	Audi Q8	2	0.0%	– 50.0%	129
180	Ford Everest	2	0.0%	– 50.0%	169
181	Toyota C-HR	2	0.0%	– 50.0%	206
182	Lotus Eletre	2	0.0%	– 33.3%	152
183	Toyota GranAce	2	0.0%	– 33.3%	216
184	Audi RS3	2	0.0%	+ 0.0%	–
185	Daihatsu Taft	2	0.0%	+ 0.0%	205
186	Lexus LC	2	0.0%	+ 0.0%	199
187	Lexus RC	2	0.0%	+ 0.0%	210
188	Mini Clubman	2	0.0%	+ 0.0%	187
189	Subaru WRX	2	0.0%	+ 0.0%	189
190	JAC T9	2	0.0%	new	188
191	Lamborghini Aventador	2	0.0%	n/a	–
192	Toyota Estima	1	0.0%	– 91.7%	211
193	Range Rover Velar	1	0.0%	– 90.9%	194
194	BMW iX3	1	0.0%	– 80.0%	207
195	Mercedes AMG-GT	1	0.0%	– 80.0%	192
196	GAC Aion Y Plus	1	0.0%	– 75.0%	175
197	Audi RS6	1	0.0%	– 66.7%	223
198	Ferrari 296	1	0.0%	– 66.7%	208
199	Ferrari 488	1	0.0%	– 66.7%	209
200	Lexus ES	1	0.0%	– 66.7%	159
201	Ferrari SF90	1	0.0%	+ 0.0%	–
202	Ford Mustang	1	0.0%	+ 0.0%	195
203	Maxus MIFA 9	1	0.0%	+ 0.0%	202
204	Mini Convertible	1	0.0%	+ 0.0%	191
205	Rolls Royce Ghost	1	0.0%	+ 0.0%	219
206	Alfa Romeo Giulia	1	0.0%	n/a	222
207	Honda e:N1	1	0.0%	new	113
208	Lotus Emeya	1	0.0%	n/a	148
209	Mercedes GLS	1	0.0%	n/a	–
210	Volvo EX90	1	0.0%	new	179

Source: Manufacturers

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