Launched in August 2025, Howdy features a library of nearly 10,000 hours of content from its partners, including Lionsgate, Sony Pictures, Disney Entertainment, Warner Bros. Discovery, and FilmRise, alongside select Roku Original titles.

One new ad format displays another brand's logo alongside TikTok's on the launch page when users open the app.

Snapchat says both experienced and new developers can use the new "AI Clips" Lens format to turn a single prompt into a published Lens in minutes without the need for external tools.