Google introduces Performance Max updates, including audience exclusions, budget projections, and expanded reporting to give advertisers more visibility and control over campaign performance.

The post Google Adds New Performance Max Controls And Reporting Features appeared first on Search Engine Journal.

Google Analytics launched Scenario Planner and Projections to help advertisers forecast performance, optimize budgets, and plan cross-channel media spend more strategically.

The post Google Analytics Launches Scenario Planner and Projections appeared first on Search Engine Journal.