Advertisers can now generate short videos directly inside Google Ads using Veo, Google’s most advanced generative video model — no video production required.

How it works. Upload up to three static images into Asset Studio and Veo generates videos up to 10 seconds long with natural motion, designed specifically for YouTube formats and audiences. These can then be turned into ready-to-serve ads using customisable templates.

What else it can do. Combined with Nano Banana, advertisers can adapt creatives further — swapping backgrounds, adjusting messaging, and tailoring content to specific audience interests.

The bigger picture. This follows Google’s earlier rollout of video templates and automatic video creation in Demand Gen campaigns, and represents the next step in Google’s push to make video creative accessible to advertisers of all sizes without dedicated production resources.

Why we care. Video consistently outperforms static creative on YouTube — but producing it has always required time, budget, and expertise. Veo removes most of that barrier, letting advertisers turn existing product images into polished video ads in minutes. For teams running image-heavy campaigns who have been unable to compete in video placements, this changes the equation significantly.

Early testing. Hop Skip Media founder Ameet Khabra shared some early results of the testing she did showing a video she created on LinkedIn. Her review is:

• “Consumer product brands with clean imagery and inherent motion logic will get the most out of this”

The bottom line. As Google continues building AI creative tools directly into the ads platform, the gap between advertisers with production budgets and those without narrows. For anyone who struggles to get video production budget approved and have assets with inherent motion logic, now could be the best time to test AI-generated video in Google Ads.

Looking to take the next step in your search marketing career?

Below, you will find the latest SEO, PPC, and digital marketing jobs at brands and agencies. We also include positions from previous weeks that are still open.

Newest SEO Jobs

(Provided to Search Engine Land by SEOjobs.com)

• Digital Marketing Specialist (SEO/SEM/Email/Social)
  March 26, 2026
  Job Description Salary: $21.27-$25.85 hourly The Marketing Specialist Acquisition will play a key role in overseeing and managing Syntrios digital marketing efforts to drive awareness, engagement, and conversions. This role is responsible for overseeing and executing integrated campaigns across several online channels. Key Responsibilities: Implement, monitor, and improve PPC campaigns (Google, Bing, etc.) Plan and […]
• Digital Marketing Manager (SEO/SEM)
  March 26, 2026
  Why USA Clinics Group? Founded by Harvard-trained physicians with a vision of offering patient-first care beyond the hospital settings, we’ve grown into the nation’s largest network of outpatient vein, fibroid, vascular, and prostate centers, with 170+ clinics across the country. Our mission is simple: deliver life-changing, minimally invasive care, close to home. We’re building a […]
• Search Optimization Manager – SEO, GEO & AI Search
  March 25, 2026
  Description Lightburn is hiring a Search Optimization Manager to drive the research, strategy, and execution of SEO and emerging search optimization needs. This role combines deep analytical research with hands-on optimization to improve visibility, discoverability, and performance for a wide range of clients. You’ll own SEO and GEO strategy for clients by conducting competitive analysis, […]
• Intern, AI & Organic Growth
  March 25, 2026
  Job Description The intern supports strategic projects within the Organic Growth and Digital Strategy teams. These projects include tracking brand visibility across Large Language Models (LLMs), assisting with AI-driven search analysis, documenting organic discovery trends, and supporting brand authority research across search engines and social platforms. This opportunity provides a unique, “behind-the-scenes” view of how […]
• Digital Marketing Specialist (SEO Focus)
  March 25, 2026
  Benefits: Competitive salary Health insurance Opportunity for advancement Paid time off Training & development Digital Marketing Specialist (SEO Focus) Company: Direct Clicks Inc. Job Type: Full-Time or Hourly Based on Experience Location: Remote Candidates must be located within driving distance of Roseville, Minnesota for occasional in-person team meetups. About Direct Clicks Inc. Direct Clicks Inc. […]
• Director, Digital Marketing (SEO/GEO)
  March 25, 2026
  Company Description At Sectigo, we align around our mission and pride ourselves in helping thousands of customers sleep better at night. Sectigo is the most innovative provider of certificate lifecycle management (CLM), delivering comprehensive solutions that secure human and machine identities for the world’s largest brands. Sectigo’s automated, cloud-native CLM platform issues and manages digital […]
• Digital Marketing Manager (SEO, Local, Content Marketing)
  March 24, 2026
  Job Description Kuhn Raslavich is seeking a Digital Marketing Manager to lead and execute the firm’s digital strategy across web, SEO, social media, content, and analytics. This is a hands-on role ideal for someone who can operate as a department of one, build processes from the ground up, and elevate a growing law firm’s digital […]
• Organic Growth Strategist
  March 24, 2026
  Omniscient Digital is an organic growth agency that partners with ambitious B2B SaaS companies like SAP, Adobe, Loom, and Hotjar to turn SEO and content into growth engines. We pride ourselves on being lean, agile, and experimental. Our team thrives on R&D and innovation, always exploring the smartest ways to deliver exceptional results. We believe […]
• SEO Operations Associate (AI Search)
  March 23, 2026
  SEO Operations Associate (AI Search) We’re hiring a hungry, detail-obsessed operator to help execute and manage SEO + AI search campaigns for fast-growing companies. This is not a traditional SEO role. You’ll be working directly on cutting-edge AI search (ChatGPT, Perplexity, Gemini) while helping drive execution across multiple client projects. If you’re organized, sharp, and […]
• SEO Strategist
  March 23, 2026
  We are seeking an experienced SEO Strategist to assist our team on a full-time basis. This is an exciting opportunity for a data-driven individual with a creative mindset who thrives on delivering exceptional results. If you are a problem-solver with a passion for SEO and a desire to make a meaningful impact, we want to […]

Newest PPC and paid media jobs

(Provided to Search Engine Land by PPCjobs.com)

• Paid Media Specialist
  March 27, 2026
  Responsibilities Executing lead generating paid media strategies and campaigns across digital ad platforms such as LinkedIn Ads, Google Ads, Meta Ads, Reddit Ads, and other relevant advertising channels Trafficking advertising campaigns into digital platforms, including ad creative, keywords, URL UTMs, audience building, and more. Ensuring that advertising messages align with client or company objectives Measuring […]
• Paid Media Specialist
  March 26, 2026
  JustFab is currently looking for a Paid Media Specialist This position will report to the Sr. Manager, Media. Key Responsibilities Media Management & Optimization Build, launch, and manage media campaigns across major platforms including, but not limited to, Google, Meta, TikTok, Snapchat, Pinterest, and other emerging channels, with the ability to quickly learn and adopt […]
• Paid Media Specialist
  March 26, 2026
  Benefits 401(k) Bonus based on performance Competitive salary Dental insurance Free food & snacks Health insurance Opportunity for advancement Paid time off Training & development Vision insurance Are you passionate about supporting business owners and helping them grow? Do you enjoy being the go-to partner who helps clients show up at the right moment and […]
• Manager, Paid Search
  March 26, 2026
  About WPP Media WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. Role At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for […]
• Paid Search Manager
  March 26, 2026
  We are seeking an experienced and results-driven Paid Search Manager to oversee the strategy, execution, and optimization of paid search marketing campaigns. The ideal candidate will have a strong background in digital advertising, data analysis, and campaign optimization, with the ability to manage large-scale paid search initiatives that drive measurable growth and return on investment. […]

Other roles you may be interested in

Senior Paid Media Manager, Brightly Media Lab (Remote)

• Salary: $70,000 – $100,000
• Directly build, manage, and optimize campaigns within Google Ads, Microsoft Ads, and Facebook Ads (Meta).
• Serve as the lead point of contact for your book of clients, taking full ownership of their success and growth.

Senior Brand Insights Manager, Derflan Inc (Remote)

• Salary: $181,400K
• Own and evolve global brand tracking programs across 11+ international markets
• Lead quarterly brand pulse initiatives across 13+ locales, ensuring rigor, consistency, and actionable insights

Marketing Specialist, The Bradford group (Hybrid, The Greater Chicago area)

• Salary: $60,000 – $62,000
• Launch and manage paid social campaigns primarily on Meta platforms.
• Oversee daily budgets and performance optimizations against revenue and ROI goals, using data-driven insights to continuously improve results.

Paid Search Specialist, Maui Jim Sunglasses (Peoria, IL)

• Salary: $65,000 – $70,000
• Plan, set up, and manage paid search, display, and shopping campaigns on Google Ads.
• Manage and optimize advertising budgets to achieve revenue and efficiency targets.

Digital Marketing Manager 10x Health System (Scottsdale, AZ)

• Salary: $110,000 – $120,000
• Measure and report on the performance of all digital marketing campaigns against goals (ROI and KPIs).
• Document and streamline digital marketing processes to scale the team and improve operations.

Marketing Manager – SEO & GEO, Care.com (Hybrid, Austin Texas)

• Salary: $85,000 – $95,000
• Organic Growth: Build and execute the SEO roadmap across technical, content, and off-page. Own the numbers: traffic, rankings, conversions. No handoffs, no excuses.
• AI-Optimized Search (AIO): Define and drive CARE.com’s strategy for visibility in AI-generated results — Google AI Overviews, ChatGPT, Perplexity, and whatever comes next. Optimize entity coverage, content structure, and schema to ensure we’re the answer, not just a result.

Digital Marketplace Manager, Venchi (Hybrid, New York, NY)

• Salary: $120,000 – $130,000
• Define and execute channel-specific and cross-marketplace strategies, balancing brand positioning, commercial performance, and operational efficiency.
• Manage Amazon advertising across Sponsored Products, Brands, and Display campaigns.

Advertising Media Manager, Vetoquinol USA (Remote)

• Salary: $100,000 -$110,000
• Develop and implement strategic advertising plans for Etail (Ecomm/Retail) accounts.
• Analyzing advertising performance data with related ROAS & TACoS evaluations.

Programmatic Advertising Manager, We Are Stellar (Remote)

• Salary: $75,000
• Manage the day-to-day programmatic campaign approach, execution, trafficking optimization, and reporting across the relevant DSPs for your clients.
• Build and present directly to client stakeholders programmatic campaign performance, analysis, and insights.

Marketing Manager, Backstage (Remote)

• Salary: $100,000 – $140,000
• Manage and optimize campaigns daily across Meta Ads, Google Ads, and other kay partners
• Own forecasting, pacing, budget allocation, and optimization for high-scale monthly budgets..

Note: We update this post weekly. So make sure to bookmark this page and check back.

Just six weeks after launching its ad pilot, OpenAI has hit a significant milestone — and the platform is still in its early stages of rollout.

The numbers.

• Over $100 million in annualized ad revenue, generated from less than 20% of eligible US free and Go tier users seeing ads daily
• Around 85% of Free and Go users are eligible to see ads — meaning the current revenue represents a fraction of the platform’s eventual ad capacity
• More than 600 advertisers are now on the platform

What’s coming next.

• Self-serve advertiser access is on track to launch in April
• Geographic expansion into Canada, Australia, and New Zealand is being explored
• OpenAI has hired former Meta ad executive Dave Dugan to lead ad sales

Why we care. ChatGPT’s ad business has scaled to $100 million in annualized revenue in just six weeks — and that’s from less than 20% of eligible users seeing ads today, meaning the inventory is about to get significantly larger.

Self-serve access launching in April is the moment this becomes accessible to the broader advertiser market, not just the 600+ brands currently in the managed pilot. Getting in early, before competition drives up costs, is the same playbook that rewarded early movers in search and social advertising.

The quality picture. OpenAI says fewer than 7% of ads are rated by users as “low relevance” — a metric the company says they are actively focused on improving alongside user trust.

The bigger context. Ads are a key part of OpenAI’s path to profitability ahead of an anticipated IPO. Executives have told investors the company expects to generate more than $17 billion from ChatGPT consumers in 2026 — with advertising representing a meaningful slice of revenue from its free user base.

The bottom line. $100 million in annualized revenue from less than 20% of eligible users in six weeks is a strong early signal. When self-serve access opens in April and the eligible audience expands, the numbers could scale quickly — and advertisers who have been waiting on the sidelines may soon find the platform harder to ignore.

OpenAI have been pumping out the ads ads for free-tier ChatGPT users in the US for over a month now, and early testing suggests they’re more frequent and more targeted than many users might expect.

How often they appear. In a test of 500 questions across the mobile app, roughly one in five questions in a new conversation thread triggered an ad at the bottom of ChatGPT’s response — always as a website link button, always tailored to the topic of the question.

What kind of ads appeared. The range was broad — dog food, hotel bookings, productivity software, cruise vacations, streaming services, corporate credit cards, AI coding tools, and basketball tickets, among others. Travel questions triggered ads most frequently; asking for help planning a trip to Palm Springs surfaced a Booking.com ad that automatically searched for hotels in that location.

The “poaching” dynamic. When a question mentioned a brand by name — DoorDash or Netflix, for example — the ad that appeared was sometimes for a direct competitor. Marketing professors describe this as a longtime staple of digital advertising now migrating to AI.

Why we care. ChatGPT ads are appearing roughly once every five questions on the free tier, with targeting based on conversation topic and memory — making it an emerging channel advertisers should monitor, particularly given the “poaching” dynamic that allows brands to appear against competitor mentions, a tactic already proven in search advertising.

What OpenAI says.

• Ads do not influence ChatGPT’s answers
• Full conversation content is not shared with advertisers
• Ad targeting is based on question topic, past chats, and whatever ChatGPT has stored in memory about the user
• Early signals show low ad dismissal rates and no impact on consumer trust metrics

The irony. OpenAI CEO Sam Altman called ads “a last resort” in 2024, saying the mix of “ads plus AI is sort of uniquely unsettling.” The company is now expanding the rollout to Canada, Australia, and New Zealand after its US pilot.

The big picture. Neither Google’s Gemini nor Anthropic’s Claude currently features sponsored ad buttons in outputs — though Google has said it’s not ruling it out. OpenAI is essentially pioneering a new ad format, and how it handles the balance between monetisation and user trust will shape whether AI advertising becomes a lasting industry or a cautionary tale.

Spotted. Digital marketer Glenn Gabe, shared on X how the ads are showing on mobile and confirmed it isn’t showing on Plus accounts.

The bottom line. For advertisers, ChatGPT’s ad inventory is becoming real, even though there is still a long way to go to prove ROI. However the platform’s credibility depends entirely on whether users feel the ads are eroding the experience. That’s a tension worth watching closely as the rollout scales.

Dig deeper. I Asked ChatGPT 500 Questions. Here Are the Ads I Saw Most Often – Wired (subscription needed).

A new version of the Google Ads API is out, bringing a handful of targeted updates across video, app campaigns, and audience planning tools.

Key changes in this release.

• A new VideoEnhancement resource that surfaces whether a video ad is Google-generated or advertiser-provided — giving developers clearer visibility into auto-enhanced creative
• A new AppTopCombinationView resource providing read-only insights into top-performing asset combinations in App campaigns
• The ability to disable the hotel feed in Demand Gen campaigns via HotelSettingInfo.disable_hotel_setting
• A new conversion metric for indirect first in-app installs across Campaign, Customer, and AdGroup resources
• Several enhancements to ContentCreatorInsightsService and ReachPlanService

What to do. Upgrading to v23.2 requires updating both client libraries and client code — all updated libraries and code examples are already published.

Catch the walkthrough. Google is hosting a live release walkthrough on March 26 at 11am ET on Discord and YouTube Live, with a recorded version to follow for those who can’t attend.

Why we care. The VideoEnhancement gives developers the ability to programmatically identify whether a video ad is Google-generated or advertiser-provided, which has been a notable blind spot in Performance Max reporting. For agencies and teams building custom reporting tools, this is a meaningful step toward greater creative visibility.

The bottom line. A routine but useful release — the VideoEnhancement resource in particular is worth attention for any developer building tools around Performance Max creative reporting.

Refreshing creatives for every seasonal moment just got significantly faster — Google has quietly launched Asset Group Theming inside Performance Max, letting advertisers apply seasonal themes to existing asset groups without rebuilding from scratch.

How it works. Advertisers can clone a high-performing asset group and apply a theme — Google then generates themed image variations and suggests aligned headlines and descriptions, while leaving the original asset group completely untouched for safe testing.

Available themes cover.

• Promotional: Sale, Studio/Editorial
• Seasons: Winter, Spring, Summer, Fall
• Cultural moments: Christmas, Black Friday/Cyber Monday, Halloween, Valentine’s Day, Easter, Mother’s Day, Father’s Day, Hanukkah, New Year, Lunar New Year, and Back to School

Where to find it. Look for the prompt inside Asset Groups ahead of major holidays, or via “Apply theme to existing asset group” when creating a new one.

Important caveat. This is a starting point, not a finished product. The tool uses existing images as a base and adds themed backgrounds — it does not replace videos, and typically only updates a handful of headlines to match the theme. Everything still needs to be reviewed and sense-checked before going live.

Why we care. Seasonal creative refresh has always been one of the more time-consuming parts of campaign management — requiring design resources, rebuilding asset groups, and risking performance drops on proven setups. This feature removes most of that friction, letting teams adapt their best performers to key moments in minutes rather than days.

The bottom line. Think of it as a creative assistant, not a replacement for a designer — but for advertisers managing multiple seasonal peaks across the year, the time savings alone make it worth exploring.

First spotted. This update was spotted by Google Ads specialist Bia Camargo who shared a screenshot on LinkedIn.

Reddit is rolling out new Dynamic Product Ad features, including a shoppable Collection Ads format and Shopify integration, the company announced today.

What’s new.

• Collection Ads: A new Dynamic Product Ad format that pairs a lifestyle hero image with shoppable product tiles in one carousel, bridging discovery and purchase. Early adopters following best practices are seeing an 8% ROAS lift.
• Community and Deal overlays: Reddit-native labels like “Redditors’ Top Pick” and automatic discount callouts surface social proof and pricing signals without extra work from you.
• Shopify integration: Now in alpha, this simplifies catalog and pixel setup for new DPA advertisers, automatically matching products to the right users and context.

The numbers. Reddit DPA delivered an average 91% higher ROAS year over year in Q4 2025. Liquid I.V. reports DPA already accounts for 33% of its total platform revenue and outperforms its other conversion campaigns by 40%.

Why now. Reddit has seen a 40% year-over-year increase in shopping conversations. Also, 84% of shoppers say they feel more confident in purchases after researching products on Reddit.

Why we care. The new tools, especially the Shopify integration, lower the barrier to getting started with Dynamic Product Ads. Reddit might still be viewed by some as an undervalued paid media channel, but there’s an opportunity to get in before competition and costs rise.

Bottom line. Reddit is increasingly a serious performance channel for ecommerce, and these tools make it easier to get started. If you’re not yet running DPA on Reddit, the combination of undervalued inventory and improving ad formats makes this a good time to test.

Reddit’s announcement. Introducing More Ways to Tap into Shopping on Reddit

A quiet but important policy update is coming to Google Shopping ads next month, requiring some merchants to verify their accounts before running ads featuring political content.

What’s changing. From April 16, merchants running Shopping ads with certain political content in nine countries will need to verify their Google Ads account as an election advertiser. Google will also outright prohibit some political Shopping ads in India.

The countries affected. Argentina, Australia, Chile, Israel, Mexico, New Zealand, South Africa, the United Kingdom, and the United States.

Why we care. Shopping ads aren’t typically associated with political advertising — this update signals that Google is broadening its election integrity efforts beyond search and display into commerce formats. Merchants selling politically themed merchandise, campaign materials, or other related products in the affected countries need to act before the April 16 deadline.

What to do now.

• Review the updated policy language to determine if your Shopping ads feature content that falls under the new restrictions
• If affected, apply for election advertiser verification through Google Ads before April 16 to avoid disruption to your campaigns

The bottom line. This affects a narrow but specific set of merchants — but the consequences of missing the deadline could mean ads being disapproved or accounts being flagged. If you sell anything with a political angle in the listed countries, check your eligibility now.